Diageo Stock Price, News & Analysis

Cascade Hollow Distilling Co. has launched the Cascade Moon 13 Year Old Rye, a premium whisky aimed at enthusiasts. This limited release, priced at $299, is available in select U.S. markets including Tennessee, Texas, and California. Aged for nearly a decade, the whisky offers a complex flavor profile with notes of vanilla, toffee, leather, and nutmeg, presented at 100 proof (50% ABV). This launch follows two award-winning variants from 2020, continuing the brand's legacy while showcasing its craftsmanship.

Tequila Don Julio Ultima Reserva has launched a new limited-edition tequila, celebrating the legacy of Don Julio González, with a suggested retail price of $399. The tequila, created from the final agave harvest in 2006, is designed for special gatherings. Acclaimed photographer Mark Seliger hosts an exclusive online auction, allowing a winner and guests to enjoy a personalized experience at his Manhattan studio. The auction opens at 12 PM ET on Dec. 7, 2021, and runs until 2:59 PM ET on Jan. 4, 2022, with proceeds benefiting New York Cares.

Crown Royal Regal Apple has teamed up with sustainable designer Sami Miró and TheFutureParty to launch an exclusive upcycled jacket. This unique piece, made from vintage materials and Crown Royal bags, will be auctioned on Popshop Live, with proceeds going to The CLEO Institute, a Miami nonprofit focused on climate education. Moreover, Crown Royal will match the winning bid, enhancing the donation impact. The auction starts today at 11 AM EST, reflecting Crown Royal’s commitment to community support and sustainable fashion.

On November 30, 2021, Baileys Irish Cream announced a collaboration with renowned pastry chef Dominique Ansel to launch the Baileys Swirl Holiday Hot Chocolate Kit. This limited-time, non-alcoholic kit allows consumers to create a personalized hot chocolate experience at home, featuring a rich chocolate ganache infused with Baileys flavor, a mini whisk, and custom mugs. The kit is available for purchase at Dominique Ansel Bakery in New York City and online. Baileys Original Irish Cream, priced at $23.99 for a 750ml bottle, can also be found at various retailers.

Crown Royal, in collaboration with NFL legends Drew Brees and Deuce McAllister, hosted a Night of Service in New Orleans, supporting the Bastion Community of Resilience and Louisiana Hospitality Foundation. The event featured a social media competition to boost donations, part of Crown Royal's commitment of up to $1 million through its Generosity Fund. Each QR code at the event contributed $1 to the charities, alongside a direct donation of $25,000 to each foundation. This initiative aims to uplift local hospitality and military communities affected by the pandemic and Hurricane Ida.

Diageo's George Dickel and Social Hour have introduced the Harvest Whiskey Sour, a new autumn-inspired cocktail made with 13-year-old George Dickel Tennessee Whisky. This ready-to-drink offering features flavors such as honeycrisp apple, Meyer lemon, and cinnamon, aiming to provide a premium cocktail experience at home. Priced at $28 for a four-pack, it will be available in New York retail locations and online. The collaboration underscores the growing demand for quality prepared cocktails, combining convenience with the rich flavor of a well-aged whisky.

Guinness Open Gate Brewery in Baltimore is launching Guinness Chocolate Mint Stout Aged in Kentucky Bourbon Barrels, a limited edition beer for the holiday season. This stout features a 10.8% ABV and is brewed with dried mint leaves and pure cacao, combining classic flavors with bourbon oak character.

Available nationwide in 4-packs for a suggested price of $19.99, it is designed to enhance holiday celebrations. The brewery also offers Guinness Gingerbread Stout for a limited time across select states.

Diageo has launched a global campaign titled "Know When to Stop" aimed at promoting responsible drinking during the festive season. The initiative includes digital animations illustrating the consequences of overindulgence in holiday activities. This campaign is part of Diageo's goal to reach one billion people with responsible drinking messages by 2030. A survey revealed that 48% of participants plan to indulge more in sweets this holiday, with 35% admitting to excess drinking. The campaign encourages moderation and directs consumers to the DRINKiQ resource for responsible choices.

Diageo has launched a responsible drinking campaign titled “Know When to Stop,” aimed at encouraging moderation during the festive season. The campaign aligns with Diageo's goal to reach one billion people with responsible drinking messages by 2030. A survey revealed that 45% of respondents consume more during holidays, while 81% plan to indulge more this year. The initiative includes digital animations and seeks to educate consumers about the risks of overindulgence. The campaign is part of Diageo's 10-year action plan for responsible drinking.