Lone River Ranch Water and Diamond Cross Ranch Mark a New Season of Outdoor Adventure with the Après Ski Collection
Lone River (symbol DEO) and Diamond Cross Ranch launched an exclusive Après Ski apparel capsule debuting Friday, January 16, 2026 at www.ranchjacksonhole.com and in person at the Diamond Cross Ranch Apparel store in Jackson Hole.
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Rhea-AI Summary
Lone River (symbol DEO) and Diamond Cross Ranch launched an exclusive Après Ski apparel capsule debuting Friday, January 16, 2026 at www.ranchjacksonhole.com and in person at the Diamond Cross Ranch Apparel store in Jackson Hole.
The four-piece collection includes an Après Ski Hoodie ($195), Long-Sleeve Tee ($88), Trucker Hats ($39) in two colors, and a Beanie ($39). The drop emphasizes durability and versatility for outdoor days and après, and will feature surprise appearances by Katie Beal Brown, Founder & CEO of Lone River Beverage Co.
Product availability is both online and at the Jackson Hole store; the announcement closes with a reminder to enjoy responsibly.
Details
News Market Reaction – DEO
On Jan 13, the day this news came out, DEO closed 1.06% below the previous close.
Data tracked by StockTitan Argus for the Jan 13 session.
Key Figures
- Après Ski Hoodie price
- $195
- Lone River x Diamond Cross Ranch Après Ski collection
- Long-sleeve tee price
- $88
- Lone River x Diamond Cross Ranch Après Ski collection
- Trucker hat price
- $39
- Lone River x Diamond Cross Ranch Après Ski collection
- Beanie price
- $39
- Lone River x Diamond Cross Ranch Après Ski collection
Historical Context
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Seedlip Dry January campaign with Dorinda Medley and NYC pop-up event.
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Agreement to sell EABL stake to Asahi, using proceeds to de-lever.
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Mr Black Espresso Martini Fest promotion across multiple regions and bars.
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Smirnoff ICE holiday promotion featuring Troye Sivan and consumer giveaways.
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Ketel One partnership with Patrick Schwarzenegger and Sundance-themed activations.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Alongside the iconic
Following the success of their first collaboration, the four-piece capsule is built with durability, comfort and versatility in mind – pieces you can wear from the trailhead through the last light of day and into après. Available beginning Friday, January 16, at www.ranchjacksonhole.com, the Après Ski collection includes:
- Après Ski Hoodie (
$195) : A heavyweight layer built for days on the move - Long-Sleeve Tee (
$88) : A versatile staple made for layering - Trucker Hats (
$39) : Available in blue or green, made to go from trailhead to town - Beanie (
$39) : A cold-weather essential for early starts and late finishes
The collection will also be available in person at the new Diamond Cross Ranch Apparel store in
For generations, Diamond Cross Ranch has called
"There's something special about skiing in cowboy country — it's where our love of the outdoors and our ranch roots come together," said Beal Brown. "We wanted this collection to reflect that shared way of life."
"Our shared ranch roots mixed with Lone River's adventurous spirit guided every choice in this collection," said Luke Long, DCR Apparel Co-Founder & CEO. "We can't wait for people to get their hands on these pieces and see how they fit into their own days on the move."
And whether your après looks like cozying up by the fire or catching up with friends, please enjoy responsibly.
Far West Spirits LLC,
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).
For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.
Celebrating life, every day, everywhere.
MEDIA CONTACTS
TAYLOR
loneriver@taylorstrategy.com
Nicole Anastasi, Diageo
Nicole.Anastasi@diageo.com
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SOURCE Lone River Beverage Company
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