CAPTAIN MORGAN IS BACK IN FOOTBALL COUNTRY, CELEBRATING THE RIVALRIES, RITUALS AND HOMETOWN TRADITIONS THAT MAKE GAME DAY LEGENDARY

Captain Morgan’s 2026 tailgate tour brings live appearances, fan activations and limited-edition football merch to select U.S. game days.

Rhea-AI Summary

Diageo (DEO), through its Captain Morgan brand, is launching the "Captain While You Can" Tailgate Tour across U.S. football towns for the 2026 season. The Captain and a crew of First Mates will appear at selected college and pro games, leading tailgates and celebrating local football traditions.

Stops include games in Green Bay, Iowa City, Buffalo, Lubbock, Mount Pleasant and Tampa. First Mates Yung Gravy, Brett Neustrom and Lucas Brody will join for challenges, giveaways, custom Captain Morgan gear and interactive fan experiences. A limited-edition football merchandise collaboration with Pirate Worldwide will feature three custom drops tied to tour locations.

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Hitting the road this season for the "Captain While You Can" Tailgate Tour, the Captain has returned to the helm and set his sights on football towns nationwide alongside a crew of First Mates including Yung Gravy, Brett Neustrom and Lucas Brody

NEW YORK, Sept. 3, 2026 /PRNewswire/ -- The wait is over: football is back, and so is the Captain (yes, that guy with the epic pose). This season, Captain Morgan is hitting the road with the "Captain While You Can" Tailgate Tour, bringing the Captain—and his ship—to football towns across the country. At every stop, the Captain will lead the crew, rally hometown pride and spark the spontaneity that makes game day unforgettable, turning each tailgate into a celebration of the traditions and unexpected moments that make football culture uniquely local.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/captain-morgan/9419251-en-captain-morgan-football-country-celebrating-rivalries-rituals-hometown-traditions 

This season, the Captain and his crew are raising a Captain & cola at stops along the way, including:

• Wisconsin @ Notre Dame: Sunday, September 6 in Green Bay, WI
• Iowa St @ Iowa: Saturday, September 12 in Iowa City, IA
• Detroit Lions @ Buffalo Bills: Thursday, September 17 in Buffalo, NY
• Houston @ Texas Tech: Saturday, September 19 in Lubbock, TX
• Akron @ Central Michigan: Saturday, October 3 in Mount Pleasant, MI
• Atlanta Falcons @ Tampa Bay Buccaneers: Sunday, November 1 in Tampa, FL

"Captain Morgan is bringing the Captain back IRL this football season, putting him back at the helm and on the road to lead the tailgate in football towns across the country. Football has a way of bringing everyone together — friends, families and fans who show up season after season to cheer on their teams and make a day of it. That spirit of coming together, celebrating and making the most of the moment is exactly what Captain While You Can is all about," says Hadley Schafer, SVP at Diageo.

Speaking of bringing people together, the Captain has assembled a crew of First Mates ready to make their mark on football country: rapper, songwriter and Badger alum Yung Gravy; Iowa native, content creator and actor Brett Neustrom; and internet personality and Michigan alum Lucas Brody. With three First Mates, a mapped out season taking over football hotbeds and plenty of personality to go around, this crew will bring the Captain's signature spirit to game days from the heartland to the South and all the way up to Buffalo. At each stop, fans can expect the unexpected — from outrageous challenges and surprise giveaways to custom Captain Morgan gear and plenty of opportunities to ditch the ordinary, rally the crew and turn game day into a legendary one.

"Football, tailgates and the Captain? That's a pretty elite lineup. We're bringing the energy, rallying the crew, and I'm personally repping the Badgers," says Yung Gravy.

And the Captain's football fandom doesn't stop at the tailgate. For the second year, Captain Morgan is teaming up with Pirate Worldwide for a limited-edition football merch collaboration, featuring three custom drops in collaboration with teams along the stop of this season's tailgate tour. The drops will give fans a new way to rep their crew and bring a little Captain Morgan spirit to game day.

From discovering an unexpected tailgate takeover to unlocking exclusive gear or finding yourself at the center of an unforgettable game day moment, Captain Morgan is reminding fans that the best memories aren't always planned — they're seized. Follow @CaptainMorganUSA and #CaptainWhileYouCan to see where the Captain lands next and catch the fun when it hits your next tailgate.

About Captain Morgan
Captain Morgan is the number one selling spiced rum in the U.S. Captain Morgan encourages everyone 21+ to spice it up by bringing our flavor to every occasion. The Captain Morgan portfolio includes CAPTAIN MORGAN Original Spiced Rum, CAPTAIN MORGAN Sliced Apple Spiced Rum, CAPTAIN MORGAN White Rum, CAPTAIN MORGAN 100 Proof Spiced Rum, CAPTAIN MORGAN Private Stock, CAPTAIN MORGAN Silver Spiced Rum, CAPTAIN MORGAN Coconut Rum, CAPTAIN MORGAN Pineapple Rum and CAPTAIN MORGAN Sliced. For more information, visit www.CaptainMorgan.com.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).

For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

Media Contacts
TAYLOR
CaptainMorganTeam@TaylorStrategy.com

Brooke Smith, DIAGEO
brooke.smith@diageo.com

 

View original content:https://www.prnewswire.com/news-releases/captain-morgan-is-back-in-football-country-celebrating-the-rivalries-rituals-and-hometown-traditions-that-make-game-day-legendary-302868991.html

SOURCE Captain Morgan

FAQ

What is the "Captain While You Can" Tailgate Tour from Diageo (DEO)?

The "Captain While You Can" Tailgate Tour is Captain Morgan’s 2026 football-season road tour, bringing the Captain, themed activations, challenges, giveaways and custom gear to tailgates in football towns across the United States to celebrate local game day traditions.

Which football games will the Captain Morgan tailgate tour visit in 2026 for DEO?

The tour is scheduled to appear at games including Wisconsin @ Notre Dame in Green Bay, Iowa St @ Iowa in Iowa City, Detroit Lions @ Buffalo Bills in Buffalo, Houston @ Texas Tech in Lubbock, Akron @ Central Michigan in Mount Pleasant and Atlanta Falcons @ Tampa Bay Buccaneers in Tampa.

Who are the First Mates joining the Captain Morgan football tailgate tour for DEO?

The Captain’s crew of First Mates includes Yung Gravy (rapper and Badger alum), Brett Neustrom (Iowa native content creator and actor) and Lucas Brody (internet personality and Michigan alum), who will help lead tailgate activities and fan interactions at tour stops.

What special merchandise is linked to the Captain Morgan football tailgate tour for DEO?

For the second year, Captain Morgan is partnering with Pirate Worldwide on a limited-edition football merchandise collaboration. There will be three custom drops created with teams along the tour route, giving fans new ways to show team and Captain Morgan spirit on game day.

How can fans follow the Captain Morgan "Captain While You Can" tour and giveaways for DEO?

Fans can follow the tour and see when it reaches new tailgates by following @CaptainMorganUSA and the hashtag #CaptainWhileYouCan. These channels will highlight tailgate takeovers, exclusive gear opportunities and standout game day moments from stops across the season.