Lagavulin Single Malt Scotch Whisky Unveils The Lagavulin Islay Tartan, Designed with Simon Goldman, Interpreting Whisky Craft In Textile Form
Lagavulin Single Malt Scotch Whisky (NYSE:DEO) has unveiled its first-ever official tartan, designed in collaboration with designer Simon Goldman and produced by Scotland's Lovat Mill. The Lagavulin Islay Tartan translates the brand's 200-year heritage into textile form, incorporating design elements that represent the distillery's distinctive features.
The tartan design includes six amber lines representing the distillery's copper stills, deep brown threads symbolizing Islay's peat, and colors reflecting the island's landscape. The tartan will debut at Coveteur's Fashion Week Closing Party in New York City on September 15, 2025, featuring brand ambassador Nick Offerman in custom-tailored garments by Martin Greenfield Clothiers.
[]Lagavulin Single Malt Scotch Whisky (NYSE:DEO) ha svelato la prima tartan ufficiale, progettata in collaborazione con il designer Simon Goldman e prodotta da Lovat Mill in Scozia. Il Lagavulin Islay Tartan trasferisce l'eredità di 200 anni del marchio in forma tessile, incorporando elementi di design che rappresentano le caratteristiche distintive della distilleria.
Il design del tartan include sei linee ambra che rappresentano gli alambicchi di rame della distilleria, filati marrone scuro che simboleggiano la torba di Islay e colori che riflettono il paesaggio dell'isola. Il tartan debutterà al Coveteur's Fashion Week Closing Party a New York City il 15 settembre 2025, con l'ambasciatore del marchio Nick Offerman in capi su misura realizzati da Martin Greenfield Clothiers.
Lagavulin Single Malt Scotch Whisky (NYSE:DEO) ha revelado su primer tartán oficial, diseñado en colaboración con el diseñador Simon Goldman y producido por Lovat Mill de Escocia. El Lagavulin Islay Tartan traduce los 200 años de herencia de la marca en forma textil, incorporando elementos de diseño que representan las características distintivas de la destilería.
El diseño del tartán incluye seis líneas ámbar que representan los alambiques de cobre de la destilería, hebras de marrón oscuro que simbolizan la turba de Islay y colores que reflejan el paisaje de la isla. El tartán hará su debut en Coveteur's Fashion Week Closing Party en la Ciudad de Nueva York el 15 de septiembre de 2025, con el embajador de la marca Nick Offerman luciendo prendas hechas a medida por Martin Greenfield Clothiers.
Lagavulin Single Malt Scotch Whisky (NYSE:DEO)는 디자이너 사이먼 골드맨과의 협업으로 최초의 공식 타탄을 공개했고, 스코틀랜드의 로밧 밀에서 생산되었습니다. Lagavulin Islay Tartan은 브랜드의 200년 역사를 직물 형태로 옮기며, 양조장의 독특한 특징을 나타내는 디자인 요소를 포함합니다.
타탄 디자인에는 양조장의 구리 증류기로를 나타내는 육 개의 호박빛 선, 이슬라이 섬의 토탄을 상징하는 짙은 갈색 실, 섬의 풍경을 반영하는 색상들이 포함됩니다. 이 타탄은 2025년 9월 15일 뉴욕시에서 열리는 Coveteur Fashion Week Closing Party에서 초연되며, 브랜드 대사 Nick Offerman이 Martin Greenfield Clothiers의 맞춤 의상을 입고 등장합니다.
Lagavulin Single Malt Scotch Whisky (NYSE:DEO) a dévoilé son premier tartan officiel, conçu en collaboration avec le designer Simon Goldman et produit par le Lovat Mill en Écosse. Le Lagavulin Islay Tartan traduit les 200 années d'héritage de la marque dans une forme textile, en intégrant des éléments de design qui représentent les caractéristiques distinctives de la distillerie.
Le design du tartan comprend six lignes ambrées représentant les alambics en cuivre de la distillerie, des fils marron profond symbolisant la tourbe d'Islay et des couleurs reflétant le paysage de l'île. Le tartan fera ses débuts lors de la Coveteur's Fashion Week Closing Party à New York le 15 septembre 2025, avec l’ambassadeur de la marque Nick Offerman portant des vêtements sur mesure par Martin Greenfield Clothiers.
