CROWN ROYAL INTRODUCES "BRING IT" -- A NEW BRAND PLATFORM INVITING EVERYONE TO SHARE WHAT BRINGS US ALL TOGETHER

Crown Royal (NYSE:DEO) introduced “Bring It”, a new brand platform celebrating how people contribute to shared moments and community.

Rhea-AI Summary

Crown Royal (NYSE:DEO) introduced “Bring It”, a new brand platform celebrating how people contribute to shared moments and community. Launched with a honky tonk–themed event in Los Angeles, the platform features an original anthem, line dance, signature cocktails and nationwide rollout across social, digital, broadcast and out-of-home channels.

Argus Jun 29 session

-0.37% close to close Open Argus

Details

News Market Reaction – DEO

On Jun 29, the day this news came out, DEO closed 0.37% below the previous close.

Data tracked by StockTitan Argus for the Jun 29 session.

Key Figures

Crown Royal Deluxe measure: 1.5 oz Lemonade measure: 4-5 oz Bitters measure: 2-3 dashes

Crown Royal Deluxe measure

1.5 oz

Crown Royal Deluxe and Lemonade cocktail recipe

Lemonade measure

4-5 oz

Crown Royal Deluxe and Lemonade cocktail recipe

Bitters measure

2-3 dashes

Crown Royal Deluxe and Lemonade cocktail recipe

Historical Context

5 past events · Latest: Jun 24

5 events

1. Jun 24

   Premium rye launch

   24h Move

   +0.9%

   Launch of ultra-limited Bulleit 20-Year-Old Straight Rye Whiskey at $299.

2. Jun 18

   Bourbon release

   24h Move

   +2.0%

   Introduction of Blade and Bow 12-Year-Old Solera Reserve bourbon in select markets.

3. May 18

   Guinness campaign

   24h Move

   +2.6%

   Refreshed “The world’s cup” soccer campaign and associated marketing activations.

4. May 14

   Bartender contest

   24h Move

   +1.4%

   World Class U.S. Bartender of the Year announcement and global finals qualification.

5. May 14

   Flavor extension

   24h Move

   -0.1%

   Launch of limited-time Seagram's 7 Crown Apple Pie seasonal flavored whiskey.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

out-of-home, highball glass

2 terms

out-of-home technical

"Bring It will roll out nationally across social, digital, broadcast and out-of-home channels"

Out-of-home refers to advertising that reaches people when they are outside their homes, such as on billboards, bus stops, or digital screens in public spaces. It matters to investors because it is a key way companies promote their products to a wide audience, often leading to increased brand awareness and sales. Like a billboard on a busy street catching the attention of thousands daily, out-of-home advertising aims to influence consumers where they are already out and about.

highball glass technical

"Build ingredients into an ice filled highball glass, stir and garnish"

A highball glass is a tall, straight-sided drinking glass used for mixed drinks and long cocktails, typically holding a single serving of a beverage plus ice. For investors, it signals consumer and hospitality demand for specific drink experiences and packaging — similar to how a popular phone model shows consumer taste — and can affect sales for beverage brands, glassware makers, bars and restaurants tied to trends in casual cocktail consumption.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

The brand launches 'Bring It' with an exclusive honky tonk celebration in Los Angeles honoring the songs, traditions and talents that shape our communities

NEW YORK, June 29, 2026 /PRNewswire/ -- From the traditions we share to the energy we bring and the ways we show up for one another, everyone has something meaningful to offer. Crown Royal proudly introduces Bring It, a new brand platform that celebrates the ways people contribute to the moments and communities around them. A modern expression of Crown Royal's spirit of generosity, Bring It recognizes that the best moments aren't created by any one place, but by the people who help shape them.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/crown-royal/9405551-en-crown-royal-introduces-bring-it-honky-tonk-takeover-in-la 

At the center of Bring It is an original anthem performed by Canadian country artist Ryan Langdon and Randy Savvy of the Compton Cowboys, setting the soundtrack for a night where everyone becomes part of the same celebration. The campaign, which embraces the energy of a Texas honky tonk, features an original line dance choreographed by Emmy Award–winning choreographer Kat Burns and performed with members of Austin's two-step and line dancing communities, invites audiences to step onto the dance floor rather than simply watch from the sidelines.

