Diageo Stock Price, News & Analysis

Crown Royal is hosting events at the 2022 CMA Fest in Nashville to support the military community. With performances from 14 country music artists, including Jimmie Allen, the festival aims to foster generosity through initiatives like the Purple Bag Project, where attendees can pack care packages for deployed service members. Partnering with Operation Stand Down Tennessee, Crown Royal encourages donations to support veterans during the event. The brand remains committed to honoring military families while promoting responsible drinking.

Bulleit Frontier Whiskey, in collaboration with independent artists, is unveiling limited-edition "Art Barrels" and a UnitedMasters Vinyl Collection at the Tribeca Festival from June 9-12, 2022. This initiative aims to support Tree Equity through American Forests. The "Art Barrels," created with muralist ELLE StreetArt, will serve as planters for tree seedlings that contribute to local community greening efforts. Additionally, a limited vinyl featuring music from emerging artists will be available, with all proceeds benefiting American Forests.

Cascade Moon 15 Year Old Barrel Proof is the latest release from Cascade Hollow Distilling Co., challenging the perception that barrel proof spirits must have high alcohol content. Aged for 15 years, this spirit has a low proof of 79.8, which is below the standard for whisky. It aims to spark discussions about the relationship between proof and quality in the American whisky category. Offered at a suggested retail price of $124.99, its release follows the Cascade Moon 13 Year Old Rye winning Double Gold at the San Francisco World Spirits Competition.

Smirnoff Red, White & Berry has appointed Kaley Cuoco as its new Chief Summer Officer (CSO), effective immediately. Cuoco will drive the brand's initiative to enhance summer fun for adults, launching a marketing campaign called 'How to Summer: Grown-Up Edition.' This effort includes tips and engaging content to encourage enjoyment of Smirnoff beverages. The campaign features Cuoco in nationwide advertisements. Smirnoff Red, White & Berry is recognized as a top-selling brand, with products priced between $1.49 and $15.99 across various formats, promoting its vibrant summer flavors.

Mortlach Single Malt Scotch Whisky has partnered with designers Joe Doucet and Sabine Marcelis to launch unique products, Tropos and SHIFT, during NYCxDesign in May 2022. Tropos, inspired by Mortlach's distillation process, is a reflective chair aimed at enhancing user experience. SHIFT is a dynamic glass bar cart that reflects the whisky's complex nature. Both designs emphasize Mortlach's intricate flavors and craftsmanship, embodying the brand's commitment to distinctive experiences and design-forward collaborations.

Copper Dog Scotch Whisky announced a partnership with eight animal welfare organizations to celebrate National Rescue Dog Day on May 20, 2022. The brand will match up to $5,000 in adoption fees, totaling $40,000 in donations. Since January 2021, Copper Dog has donated over $500,000 to 25 nonprofits. The initiative aims to raise awareness about shelter dogs needing homes. Additionally, a Pup Crawl in New York City on the same day will support local bars while celebrating the occasion.

The United States Bartenders' Guild (USBG) is set to hold the 2022 World Class National Finals in Nashville, TN from June 19-22. This marks the first time Nashville will host this prestigious event, showcasing the country's top 15 mixologists competing for the title of U.S. Bartender of the Year. The finalists will face various challenges, including creating unique cocktails using Diageo products. The winner will represent the U.S. at the World Class Global Finals in Sydney, Australia, in September.

Baileys Colada Irish Cream Liqueur is returning this summer in a collaboration with floral artist Mr. Flower Fantastic and actress La La Anthony. This limited-time offering features new tropical cocktail recipes inspired by La La's Puerto Rican heritage. The launch includes a unique floral installation in Union Square, Manhattan, from May 24-25. Baileys Colada will be available nationwide for a suggested retail price of $24.99 for a 750ml bottle, emphasizing the blend of flavors and cultural inspirations. This partnership aims to enhance the summer experience through art and indulgent cocktails.