Hold Onto Your Cocktail: Captain Morgan and Universal Pictures' M3GAN 2.0 Join Forces with a Glow-in-the-Dark Spiced Rum Bottle and Limited-Edition Cocktail Experience
- Limited-edition product launch could drive short-term sales in select markets
- Strategic partnership with anticipated movie sequel leverages cultural phenomenon
- Competitive pricing at $15.99 maintains accessibility while offering premium features
- Limited availability in only 10 states may restrict revenue potential
- Temporary promotional product may not significantly impact long-term sales
- Success heavily dependent on movie's performance
Get ready to slay summer.
Experience the full interactive Multichannel News Release here: https://www.multivu.com/captain-morgan/9338951-en-captain-morgan-universal-pictures-m3gan-2-0
The first film had everyone grabbing their crew and hitting the theater—M3GAN didn't just go viral, she became a full-blown cultural phenomenon. Now, with the sequel about to hit the big screen, Captain Morgan is dropping the ultimate way to celebrate: the Captain M3GAN limited-edition bottle—the same classic Original Spiced Rum you know and love, now with a killer glow-in-the-dark upgrade. It's the perfect spirit to raise a glass (or red cup) to your favorite A.I. queen and her blockbuster return.
"The collaboration between Captain Morgan and M3GAN was a natural fit," said Anne Nosko, Vice President at Captain Morgan. "Both are cultural icons with bold, unforgettable personalities, and together, they're bringing fans an unexpected way to slay summer with a fierce collectible bottle that delivers an epically delicious cocktail experience and reason to rally the crew for what is sure to be a blockbuster hit."
To crank things up to another level, Captain Morgan is also launching an exclusive Cocktail Courier kit inspired by M3GAN 2.0. Think rum & cola on another level, with some glow-in-the-dark accessories to top it off. Available now through the end of summer (or while supplies last) at CocktailCourier.com.
And what better way to keep the fun rolling than by bringing comedian Sherry Cola into the mix? A featured part of the campaign, she's serving up her signature wit alongside a signature serve that turns a Captain Morgan classic on its head—because what is spiced rum without a little Cola? "As a certified stan of chaotic icons, teaming up with Captain Morgan for this M3GAN 2.0 moment was a no-brainer," said comedian Sherry Cola. "We've got rum & cola, glow-in-the-dark bottles, and a dancing robot with a cult following? I mean, come on — Cola and the Captain? It was meant to be."
Want in on the chaos? While the cocktail kit is exclusively available at CocktailCourier.com, fans can head to CaptainMorgan.com for a chance to score tickets to M3GAN 2.0 and be part of the action. No purchase necessary — just your love for cult-favorite thrillers, sharp wit, and a sequel that's already stirring up buzz.
The Captain M3GAN limited-edition bottle is available now for a limited time on shelves in
†Awarded as Fandango promo code good towards the purchase of two movie tickets (up to
‡ Must be
FANDANGO is a registered trademark of Fandango Media, LLC.
M3GAN 2.0: TM
Sweepstakes not sponsored by Fandango Media, LLC or Universal City Studios LLC.
About Captain Morgan
Captain Morgan is the number one selling spiced rum in the
About Diageo North America
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Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
About M3GAN 2.0
The murderous doll who captivated pop culture in 2023 is back. And this time she's not alone.
The original creative team behind that phenomenon—led by horror titans James Wan for Atomic Monster, Jason Blum for Blumhouse and writer-director Gerard Johnstone—reboot an all-new wild chapter in A.I. mayhem with M3GAN 2.0.
Two years after M3GAN, a marvel of artificial intelligence, went rogue and embarked on a murderous (and impeccably choreographed) rampage and was subsequently destroyed, M3GAN's creator Gemma (Allison Williams) has become a high-profile author and advocate for government oversight of A.I. Meanwhile, Gemma's niece Cady (Violet McGraw), now 14, has become a teenager, rebelling against Gemma's overprotective rules.
Unbeknownst to them, the underlying tech for M3GAN has been stolen and misused by a powerful defense contractor to create a military-grade weapon known as Amelia (Ivanna Sakhno; Ahsoka,
With the future of human existence on the line, Gemma realizes that the only option is to resurrect M3GAN (Amie Donald, voiced by Jenna Davis) and give her a few upgrades, making her faster, stronger, and more lethal. As their paths collide, the original A.I icon is about to meet her match.
M3GAN 2.0 is written and directed by acclaimed returning filmmaker Gerard Johnstone, from a story by Gerard Johnstone and Akela Cooper, based on characters created by Akela Cooper & James Wan.
The film co-stars returning cast members Brian Jordan Alvarez and Jen Van Epps as Gemma's loyal tech teammates, Cole and Tess, and new characters played by Aristotle Athari (Saturday Night Live, Hacks), Timm Sharp (Apples Never Fall, Percy Jackson and the Olympians) and Grammy winner and 11-time Emmy nominee Jemaine Clement (Avatar: The Way of Water, What We Do in the Shadows).
Produced by James Wan, Jason Blum and Allison Williams, the film is executive produced by Gerard Johnstone, Adam Hendricks, Greg Gilreath, Michael Clear, Judson Scott and Mark D. Katchur.
The first M3GAN film shattered box office records, opening to
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