To officially launch Bring It, Crown Royal hosted an exclusive one-night celebration at Desert 5 Spot in Los Angeles, inviting country music enthusiasts and whisky lovers to experience the campaign firsthand. Throughout the evening, guests brought their authentic selves to a memorable night filled with a live performance of the original anthem, a choreographed line dance tutorial from Emmy Award-winning choreographer Kat Burns, and a DJ set from Charly Jordan. Special guest Natalie Alyn Lind joined the celebration, which was complete with signature Crown Royal cocktails to toast the moment.

"Bring It celebrates the simple truth that everyone has something worth contributing to their community," said James Valdes, Director of Crown Royal. "Whether it's a signature dance move, a beloved tradition, or the positive energy you bring to those around you, this platform recognizes that everyone has something special to offer—and we're inviting people to share it."

Bring It will roll out nationally across social, digital, broadcast and out-of-home channels throughout the summer. Fans can also stream the original anthem performed by Ryan Langdon and Randy Savvy on Spotify.

Designed to live beyond a single campaign, Bring It will continue to come to life throughout the year through live experiences, cultural partnerships and unexpected collaborations that celebrate the people, passions and traditions shaping culture and community. From music and nightlife to sports and fashion, Crown Royal will continue creating new opportunities for people to engage with Bring It and celebrate what they bring to the table.

Until then, Bring It home and mix up the signature serve "Crown Royal Deluxe and Lemonade" to celebrate what you bring to the table.

Ingredients:
1.5 oz Crown Royal Fine De Luxe
4-5 oz Lemonade (to fill)
2-3 Dashes of Bitters

Garnish: Lemon wheel and mint bouquet

Directions: Build ingredients into an ice filled highball glass, stir and garnish with a lemon wheel and mint bouquet.

Stay up to date by following @crownroyal on Instagram and visiting crownroyal.com.

MEDIA CONTACTS
Diageo North America
jazmine.settles@diageo.com

HUNTER
crownroyalflavors@hunterpr.com

ABOUT CROWN ROYAL
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by the King and Queen of Great Britain in 1939, Crown Royal's smooth and elegant flavor was an exceptionally generous gift fit for royalty. Its gift-worthy presentation reflects its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

ABOUT DIAGEO NORTH AMERICA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).

For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

 

 

 

 

View original content:https://www.prnewswire.com/news-releases/crown-royal-introduces-bring-it--a-new-brand-platform-inviting-everyone-to-share-what-brings-us-all-together-302813325.html

SOURCE Crown Royal

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is Crown Royal's new "Bring It" brand platform for DEO?

"Bring It" is Crown Royal's new brand platform celebrating how people contribute to shared moments and communities. According to Crown Royal, it highlights traditions, energy and personal contributions that shape gatherings, extending the brand’s spirit of generosity through live experiences and cultural partnerships.

How did Crown Royal (DEO) launch the "Bring It" campaign in Los Angeles?

Crown Royal launched "Bring It" with an exclusive one-night honky tonk celebration at Desert 5 Spot in Los Angeles. According to Crown Royal, the event featured a live anthem performance, line dance tutorial by Kat Burns, DJ set by Charly Jordan and signature Crown Royal cocktails.

Who performs the original "Bring It" anthem in Crown Royal's DEO campaign?

The "Bring It" anthem is performed by Canadian country artist Ryan Langdon and Randy Savvy of the Compton Cowboys. According to Crown Royal, this original track sets the soundtrack for the campaign and is available for fans to stream on Spotify.

How will Crown Royal's "Bring It" platform (NYSE:DEO) be rolled out to consumers?

"Bring It" will roll out nationally across social, digital, broadcast and out-of-home channels during the summer. According to Crown Royal, the platform is designed to live beyond a single campaign through live experiences, cultural partnerships and collaborations across music, nightlife, sports and fashion.

What is the "Crown Royal Deluxe and Lemonade" serve featured in the Bring It campaign for DEO?

The "Crown Royal Deluxe and Lemonade" serve mixes 1.5 oz Crown Royal Fine De Luxe with 4–5 oz lemonade. According to Crown Royal, it adds 2–3 dashes of bitters, garnished with a lemon wheel and mint bouquet in an ice-filled highball glass.

How can fans engage with Crown Royal's "Bring It" platform and stay updated on DEO brand news?

Fans can engage with "Bring It" through live experiences, cultural collaborations and the campaign anthem on Spotify. According to Crown Royal, people can stay updated by following @crownroyal on Instagram and visiting crownroyal.com for ongoing content and event information.