Princess Cruises Christens Star Princess Tournament of Roses Float With Celebration Ambassador Jill Whelan
Princess Cruises (NYSE: CCL) christened its Tournament of Roses float, Star Princess, on Dec. 23, 2025 in Pasadena with Celebration Ambassador Jill Whelan performing a ceremonial bottle break using Pantalones Organic Tequila.
Rhea-AI Summary
Princess Cruises (NYSE: CCL) christened its Tournament of Roses float, Star Princess, on Dec. 23, 2025 in Pasadena with Celebration Ambassador Jill Whelan performing a ceremonial bottle break using Pantalones Organic Tequila.
The float, built by Artistic Entertainment Services, depicts the ship's Sphere Class features including The Dome and sphere-shaped Piazza, celebrates the 2026 inaugural Alaska season, and will travel Colorado Boulevard during the New Year's Day Rose Parade.
The float is approximately 55 feet long and 21 feet high, will use more than 300,000 flowers, and the Rose Parade routinely draws about 800,000 on-site spectators and > 28 million U.S. TV viewers.
Details
News Market Reaction – CCL
On Dec 24, the first trading day after this news, CCL closed 1.30% below the previous close.
Data tracked by StockTitan Argus for the Dec 24 session.
Key Figures
- Rose Parade spectators
- 800,000 spectators
- New Year’s Day Tournament of Roses Parade route audience
- U.S. TV viewers
- 28 million viewers
- U.S. television audience for Rose Parade broadcast
- Parade route length
- 5½ miles
- Tournament of Roses Parade route distance
- Float length
- 55 feet
- Princess Cruises Rose Parade float length
- Float height
- 21 feet
- Princess Cruises Rose Parade float maximum height
- Floral materials
- 300,000+ flowers
- Decoration count for Princess Rose Parade float
- Star Princess Alaska season
- 2026
- Upcoming inaugural Alaska season for Star Princess
Historical Context
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Crown Princess drydock completed with casino, pub, and lounge upgrades.
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Holland America launched large Wave promotion across 500+ cruises.
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Record 2025 results, debt reduction, and dividend reinstatement announced.
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Seabourn unveiled a 120-day 2028 Cape to Cape world cruise.
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Princess gained FIFA World Cup 26™ broadcast rights with fare discounts.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
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Jill Whelan, Princess' Celebration Ambassador pronounced, "I name this float Star Princess – may God bless her and all who cruise down Colorado Boulevard on her."
The float brings to life Princess' newest ship featuring its signature Sphere Class architecture including The Dome, a next-generation relaxation and entertainment space atop the ship; and sphere-shaped Piazza, the architectural centerpiece of the ship with its dramatic curves. Designed to evoke the awe and wonder of sailing through
As the #1 cruise line in
Famous for its brilliant sunshine and pageantry when much of the country is bundled up for winter, the Rose Parade attracts 800,000 spectators along its 5½-mile route and more than 28 million
The Princess Cruises float, designed and built by Artistic Entertainment Services, measures approximately 55 feet long and 21 feet high, and upon completion will be decorated with more than 300,000 flowers and natural materials.
Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-PRINCESS (1-800-774-6237), or by visiting the company's website at princess.com.
About the Pasadena Tournament of Roses®:
The Pasadena Tournament of Roses is a volunteer organization that annually hosts the Rose Parade®, the Rose Bowl Game® and a variety of associated events. The Tournament's 935 volunteer members act as ambassadors of the organization within the community and serve on one of 31 committees that ensure the success of the parade and game. Collectively, they contribute upwards of 80,000 hours of manpower each year. The 137th Rose Parade presented by Honda and themed "The Magic in Teamwork," will take place Thursday, Jan. 1, 2026, followed by the College Football Playoff Quarterfinal at the Rose Bowl Game presented by Prudential. For additional information on the Tournament of Roses please visit the official website at www.tournamentofroses.com.
About Pantalones Organic Tequila
Pantalones Organic Tequila, co-founded by Matthew and Camila McConaughey, is an award-winning super premium USDA-certified organic spirit crafted that celebrates having fun, doing good, and not taking life too seriously.
Launched in the
About Princess Cruises:
Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the
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SOURCE Princess Cruises
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