CASAMIGOS TEQUILA ELEVATES THE CANNED COCKTAILS GAME WITH NEW CASAMIGOS MARGARITAS

Rhea-AI Summary

Diageo's (NYSE:DEO) Casamigos brand has announced the launch of its first-ever ready-to-drink (RTD) margarita variety pack. The new Casamigos Margaritas are non-carbonated cocktails made with tequila, natural flavors, triple sec liqueur, and real juice, featuring four flavors: Passionfruit & Prickly Pear, Guava & Hibiscus, Strawberry & Colima Lime, and Classic Lime.

The product specifications include 10% ABV, 135 calories per serving, and gluten-free formulation in 200ml cans. The variety pack, containing 8 cans, will be available at a suggested retail price of $19.99. Initial distribution begins in select states including California, Washington, and Florida, with plans for national rollout in the coming months.

This launch aligns with Casamigos' new global creative campaign "Anything Goes with my Casamigos" and includes a partnership with "Las Culturistas Culture Awards" airing on Bravo and Peacock in August 2025.

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THE AWARD-WINNING BRAND BRINGS SMOOTH SIPS WITH READY-TO-DRINK ANYTIME, ANYWHERE MARGARITA

NEW YORK, June 30, 2025 /PRNewswire/ -- Casamigos, the award-winning tequila brand, announced today the launch of Casamigos Margaritas, its first ever ready-to-drink margarita variety pack– a game-changer just in time for summer. Made with Tequila, natural flavors, triple sec liqueur and real juice, the new non-carbonated margarita brings bold flavor, effortless ease and top-shelf quality to every moment, no shaker required.

Built for good times and unexpected adventures, the newest addition to the Casamigos family provides convenience without sacrificing quality and taste. From pool days and lake trips to backyard BBQs and gameday gatherings, Casamigos Margaritas will upgrade your canned cocktail game while offering delicious drinks wherever the summer takes you. Available in four bold, fun flavors – Passionfruit & Prickly Pear, Guava & Hibiscus, Strawberry & Colima Lime and Classic Lime – each non-carbonated 200ml can of Casamigos Margarita is 10% ABV, 135 calories, and gluten-free. Casamigos Margaritas offer a high-quality canned cocktail option perfect for moments with friends - anytime, anywhere.

In true Casamigos style, the 200mL Margarita cans feature a vibrant design with signature teal and flavor-matching pastels. Their convenient size makes enjoying a premium margarita on-the-go effortless, complete with the iconic Casamigos Agave logo.

This new Casamigos extension builds on the brand's new global creative campaign, "Anything Goes with my Casamigos." This summer and beyond, the Casamigos Margarita will bring that spirit through cultural moments and celebrations with friends — including a standout partnership with "Las Culturistas Culture Awards" airing August 5^th on Bravo, and next day on Peacock.

"The spirit of friendship has always been at the core of Casamigos – from its inception to its name, which means house of friends," said Roderick Blaylock, VP of Marketing at Casamigos. "With that spirit in mind, we're bringing a twist on the best-selling tequila cocktail in a ready to drink can, to be enjoyed with anyone, anytime, anywhere. The new Casamigos Margaritas are an invitation to savor effortless moments of connection with friends."

Ease and approachability have always been engrained in Casamigos' history. Casamigos was developed by friends, for friends as an easy-drinking tequila that goes with anything, anyone, anywhere. Casamigos Margaritas pay homage to the brand's origin story by making it easier to enjoy a premium canned margarita with friends for every moment of celebration – no mixologist required.

"Tequila-based ready-to-drink cocktails are driving the next wave of growth in the category, and consumers are looking for trusted brands that deliver both quality and convenience," said Jamie Young, VP of Ready to Drink and Ready to Serve at Diageo. "With Casamigos Margaritas, we're bringing a premium experience into the can—backed by the cultural credibility that set this brand apart." 

The Casamigos Margaritas variety packs are available now in select states, such as California, Washington and Florida, with national distribution rolling out in the coming months. They will first become available in an 8-can variety pack featuring all four flavors for a suggested retail price of $19.99. For more information, please visit www.casamigos.com. Follow us on social media @casamigos. 

ENJOY RESPONSIBLY. The Casamigos Spirits Company, LLC, White Plains, NY.

About CASAMIGOS:
Developed by friends, for friends. Born from a desire to create exceptionally smooth tequila and mezcal that could be enjoyed without the need for salt or lime, Casamigos was made to be shared with friends and family in moments of genuine connection.

The Casamigos Tequila family includes: Casamigos Blanco, Casamigos Reposado, Casamigos Añejo, Casamigos Cristalino and Casamigos Jalapeño, all made from 100% Blue Weber Agave. Casamigos Mezcal Joven is crafted from 100% Espadín Agaves grown in the soils of Oaxaca, Mexico. Most recently, the brand launched Casamigos Margaritas made with Tequila, natural flavors, triple sec liqueur and real juice, available in a variety pack.

Casamigos Tequila and Mezcal has garnered the highest accolades from the spirit industry's most well-respected authority figures. Casamigos is available throughout the United States, UK, Canada, Australia and expanding worldwide.  For more information, please visit www.casamigos.com or follow us on social media @casamigos. 

ENJOY RESPONSIBLY. The Casamigos Spirits Company, LLC, White Plains, NY.

About DIAGEO:
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, CÎROC and Ketel One vodkas, Casamigos, DELEÓN and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit www.diageo.com. Visit DIAGEO's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Instagram for news and information about DIAGEO North America: @Diageo_NA. Celebrating life, every day, everywhere.

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SOURCE Casamigos Spirits Company

FAQ

What flavors are available in the new Casamigos Margaritas variety pack?

The variety pack includes four flavors: Passionfruit & Prickly Pear, Guava & Hibiscus, Strawberry & Colima Lime, and Classic Lime.

How much alcohol is in Casamigos canned Margaritas?

Each Casamigos Margarita can contains 10% ABV (alcohol by volume) and is 135 calories per serving.

Where can I buy Casamigos Margaritas canned cocktails?

The canned margaritas are initially available in California, Washington, and Florida, with national distribution planned in the coming months.

How much does the Casamigos Margaritas variety pack cost?

The 8-can variety pack has a suggested retail price of $19.99.

What is the size of each Casamigos Margarita can?

Each Casamigos Margarita comes in a 200ml can.