¡Nos Vamos al Mundial! Buchanan's Whisky and Fútbol Announcer Andrés Cantor Kick Off a Global Celebration to FIFA World Cup 2026™ with Custom Chant and Buchamión Truck - A Mobile Activation Bringing Ritmo Latino to the Streets

Rhea-AI Summary

Diageo's (NYSE:DEO) Buchanan's Whisky, the official North American whisky supporter of FIFA World Cup 2026™, has launched a major marketing campaign featuring legendary fútbol commentator Andrés Cantor. The campaign centers around the Buchamión - a 27-foot mobile celebration truck equipped with sixteen speakers that will tour from New York City to Mexico City.

The initiative includes a custom-recorded chant by Cantor, a dance contest offering FIFA World Cup 2026™ tickets as prizes, and various promotional events across multiple U.S. host cities. The campaign kicked off on July 13, 2025, with the Buchamión touring Manhattan, Queens, and Brooklyn, where twelve fans won World Cup tickets through a "longest goal shout" competition.

The promotion includes a consumer contest running until February 28, 2026, where seven winners can receive up to four Group stage match tickets and a $6,500 e-gift card.

Positive

• Strategic partnership with FIFA World Cup 2026™ strengthens brand visibility
• Multi-city marketing campaign targets key Latino demographic
• Contest and promotional activities drive consumer engagement

Negative

• None.

News Market Reaction – DEO

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On the day this news was published, DEO declined 0.32%, reflecting a mild negative market reaction.

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Beginning in New York City with the unmistakable voice of 'Mr. Goal' blasting from its speakers, and making its way to Mexico City, Buchanan's Whisky is launching a music-fueled tribute to Latino fútbol culture, with surprise appearances, free merch and a chance to score tickets to the FIFA World Cup 2026™!

NEW YORK, July 14, 2025 /PRNewswire/ -- With less than one year to go before the tournament, official North American whisky supporter of the FIFA World Cup 2026™ Buchanan's Blended Scotch Whisky has teamed up with legendary fútbol commentator, Andrés Cantor, inviting fans to celebrate fútbol culture with the launch of the Buchamión—a music-fueled mobile celebration powered by rhythm, pride, and community – disrupting the streets with a custom chant, and transforming city blocks into vibrant celebrations that are unapologetically Latino and unmistakably Buchanan's.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/buchanans_whisky/9343551-en-buchanans-whisky-fifa-world-cup-2026-kickoff-countdown

Inspired by the iconic pregoneros of Latin America— trucks run by local vendors, known for blasting announcements and advertisements across local neighborhoods—the Buchamión features sixteen speakers atop a 27-foot truck decorated with vibrant, fútbol-inspired artwork designed by Kids of Immigrants that brings the sound and energy of Latino celebration to fans across the city.

At the center of the experience is a custom-recorded chant created in partnership with United Masters and recorded by The legendary voice behind "¡GOOOOOOOOL!" — fútbol commentator, Andrés Cantor—whose unmistakable voice, set against the beat of Latin music, brings to life a chant that has echoed across Latin America for decades whenever a team qualifies for the FIFA World Cup™ – "Nos Vamos Al Mundial" (we're going to the World Cup!). Remixed with Buchanan's flavor and blasted from the Buchamión and across digital feeds, Buchanan's will announce the brand's very own FIFA World Cup 2026™ debut by blasting "¡Nos Vamos al Mundial de la FIFA 2026™!" from New York City to Mexico City and beyond.

"I've been calling fútbol matches for the last 40 years, so to me, it is more than just a game – it's emotion, passion and part of my Argentinean identity that moves me every time I make a goal call! And to see it resonate so deeply with fans from around the world, Spanish speaking or not, is incredible," said Andrés Cantor. "Lending my voice to Buchanan's for this chant, the Buchamión and this celebration is another way for me to show off what makes Latino fútbol culture special and share that spirit of the game with fans."

