Diageo Stock Price, News & Analysis

On March 24, 2022, Johnnie Walker announced the launch of the First Strides initiative, aimed at supporting people and organizations making cultural progress. The program features a special anthem, "Running with the Angels," created by Grammy winner Brittany Howard and Tia P., celebrating women in sports and equality. Additionally, First Strides offers grants for individuals 21 and older, particularly focusing on aiding women entrepreneurs through partnerships with IFundWomen and Blacktag. This initiative continues Johnnie Walker's legacy of promoting social equity.

Tanqueray has announced a partnership with Netflix's Bridgerton to promote a modern teatime experience dubbed "Make it T-time". The campaign coincides with the second season premiere on March 25, 2022, featuring video content starring Joe Jonas and a social media contest with exclusive prizes. Fans are encouraged to share their interpretations of 'T-time' for a chance to win experiences such as access to The Queen's Ball in NYC. Limited-edition cocktail kits inspired by the show are also available for purchase.

Captain Morgan introduces Cherry Vanilla, a limited-time spiced rum blend featuring dark cherries and creamy vanilla. Launched on March 10, 2022, this offering aims to inspire creativity in cocktail-making, encouraging fans to share their unique recipes on social media. The beverage, available in a 750mL bottle at a suggested retail price of $15.99, has an ABV of 30%. Captain Morgan emphasizes its legacy of flavor experimentation, aiming to appeal to consumers aged 21 and older with engaging recipes and promotional activities.

Diageo announced the construction of a new CAD$245 million distillery in St. Clair, Ontario, aimed at boosting its Crown Royal Canadian Whisky brand. This facility will be the first carbon-neutral distillery in Canada, capable of producing up to 20 million litres of absolute alcohol annually. Incorporating advanced resource efficiency technologies, it will operate on 100% renewable energy. The Crown Royal brand saw a 12% growth in the first half of fiscal F22, contributing to 7% of Diageo's global net sales. The distillery is expected to create jobs and support the local economy.

Baileys Original Irish Cream has partnered with Ess-a-Bagel to launch a unique St. Patrick's Day Brunch Box. This box features the first non-alcoholic cream cheese infused with Baileys flavor, alongside Shamrock Green bagels and other brunch essentials. The Brunch Box will be available for nationwide shipping from March 14 to March 17, 2022, and at Ess-a-Bagel locations in New York City. Additionally, a pop-up experience will allow consumers to sample Baileys-infused cream cheese and coffee cocktails from March 17 to March 20, celebrating Irish heritage and brunch culture.

Roe & Co Irish Whiskey is launching the 'IrishQ Test' trivia quiz to celebrate the return of St. Patrick's Day after three years. The quiz tests knowledge about Irish whiskey and the holiday, with participants entering a sweepstakes for a chance to win a 3-day trip to Dublin. The prize includes round-trip airfare, hotel accommodations, $1,000 cash, and a private distillery tour. The sweepstakes is open until March 17, 2022, allowing participants to celebrate Irish culture while engaging with the brand.

Bulleit Frontier Whiskey has launched a new line of premium whiskey-based ready-to-serve cocktails called Bulleit Crafted Cocktails, which includes the Bulleit Manhattan and Bulleit Old Fashioned. Created in collaboration with renowned bartenders, these cocktails aim to provide bar-quality experiences for consumers at home. Available in 375mL and 750mL bottles for a suggested retail price of $29.99 (750mL), these cocktails contain 37.5% ABV. The introductions reflect Bulleit’s innovative spirit and commitment to quality, appealing to both casual drinkers and cocktail enthusiasts.

Diageo has inaugurated a new manufacturing facility in Plainfield, Illinois, with a capacity to produce over 25 million cases of malt-based beverages and spirits-based RTD cocktails. This $110 million investment creates 50 full-time jobs and aims to bolster Diageo's ready-to-drink portfolio. The facility will support brands like Smirnoff and Crown Royal, enhancing the company's convenience category strategy. The expansion reinforces Diageo's long-term partnership with Plainfield, contributing to local economic development.