BUCHANAN'S SCOTCH WHISKY INTRODUCES BUCHANAN'S GREEN SEAL - A LUXURY WHISKY PULSING WITH RITMO, CRAFTED FOR YOUR INNER CIRCLE
Buchanan's Whisky (NYSE:DEO) has launched Green Seal, a new permanent luxury expression in its Scotch whisky portfolio, priced at $99.99. This innovative blend features a never-before-released Glen Elgin single malt and unique wine yeast, creating distinctive tropical fruit notes alongside traditional whisky characteristics.
The new expression, with 40% ABV, is specifically crafted to celebrate Latin culture and targets the '200%ers' - a generation blending Hispanic and American cultures. The product features a distinctive emerald-green bottle design with gold accents, reflecting both modern luxury and brand heritage.
Green Seal will be supported by a comprehensive marketing campaign including social and digital content, events, and cultural celebrations focused on Latin luxury and music.
Buchanan's Whisky (NYSE:DEO) ha lanciato Green Seal, una nuova espressione permanente di lusso nella sua gamma di Scotch whisky, con prezzo di $99.99. Questa innovativa miscela comprende un single malt Glen Elgin mai rilasciato prima e lievito per vino unico, creando note di frutta tropicale distintive insieme alle caratteristiche tradizionali dello whisky.
La nuova espressione, con 40% ABV, è appositamente realizzata per celebrare la cultura latina e si rivolge ai "200%ers" - una generazione che fonde culture ispaniche e americane. Il prodotto presenta un design di bottiglia distintivo di colore verde smeraldo con accenti in oro, che riflette sia il lusso moderno che l'eredità del marchio.
Green Seal sarà supportato da una campagna di marketing completa che include contenuti social e digitali, eventi e celebrazioni culturali focalizzate sul lusso latino e sulla musica.
Buchanan's Whisky (NYSE:DEO) ha lanzado Green Seal, una nueva expresión de lujo permanente en su gama de whisky escocés, con precio de $99.99. Esta mezcla innovadora presenta un single malt Glen Elgin nunca antes lanzado y una levadura de vino única, creando notas de frutas tropicales distintivas junto con las características tradicionales del whisky.
La nueva expresión, con 40% ABV, está específicamente diseñada para celebrar la cultura latina y se dirige a los '200%ers' - una generación que mezcla culturas hispana y estadounidense. El producto presenta un diseño de botella verde esmeralda con acentos dorados, que refleja tanto el lujo moderno como la herencia de la marca.
Green Seal contará con una campaña de marketing integral que incluye contenido social y digital, eventos y celebraciones culturales centradas en el lujo latino y la música.
Buchanan's Whisky (NYSE:DEO)는 스카치 위스키 포트폴리오의 새로운 영구 럭셔리 표현인 Green Seal을 출시했으며 가격은 $99.99입니다. 이 혁신적인 블렌드는 전에 공개된 적이 없던 Glen Elgin 싱글 몰트와 독특한 와인 효모를 특징으로 하여 트로피컬 과일 노트는 물론 전통적인 위스키 특성을 만들어냅니다.
새로운 표현은 40% ABV로 라틴 문화의 축하를 위해 특별히 제작되었으며 히스패닉과 미국 문화가 융합된 세대인 '200%ers'를 겨냥합니다. 이 제품은 현대적인 럭셔리와 브랜드 전통을 반영하는 골드 포인트가 있는 에메랄드 그린 병 디자인이 특징입니다.
Green Seal은 소셜 및 디지털 콘텐츠, 이벤트, 라틴 럭스리와 음악에 초점을 맞춘 문화 축제를 포함한 종합 마케팅 캠페인으로 지원될 예정입니다.
Buchanan's Whisky (NYSE:DEO) a lancé Green Seal, une nouvelle expression de luxe permanente dans sa gamme de whisky écossais, au prix de $99.99. Cette assemblage innovant comprend un single malt Glen Elgin jamais sorti auparavant et une levure de vin unique, créant des notes de fruits tropicaux distinctives aux côtés des caractéristiques traditionnelles du whisky.
La nouvelle expression, avec 40% ABV, est spécialement conçue pour célébrer la culture latino et vise les «200%ers» - une génération qui mêle cultures hispanique et américaine. Le produit présente un design de bouteille émeraude avec des accents dorés, reflétant à la fois le luxe moderne et l'héritage de la marque.