Lagavulin Single Malt Scotch Whisky (NYSE:DEO) hat seinen ersten offiziellen Tartán vorgestellt, entwickelt in Zusammenarbeit mit dem Designer Simon Goldman und hergestellt von Scotland's Lovat Mill. Der Lagavulin Islay Tartán überträgt das 200-jährige Erbe der Marke in textile Form und integriert Designelemente, die die charakteristischen Merkmale der Destillerie repräsentieren.
Das Tartán-Design umfasst sechs bernsteinfarbene Linien, die die Kupferbrennblasen der Destillerie darstellen, dunkle braune Fäden, die die Torf von Islay symbolisieren, und Farben, die die Landschaft der Insel widerspiegeln. Das Tartán wird seine Premiere auf der Coveteur's Fashion Week Closing Party in New York City am 15. September 2025 haben, mit Markenbotschafter Nick Offerman in maßgeschneiderten Stücken von Martin Greenfield Clothiers.
Lagavulin Single Malt Scotch Whisky (NYSE:DEO) كشف عن أول tartan رسمي له، صُمِّم بالتعاون مع المصمم سايمون غولدمان ومن إنتاج Lovat Mill في اسكتلندا. يترجم Lagavulin Islay Tartan التراث الذي يمتد لقرنين من الزمن إلى نسيج، مع دمج عناصر تصميم تمثل السمات المميزة للم distillery.
يتضمن تصميم التارتان ست خطوط كهرمانية تمثل معدات التقطير المصنوعة من النحاس، وخيوط بنية داكنة ترمز إلى الطقّان في إيسلاي، وألوان تعكس منظر الجزيرة. سيُطلق التارتان لأول مرة في Coveteur's Fashion Week Closing Party في مدينة نيويورك في 15 سبتمبر 2025، مع سفير العلامة Nick Offerman يرتدي ملابس مصممة خصيصاً من قبل Martin Greenfield Clothiers.
Lagavulin Single Malt Scotch Whisky (NYSE:DEO) 已公布其首个官方花呢格纹，由设计师西蒙·戈德曼共同设计并由苏格兰的 Lovat Mill 制作。Lagavulin Islay Tartan 将品牌长达200年的传承以纺织形式呈现，融入代表酒厂独特之处的设计元素。
该花呢格纹包含 六条琥珀色线，代表酒厂的铜制蒸馏器；深棕色线强调伊斯莱的泥炭；颜色则反映岛屿的风景。该花呢格纹将于2025年9月15日在纽约市举行的 Coveteur Fashion Week Closing Party 首次亮相，品牌大使 Nick Offerman 将身着 Martin Greenfield Clothiers 定制的服装出席。
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Woven by Lovat Mill, the custom fabric will transform the whisky's Scottish heritage into a modern expression, in the first-ever project from Goldman's new creative studio with Myles Kusaba, M&S Co.
ISLAY, Scotland, Sept. 15, 2025 /PRNewswire/ -- Today, Lagavulin Single Malt Scotch Whisky reveals the Lagavulin Islay Tartan, a bespoke textile inspired by the distillery's home on the island of Islay and crafted in collaboration with designer Simon Goldman and
Experience the full interactive Multichannel News Release here: https://www.multivu.com/lagavulin/9355451-en-lagavulin-single-malt-scotch-whisky-unveils-official-tartan-designed-with-simon-goldman
Goldman approached the collaboration as an exercise in cultural translation, distilling Lagavulin's spirit into something tactile, layered, and expressive. This project marks the first collaboration from Simon Goldman and Myles Kusaba's newly launched creative studio, M&S Co., a project uniting heritage craft with modern brand storytelling.
