CASAMIGOS TEQUILA ELEVATES THE CANNED COCKTAILS GAME WITH NEW CASAMIGOS MARGARITAS
Diageo's (NYSE:DEO) Casamigos brand has announced the launch of its first-ever ready-to-drink (RTD) margarita variety pack. The new Casamigos Margaritas are non-carbonated cocktails made with tequila, natural flavors, triple sec liqueur, and real juice, featuring four flavors: Passionfruit & Prickly Pear, Guava & Hibiscus, Strawberry & Colima Lime, and Classic Lime.
The product specifications include 10% ABV, 135 calories per serving, and gluten-free formulation in 200ml cans. The variety pack, containing 8 cans, will be available at a suggested retail price of $19.99. Initial distribution begins in select states including California, Washington, and Florida, with plans for national rollout in the coming months.
This launch aligns with Casamigos' new global creative campaign "Anything Goes with my Casamigos" and includes a partnership with "Las Culturistas Culture Awards" airing on Bravo and Peacock in August 2025.
Il marchio Casamigos di Diageo (NYSE:DEO) ha annunciato il lancio del suo primo pack varietà di margarita ready-to-drink (RTD). Le nuove Casamigos Margaritas sono cocktail non gassati realizzati con tequila, aromi naturali, liquore triple sec e succo reale, disponibili in quattro gusti: Frutto della Passione & Fico d'India, Guava & Ibisco, Fragola & Lime Colima e Lime Classico.
Le specifiche del prodotto includono un 10% di gradazione alcolica, 135 calorie per porzione e una formulazione senza glutine in lattine da 200 ml. Il pack varietà, contenente 8 lattine, sarà disponibile a un prezzo suggerito al dettaglio di 19,99 $. La distribuzione iniziale partirà in stati selezionati come California, Washington e Florida, con piani per un lancio nazionale nei prossimi mesi.
Questo lancio è in linea con la nuova campagna creativa globale di Casamigos "Anything Goes with my Casamigos" e include una partnership con i "Las Culturistas Culture Awards", trasmessi su Bravo e Peacock nell'agosto 2025.
La marca Casamigos de Diageo (NYSE:DEO) ha anunciado el lanzamiento de su primer pack variedad de margaritas listas para beber (RTD). Las nuevas Casamigos Margaritas son cócteles no carbonatados elaborados con tequila, sabores naturales, licor triple sec y jugo real, disponibles en cuatro sabores: Maracuyá & Nopal, Guayaba & Hibisco, Fresa & Lima Colima y Lima Clásica.
Las especificaciones del producto incluyen un 10% de alcohol por volumen, 135 calorías por porción y una formulación sin gluten en latas de 200 ml. El pack variedad, que contiene 8 latas, estará disponible a un precio sugerido de venta al público de 19,99 $. La distribución inicial comenzará en estados selectos como California, Washington y Florida, con planes para un lanzamiento nacional en los próximos meses.
Este lanzamiento se alinea con la nueva campaña creativa global de Casamigos "Anything Goes with my Casamigos" e incluye una colaboración con los "Las Culturistas Culture Awards", que se transmitirán en Bravo y Peacock en agosto de 2025.
Diageo(뉴욕증권거래소:DEO)의 Casamigos 브랜드가 처음으로 출시하는 RTD(Ready-to-Drink) 마가리타 믹스 팩을 발표했습니다. 새로운 Casamigos Margaritas는 테킬라, 천연 향료, 트리플 섹 리큐어, 진짜 주스로 만든 탄산 없는 칵테일로, 패션프루트 & 프릭클리 페어, 구아바 & 히비스커스, 딸기 & 콜리마 라임, 클래식 라임 등 네 가지 맛으로 구성되어 있습니다.
제품 사양은 알코올 도수 10%, 1회 제공량당 135칼로리, 글루텐 프리 조성으로 200ml 캔에 담겨 있습니다. 8캔으로 구성된 믹스 팩은 권장 소매가 19.99달러에 판매될 예정입니다. 초기 유통은 캘리포니아, 워싱턴, 플로리다 등 일부 주에서 시작되며, 향후 몇 달 내에 전국적으로 출시될 계획입니다.
이번 출시는 Casamigos의 새로운 글로벌 크리에이티브 캠페인 "Anything Goes with my Casamigos"와 연계되며, 2025년 8월 Bravo와 Peacock에서 방송되는 "Las Culturistas Culture Awards"와의 파트너십도 포함되어 있습니다.
La marque Casamigos de Diageo (NYSE:DEO) a annoncé le lancement de son tout premier pack varié de margaritas prêtes à boire (RTD). Les nouvelles Casamigos Margaritas sont des cocktails non gazeux composés de tequila, d'arômes naturels, de liqueur triple sec et de jus réel, disponibles en quatre saveurs : Fruit de la passion & Poire cactus, Goyave & Hibiscus, Fraise & Citron vert Colima, et Citron vert classique.
Les caractéristiques du produit comprennent un taux d'alcool de 10%, 135 calories par portion et une formulation sans gluten dans des canettes de 200 ml. Le pack varié, contenant 8 canettes, sera disponible à un prix de vente conseillé de 19,99 $. La distribution initiale commencera dans certains États, notamment en Californie, Washington et Floride, avec un déploiement national prévu dans les mois à venir.
Ce lancement s'inscrit dans la nouvelle campagne créative mondiale de Casamigos « Anything Goes with my Casamigos » et inclut un partenariat avec les « Las Culturistas Culture Awards » diffusés sur Bravo et Peacock en août 2025.