On Sunday, July 13, marking less than a year until FIFA World Cup 2026™, the Buchamión traveled across Manhattan, Queens and Brooklyn popping up at community hotspots including Flushing Meadows Park, El Basurero and BK Backyard Bar, rallying fans with surprise and delight experiences where the unmistakable roar of el ritmo Latino met true, fútbol passion. Stops throughout the day featured free merch, music, surprise appearances from Andrés Cantor and unforgettable moments where twelve lucky fans won tickets to the FIFA World Cup 2026™ by competing to see who can hold their "goooooool" the longest.

The event culminated with a high-energy party and surprise performance by Colombia's own, DJ Pope, transforming the Buchamión into a mobile stage and uniting fans in a vibrant celebration of fútbol, music, cocktails and culture.

With music, movement, and el ritmo Latino at the heart of every celebration, Buchanan's and Andrés Cantor invite fans who are aged 25+ to join the experience by showing off their own rhythm and moves, and visiting www.spiritspromos.com/buchanans/dance-contest to enter the Buchanan's x FIFA World Cup 2026™ Dance Contest and showing off their best soccer goal celebration dance for a chance to win FIFA World Cup 2026™ tickets. Seven lucky fans with the best goal celebration dances can win up to four (4) tickets to a Group stage match in the U.S. at the FIFA World Cup 2026™ soccer tournament and a $6,500 e-gift card! The contest is open to fans until February 28, 2026.^†

"As the Official Whisky Supporter in North America of the FIFA World Cup 2026™, Buchanan's is proud to celebrate the Latino way of watching, feeling, and living fútbol," says Linda Lagos-Morales, Brand Director, Buchanan's Scotch Whisky. "From New York to across the nation and beyond, we're bringing the Buchamión to fans so that they can experience the game with rhythm, energy, and unmistakable Buchanan's flair, making it the go-to spirit for fútbol season."

Buchanan's will keep the momentum going throughout the year as the Buchamión continues its borderless celebration, showing up next in Mexico City before heading back stateside for events across five FIFA World Cup 2026™ U.S. host cities – Miami, Los Angeles, Houston, Dallas, and Chicago.

If dancing isn't your thing, Buchanan's invites consumers to raise a glass to your nations team with a Buchanita—a vibrant cocktail that pairs perfectly with the passion of the FIFA World Cup 2026™.

INGREDIENTS

• 1.5 oz Buchanan's 12-Year-Old DeLuxe Blended Scotch Whisky
• 4 oz fresh pineapple juice
• Garnish: Pineapple leaf
• Glassware: Rocks

DIRECTIONS

1. Vigorously shake Buchanan's DeLuxe with the juice in a cocktail shaker filled with ice.
2. Pour over a rocks glass filled with ice cubes and garnish with a pineapple leaf.

To learn more visit www.BuchanansWhisky.com. Buchanan's Whisky is available for purchase online and in retail stores nationwide wherever fine spirits are sold, at a retail price of $29.99.

^†NO PURCHASE NECESSARY. VOID IN AK, HI & WHERE PROHIBITED BY LAW. INTERNET ACCESS & VALID E-MAIL REQUIRED. Video must be original, cannot violate 3rd party rights and only include persons 25+ with their consent. Videos with nudity and other inappropriate content automatically disqualified. By entering, you assign all rights in content to Diageo Americas, Inc. One (1) entry per person. Sponsor to choose Match in its sole discretion (Group Stage is June 12 – 27, 2026). 1 National Prize and 1 Prize in each of the following: CA, FL, IL, NJ, NY, TX. Winner's guests must be 21+. Expenses are winner's sole responsibility. Alcohol NOT part of prize. See Official Rules at www.spiritspromos.com/buchanans/dance-contest for full details, including prize restrictions, additional restrictions on video content and judging criteria. Sponsor: Diageo Americas, Inc., New York, NY. Please Drink Responsibly. BUCHANAN'S Blended Scotch Whisky. 40% Alc/Vol. Imported by Diageo, New York, NY.

The FIFA World Cup logo is a trademark owned by the Fédération Internationale de Football Association.

Fédération Internationale de Football Association has not sponsored or offered the Contest.