"Lagavulin Whisky has always been defined by Islay, shaped by its landscape, its community, and more than two centuries of craftsmanship and character in every drop," said Greg Bruce, Whisky Specialist and Blender at the Lagavulin Distillery. "Tartan speaks to the same idea: a Scottish tradition that carries history forward through craft. Bringing the two together is not about novelty, but about continuity, honoring where we come from and showing how heritage can honor the past while shaping the present through cultural reinterpretations today."
Drawing from Lagavulin's heritage, flavor profile, and elemental character, the tartan's design pulls directly from the distillery and its surroundings. Six amber lines echo the six copper stills that have shaped the whisky for more than two centuries, while deep brown threads reference the peat, dense layers of moss and vegetation from Islay's soil that are burned during malting to give Lagavulin its signature smokiness. Deep green reflects Islay's rolling fields, with layers of white, grey, and blue nodding to the whitewashed walls, slate rooftops, rocky coastline, and shifting ocean hues. The result is a textile as symbolic and intentional as the whisky itself.
"My work is a reflection of the belief that every fabric carries meaning and memory. When Lagavulin came to me with the shared ethos that craft is about more than form and function, but about telling a story, we decided to convey this spirit's 200-year story through a new medium," said Simon Goldman, "With my collaborator Myles Kusaba, an expert voice in the world of design, we're thrilled to share with you the first look at the Lagavulin Islay Tartan."
The first iteration of the tartan is being woven in the looms of Lovat Mill,
As part of its September debut, the Lagavulin Islay Tartan will make its first appearance at Coveteur's Fashion Week Closing Party in
"This collaboration perfectly captures where Coveteur is headed - celebrating style not just as something you wear, but as a powerful cultural statement. Partnering with Simon and Lagavulin to reinterpret something as timeless as tartan through a modern lens is the essence of our next chapter," said Faith Xue, Editor-in-Chief of Coveteur.
Also central to this debut is Nick Offerman, whose decade-long collaboration with Lagavulin has become the brand's most enduring creative partnership. Together, they've released four Lagavulin Offerman Edition 11 Year Old Single Malt Scotch Whiskies, including the 2021 Guinness Cask Finish -- named Whisky Advocate's 2021 Whisky of the Year -- and the latest Caribbean Rum Cask Finish, an expression finished in ex-rum casks. Wearing a production run of the Lagavulin Islay Tartan, custom tailored by Martin Greenfield Clothiers, the legendary
Lagavulin invites whisky lovers and tastemakers alike of legal drinking age to follow the journey of the Lagavulin Islay Tartan on Instagram at @LagavulinWhisky and @Simon__Gold. To discover the full Lagavulin portfolio, including its signature Lagavulin 16 Year Old, visit TheBar.com.
ABOUT M&S Co.
M&S Co. is a creative studio founded by Simon Goldman and Myles Kusaba that reinterprets legacy brands as living cultural expressions. Each project is approached as an archival translation, grounded in anthropology, symbolism, and context while pushing into contemporary culture. The studio unites heritage craft with modern brand storytelling, bringing decades of experience and a broad network across fashion and design. Goldman, as Creative Director, shapes design vision and creative impact, while Kusaba, as Operations Director, leads narrative framing, execution, and cultural positioning to ensure creative integrity across production, events, and communications.
ABOUT LOVAT MILL
Lovat Mill is a specialist tweed and luxury fabric weaver in Hawick,
ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Follow us on Instagram for news and information about Diageo North America: @Diageo_NA. Celebrating life, every day, everywhere.
ABOUT COVETEUR
Coveteur is a globally-renowned multimedia brand leading the discourse around luxury fashion, beauty, and lifestyle.
Coveteur speaks to a diverse audience of style-obsessed readers and followers, offering them a glimpse behind the closed doors of their favorite designers, stylists, creatives, musicians and artists—how they live, dress, work, and dream. Known for its instantly-recognizable photography and vibrant visual aesthetic, Coveteur is proof that the elevated and aspirational can also be inviting and intimate.
Established in 2011, Coveteur began as a passion project exploring the homes and closets of celebrities and street style stars. In 2025, Coveteur relaunched under Gallery Media Group—a part of VaynerX, a Gary Vaynerchuk holding company.
Media Contact:
HUNTER | lagavulin@hunterpr.com
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