Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc (NYSE: DEO) appears frequently in business and brand news because of its role as a global beverage alcohol company with a wide portfolio of spirits and beer brands. Company and brand communications describe Diageo as a global leader in beverage alcohol, with products sold in nearly 180 countries and listings on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). News linked to Diageo often highlights activity around brands such as Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Recent press releases associated with Diageo North America and other Diageo-related entities show how the group’s brands feature in cultural, seasonal and product-focused stories. Examples include collaborations for Lone River Ranch Water hard seltzer, Seedlip non-alcoholic spirits campaigns around Dry January, Mr Black Cold Brew Coffee Liqueur events celebrating the Espresso Martini, and Smirnoff Ice partnerships with entertainers and sports properties. Other announcements cover Ketel One Vodka’s role in film and cocktail culture, Guinness holiday campaigns and cookie pairings, and Johnnie Walker’s evolution of its long-running “Keep Walking” global campaign.
Investors and followers of DEO news can also find regulatory and corporate updates in Diageo’s Form 6-K filings. These include trading statements discussing organic net sales, regional performance and category trends; announcements about bond issuances and capital structure; leadership and board changes; and agreements such as the planned sale of Diageo’s shareholding in East African Breweries plc to Asahi Group Holdings, Ltd, accompanied by long-term licensing arrangements.
This news page brings together these different strands of coverage, from brand-level marketing initiatives and product launches to corporate transactions and trading updates. Readers interested in Diageo stock and its brands can use the news flow to follow how the company presents its portfolio, engages with consumers and communicates its financial and strategic priorities over time.
Crown Royal, the official whisky sponsor of the NFL, released its first Super Bowl ad featuring Dave Grohl, emphasizing gratitude towards Canada for its contributions. The 60-second spot includes nods to Canadian culture while showcasing the brand's commitment to generosity. Crown Royal also held events in Phoenix, honoring military veterans and hospitality workers, along with a digital 'Chain of Gratitude' initiative that encourages sharing appreciation through collectible tokens. Diageo, Crown Royal's parent company, committed $2 million to support hospitality and military communities, reflecting its dedication to social responsibility.
Buchanan's Blended Scotch Whisky has launched Buchanan's Pineapple, a new addition to its portfolio, which combines the smoothness of Scotch with the flavor of pineapple. This 750ml whisky (35% ABV) is priced at $29.99 and became available on February 1, 2023. The new blend features notes of caramel, vanilla, and citrus, offering a vibrant taste experience for cocktail enthusiasts. The brand aims to honor its Hispanic American roots, inspired by popular mixes like the Buchanita. With an integrated marketing campaign titled It's Piña, the brand promotes easy cocktail recipes and plans to engage with communities across various states.
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Smirnoff has narrowed down its search for the first-ever Cocktail Coordinator to three finalists as part of its promotional campaign surrounding Super Bowl LVII. The finalists, Tania Ortega from Austin, India Stokes from Dallas, and Conner Sheets from Denver, will compete in a Final Interview on January 29 to demonstrate their football knowledge, entertaining skills, and cocktail-making abilities. The winner will earn a trip to Super Bowl LVII in Arizona on February 12, 2023, traveling in luxury. Smirnoff is also engaging fans with advertising in the finalists' markets and offering rideshare credits for safe transportation on game day.
Ketel One Family Made Vodka has launched a new global campaign titled Born To Cocktail, showcasing its cocktail heritage through cinematographic style. Directed by Daniel Wolfe, the campaign highlights the brand's commitment to quality and cocktail culture. It features vibrant scenes that celebrate cocktail moments, revealing its versatility in classic drinks like Bloody Marys and Espresso Martinis. The campaign is set to be released digitally starting the week of January 15, 2023, on platforms such as Hulu and CBS, promoting an elevated cocktail experience.
Baileys Original Irish Cream Liqueur has launched its first-ever Marshmallow Puffer Jacket, designed by celebrity stylist Jason Rembert. The jacket combines fashion and the winter drink experience, inspired by marshmallows typically found in hot chocolate. Available in limited quantities starting January 10, 2023, this exclusive piece is perfect for winter activities. Baileys encourages consumers to explore their fashion appeal while enjoying their liqueur. The suggested retail price for Baileys is $25.99 for a 750ml bottle, available at various retailers.
Bulleit Frontier Whiskey has launched The Bulleit Pioneer Project, a multi-year initiative aimed at supporting underrepresented voices in art, sustainability, food, and technology. The project kicks off with the Remix Challenge, hosted by GRAMMY-nominated poet J. Ivy, which invites creators to reinterpret the brand's Frontier Spirit. Participants can submit their work until December 12, 2022, for a chance to win mentorship and an all-expenses-paid trip to a Grammy-themed event in Los Angeles. This campaign emphasizes Bulleit's history of cultural partnerships and commitment to community engagement.