CAPTAIN MORGAN SLICED TURNS GOLF'S MOST DREADED SHOT -- THE SLICE -- INTO A CELEBRATION WITH YOUR CREW

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Captain Morgan Sliced launches "Play the Slice" summer campaign, celebrating imperfect golf shots through a social media contest and partnerships. Running through July 31, 2025, the contest invites golfers 21+ to share their wildest slices on Instagram for a chance to win a golf getaway to Hilton Head, South Carolina. The campaign features partnerships with West Wilson and Breezy Golf, including Sliced Lounges at three Breezy Open stops in Virginia, New Jersey, and Georgia. Captain Morgan Sliced is also collaborating with Pluto Golf for a limited-edition merchandise collection. The ready-to-drink beverage comes in Original and Sweet vs. Heat variety packs with 5.8% ABV, priced at $19.99.

Captain Morgan Sliced, West Wilson and Breezy Golf Are Teaming Up to Bring Bold Flavor and Big Energy to the Course All Summer Long For Fans who Play the Slice

The brand is rewarding the shots that don't go viral—for all the right reasons. Miss big, post proud, and celebrate your slice by tagging @captainmorganUSA and #PlaytheSliceContest

NEW YORK, May 20, 2025 /PRNewswire/ -- Fore! This summer, Captain Morgan Sliced isn't just embracing the slice—it's making it the main event with Play the Slice: where flavor meets the fairway and good times are always in play. Teaming up with reality TV break-out star, on-air host, and sportswriter West Wilson and Breezy Golf, Captain Morgan Sliced is serving up on-course action, an off-course sweepstakes and plenty of bold flavor—one gloriously imperfect shot at a time.

Teeing off today, Captain Morgan Sliced is turning every swing into a chance to win big. From now through the end of July, fans 21+ can enter the Play the Slice contest by posting their wildest slices on Instagram, tagging @CaptainMorganUSA and using #PlayTheSliceContest. Whether you're on the range or closing in on the back nine, show us your most epic slice—no perfect swing required. One lucky winner will score a once-in-a-lifetime golf getaway for four to Hilton Head, South Carolina, complete with flights, a championship course, and a stay that's anything but par for the course.

That's the energy behind Play the Slice—the Captain Morgan Sliced summer-long campaign that celebrates every hook, shank, and yes, slice, as a reason to raise a can and rally your crew. As an official partner of the Breezy Open, Captain Morgan Sliced is popping up at three stops—Virginia (June), New Jersey (July), and Georgia (September)—with Sliced Lounges, a cameo from none other than West Wilson, and epic rewards for both swings and style.

For fans not in the crowd, don't worry, you won't miss a single Play the Slice moment. Breezy Golf and the Bob Does Sports crew will be bringing the action of the Breezy Open to screens everywhere, plus West Wilson will be joining the fun and capture all the slice-worthy moments at the Virginia tournament this June.

"I'm still dialing in my swing," admits West Wilson, Sliced enthusiast and reality star known for keeping it real on and off the green. "But I've learned it's way more fun when you're just enjoying the moment. That's what this whole thing is about—showing up, swinging big, and cracking open a Sliced with your people, no matter where your ball ends up."

And don't forget about merch: later this summer, Captain Morgan Sliced and cult-favorite golf brand Pluto Golf are dropping the Play the Slice Collection—a limited-edition capsule of polos, shorts, hats, windbreakers and P1 sneakers built for players who aren't afraid to stand out (even if their ball's out of bounds).

"Golf certainly has its roots in skill, precision, and tradition, but let's face it, today's players are redefining the vibe," said Captain Morgan Brand Director Justin Faiber. "They are bringing more hype, swagger, levity, and personality to each round. With Play the Slice, we're tapping into that energy – because every round should be a good time, regardless of whether you're hitting from the fairway or outside of the cart path."

Available in Original and Sweet vs. Heat variety packs, Captain Morgan Sliced is the premium, ready-to-drink beverage turning fairways into flavorways. With 5.8% ABV and bold, refreshing taste, Sliced is ready for every shot—and every sip—in the game. Available everywhere Captain Morgan is sold and convenience stores near you for a suggested retail price of $19.99.

So whether you're striping it down the fairway or searching the woods for your fourth lost ball, just remember: Sliced is Better. Play the Slice.

NO PURCHASE NECESSARY. U.S., 25+. Void in AK, HI, MD & where prohibited. Contest ends 7/31/2025 @ 11:59:59 p.m. ET. ENTRANT MUST ATTEMPT SLICED GOLF SHOT IN A SAFE & RESPONSIBLE MANNER. Include #PlayTheSliceContest and @CaptainMorganUSA when posting video. Subject to Official Rules available online at https://bit.ly/44oAbBG . Sponsor: Diageo Beer Company USA, New York, NY. CAPTAIN MORGAN SLICED Premium Flavored Malt Beverage. Captain Morgan & CO., Plainfield, IL.

Not sponsored/endorsed by Instagram

About Captain Morgan
Captain Morgan is the number one selling spiced rum in the U.S. Captain Morgan encourages everyone 21+ to spice it up by bringing our flavor to every occasion. The Captain Morgan portfolio includes CAPTAIN MORGAN Original Spiced Rum, CAPTAIN MORGAN Sliced Apple Spiced Rum, CAPTAIN MORGAN White Rum, CAPTAIN MORGAN 100 Proof Spiced Rum, CAPTAIN MORGAN Private Stock, CAPTAIN MORGAN Silver Spiced Rum, CAPTAIN MORGAN Coconut Rum, CAPTAIN MORGAN Pineapple Rum, CAPTAIN MORGAN Cherry Vanilla Spiced Rum, Vita Coco Spiked with CAPTAIN MORGAN and CAPTAIN MORGAN Sliced. For more information, visit www.CaptainMorgan.com.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Juliotequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

Media Contacts
TAYLOR
CaptainMorganTeam@TaylorStrategy.com

DIAGEO
Brooke Smith
Brooke.Smith@diageo.com

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SOURCE Captain Morgan

FAQ

What is Captain Morgan Sliced's Play the Slice contest and how can you enter?

The Play the Slice contest runs through July 31, 2025, where fans 21+ can enter by posting their golf slice shots on Instagram, tagging @CaptainMorganUSA and using #PlayTheSliceContest. The winner receives a golf getaway for four to Hilton Head, South Carolina.

What are the details of Captain Morgan Sliced's partnership with Breezy Open?

Captain Morgan Sliced is partnering with Breezy Open at three stops: Virginia (June), New Jersey (July), and Georgia (September), featuring Sliced Lounges and appearances by West Wilson.

What are the product specifications of Captain Morgan Sliced?

Captain Morgan Sliced is a premium ready-to-drink beverage with 5.8% ABV, available in Original and Sweet vs. Heat variety packs, priced at $19.99 at convenience stores and wherever Captain Morgan is sold.

What merchandise is Captain Morgan Sliced releasing with Pluto Golf?

Captain Morgan Sliced is launching the Play the Slice Collection with Pluto Golf, featuring limited-edition polos, shorts, hats, windbreakers, and P1 sneakers.