Loyal 9 Cocktails and Showtime Late-Night Talk Show Host & Comedian, Ziwe, Keep It Real in First-Ever National Brand Campaign
Rhea-AI Summary
Loyal 9 Cocktails, a vodka lemonade brand acquired by Diageo, has launched its first national advertising campaign featuring comedian Ziwe. The campaign emphasizes the brand's commitment to using real vodka and real lemons without carbonation. Loyal 9 offers various flavors, including Lemonade and Mixed Berry Lemonade, which have received awards for their taste. The cocktails are gluten-free, with an ABV of 9%, and retail at approximately $12.99 for a pack of four 12 oz cans. The campaign aims to resonate with consumers who appreciate bold flavor and authenticity.
Positive
- Brand exposure increased through a national advertising campaign.
- Partnership with comedian Ziwe enhances brand appeal.
- Awards for flavors signal strong product quality and consumer acceptance.
Negative
- None.
News Market Reaction – DEO
On the day this news was published, DEO declined 0.45%, reflecting a mild negative market reaction.
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Real vodka, real lemons and the real bold comedian are a perfect pairing to answer life's burning questions in new advertising campaign
NEW YORK, Aug. 23, 2022 /PRNewswire/ -- Do you prefer real sunsets or scrolling through pictures of sunsets? Loyal 9 Cocktails and Showtime Late-Night Talk Show Host & Comedian Ziwe answer: real ones, obviously. Today, the unapologetic comedian and equally bold, ready-to-drink vodka lemonade announce the brand's first-ever national campaign airing across digital and social media platforms. True to Ziwe's comedic style, her direct line of questioning in the Loyal 9 spots gives us a laugh, but really, we're hanging on to know the answer: What's your take on the word "fizz"?
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9077151-loyal-9-cocktails-and-ziwe-no-fizz-brand-campaign/
The answer: fizz makes no sense. Loyal 9 launched nationally this past year as a bold take on an American classic - Lemonade. In partnering with Ziwe for this campaign, the brand is doubling down on the proof points of its flavor profile: made with real vodka, real lemons and no fizz. It's no surprise that Ziwe can relate, the realness seeker has captured audiences with her not-so-subtle cross-examination interviews and hot takes that can only be truly appreciated by those who also respect realness.
"Keeping it real is definitely the way to go," says Ziwe. "I famously love real lemons and Loyal 9's commitment to vodka lemonade without carbonation"
The full-flavored vodka lemonade keeps it real with flavors including classic Lemonade, Mixed Berry Lemonade, Lemonade + Iced Tea, and Watermelon Lemonade — all of which have racked up accolades including: New York International Spirits Competition Gold (95 points) for Mixed Berry; SIP Awards Gold for Watermelon Lemonade; and SIP Awards Innovation Award for Mixed Berry and Lemonade + Iced Tea.
"Loyal 9 cocktails are made for people who aren't shy about what they like, and they love their lemonades bold and flavorful," said Loyal 9 Brand Director Nikhil Shah. "Working with Ziwe allows us to put that boldness on full display in playful, yet provocative ways while showcasing ingredients going into our beverages. For Loyal 9, it's always about real vodka and real lemons."
Available on shelves nationwide, Loyal 9 Cocktails are available in 4-packs of 12 oz cans with an ABV of
About Loyal 9 Cocktails
Launched in 2018 in Rhode Island and acquired by Diageo in 2021, Loyal 9's vodka-based ready to drink cocktails have quickly captured the hearts of consumers. Loyal 9 combines the appeal of indulgent full flavor lemonade with high-quality ingredients and
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
MEDIA CONTACT:
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loyal9@taylorstrategy.com
View original content:https://www.prnewswire.com/news-releases/loyal-9-cocktails-and-showtime-late-night-talk-show-host--comedian-ziwe-keep-it-real-in-first-ever-national-brand-campaign-301610223.html
SOURCE Loyal 9 Cocktails
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