Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc reports news across its global beverage alcohol portfolio, including spirits, whisky, tequila, vodka, rum, ready-to-drink cocktails and flavored malt beverages. Coverage centers on brand activity for names such as Smirnoff, Captain Morgan, Crown Royal, Bulleit, Ketel One, Buchanan's, Tequila Don Julio, Rumple Minze and Stitzel-Weller Distillery.
Recurring updates include product launches, limited-edition bottles, distillery-exclusive releases, packaging collaborations, sports and entertainment partnerships, and ready-to-serve or single-serve format extensions. Company-level announcements also cover regional sales trends, portfolio actions, operating programs and ADR context for a company listed in London and on the New York Stock Exchange under DEO.
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Diageo North America commits $1 million to Miami Dade College Foundation to establish a permanent endowment for students from underrepresented communities. This funding will enhance access and support educational curriculum development, focusing on cultivating a diverse talent pipeline. The initiative targets particularly Hispanic and Black students, who represent over 90% of MDC's enrollment. This partnership aligns with Diageo's broader commitment to equity in education and follows its $10 million investment in similar programs across 25 HBCUs.
On September 27, 2022, Baileys Deliciously Light announced a partnership with Lavazza to celebrate National Coffee Day on September 29. They introduced five new cold brew coffee recipes that blend Baileys' light liqueur, which has 40% less sugar and calories than the original, with Lavazza's organic ready-to-drink cold brews. A cocktail kit is also available for purchase, containing all necessary ingredients to recreate the recipes. Baileys Deliciously Light retails at $23.99 for 750ml, while Lavazza cold brews are priced at $3.49 each.
Aviation American Gin has officially opened its new distillery and visitor center in Portland, Oregon, covering nearly 33,000 square feet. The facility includes a tasting room, cocktail bar, and an interactive escape room themed around co-owner Ryan Reynolds. Educational tours will be offered for $28 per person, providing insights into the gin's distillation process. The distillery aims to enhance customer engagement while promoting Aviation Gin's uniquely balanced flavor profile. Diageo acquired Aviation American Gin in 2020, recognizing its popularity in the spirits market.
Aviation American Gin has opened a new distillery and visitor center in Portland, Oregon, spanning nearly 33,000 sq. ft. The facility includes a tasting room, cocktail bar, and unique escape room experience. The distillery aims to offer an intimate tour of its distillation process, with guided tastings costing $28 per person. Co-owner Ryan Reynolds expressed excitement about creating a unique visitor experience. Educational tours will be led by Distillery Director Hollie Stephenson, and the center is operational Thursday through Sunday, welcoming guests aged 21 and older.
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21Seeds, a female-founded tequila brand, launches its "Back To Routine" Fall campaign to encourage consumers to prioritize self-care and organization after summer. Founded in 2019, the company focuses on creating easy-to-mix infused tequilas. The campaign features tips from co-founder Kat Hantas and lifestyle expert JoJo Fletcher, promoting routines that simplify life while showcasing 21Seeds cocktails. Available in Valencia Orange, Cucumber Jalapeño, and Grapefruit Hibiscus, 21Seeds' products are designed for ease of use. The brand was acquired by Diageo in March 2022, continuing to grow its market presence.
George Dickel and Social Hour are reintroducing the Harvest Whiskey Sour canned cocktail in celebration of fall, available in New York City and online. This cocktail features high-quality 13-year-old Tennessee Whisky and has received a score of 95 points at the Ultimate Spirits Challenge, earning the Chairman's Trophy for best ready-to-drink whiskey cocktail. The Harvest Whiskey Sour combines flavors of honeycrisp apple, Meyer lemon, cinnamon, and maple, retailing at $28 for a 4-pack, making it a convenient choice for autumn gatherings.
Smirnoff has launched a sustainability initiative in Chicago, aiming to enhance glass recycling and packaging by 2030. Partnering with the Don't Trash Glass (DTG) campaign and Glass Packaging Institute, the program will collect used glass from over 300 local venues, aiding in the production of new bottles. Smirnoff's commitment to sustainability aligns with Diageo's broader goals outlined in its Society 2030: Spirit of Progress plan, promoting circular economies and waste reduction. This initiative emphasizes local community involvement and educational efforts to foster sustainable practices.