Baileys Partners with Celebrity Stylist & Designer Jason Rembert to Create the Must-Have Fit for Après Ski Season and Beyond, Inspired by the Ultimate Hot Chocolate Accessory - the Marshmallow
Baileys Original Irish Cream Liqueur has launched its first-ever Marshmallow Puffer Jacket, designed by celebrity stylist Jason Rembert. The jacket combines fashion and the winter drink experience, inspired by marshmallows typically found in hot chocolate. Available in limited quantities starting January 10, 2023, this exclusive piece is perfect for winter activities. Baileys encourages consumers to explore their fashion appeal while enjoying their liqueur. The suggested retail price for Baileys is $25.99 for a 750ml bottle, available at various retailers.
- Launch of a unique fashion item, the Marshmallow Puffer Jacket, enhances brand visibility.
- Collaboration with a renowned designer could attract new customers and drive sales.
- Limited availability may create a sense of exclusivity and urgency among consumers.
- None.
Insights
Analyzing...
Introducing Baileys first piece of Treat Couture: The Marshmallow Puffer Jacket
NEW YORK, Jan. 10, 2023 /PRNewswire/ -- Whether cozying up by the fire with an indulgent cocktail or treating yourself post-slopes, winter isn't just a season, it's a lifestyle. This winter, Baileys Original Irish Cream Liqueur has teamed up with world-renowned celebrity stylist and designer Jason Rembert to blend the worlds of indulgence and high fashion with the release of the first-ever Baileys Marshmallow Puffer Jacket just in time for peak Après Ski season. Inspired by everyone's favorite hot chocolate accessory – the marshmallow – with its signature shape, texture and color, the Baileys Marshmallow Puffer Jacket will take your fit checks to the next level and perfectly accompany a delicious Baileys Hot Chocolate no matter where the season might take you.
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9123151-baileys-jason-rembert-marshmallow-puffer-jacket/
For his entire adult life, Rembert has enjoyed Baileys Hot Chocolate amongst family and friends during various winter happenings from hosting get-togethers at home to annual getaways. This sense of nostalgia and joy inspired him to bring this special cocktail to life in the form of his preferred art form – fashion design – resulting in the Baileys Marshmallow Puffer Jacket perfect for the winter season and beyond. Taking cues from the signature rounded shape, soft texture, and the puffiness of a fresh marshmallow perfectly toasted, the Baileys Puffer Jacket emanates a whimsical yet fashion-forward appeal – Baileys first-ever piece of Treat Couture available in limited quantities this season.
"When it comes to the colder weather months, there is nothing like a Baileys Hot Chocolate topped with marshmallows," said Jason Rembert. "Being able to now use my talents to design Baileys' first-ever piece of Treat Couture that takes inspiration from my favorite winter cocktail and allow people to wear it is a true full circle moment for me."
The one-of-a-kind Baileys Marshmallow Puffer Jacket designed by Jason Rembert is available beginning today in limited quantities for nationwide shipping for those 21+ on JasonRembert.com. And for inspiration on how to style the Baileys Marshmallow Puffer Jacket this season, check out Jason and his good friend Joan Smalls as they explore the lifestyle and indulgent fashion statements that Baileys cocktails can inspire.
"This season, we're giving you more ways to treat yourself whether sipping on a Baileys cocktail or bundling up in the ultimate Marshmallow Puffer Jacket – Baileys' first-ever piece of Treat Couture created by stylist & designer Jason Rembert," shared Sophie Kelly, SVP of Whiskies and Liqueur, DIAGEO North America. "This fabulous puffer is reminiscent of everyone's favorite hot chocolate accessory the marshmallow, and we think his design is the perfect attire to wear while enjoying an indulgent Baileys cocktail this winter."
To receive exclusive updates on future Baileys Treat Couture drops, consumers can enter their information at treatcouture.baileys.com. And to purchase a bottle of Baileys Original Irish Cream to enjoy all season long, the liqueur is available wherever spirits-based beverages are sold for a suggested retail price of
About BAILEYS™ Original Irish Cream Liqueur
BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide. It's the signature delicious balance of Irish Cream, whiskey and fine spirits that makes BAILEYS Original Irish Cream the perfect little indulgence when you need a break from your daily routine. The BAILEYS portfolio includes Original Irish Cream, Salted Caramel, Vanilla Cinnamon, Espresso Crème, Strawberries & Cream and Almande. For more information on BAILEYS Original Irish Cream, please visit us at www.BAILEYS.com.
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
View original content:SOURCE Baileys Irish Cream Liqueur
FAQ
What is the Baileys Marshmallow Puffer Jacket?
When was the Baileys Marshmallow Puffer Jacket released?
Where can I purchase the Baileys Marshmallow Puffer Jacket?
What is the price of Baileys Original Irish Cream?
Who designed the Baileys Marshmallow Puffer Jacket?
