Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc reports news across its global beverage alcohol portfolio, including spirits, whisky, tequila, vodka, rum, ready-to-drink cocktails and flavored malt beverages. Coverage centers on brand activity for names such as Smirnoff, Captain Morgan, Crown Royal, Bulleit, Ketel One, Buchanan's, Tequila Don Julio, Rumple Minze and Stitzel-Weller Distillery.
Recurring updates include product launches, limited-edition bottles, distillery-exclusive releases, packaging collaborations, sports and entertainment partnerships, and ready-to-serve or single-serve format extensions. Company-level announcements also cover regional sales trends, portfolio actions, operating programs and ADR context for a company listed in London and on the New York Stock Exchange under DEO.
Diageo's Orphan Barrel Whisky Co. announces the launch of the Muckety-Muck 26 Year Old, marking the final entry in its Single Grain Scotch Whisky trilogy. Originating from the historic Port Dundas Distillery, this limited-edition whisky, priced at $299.99 for 750ml, showcases a unique flavor profile distinct from its predecessors. The whisky features aromas of caramel and fresh fruit, delivering a rich palate experience. Each label includes illustrations of three pigs commemorating the distillery’s legacy. This rarity is available for purchase at select retailers.
Tequila Don Julio has collaborated with OJAS to launch exclusive speaker systems, highlighting a shared dedication to quality craftsmanship. The collaboration debuted at Miami Art Week, featuring limited-run at-home speakers inspired by the aesthetics of Don Julio's iconic tequila bottle. Priced at $6,000, these speakers emphasize intentional listening experiences, reflecting both brands' commitment to high-end, luxury craftsmanship. This partnership merges the worlds of nightlife and fine audio, focusing on the artistry behind both tequila production and audio design.
Zacapa Rum has launched a limited edition gift set featuring a bottle of Zacapa XO and Baccarat's Harmonie Tumblers, available exclusively at TheBar.com for $350. Customers can personalize their bottles with a complimentary engraving using code GIFTXO. To celebrate, Zacapa will host a special event on December 6 at Baccarat's boutique in New York, offering tastings and custom engravings for shoppers. Zacapa XO is a premium rum aged up to 25 years, known for its rich flavors, making this gift set a luxurious option for the holiday season.
Diageo announces the return of the coveted George Dickel 17 Year Old Reserve, set to hit shelves this December. Initially released in 2016 as a limited offering, this cask strength whisky will now be available in a 750mL format for a suggested retail price of $250. Crafted from a mash bill of 84% corn, 8% rye, and 8% malted barley, the aged whisky promises complex flavors, including hints of crème brûlée and apricots. The launch aims to cater to whisky collectors and holiday shoppers alike, reinforcing the brand's commitment to quality and craftsmanship.
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Crown Royal is launching its first digital collectible to promote generosity this Giving Tuesday, in partnership with Salesforce NFT Cloud, Crossmint, and Vayner3. From November 24 to December 31, 2022, U.S. residents aged 21 and over can nominate deserving individuals to receive a digital crown collectible. For each collectible claimed, a Crown Royal purple bag care package will be sent to military service members, continuing the brand's tradition of giving. The initiative emphasizes the brand's commitment to community support and celebrates individuals who embody generosity.
Diageo's Johnnie Walker collaborates with streetwear artist VANDYTHEPINK and 88rising to release a limited edition Blue Label whisky bottle. This first-of-its-kind initiative allows NFT holders to vote on the final design, marking a significant step in the intersection of whisky and Web3 technology. The exclusive release will be available on BlockBar.com on November 22, at a price of $355, offering purchasers VIP access to an immersive experience at SCOPE Miami Beach on December 1. This innovative approach aims to engage consumers and highlight the connection between art and spirits.
Crown Royal has launched its oldest whisky to date, the Crown Royal Aged 29 Years Extra Rare Blended Canadian Whisky, following the success of its 18-year-old variant. This limited-edition whisky has been aged for 29 years at their distillery in Gimli, Manitoba, and showcases a rich flavor profile with notes of baking spices and orchard fruits. Only 6,000 bottles will be available at a suggested retail price of $399. This release aims to cater to a new generation of whisky drinkers looking for modern luxury experiences.
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