Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc reports news across its global beverage alcohol portfolio, including spirits, whisky, tequila, vodka, rum, ready-to-drink cocktails and flavored malt beverages. Coverage centers on brand activity for names such as Smirnoff, Captain Morgan, Crown Royal, Bulleit, Ketel One, Buchanan's, Tequila Don Julio, Rumple Minze and Stitzel-Weller Distillery.
Recurring updates include product launches, limited-edition bottles, distillery-exclusive releases, packaging collaborations, sports and entertainment partnerships, and ready-to-serve or single-serve format extensions. Company-level announcements also cover regional sales trends, portfolio actions, operating programs and ADR context for a company listed in London and on the New York Stock Exchange under DEO.
Johnnie Walker, in partnership with Women In Film and MUBI, is celebrating women filmmakers during awards season. Currently, women hold just 24% of top filmmaking roles. The initiative includes a red carpet art piece honoring seven trailblazing filmmakers and aims to inspire future generations. Johnnie Walker is a presenting sponsor of the WIF Oscar Party, honoring 65 women nominated this year. Additionally, the brand is offering a 30-day free MUBI subscription to promote women-made films, reinforcing its commitment to gender equity in the film industry.
Tequila Don Julio is expanding its luxury portfolio with the introduction of Tequila Don Julio Rosado, a Reposado tequila aged for at least four months in Ruby Port wine casks, imparting a smooth taste with fruity notes. This new offering aims to attract daytime tequila drinkers and is priced at $125.99 for a 750ml bottle. The launch is supported by a creative marketing campaign designed to enhance the experience of enjoying luxury tequila during the day. Tequila Don Julio continues to innovate while maintaining its leadership in the luxury tequila market.
Summary not available.
Loyal 9 Cocktails has launched the Fast-Forward to Summer Sweepstakes, giving nine friends a chance to win an inclusive weekend in Santa Barbara, California, themed around lemon experiences. The sweepstakes showcases Loyal 9's vodka lemonades, known for their full flavor and crafted with real ingredients. Participants can enter until March 31, 2023, enhancing brand engagement and summer anticipation. With flavors like Classic Lemonade and Watermelon Lemonade, the brand aims to keep a summer mindset alive throughout the year, appealing to consumers aged 25 and older.
Diageo North America is expanding its commitment to inclusion and diversity with an additional $1.75 million in funding aimed at Historically Black Colleges and Universities (HBCUs) and Minority-Serving Institutions. This funding adds to a previous $10 million endowment granted in 2021, aimed at addressing educational barriers. New institutions receiving support include Tougaloo College, Cheyney University, and Southern University, each receiving $250,000. The initiative promises to enhance employability skills for students through mentorship and resources.
Lone River Beverage Company has launched the new Ranch Rita Variety Pack in celebration of National Margarita Day, featuring four flavors: Classic, Spicy, Mango, and Blood Orange. Made with organic agave nectar and lime juice, the pack highlights the brand's Texas roots. The Ranch Rita Variety Pack contains a 6% ABV and is designed for year-round enjoyment. Following the successful April 2022 release of the Classic Margarita, the new variety will be available nationwide, continuing to expand the brand's presence in the hard seltzer market. Lone River is recognized as the leading Ranch Water brand in the U.S.
Smirnoff is celebrating National Margarita Day on February 22, 2023, by promoting its Smirnoff Spicy Tamarind vodka, a sweet and spicy twist on the classic margarita. The brand will host events in LA, Miami, and Dallas, partnering with influencers to showcase creative cocktails. Smirnoff aims to encourage consumers to explore new cocktail possibilities with their vodka. The Smirnoff Spicy Tamarind variant has a 35% ABV and retails for $12.99. As part of its campaign, Smirnoff will soon launch the ¡Living Locura! campaign, further enhancing its brand presence in the market.
Crown Royal, the official whisky sponsor of the NFL, released its first Super Bowl ad featuring Dave Grohl, emphasizing gratitude towards Canada for its contributions. The 60-second spot includes nods to Canadian culture while showcasing the brand's commitment to generosity. Crown Royal also held events in Phoenix, honoring military veterans and hospitality workers, along with a digital 'Chain of Gratitude' initiative that encourages sharing appreciation through collectible tokens. Diageo, Crown Royal's parent company, committed $2 million to support hospitality and military communities, reflecting its dedication to social responsibility.
Buchanan's Blended Scotch Whisky has launched Buchanan's Pineapple, a new addition to its portfolio, which combines the smoothness of Scotch with the flavor of pineapple. This 750ml whisky (35% ABV) is priced at $29.99 and became available on February 1, 2023. The new blend features notes of caramel, vanilla, and citrus, offering a vibrant taste experience for cocktail enthusiasts. The brand aims to honor its Hispanic American roots, inspired by popular mixes like the Buchanita. With an integrated marketing campaign titled It's Piña, the brand promotes easy cocktail recipes and plans to engage with communities across various states.
Summary not available.