Green Seal sera soutenu par une campagne marketing complète incluant du contenu social et numérique, des événements et des célébrations culturelles axées sur le luxe latino et la musique.
Buchanan's Whisky (NYSE:DEO) hat Green Seal eingeführt, eine neue permanente Luxus-Expression in seiner Scotch-Whisky-Produktlinie, zum Preis von $99.99. Diese innovative Mischung enthält einen Glen Elgin Single Malt, der noch nie zuvor veröffentlicht wurde, und eine einzigartige Weinessenz, die tropische Fruchtnoten neben traditionellen Whisky-Charakteristika schafft.
Die neue Expression, mit 40% ABV, wurde speziell entwickelt, um die lateinamerikanische Kultur zu feiern und richtet sich an die «200%ers» – eine Generation, die hispanische und amerikanische Kulturen verschmilzt. Das Produkt präsentiert ein markantes smaragdgrünes Flaschendesign mit goldenen Akzenten, das sowohl modernen Luxus als auch Markenheritage widerspiegelt.
Green Seal wird von einer umfassenden Marketingkampagne unterstützt, die Social- und Digitalinhalte, Veranstaltungen und kulturelle Feiern mit Fokus auf lateinischen Luxus und Musik umfasst.
بوشانان ويسكي (NYSE:DEO) أطلق Green Seal، وهو تعبير فاخر دائم جديد في مجموعة ويسكي سكوتش، بسعر $99.99. هذه المزج المبتكر يتميز بميل Glen Elgin سنجل مالت لم يُصدر من قبل ونخامة خمري فريدة، مما يخلق نكهات فاكهة استوائية مميزة إلى جانب خصائص الويسكي التقليدية.
التعبير الجديد، بــ 40% ABV، مصمم خصيصاً للاحتفال بالثقافة اللاتينية ويستهدف فئة '200%ers' - جيل يدمج الثقافات الهيسبانية والأمريكية. المنتج يتميز بتصميم زجاجة بلون أخضر زمردي مميز مع لمسات ذهبية، يعكس كل من الرفاهية العصرية ووراثة العلامة.
سيتم دعم Green Seal من خلال حملة تسويق شاملة تشمل محتوى اجتماعي ورقمي، فعاليات واحتفالات ثقافية تركز على الفخامة اللاتينية والموسيقى.
Buchanan's Whisky (NYSE:DEO) 已推出 Green Seal，这是其苏格兰威士忌产品线中的一款永久性豪华表达，售价为 $99.99。这款创新混合包含一款前所未发行的 Glen Elgin 单一麦芽与独特的葡萄酒酵母，创造出独特的热带水果风味，同时保留传统威士忌特征。
新款表达的酒精度为 40% ABV，专门打造以庆祝拉丁文化，目标群体为“200%ers”——一个融合西班牙裔与美国文化的一代人。产品特色为祖母绿瓶身设计，配以金色点缀，体现现代豪华与品牌传承的结合。
Green Seal 将得到一场全面的市场营销支持计划，包括社交与数字内容、活动以及以拉丁豪华与音乐为重点的文化庆典。
- Introduction of a premium product at $99.99 price point expands luxury portfolio
- Permanent addition to product line indicates long-term growth strategy
- Strategic targeting of Hispanic-American demographic could capture growing market segment
- Marketing campaign leverages cultural moments and social media for brand awareness
- Higher price point may limit mass market appeal
- Heavy focus on specific demographic could restrict broader market potential
A love letter to the generosity and flair of Latinidad,
Experience the interactive Multimedia News Release here: https://www.multivu.com/buchanans_whisky/9353251-en-buchanans-whisky-new-luxury-bottle-green-seal
"For years,
Beyond its bold new flavor, Green Seal makes a striking impression through its unique design. The bottle's familiar emerald-green glass and gold accents reflect both modern luxury and the brand's iconic heritage while evoking the richness and warmth of Latino culture. Inspired and modeled after the brand's historic seal, the circular emblem structure of the bottle embraces movement and symbolizes the 'inner circle' this variant was created to celebrate – the
"Green Seal marries the craftsmanship of luxury whisky with an innovative twist of vibrant, tropical fruit notes – keeping rhythm at the center of this exceptional blend," said Craig Wallace, Master Blender,
This fall,
Follow us on Instagram @buchananswhisky to see how
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SOURCE Buchanan’s Scotch Whisky
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