About BUCHANAN'S Blended Scotch Whisky
BUCHANAN'S Blended Scotch Whisky's true purpose is to unite all who bring their 100% Hispanic and 100% American identities together to live a 200% life. It was created to be shared with one another and enjoyed by all, because our founder, James Buchanan believed in the power of sharing. The BUCHANAN'S Blended Scotch Whisky brand has more than 130 years of authentic heritage, and every bottle represents James Buchanan's commitment to creating the finest blended Scotch Whiskies. The BUCHANAN'S Blended Scotch Whisky Portfolio features five gold award-winning marques, including: BUCHANAN'S DeLuxe Blended Scotch Whisky, BUCHANAN'S Pineapple, BUCHANAN'S MASTER Blended Scotch Whisky, BUCHANAN'S Special Reserve Blended Scotch Whisky, and BUCHANAN'S RED SEAL Blended Scotch Whisky. All of these marques have been recognized in the most prestigious international spirits competitions. In 2025, BUCHANAN'S DeLuxe Blended Scotch Whisky won Double Gold and at the San Francisco World Spirits Competition and Gold in the International Spirit Competition. For more information, visit www.BuchanansWhisky.com or connect with us on Facebook and Instagram

About ANDRÉS CANTOR
For more than four decades, Andrés Cantor has been one of the most influential voices in sports broadcasting, championing the growth of soccer in the United States and internationally. Known worldwide for his iconic "Gooooal!" call, Cantor has served as Telemundo's lead soccer play-by-play announcer since 2000 and has also contributed to NBC Sports' coverage of the English Premier League and the Olympic Games.

Before Telemundo, Cantor's groundbreaking work at Univision — particularly his electrifying calls during the 1994 FIFA World Cup — ignited national interest in soccer and cemented his status as a cultural icon. His career spans 14 FIFA World Cups and daily radio broadcasts through Fútbol de Primera, the nationally syndicated network he founded, which airs across more than 100 U.S. markets.

A recipient of nine Emmys including a Lifetime Achievement Emmy and a member of the National Soccer Hall of Fame, Cantor has been honored by the Hispanic Heritage Foundation and recognized by FIFA Magazine as one of the world's top 10 broadcasters. His versatility extends to English-language coverage, most recently joining his son, Nico Cantor, on Paramount+ for the 2025 CONCACAF Nations League semifinals.

Born in Buenos Aires and based in Miami, Cantor's voice resonates across generations, with appearances in pop culture favorites like The Simpsons and Muppets Most Wanted, campaigns for major brands including Nike, Pepsi, Volkswagen, and Budweiser and preparing to announce his 15th FIFA World Cup in 2026.

About DIAGEO
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, CÎROC and Ketel One vodkas, Casamigos, DELEÓN and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit www.diageo.com. Visit DIAGEO's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Instagram for news and information about DIAGEO North America: @Diageo_NA. Celebrating life, every day, everywhere.

Media Contact: Buchanans@HunterPR.com

 

 

 

 

 

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SOURCE Buchanan's Blended Scotch Whisky

FAQ

What is Buchanan's Whisky's role in FIFA World Cup 2026™?

Buchanan's Whisky is the official North American whisky supporter of the FIFA World Cup 2026™, launching a Latino-focused celebration campaign featuring Andrés Cantor.

How can fans win FIFA World Cup 2026™ tickets through Buchanan's promotion?

Fans can win tickets through the Buchanan's x FIFA World Cup 2026™ Dance Contest by submitting their best goal celebration dance until February 28, 2026, with seven winners receiving up to four Group stage match tickets and a $6,500 e-gift card.

What is the Buchamión truck by Buchanan's Whisky?

The Buchamión is a 27-foot promotional truck decorated with fútbol-inspired artwork and equipped with sixteen speakers, touring from New York to Mexico City to celebrate Latino fútbol culture.

Which cities will the Buchanan's Buchamión visit during the FIFA World Cup 2026™ campaign?

After New York City and Mexico City, the Buchamión will visit five U.S. FIFA World Cup host cities: Miami, Los Angeles, Houston, Dallas, and Chicago.

What is the retail price of Buchanan's Whisky?

Buchanan's Whisky is available at a retail price of $29.99 nationwide wherever fine spirits are sold.