Die Marke Casamigos von Diageo (NYSE:DEO) hat die Einführung ihres ersten Ready-to-Drink (RTD) Margarita-Varietätenpakets angekündigt. Die neuen Casamigos Margaritas sind nicht-kohlensäurehaltige Cocktails, hergestellt aus Tequila, natürlichen Aromen, Triple-Sec-Likör und echtem Saft, erhältlich in vier Geschmacksrichtungen: Passionsfrucht & Kaktusfeige, Guave & Hibiskus, Erdbeere & Colima-Limette sowie Klassische Limette.
Die Produktspezifikationen umfassen 10% Alkoholgehalt, 135 Kalorien pro Portion und eine glutenfreie Rezeptur in 200ml Dosen. Das Varietätenpaket mit 8 Dosen wird zu einem UVP von 19,99 $ erhältlich sein. Die anfängliche Distribution beginnt in ausgewählten Bundesstaaten wie Kalifornien, Washington und Florida, mit Plänen für eine landesweite Einführung in den kommenden Monaten.
Dieser Launch steht im Einklang mit der neuen globalen Kreativkampagne von Casamigos "Anything Goes with my Casamigos" und beinhaltet eine Partnerschaft mit den "Las Culturistas Culture Awards", die im August 2025 auf Bravo und Peacock ausgestrahlt werden.
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Insights
Diageo enters high-growth RTD tequila market with Casamigos Margaritas, strategically expanding its premium portfolio at an optimal time.
This Casamigos ready-to-drink (RTD) margarita launch represents a strategically timed market entry for Diageo, tapping into several converging consumer trends. The RTD cocktail segment has been experiencing double-digit growth, with tequila-based options emerging as a particularly strong subsegment. Diageo is leveraging the premium positioning of its Casamigos brand, acquired for up to
The product attributes—10% ABV, 135 calories, gluten-free—align perfectly with contemporary consumer preferences for moderately boozy, better-for-you options. The non-carbonated formulation with natural flavors and real juice positions these as premium offerings versus competitors' often carbonated, artificial alternatives. The
The phased rollout starting in key markets (California, Washington, Florida) before national expansion follows beverage industry best practices for new product launches. By highlighting the "Anything Goes with my Casamigos" campaign and cultural partnerships like the Las Culturistas Culture Awards, Diageo is building an integrated marketing approach to support adoption.
For Diageo, this launch addresses a critical portfolio gap in the high-growth RTD category while extending a premium acquisition's revenue potential. The company is effectively applying the premiumization playbook that has worked across its spirits portfolio to the convenience-focused RTD segment, potentially capturing incremental consumption occasions beyond traditional spirits.
THE AWARD-WINNING BRAND BRINGS SMOOTH SIPS WITH READY-TO-DRINK ANYTIME, ANYWHERE MARGARITA
Built for good times and unexpected adventures, the newest addition to the Casamigos family provides convenience without sacrificing quality and taste. From pool days and lake trips to backyard BBQs and gameday gatherings, Casamigos Margaritas will upgrade your canned cocktail game while offering delicious drinks wherever the summer takes you. Available in four bold, fun flavors – Passionfruit & Prickly Pear, Guava & Hibiscus, Strawberry & Colima Lime and Classic Lime – each non-carbonated 200ml can of Casamigos Margarita is
In true Casamigos style, the 200mL Margarita cans feature a vibrant design with signature teal and flavor-matching pastels. Their convenient size makes enjoying a premium margarita on-the-go effortless, complete with the iconic Casamigos Agave logo.
This new Casamigos extension builds on the brand's new global creative campaign, "Anything Goes with my Casamigos." This summer and beyond, the Casamigos Margarita will bring that spirit through cultural moments and celebrations with friends — including a standout partnership with "Las Culturistas Culture Awards" airing August 5th on
"The spirit of friendship has always been at the core of Casamigos – from its inception to its name, which means house of friends," said Roderick Blaylock, VP of Marketing at Casamigos. "With that spirit in mind, we're bringing a twist on the best-selling tequila cocktail in a ready to drink can, to be enjoyed with anyone, anytime, anywhere. The new Casamigos Margaritas are an invitation to savor effortless moments of connection with friends."
Ease and approachability have always been engrained in Casamigos' history. Casamigos was developed by friends, for friends as an easy-drinking tequila that goes with anything, anyone, anywhere. Casamigos Margaritas pay homage to the brand's origin story by making it easier to enjoy a premium canned margarita with friends for every moment of celebration – no mixologist required.
"Tequila-based ready-to-drink cocktails are driving the next wave of growth in the category, and consumers are looking for trusted brands that deliver both quality and convenience," said Jamie Young, VP of Ready to Drink and Ready to Serve at Diageo. "With Casamigos Margaritas, we're bringing a premium experience into the can—backed by the cultural credibility that set this brand apart."
The Casamigos Margaritas variety packs are available now in select states, such as California,
ENJOY RESPONSIBLY. The Casamigos Spirits Company, LLC,
About CASAMIGOS:
Developed by friends, for friends. Born from a desire to create exceptionally smooth tequila and mezcal that could be enjoyed without the need for salt or lime, Casamigos was made to be shared with friends and family in moments of genuine connection.
The Casamigos Tequila family includes: Casamigos Blanco, Casamigos Reposado, Casamigos Añejo, Casamigos Cristalino and Casamigos Jalapeño, all made from
Casamigos Tequila and Mezcal has garnered the highest accolades from the spirit industry's most well-respected authority figures. Casamigos is available throughout
ENJOY RESPONSIBLY. The Casamigos Spirits Company, LLC,
About DIAGEO:
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit www.diageo.com. Visit DIAGEO's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Follow us on Instagram for news and information about DIAGEO North America: @Diageo_NA. Celebrating life, every day, everywhere.
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SOURCE Casamigos Spirits Company
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