Deckers Outdoor Corporation reports developments across its Deckers Brands portfolio of footwear, apparel and accessories, led by UGG, HOKA and Teva. News commonly covers UGG lifestyle collections and cultural campaigns, HOKA performance running launches such as trail and race-day footwear, and Teva outdoor sandals and adventure-oriented collections.
Company updates also include quarterly financial results, fiscal outlook commentary, and marketplace trends across wholesale partners, company-operated retail stores and direct-to-consumer e-commerce in more than 50 countries and territories.
Deckers Brands (DECK) division UGG is reuniting with Urban Outfitters for the return of its On Rotation retail platform. Building on their 2025 collaboration, the fall 2026 experience will launch at five Urban Outfitters locations in October and November. It pairs UGG apparel and footwear with in-store installations and a broader marketing campaign, with the partnership continuing into the holiday season.
Deckers Brands (NYSE:DECK) will hold a conference call on October 22, 2026, to review second-quarter fiscal 2027 results.
The call is scheduled for approximately 4:30 pm Eastern Time. The broadcast will be hosted at ir.deckers.com and available for at least 30 days after the call.
Deckers Brands (DECK), through its UGG brand, is launching UGG Season across North America, highlighted by UGG Season Weekend on September 26–27, when all UGG stores in the region become immersive fall-themed destinations.
The campaign features a limited-time partnership with Peanuts, offering 15 Snoopy and Peanuts-inspired motifs to customize select UGG Classic styles for purchasers of UGG Classic products at U.S. stores during the September 26–27 weekend. Additional in-store experiences include seasonal treats and limited-edition UGG-branded disposable cameras with purchases, while supplies last. UGG Season also includes an immersive “Born to Feel” installation at Gansevoort Plaza in New York City, a citywide out-of-home campaign in New York and Los Angeles from September 21 to October 25, and a curated fall product collection for women, men, and kids available at UGG.com, UGG stores and select wholesalers.
UGG (DECK) launched its Born to Feel global brand platform and UGG Season in-person experiences for fall 2026.
The platform frames UGG comfort as a catalyst for confidence, self-expression and connection, and debuts through immersive activations starting in New York City’s Meatpacking District on September 26–27, where Gansevoort Plaza will be transformed into a multi-sensory fall environment. UGG Season experiences will then extend across North America, Europe, Japan and China via pop-ups, in-store customization, seasonal treats and sensory installations. The in-person rollout follows a September 1 Born to Feel marketing campaign featuring talents such as PinkPantheress, Emily Ratajkowski and Adwoa Aboah.
Deckers Brands (NYSE: DECK) division Teva launched Trailpeak, its first high-performance daily trail running shoe fully co-created with athletes from the Teva Bureau of Adventure. The shoe combines HYPER-COMF+ cushioning, speedlace system, internal support cage and Spider Rubber Endure outsole, is priced at $160, and is available on Teva.com and at select U.S. retailers.
Deckers Brands (NYSE: DECK) reported first quarter fiscal 2027 net sales of $1.02 billion, up 5.7% year over year (4.8% in constant currency), with diluted EPS of $0.94 versus $0.93. Gross margin improved to 56.4% from 55.8%, while operating income declined to $155.3 million from $165.3 million as SG&A expenses rose to $419.9 million.
HOKA net sales increased 7.7% to $703.5 million, UGG grew 4.9% to $278.0 million, and Other brands declined 18.1% to $37.9 million. Wholesale revenue rose 2.2% to $666.7 million and DTC revenue grew 13.0% to $352.8 million, with DTC comparable net sales up 6.8%. Domestic sales increased 3.2% to $517.4 million and international sales 8.4% to $502.1 million.
As of June 30, 2026, cash and cash equivalents were $1.60 billion, inventories $807.6 million, and the company had no borrowings. Deckers repurchased about 3.3 million shares for $338.2 million during the quarter and had approximately $4.7 billion remaining under its authorization. For full-year fiscal 2027, Deckers maintained net sales guidance of $5.86–$5.91 billion and raised diluted EPS guidance to $7.35–$7.50, with expected gross margin slightly above 56.5% and operating margin slightly above 21.5%.
UGG (NYSE: DECK) launched a 2026 Back-to-School campaign centered on artistic self-expression, fronted by alternative-pop band MUNA and students of all ages. The campaign debuts the Ultra Mini Bailey Bow, available from July 23 exclusively at UGG stores across North America, UGG.com, and Journeys for 30 days, alongside new and iconic footwear and apparel for women, men, and kids.
UGG is rolling out a college ambassador program with creators from leading art and design schools in the U.S. and Canada, and continuing year-round support for LGBTQ+ artists through Queer|Art. The brand also donated to Chicxs Rockerxs South East Los Angeles via this campaign. In-store, customers spending $150+ at participating locations receive a custom UGG coloring book and crayons, and students and educators get 10% off via UNiDAYS and SheerID. According to UGG, the brand generates more than $2 billion in annual sales and distributes globally.
Teva, a division of Deckers Brands (NYSE: DECK), unveiled its Fall 2026 footwear collection, spanning performance trail, road-to-trail, and lifestyle segments under its ‘For Playground Earth’ platform. The lineup is highlighted by Trailpeak, a $160 trail running shoe co-created and tested with Teva's Bureau of Adventure athletes, featuring HYPER-COMF+® cushioning, an internal support cage, and Spider Rubber® Endure traction.
The collection also expands the Aventrail road-to-trail franchise (MSRP $130–$160), adds GORE-TEX® Hurricane Trailsetter GTX models ($160–$175), and introduces lifestyle styles like the Ampsole Gaila Mary Jane ($125) and NeoGamma Leather ($130), alongside the comfort-focused ReEmber camp and terrain styles ($90–$100).
Deckers Brands (NYSE:DECK) announced it will hold a conference call to review its first quarter fiscal 2027 earnings results on Thursday, July 23, 2026, at approximately 4:30 p.m. Eastern Time. The webcast will be accessible via ir.deckers.com and remain available for at least 30 days following the call.
Deckers Outdoor (NYSE:DECK) announced the first look at the UGG x Willy Chavarria collaboration, debuting June 26, 2026 at Spring/Summer 2027 Paris Fashion Week.
The unisex collection, arriving in fall 2026, reimagines UGG heritage through biker-inspired design, identity, and modern American style.