Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc reports news across its global beverage alcohol portfolio, including spirits, whisky, tequila, vodka, rum, ready-to-drink cocktails and flavored malt beverages. Coverage centers on brand activity for names such as Smirnoff, Captain Morgan, Crown Royal, Bulleit, Ketel One, Buchanan's, Tequila Don Julio, Rumple Minze and Stitzel-Weller Distillery.
Recurring updates include product launches, limited-edition bottles, distillery-exclusive releases, packaging collaborations, sports and entertainment partnerships, and ready-to-serve or single-serve format extensions. Company-level announcements also cover regional sales trends, portfolio actions, operating programs and ADR context for a company listed in London and on the New York Stock Exchange under DEO.
Diageo introduces a new campaign for Tanqueray London Dry Gin featuring the Tanqueray Martini with a Twist in conjunction with the release of House of Gucci, directed by Ridley Scott. The film, set to premiere on November 24, 2021, showcases a pivotal scene where Maurizio Gucci prepares the iconic martini. Diageo's SVP, Christina Choi, expressed excitement about the brand's representation in the film, emphasizing its boldness and flair. The partnership includes a series of digital ads and a cocktail kit for fans, enhancing the Tanqueray brand experience.
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On Nov. 9, 2021, three leaders in sustainable solutions—Dassault Systèmes, Ardagh Group, and EXXERGY—announced a collaboration for virtual twin trials on Diageo's Johnnie Walker bottle set to begin in January 2022. This initiative aims to develop an innovative coating to reduce the bottle's weight while maintaining its strength. The project seeks to cut costs and raw materials used in glass production, supporting Diageo's sustainability goals and aiming for net zero carbon emissions by 2050. If successful, the lightweight bottle could undergo physical testing in summer 2022.
George Dickel and Leopold Bros have collaborated to create the George Dickel x Leopold Bros Collaboration Blend, a unique rye whisky blend combining Leopold Bros' Three Chamber Rye and Dickel's traditional column still rye.
This limited release is inspired by a historical blending tradition, featuring tasting notes of lavender, maple syrup, and cocoa. Priced at $109.99, it will be available in select U.S. markets starting this November. Both distillers emphasize a commitment to quality and craftsmanship in this new offering.
CÎROC has announced a collaboration with celebrity chef Richard Ingraham to celebrate Friendsgiving with a curated menu featuring the new CÎROC Pomegranate. The initiative includes recipes like Twice Baked Sweet Potatoes and Asiago and Herb Beef Roast, paired with cocktails. U.S. residents can enter a sweepstakes for a chance to win a private Friendsgiving dinner prepared by Chef Richard until November 14. Additionally, an exclusive Friendsgiving Cocktail Kit is available for purchase. This limited-time offering includes ingredients for a signature cocktail and a dessert.
Diageo North America has launched Johnnie Walker High Rye Blended Scotch Whisky, its first whisky to feature a high rye profile, comprising 60% rye aged in American oak barrels. This blend includes single malts central to the Johnnie Walker Black Label flavor. Priced at $34.99, it is designed for cocktails and smooth sipping. The product's launch is backed by a marketing campaign encompassing sampling, advertising, and influencer support. Johnnie Walker is the leading Scotch Whisky brand globally, with over 14 million cases sold annually.
Ketel One Botanical launched a new brand campaign, "A Purely Delightful Choice," featuring four visually rich TV commercials. This marks the brand's first campaign since May 2018. Ketel One Botanical has established itself as a category leader, offering vodka distilled with real botanicals. The brand has seen a 19% increase in volume sales and a 17% increase in value sales for the last fiscal year. The campaign focuses on highlighting the quality and taste of the Botanical Spritz cocktail while promoting responsible drinking.
Diageo North America has pledged $2.5 million to support minority-owned small restaurants affected by the pandemic through the Seattle 'Raising the Bar' recovery fund. Eligible businesses can apply for grants of up to $7,500. The fund, in partnership with local nonprofit organizations, aims to aid the Asian-American and Pacific Islander communities. Applications open from October 29 to November 19. This initiative responds to the closure of the Restaurant Revitalization Fund, filling a critical financial support gap.
Smirnoff officially partners with Colombian artist Karol G to celebrate Latin culture through new projects. Announced on Oct. 15 during Hispanic Heritage Month, this collaboration focuses on diversity, inclusion, and authenticity. Karol G strengthens the Smirnoff “For the People” campaign, launching the Smirnoff Poco Pico Seltzer variety pack this fall. The campaign emphasizes self-expression and unity, aligning with her upcoming “Bichota Tour.” The Poco Pico Seltzer includes flavors like Mango Chili and Spicy Tamarind. Smirnoff continues to innovate, aiming to disrupt the seltzer market.