Holland America Line and Pendleton Woolen Mills Collaborate on Exclusive Blanket Inspired by Alaska for America's 250th

Rhea-AI Summary

Holland America Line (NYSE: CCL) partners with Pendleton Woolen Mills on a limited-edition, numbered Alaska-themed throw blanket celebrating Alaska Statehood Day and America's 250th. Designed exclusively for Holland America, the heirloom-quality blanket features Alaskan landscapes, wildlife, Northern Lights colors and Holland America orange. The throw will be sold onboard Holland America ships sailing in Alaska in 2026 as a keepsake for guests.

The collaboration is part of broader America's 250th programming that includes co-branded offerings and a special "America's 250th Celebration: Stars and Stripes" cruise departing Boston on July 4, 2026, plus a 2027 Pan Am 100th Anniversary Legendary Voyage.

News Market Reaction – CCL

+1.84%

1 alert

+1.84% News Effect

On the day this news was published, CCL gained 1.84%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

America's 250th anniversary: 250 years Pendleton founding year: 1909 Alaska expertise: Nearly 80 years +4 more

7 metrics

America's 250th anniversary 250 years Milestone referenced for 2026 celebration

Pendleton founding year 1909 Pendleton Woolen Mills heritage reference

Alaska expertise Nearly 80 years Holland America Line’s exploration history in Alaska

Pan Am voyage length 28 days Pan Am 100th Anniversary Legendary Voyage

Ports on Pan Am route 18 ports Ports visited on Great Circle Route voyage

Pan Am voyage year 2027 Planned sailing year for Legendary Voyage

Stars and Stripes departure date July 4, 2026 Departure of America’s 250th Celebration cruise

Market Reality Check

Price: $25.97 Vol: Volume 15,688,801 is 0.77...

normal vol

$25.97 Last Close

Volume Volume 15,688,801 is 0.77x the 20-day average, indicating lighter trading ahead of this release. normal

Technical Price at $30.92, trading above 200-day MA of $26.31 and about 5.99% below the $32.89 52-week high.

Peers on Argus

Key peers show modest mixed gains: RCL up 1.71%, VIK up 1.06%, CUK up 0.92%, TCO...

Key peers show modest mixed gains: RCL up 1.71%, VIK up 1.06%, CUK up 0.92%, TCOM up 0.53%, while EXPE is roughly flat at -0.03%. With no momentum scanner hits, moves appear stock-specific rather than a coordinated sector rotation.

Historical Context

5 past events · Latest: Dec 23 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 23	Brand marketing event	Positive	-1.3%	Tournament of Roses float christening promoting Star Princess and Alaska season.
Dec 22	Product enhancement	Positive	+3.5%	Crown Princess returns from drydock with new venues and upgrades.
Dec 19	Promotional campaign	Positive	+9.8%	Holland America launches large Wave promotion with broad fare incentives.
Dec 19	Earnings/dividend	Positive	+9.8%	Record 2025 results, leverage improvement and dividend reinstatement.
Dec 17	Itinerary launch	Positive	-0.6%	Announcement of 2028 Seabourn 120-day Cape to Cape world cruise.

Pattern Detected

Recent marketing and product news often skew positive in tone, with share reactions mixed but more frequently aligned on major corporate or promotional catalysts.

Recent Company History

Over the last few weeks, the company highlighted several cruise-brand milestones. On Dec 19, 2025, record $26.6B revenue, $3.1B adjusted net income and a reinstated $0.15 dividend coincided with a strong 9.81% move. Promotional initiatives like Holland America’s broad Wave offer across 500 cruises and Seabourn’s 2028 world cruise also drew notable attention. Today’s Pendleton collaboration fits this pattern of experience- and brand-focused announcements tied to Alaska and commemorative events.

Market Pulse Summary

This announcement expands Carnival’s portfolio of experience-focused partnerships, tying Holland Ame...

