21SEEDS Infused Tequila Unveils Unapologetic New Campaign and Brand Platform "Flavor, For Real"
21SEEDS, a brand owned by Diageo (NYSE:DEO), has launched a new brand platform and marketing campaign called "Flavor, For Real." The campaign highlights the brand's portfolio of premium blanco tequilas infused with real fruit juice, including Cucumber Jalapeño, Grapefruit Hibiscus, and Valencia Orange variants.
The brand has partnered with modern soda brand poppi for in-store activations, introducing three new two-ingredient margarita recipes. The campaign will be featured across digital platforms, social media, and retail locations nationwide. The tequila is crafted at Casa Maestri distillery in Mexico through double distillation and cold filtering processes.
21SEEDS, un marchio di proprietà di Diageo (NYSE:DEO), ha lanciato una nuova piattaforma di brand e una campagna di marketing chiamata "Flavor, For Real". La campagna mette in evidenza la gamma di tequilas blanco premium del marchio, infusi con succo di frutta reale, tra cui le varianti Cetriolo Jalapeño, Pompelmo Ibisco e Arancia Valencia.
Il marchio ha collaborato con il moderno brand di soda poppi per attivazioni in negozio, presentando tre nuove ricette di margarita a due ingredienti. La campagna sarà visibile su piattaforme digitali, social media e punti vendita in tutto il paese. La tequila è prodotta presso la distilleria Casa Maestri in Messico tramite doppia distillazione e processi di filtrazione a freddo.
21SEEDS, una marca propiedad de Diageo (NYSE:DEO), ha lanzado una nueva plataforma de marca y campaña de marketing llamada "Flavor, For Real". La campaña destaca la cartera de tequilas blanco premium de la marca, infusionados con jugo de fruta real, incluyendo las variantes Pepino Jalapeño, Toronja Hibisco y Naranja Valencia.
La marca se ha asociado con la moderna marca de soda poppi para activaciones en tiendas, introduciendo tres nuevas recetas de margaritas de dos ingredientes. La campaña se difundirá en plataformas digitales, redes sociales y puntos de venta a nivel nacional. El tequila se elabora en la destilería Casa Maestri en México mediante doble destilación y procesos de filtración en frío.
21SEEDS는 Diageo (NYSE:DEO)가 소유한 브랜드로, "Flavor, For Real"이라는 새로운 브랜드 플랫폼과 마케팅 캠페인을 출시했습니다. 이 캠페인은 오이 할라피뇨, 자몽 히비스커스, 발렌시아 오렌지 등 실제 과일 주스를 주입한 프리미엄 블랑코 데킬라 포트폴리오를 강조합니다.
브랜드는 현대적인 소다 브랜드 poppi와 협력하여 매장 내 프로모션을 진행하며, 두 가지 재료로 만든 세 가지 새로운 마가리타 레시피를 선보였습니다. 이 캠페인은 디지털 플랫폼, 소셜 미디어, 전국 소매점에서 진행됩니다. 데킬라는 멕시코의 Casa Maestri 증류소에서 이중 증류와 냉각 여과 과정을 거쳐 만들어집니다.
21SEEDS, une marque appartenant à Diageo (NYSE:DEO), a lancé une nouvelle plateforme de marque et une campagne marketing intitulée "Flavor, For Real". La campagne met en avant le portefeuille de tequilas blanco premium de la marque, infusées avec du vrai jus de fruit, comprenant les variantes Concombre Jalapeño, Pamplemousse Hibiscus et Orange de Valence.
La marque s'est associée à la marque moderne de soda poppi pour des activations en magasin, introduisant trois nouvelles recettes de margaritas à deux ingrédients. La campagne sera diffusée sur les plateformes digitales, les réseaux sociaux et dans les points de vente à l'échelle nationale. La tequila est élaborée à la distillerie Casa Maestri au Mexique, grâce à un processus de double distillation et de filtration à froid.
21SEEDS, eine Marke im Besitz von Diageo (NYSE:DEO), hat eine neue Markenplattform und Marketingkampagne mit dem Titel "Flavor, For Real" gestartet. Die Kampagne hebt das Portfolio der Marke an Premium-Blanco-Tequilas hervor, die mit echtem Fruchtsaft aromatisiert sind, darunter die Varianten Gurke Jalapeño, Grapefruit Hibiskus und Valencia Orange.
