Diageo Stock Price, News & Analysis

Baileys Original Irish Cream has partnered with Ess-a-Bagel to launch a unique St. Patrick's Day Brunch Box. This box features the first non-alcoholic cream cheese infused with Baileys flavor, alongside Shamrock Green bagels and other brunch essentials. The Brunch Box will be available for nationwide shipping from March 14 to March 17, 2022, and at Ess-a-Bagel locations in New York City. Additionally, a pop-up experience will allow consumers to sample Baileys-infused cream cheese and coffee cocktails from March 17 to March 20, celebrating Irish heritage and brunch culture.

Roe & Co Irish Whiskey is launching the 'IrishQ Test' trivia quiz to celebrate the return of St. Patrick's Day after three years. The quiz tests knowledge about Irish whiskey and the holiday, with participants entering a sweepstakes for a chance to win a 3-day trip to Dublin. The prize includes round-trip airfare, hotel accommodations, $1,000 cash, and a private distillery tour. The sweepstakes is open until March 17, 2022, allowing participants to celebrate Irish culture while engaging with the brand.

Bulleit Frontier Whiskey has launched a new line of premium whiskey-based ready-to-serve cocktails called Bulleit Crafted Cocktails, which includes the Bulleit Manhattan and Bulleit Old Fashioned. Created in collaboration with renowned bartenders, these cocktails aim to provide bar-quality experiences for consumers at home. Available in 375mL and 750mL bottles for a suggested retail price of $29.99 (750mL), these cocktails contain 37.5% ABV. The introductions reflect Bulleit’s innovative spirit and commitment to quality, appealing to both casual drinkers and cocktail enthusiasts.

Diageo has inaugurated a new manufacturing facility in Plainfield, Illinois, with a capacity to produce over 25 million cases of malt-based beverages and spirits-based RTD cocktails. This $110 million investment creates 50 full-time jobs and aims to bolster Diageo's ready-to-drink portfolio. The facility will support brands like Smirnoff and Crown Royal, enhancing the company's convenience category strategy. The expansion reinforces Diageo's long-term partnership with Plainfield, contributing to local economic development.

Guinness is celebrating St. Patrick's Day with a series of events and promotions, including a $1 million Great Reunion Toast contest that invites participants to share their best toasts. The event aims to rekindle festive traditions after a three-year hiatus, with various local celebrations and sponsor involvement in over 75 parades nationwide. A new TV commercial and a month-long celebration at the Guinness Open Gate Brewery in Baltimore are part of the festivities. Winners of the toast contest will be announced on March 4, March 22, and April 6.

On February 16, 2022, CÎROC and Sean "Diddy" Combs launched the latest phase of their #CIROCStands initiative during Black Excellence Month. This campaign highlights the achievements of four prominent Black Chicagoans, aiming to uplift and inspire the community. Participants include Ian Gonzalez, Danielle Mullen, Midge Welch, and Darris Kelly & Sabrian Sledge, who all represent entrepreneurial success stories. The initiative emphasizes the importance of supporting Black voices and community businesses.

Crown Royal has launched a new ready-to-drink cocktail, Whisky Lemonade, set to enhance spring and summer celebrations. This flavor combines the light zest of lemonade with the bold character of whisky. Currently included in their line-up, which features award-winning flavors like Whisky & Cola and Peach Tea, Whisky Lemonade is priced at $14.99 for a four-pack and has a 7% ABV content. The drink will be available for a limited time across select locations in the U.S. The brand aims to innovate and cater to evolving consumer tastes.