Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc (NYSE: DEO) appears frequently in business and brand news because of its role as a global beverage alcohol company with a wide portfolio of spirits and beer brands. Company and brand communications describe Diageo as a global leader in beverage alcohol, with products sold in nearly 180 countries and listings on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). News linked to Diageo often highlights activity around brands such as Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Recent press releases associated with Diageo North America and other Diageo-related entities show how the group’s brands feature in cultural, seasonal and product-focused stories. Examples include collaborations for Lone River Ranch Water hard seltzer, Seedlip non-alcoholic spirits campaigns around Dry January, Mr Black Cold Brew Coffee Liqueur events celebrating the Espresso Martini, and Smirnoff Ice partnerships with entertainers and sports properties. Other announcements cover Ketel One Vodka’s role in film and cocktail culture, Guinness holiday campaigns and cookie pairings, and Johnnie Walker’s evolution of its long-running “Keep Walking” global campaign.
Investors and followers of DEO news can also find regulatory and corporate updates in Diageo’s Form 6-K filings. These include trading statements discussing organic net sales, regional performance and category trends; announcements about bond issuances and capital structure; leadership and board changes; and agreements such as the planned sale of Diageo’s shareholding in East African Breweries plc to Asahi Group Holdings, Ltd, accompanied by long-term licensing arrangements.
This news page brings together these different strands of coverage, from brand-level marketing initiatives and product launches to corporate transactions and trading updates. Readers interested in Diageo stock and its brands can use the news flow to follow how the company presents its portfolio, engages with consumers and communicates its financial and strategic priorities over time.
Jessi Pollak was named the 2022 U.S. Bartender of the Year at the USBG Presents World Class competition held in Nashville, TN, from June 20-21. This prestigious event saw 15 top bartenders showcase their skills across multiple challenges. Pollak will represent the U.S. at the World Class Global Finals in Sydney, Australia. The competition highlights creative cocktail-making and promotes industry growth, demonstrating strong community engagement among bartenders. USBG and Diageo celebrate a decade of this program, emphasizing its impact on cocktail culture.
Drizly has partnered with Diageo to introduce interactive digital kiosks in New York and Los Angeles for Father's Day gifting. Starting June 16, 2022, customers can take a personality quiz to receive personalized spirit recommendations. The kiosks will operate from June 17-19 and provide QR codes linking to local retailers for same-day delivery. Users will also get promotional codes, with up to $10 off their orders. Diageo aims to enhance visibility and convenience of its products through this collaboration.
Lagavulin launched its sixth Father's Day video, 'Dad Does It Better,' featuring Nick Offerman and his father, Ric. The video showcases their outdoor adventures, emphasizing father-son bonding over Lagavulin whisky. Notably, Lagavulin donated $50,000 to the California Fire Foundation to support local firefighters. The campaign continues to highlight the brand's commitment to heritage and sustainability. Lagavulin products are available at select U.S. retailers and online platforms like ReserveBar and Drizly.
Crown Royal is hosting events at the 2022 CMA Fest in Nashville to support the military community. With performances from 14 country music artists, including Jimmie Allen, the festival aims to foster generosity through initiatives like the Purple Bag Project, where attendees can pack care packages for deployed service members. Partnering with Operation Stand Down Tennessee, Crown Royal encourages donations to support veterans during the event. The brand remains committed to honoring military families while promoting responsible drinking.
Bulleit Frontier Whiskey, in collaboration with independent artists, is unveiling limited-edition "Art Barrels" and a UnitedMasters Vinyl Collection at the Tribeca Festival from June 9-12, 2022. This initiative aims to support Tree Equity through American Forests. The "Art Barrels," created with muralist ELLE StreetArt, will serve as planters for tree seedlings that contribute to local community greening efforts. Additionally, a limited vinyl featuring music from emerging artists will be available, with all proceeds benefiting American Forests.
Cascade Moon 15 Year Old Barrel Proof is the latest release from Cascade Hollow Distilling Co., challenging the perception that barrel proof spirits must have high alcohol content. Aged for 15 years, this spirit has a low proof of 79.8, which is below the standard for whisky. It aims to spark discussions about the relationship between proof and quality in the American whisky category. Offered at a suggested retail price of $124.99, its release follows the Cascade Moon 13 Year Old Rye winning Double Gold at the San Francisco World Spirits Competition.
Smirnoff Red, White & Berry has appointed Kaley Cuoco as its new Chief Summer Officer (CSO), effective immediately. Cuoco will drive the brand's initiative to enhance summer fun for adults, launching a marketing campaign called 'How to Summer: Grown-Up Edition.' This effort includes tips and engaging content to encourage enjoyment of Smirnoff beverages. The campaign features Cuoco in nationwide advertisements. Smirnoff Red, White & Berry is recognized as a top-selling brand, with products priced between $1.49 and $15.99 across various formats, promoting its vibrant summer flavors.
Mortlach Single Malt Scotch Whisky has partnered with designers Joe Doucet and Sabine Marcelis to launch unique products, Tropos and SHIFT, during NYCxDesign in May 2022. Tropos, inspired by Mortlach's distillation process, is a reflective chair aimed at enhancing user experience. SHIFT is a dynamic glass bar cart that reflects the whisky's complex nature. Both designs emphasize Mortlach's intricate flavors and craftsmanship, embodying the brand's commitment to distinctive experiences and design-forward collaborations.
FAQ
What is the current stock price of Diageo (DEO)?
What is the market cap of Diageo (DEO)?
