Diageo plc reports news across its global beverage alcohol portfolio, including spirits, whisky, tequila, vodka, rum, ready-to-drink cocktails and flavored malt beverages. Coverage centers on brand activity for names such as Smirnoff, Captain Morgan, Crown Royal, Bulleit, Ketel One, Buchanan's, Tequila Don Julio, Rumple Minze and Stitzel-Weller Distillery.
Recurring updates include product launches, limited-edition bottles, distillery-exclusive releases, packaging collaborations, sports and entertainment partnerships, and ready-to-serve or single-serve format extensions. Company-level announcements also cover regional sales trends, portfolio actions, operating programs and ADR context for a company listed in London and on the New York Stock Exchange under DEO.
Astral Tequila has announced the launch of its 'This Round's for the House' initiative, starting from Earth Day to Cinco de Mayo. The brand aims to construct 10 homes for families in Jalisco, Mexico, as part of its sustainability program, The Adobe Brick Project. Each bottle of Astral Tequila produced contributes to creating approximately two adobe bricks using upcycled agave fibers. This initiative, in collaboration with local organizations such as Habitat para la Humanidad Mexico, will improve community living conditions and promote sustainability. The campaign encourages consumers to purchase Astral Tequila from April 22nd to May 5th, with every purchase supporting further housing projects. The program also highlights the connection between tequila consumption and community development, positioning Astral Tequila as a socially responsible choice.
Diageo PLC has announced its intention to seek voluntary delistings from Euronext Paris and Euronext Dublin. This decision follows a review of trading volumes, costs, and administrative requirements related to these listings. The anticipated dates for the delistings are around May 26, 2023, for Euronext Paris and May 30, 2023, for Euronext Dublin, pending approval from the respective boards. Importantly, this move will not impact Diageo's operations in France or Ireland, nor will it affect its listings on the London Stock Exchange (DGE) or New York Stock Exchange (DEO). Investors are advised to consult with their investment advisers regarding potential impacts.
Captain Morgan, America's top-selling spiced rum, has enhanced its Original Spiced Rum with real Madagascar vanilla for a richer flavor. This new formula is complemented by a bold packaging redesign featuring vibrant colors and gold accents. The rum, which is 30% ABV and retails for $15.99 per 750mL bottle, promises a delightful mix of Caribbean rum, vanilla, and spices including cinnamon and clove. To engage customers, Captain Morgan has launched the 'Battle of the Badtenders' contest, inviting participants to showcase their cocktail-making skills using the spiced rum. The contest runs until May 3, 2023, with winners to be announced at a live event in New York City on May 17, where they can win $10,000 and recognition as the Ultimate Badtender.
The final release in the Noble Collection from Crown Royal, the Barley Edition, has been announced as a limited release that features whiskies distilled from 100% barley grains. Aged for a minimum of five years, this unique blend displays flavors of vanilla, green apple, toasted oak, and sweet caramel. It is bottled at 90 proof (45% Alc/Vol) and retails for $79.99 for a 750mL bottle. Crown Royal emphasizes innovation in this release while celebrating its tradition. The company is a leading Canadian whisky brand with a rich history, and its products are sold globally, as noted in the press release dated April 3, 2023.
Lone River Beverage Company has announced a multi-year partnership with country music star Miranda Lambert. This collaboration, rooted in Texas culture, aims to empower entrepreneurial women through networking and events. The campaign aligns with Women's History Month and emphasizes the shared stories of Lambert and Lone River founder Katie Beal Brown. Known for its Ranch Water hard seltzer, Lone River has gained significant market traction, being recognized as a leading brand in the Hard Seltzer segment nationwide. Lambert expressed excitement over this partnership, highlighting the cultural significance of their collaboration.
Tequila Don Julio has launched Tequila Don Julio Rosado, a luxury tequila aged in Ruby Port wine casks for a fruity finish and pink hue. This new offering encourages the concept of Party Time Off (PTO) for daytime celebrations. On March 31st, immersive events will take place in Los Angeles and Miami, featuring signature cocktails and surprise performances. Additionally, Drizly users can receive $10 off orders of Tequila Don Julio Rosado with a special code. Priced at $124.99 for 750ml, the tequila is positioned to elevate daytime celebrations.
The Singleton Scotch Whisky has partnered with chef Omi Hopper and Andrew Rea from ‘Binging with Babish’ to celebrate Women's History Month. The collaboration features a special episode of ‘Basics with Babish’ showcasing traditional Puerto Rican recipes, including Mofongo con Chicharrón de Pollo and a Black Walnut Bitters Manhattan cocktail. The Singleton will support women in the culinary industry by donating to Hot Bread Kitchen, a nonprofit providing job training for women and immigrants in New York City. The initiative aims to empower female chefs and promote gender equality in the culinary arts.
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Roe & Co, an Irish whiskey brand, has launched the "Dublin' Up Cocktail Challenge" inviting cocktail enthusiasts to participate for a chance to win a $10,000 travel voucher to Dublin and an immersive cocktail session at their distillery. The contest encourages teams of two to creatively reinvent whiskey cocktails, with submissions accepted until May 1, 2023. Voting on finalists will take place on social media, with the winner announced after World Whisky Day on May 20, 2023. The campaign aims to celebrate modern Irish culture while honoring St. Patrick's Day traditions.
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