Die Marke hat sich mit der modernen Soda-Marke poppi für In-Store-Aktionen zusammengetan und drei neue Margarita-Rezepte mit zwei Zutaten vorgestellt. Die Kampagne wird auf digitalen Plattformen, in sozialen Medien und landesweit in Einzelhandelsgeschäften zu sehen sein. Der Tequila wird in der Casa Maestri Destillerie in Mexiko durch doppelte Destillation und Kaltfiltrationsprozesse hergestellt.
- Partnership with poppi brand for simplified cocktail solutions
- Distribution through multiple digital and retail channels
- Premium positioning with real fruit infusions
- None.
The Flavor-First Infused Tequila Brand Raises the Bar on Bold Flavor
21SEEDS set the standard in flavored tequila when it burst on the scene in 2019, delivering flavor-packed tequila infusions that proved that there was room to innovate and disrupt the tequila industry with bold flavors, infused with the juice of real fruit. Designed to elevate cocktail hour with easy-to-mix libations, specifically margaritas, the 21SEEDS' award-winning portfolio of flavor-forward tequilas includes Cucumber Jalapeño, Grapefruit Hibiscus, and Valencia Orange - each a celebration of bold flavor.
"'Flavor, For Real' is more than a tagline - it's an unapologetic declaration of what sets 21SEEDS apart," said Megan Green, Brand Manager of 21SEEDS. "We infuse our tequila with the juice of real fruit, and that commitment to realness is at the heart of who we are. As the category evolves, it is the opportune time to boldly reintroduce ourselves and our award-winning flavors that make easy, delicious, high-quality cocktails like the ever-popular margarita."
21SEEDS Infused Tequila is a super-premium blanco tequila, crafted and bottled in
To bring "Flavor, For Real" to life, 21SEEDS collaborated with GALE to create a bold visual world and platform which will live across all assets, activations, imagery, and videos that deliver an expressive celebration of flavor. The flavor-forward content reflects the vibrancy and beloved taste of 21SEEDS' liquid.
The 21SEEDS 'Flavor, For Real' new brand world and campaign can be seen on platforms like Meta and YouTube, across digital publications and the brand's official Instagram profile @21seeds. Additionally, 21SEEDS is debuting an in-store partnership across retail locations with likeminded, modern soda brand, poppi. Together, the brands offer a deliciously simple two-ingredient solution for America's favorite cocktail, the margarita with poppi-Seed Sparkling Margaritas:
Cucumber Jalapeño x Lemon Lime
- 1.5 oz 21SEEDS Cucumber Jalapeño
- 4 oz Lemon Lime poppi
- Squeeze of lime
- Salt the rim
- Zesty lemon lime meets cool cucumber and a kick of jalapeño in a sparkling burst of heat and refreshment. Poppi brings the fizz, 21SEEDS brings the fire, making this spicy Poppi-Seed Sparkling Margarita easy to sip and hard to resist.
Valencia Orange x Orange
- 1.5 oz 21SEEDS Valencia Orange
- 4 oz Orange poppi
- Squeeze of lime
- Salt the rim
- Sunshine in a glass, where bright Valencia Orange 21SEEDS meets bubbly orange Poppi for a citrus-forward Poppi-Seed Sparkling Margarita that's light, juicy, and endlessly refreshing.
Grapefruit Hibiscus x Strawberry Lemon
- 1.5 oz 21SEEDS Grapefruit Hibiscus
- 4 oz Strawberry Lemon poppi
- Squeeze of lime
- Salt the rim
- A tart and floral bouquet of grapefruit and hibiscus comes alive in this bold, balanced Poppi-Seed Sparkling Margarita with Strawberry Lemon Poppi adding a vibrant sparkle to every sip.
For more information about 21SEEDS Infused Tequila, its full range of flavors, and where to find them, please visit 21SEEDS.com.
21SEEDS encourages all 21+ consumers to enjoy their easy-to-mix cocktails responsibly.
About 21SEEDS Infused Tequila
21SEEDS Infused Tequila was founded in 2019 by visionary female entrepreneurs Kat Hantas, Nicole Hantas-Emanuel, and Sarika Singh. Driven by a desire for a smooth, flavor-rich spirit that marries simplicity with unparalleled taste, 21SEEDS has emerged as an award-winning tequila infused with real fruit juice. The brand stands as a beacon of diversity, inclusivity, and unbridled joy, inviting individuals worldwide to gather, connect, and create indelible memories with exceptional 21SEEDS cocktails crafted for every occasion.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and
Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).
For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.
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PRESS CONTACTS
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SOURCE 21SEEDS
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