Ketel One Family Made Vodka Partners with Dorsia to Unlock Access & Celebrate their Vision of the Fictional Dorsia for One Night Only

Rhea-AI Summary

Ketel One Family Made Vodka (DEO) announces a strategic partnership with Dorsia, a premium hospitality and tech platform, to create an exclusive one-night event on June 3, 2025, in New York City. The collaboration will transform a high-end dining venue into a recreation of the fictional Dorsia restaurant, featuring cocktail-centric experiences. The partnership includes a social media sweepstakes offering three Dorsia Premium Memberships and introduces the "Drinks on Dorsia" program at select NYC restaurants. Members can access signature Ketel One cocktails through the Dorsia app at participating venues. The initiative aims to enhance brand visibility and create exclusive experiences for premium consumers, leveraging Dorsia's reputation for securing hard-to-get restaurant reservations and cultural experiences.

Positive

• Strategic partnership with Dorsia enhances brand visibility in premium hospitality sector
• Access to Dorsia's exclusive member base of high-end consumers
• Expansion of brand presence in top NYC restaurants through 'Drinks on Dorsia' program

Negative

• None.

Partnership to also offer insider perks, from coveted premium membership giveaways to martini experiences at NYC's top restaurants, for those in the know - If You Know, You Ketel

NEW YORK, June 3, 2025 /PRNewswire/ -- Ketel One Family Made Vodka is teaming up with Dorsia, the global leader in the hospitality and tech space, best known for allowing its members access to the world's hardest to get restaurant reservations and most sought-after cultural experiences, to bring the legendary allure of the fictional Dorsia to life for one night only. For one unforgettable night on June 3, Ketel One Vodka will unite tastemakers who are truly in the know; those who recognize a defining cultural moment, live deep within dining and entertainment, and instinctively reach for a Ketel One Vodka martini to celebrate it.

In partnership with Dorsia, Ketel One Vodka will reimagine the famously elusive restaurant from pop culture lore, transforming one of New York's most sought-after dining destinations into a cocktail-centric experience. This exclusive evening taps into today's cultural obsession for rare reservations and iconic entertainment moments, offering an immersive ode to those who expect more from a night out and know that every elevated evening begins with a Ketel One martini. IYKYKetel.

Beyond the exclusive Dorsia door, Ketel One Vodka is also making other sought-after reservations easier to access through a highly coveted giveaway to three lucky winners, who will each receive a Dorsia Premium Membership, unlocking VIP reservations to world-class restaurants and cultural events. To enter, consumers must follow @KetelOne_US on Instagram, comment "IYKYK" #KetelOneSweepstakes on the giveaway post and tag a friend to have a cocktail with. Applicants must be 21+ to enter, subject to Official Rules.

"At Ketel One, we believe in creating extraordinary moments that elevate the everyday and go beyond expectations," said Ryan Hughes, Brand Director, Ketel One Vodka. "This collaboration will transform the Dorsia fantasy into a tangible experience and beyond that, offer culture and dining enthusiasts a taste of next-level hospitality centered around the art of a perfectly crafted cocktail."

To take the partnership to the next level, Ketel One Vodka is debuting the "Drinks on Dorsia" cocktail program at a curated selection of New York City's top restaurants, bookable on the Dorsia app. Members dining at participating venues can unlock a signature Ketel One cocktail; adding a touch of martini magic to their meal and turning an already desirable reservation into an unforgettable night out.

For more information, please visit KetelOne.com or follow along on Instagram @KetelOne_US.

About Ketel One Family Made Vodka
Ketel One Family Made Vodka is inspired by 330 years and 11 generations of the Nolet Family's distilling expertise. Ketel One is crafted using only the highest-quality ingredients, including 100% non-GMO grain and is gluten-free. That quality has led to global recognition with Drinks International as the number one trending vodka in the world's best bars, a top ten bartenders' choice of vodka, and one of the best-selling vodkas in the world's best bars (Drinks International Brands Report, 2022). Inspired by the passionate pursuit of excellence in their craft, Ketel One continues to toast to the artists, trailblazers and innovators in the entertainment industry. Follow Ketel One Family Made Vodka on Instagram for additional inspiration and information: @KetelOne_US.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practices. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About Dorsia
Dorsia, the global leader in the hospitality and tech space, is best known for allowing its members access to the world's hardest to get restaurant reservations and most sought-after cultural experiences. Dorsia was founded by CEO Marc Lotenberg, a seasoned entrepreneur and media executive renowned for leading innovative ventures in lifestyle, art and design. In an age where spontaneity and access are the ultimate luxuries, Dorsia members can touch down in any destination, from global hubs to seasonal hot spots, and immediately unlock the best dining, daylife, nightlife, and culture. Dorsia's mission is to transform the economy and experience of hospitality and events through its patented frictionless payments technology. www.dorsia.com // Follow on social @dorsia

Media Contacts:
Diageo NA
Sydney Farrar
Sydney.Farrar@diageo.com

Bullfrog + Baum
Elena Dabby
KetelOneVodkaPR@bullfrogandbaum.com

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SOURCE Ketel One Family Made Vodka

FAQ

What is the partnership between Ketel One Vodka and Dorsia in 2025?

Ketel One Vodka is partnering with Dorsia to create an exclusive one-night event recreating the fictional Dorsia restaurant, plus offering Premium Membership giveaways and a special cocktail program at select NYC restaurants.

How can you win a Dorsia Premium Membership through Ketel One's promotion?

To enter, users must follow @KetelOne_US on Instagram, comment 'IYKYK' #KetelOneSweepstakes on the giveaway post, and tag a friend. Must be 21+ to participate.

What is the 'Drinks on Dorsia' program by Ketel One?

It's a cocktail program at select NYC restaurants where Dorsia members can unlock signature Ketel One cocktails through the Dorsia app at participating venues.

When is the Ketel One x Dorsia exclusive event taking place?

The exclusive one-night event is scheduled for June 3, 2025, in New York City.

How many Dorsia Premium Memberships is Ketel One giving away?

Ketel One is giving away three Dorsia Premium Memberships through their social media sweepstakes.