Analysis

This announcement expands Carnival’s portfolio of experience-focused partnerships, tying Holland America’s Alaska strength to Pendleton’s heritage brand and America’s 250th celebrations. Prior collaboration news across the group has generally produced modest share moves, underscoring that markets treat these as brand-building rather than core financial events. Investors may watch how Alaska 2026 sailings, the Pan Am voyage, and the July 4, 2026 cruise contribute to demand and pricing in future reports.

Key Terms

cruisetour

1 terms

cruisetour technical

"it remains the only cruise line to offer a Cruisetour to both Denali National Park"

A cruisetour is a single travel package that combines a sea cruise with a guided land itinerary before or after the ship portion, so passengers experience both on-board cruising and on-shore excursions in one trip. For investors, cruisetours matter because they change how travel companies earn and time revenue—like a meal combo that raises the total bill—often increasing per-customer spending, smoothing seasonal demand, and creating different cost and cancellation dynamics than standalone cruises or land tours.

AI-generated analysis. Not financial advice.

Limited-edition throw celebrates the spirit of Alaska through heritage and craftsmanship

SEATTLE, Jan. 3, 2026 /PRNewswire/ -- In celebration of Alaska Statehood Day and in anticipation of America's 250th anniversary, Holland America Line announces a special collaboration with heritage Pacific Northwest lifestyle brand Pendleton Woolen Mills: a custom-designed, numbered, Alaska-themed throw blanket inspired by the spirit and landscapes of the Great Land. The throw reflects Pendleton's legacy of craftsmanship, translating American landscapes into a timeless design.

The collaboration brings together two companies with deep roots in Alaska and a shared commitment to craftsmanship, storytelling and exploration. Designed exclusively for Holland America Line, the limited-edition throw will be available for purchase on board the cruise line's ships sailing in Alaska in 2026, offering guests a keepsake that reflects both the journey and the destination in line with Pendleton's "Heritage You Can Hold" philosophy.

"As we mark Alaska Statehood Day and look ahead to America's 250th anniversary, we are thrilled to bring together American heritage brands to celebrate the shared spirit of ingenuity, honored traditions, and craftsmanship," said Kacy Cole, Holland America Line's chief marketing officer. "Pendleton was the perfect brand to partner with on Alaska, having been founded in 1909 and bringing milled textiles to the pioneer days of the great American West."

Rooted in heritage and authenticity, and inspired by the breathtaking beauty of a Holland America Line Alaska cruise, this heirloom-quality blanket captures the essence of the Last Frontier. Its design unfolds as a striking panorama of rugged peaks, towering forests and vast skies, accented by iconic wildlife — a moose, whale and eagle — beneath the shimmering Northern Lights. Rendered in deep ocean blues and Holland America Line's signature orange, with touches of gray, yellow, brown and natural neutrals, it reflects the grandeur of Alaska and the shared heritage of two iconic brands.

"This limited-edition throw is a reflection of Pendleton's legacy of craftsmanship and weaving storied landscapes through our designs," said Bob Christnacht, EVP of Sales and Marketing at Pendleton. "Our partnership with Holland America Line is a natural fit — rooted in our shared connection to Alaska and a long-standing commitment to honoring place, history and craft."

A Cruise Pioneer in Alaska
Holland America Line has been exploring Alaska longer than any other cruise line and longer than Alaska has been a state. In 1947, Holland America Line became a pioneer in the region, establishing traditions of scenic exploration and community partnership that helped shape the modern Alaska cruise experience.

With nearly 80 years of expertise, Holland America continues to lead in immersive Alaska exploration through exclusive cruise and overland tours, as well as deep ties to culture and wildlife conservation. Holland America Line provides more ways to see glaciers and wildlife in Alaska than any other cruise line, and it remains the only cruise line to offer a Cruisetour to both Denali National Park and Canada's rugged Yukon.

Partnerships With American Heritage Brands
In addition to Pendleton, Holland America Line is marking America's 250th celebration with partnerships featuring American brands that reflect the nation's rich heritage, including a 28-day Pan Am® 100th Anniversary Legendary Voyage, which will set sail in 2027. Inspired by the Pan Am® historic Clipper routes, it celebrates a golden age of global travel. The ship will visit 18 ports along the legendary Pan Am® Great Circle Route, a pioneering path that spanned the entire Caribbean and set the standard for modern travel in the region.

Additional limited-edition co-branded offerings and future brand collaborations will be unveiled in the lead-up to the July 4, 2026, milestone, creating a meaningful tribute to America's 250th anniversary.

'America's 250th Celebration: Stars and Stripes' Cruise
Guests who want to celebrate America's birthday in a unique way can set sail on Holland America Line's "America's 250th Celebration: Stars and Stripes" cruise. Departing Boston, Massachusetts, July 4, 2026, the sailing promises special moments and experiences, including a late-night departure from Boston so guests can witness the historic skyline fireworks from a distance, as well as a July 4 party on deck with classic American picnic foods and a live music tribute to The Soundtrack of America. The cruise will include visits to cities that played an important role in U.S. history, including Norfolk, Virginia, and an overnight at New York.

For more information about Holland America Line, consult a travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.

Find Holland America Line on Facebook, Instagram and the Holland America Blog. You can also access all social media outlets via the home page at hollandamerica.com.

About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]
Holland America Line has been exploring the world for more than 150 years with expertly crafted itineraries, extraordinary service and genuine connections to the destinations. Offering a perfectly-sized ship experience, its fleet of 11 vessels visits nearly 400 ports in 114 countries around the world and has shared the thrill of Alaska for more than 75 years — longer than any other cruise line. Savour the Journey isn't just a tagline, it's a reinforcement that the cruise line provides experiences too good to hurry through, connecting travelers to the world and each other. Award-winning enrichment programming, entertainment and cuisine that brings each locale on board, including a revolutionary Global Fresh Fish Program, put Holland America Line at the forefront of premium cruising. 

About Pendleton Wollen Mills
Pendleton Woolen Mills is a heritage lifestyle brand and the leader in wool blankets, apparel and accessories. Founded in 1863 and located in Portland, Oregon, Pendleton weaves iconic designs in two of America's remaining woolen mills located in Pendleton, Oregon, and Washougal, Washington.

With six generations of family ownership, Pendleton is focused on their "Warranted to Be a Pendleton" legacy, creating quality lifestyle products with timeless classic styling. Inspiring individuals from the Pacific Northwest and beyond for over 150 years, Pendleton products are available at Pendleton stores across the United Stated, select retailers worldwide, and on pendleton-usa.com.

CONTACT:	Bill Zucker
PHONE:	800-637-5029, 206-626-9890
EMAIL:	pr@hollandamerica.com

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SOURCE Holland America Line

FAQ

What is the Holland America and Pendleton blanket and when will it be available on CCL cruises?

It is a numbered, limited-edition Alaska-themed throw designed for Holland America and will be available for purchase onboard Alaska sailings in 2026.

How does the Pendleton blanket celebrate Alaska on Holland America (CCL)?

The heirloom-quality throw depicts rugged peaks, forests, wildlife (moose, whale, eagle) and the Northern Lights in deep ocean blues and Holland America orange.

Will the Pendleton x Holland America blanket be sold ashore or only on ships for CCL guests?

The release notes the blanket will be available for purchase onboard Holland America ships sailing in Alaska in 2026, as a keepsake for guests.

What CCL cruise marks America's 250th and when does it depart?

Holland America Line's "America's 250th Celebration: Stars and Stripes" cruise departs Boston on July 4, 2026 with special July 4 programming and historic port visits.

Are there other America’s 250th collaborations or special voyages from Holland America (CCL)?

Yes; Holland America plans additional limited-edition co-branded offerings and a 2027 Pan Am 100th Anniversary Legendary Voyage visiting 18 ports along the Pan Am Great Circle Route.

How can passengers learn more or buy the Pendleton blanket on CCL sailings?

Passengers can consult a travel advisor, call 1-877-SAIL HAL (877-724-5425), or visit hollandamerica.com for details about onboard offerings and sailings.