Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc (NYSE: DEO) appears frequently in business and brand news because of its role as a global beverage alcohol company with a wide portfolio of spirits and beer brands. Company and brand communications describe Diageo as a global leader in beverage alcohol, with products sold in nearly 180 countries and listings on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). News linked to Diageo often highlights activity around brands such as Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Recent press releases associated with Diageo North America and other Diageo-related entities show how the group’s brands feature in cultural, seasonal and product-focused stories. Examples include collaborations for Lone River Ranch Water hard seltzer, Seedlip non-alcoholic spirits campaigns around Dry January, Mr Black Cold Brew Coffee Liqueur events celebrating the Espresso Martini, and Smirnoff Ice partnerships with entertainers and sports properties. Other announcements cover Ketel One Vodka’s role in film and cocktail culture, Guinness holiday campaigns and cookie pairings, and Johnnie Walker’s evolution of its long-running “Keep Walking” global campaign.
Investors and followers of DEO news can also find regulatory and corporate updates in Diageo’s Form 6-K filings. These include trading statements discussing organic net sales, regional performance and category trends; announcements about bond issuances and capital structure; leadership and board changes; and agreements such as the planned sale of Diageo’s shareholding in East African Breweries plc to Asahi Group Holdings, Ltd, accompanied by long-term licensing arrangements.
This news page brings together these different strands of coverage, from brand-level marketing initiatives and product launches to corporate transactions and trading updates. Readers interested in Diageo stock and its brands can use the news flow to follow how the company presents its portfolio, engages with consumers and communicates its financial and strategic priorities over time.
Diageo has opened its first carbon neutral distillery in Lebanon, Kentucky, marking a significant commitment to sustainability. The 72,000 square-foot facility will create 30 jobs and produce up to 10 million proof gallons of Bulleit Bourbon annually, powered entirely by renewable energy. Diageo plans to achieve net-zero carbon across its operations by 2030, contributing to the reduction of over 117,000 metric tons of carbon emissions annually. The distillery exemplifies Diageo's green initiatives through advanced technology and community engagement.
Crown Royal has launched a new campaign celebrating its ready-to-drink cocktails, showcasing various social settings where these cocktails can be enjoyed. The campaign features immersive experiences, including a block party, gaming, and rooftop parties. The cocktails come in three flavors: Washington Apple, Whisky & Cola, and Peach Tea, with a 7% ABV, priced at $14.99 for a 4-pack and $3.99 per single can. The ad features Toronto artist DijahSB and professional gamer Erin Ashley Simon, highlighting the brand's connection with a vibrant, youthful audience.
Diageo North America has announced the launch of a new limited-edition flavor, CÎROC Pomegranate, set to debut in October 2021. This full-bodied spirit, crafted from fine French grapes, is infused with pomegranate and other natural flavors. The suggested retail price is $29.99. This seasonal flavor aims to enhance gatherings and celebrations, accompanied by signature cocktails like Pomegranate Jewel and Pomegranate Passion. CÎROC Pomegranate will be available nationwide starting October 1 and will remain on shelves while supplies last.
Baileys has reintroduced its popular Baileys Apple Pie Irish Cream Liqueur for a limited time, allowing consumers to enjoy the flavors of apple pie with creamy vanilla ice cream and spices. From September 15 to October 15, Baileys is collaborating with four renowned bakeries to create unique, non-alcoholic desserts infused with the liqueur. Available nationwide for a suggested retail price of $24.99 for a 750ml bottle, Baileys Apple Pie can be enjoyed in various cocktails or neat. Diageo, the parent company, emphasizes responsible enjoyment of the product.
Bulleit Frontier Whiskey has launched the Local Bar Sundays initiative, encouraging consumers to support local bars and restaurants. This program offers a 'First Drink's on Us' rebate for the first drink purchased at qualifying bars until the end of 2021, reimbursing up to $10.01 through Venmo. The initiative includes a national creative campaign, an interactive bar finder, and educational support for bartenders. Bulleit aims to emphasize the role of bars in communities and enhance consumer engagement with local establishments.
Blade and Bow has re-released its 22-Year-Old Kentucky Straight Bourbon Whiskey to commemorate the Stitzel-Weller Distillery's 86th anniversary. This limited edition bourbon, aged and bottled at the historic distillery, is available in 19 markets as well as at the distillery's Garden & Gun Club in Louisville, KY. Celebrating Bourbon Heritage Month, the release reflects the craftsmanship of Stitzel-Weller, with high demand expected due to limited availability.
Crown Royal, the first whisky sponsor of the NFL, launched the 'Kick Off with Crown Royal' program to give back on game days, targeting hospitality and military personnel. The initiative includes a $50,000 donation to Southern Smoke Foundation and a commitment of $1 million throughout the NFL season. This partnership follows Diageo's multiyear sponsorship agreement with the NFL. Crown Royal's legacy includes being the first spirits brand to advertise during an NFL game and a recent responsible drinking campaign, 'The Crown Royal Water Break,' promoting moderation on game days.
Diageo has received approval from the Science Based Targets initiative (SBTi) for its 2030 Greenhouse Gas (GHG) emission targets, aligning with the 1.5°C pathway. The company aims for net zero in direct operations (Scope 1 and 2) and a 50% reduction in Scope 3 emissions by 2030, utilizing a FY2020 baseline. Additionally, Diageo plans to source 100% renewable electricity by 2030. These initiatives are part of its 'Society 2030: Spirit of Progress' plan, which sets ambitious sustainability goals in line with the UN Sustainable Development Goals.
Smirnoff vodka will feature prominently in the upcoming James Bond film, No Time To Die, which releases on September 30, 2021. The brand launches its "There's a Spy in Everyone" campaign, encouraging consumers to tap into their inner spy while enjoying Smirnoff No. 21 martinis. The campaign includes multiple advertising formats and themed prizes. Smirnoff's presence in the film marks a significant milestone, further solidifying its status as the world's top vodka brand. Diageo, the parent company, operates globally, offering a range of alcoholic beverages.
Crown Royal Regal Apple partnered with Harlem's Fashion Row (HFR) to support emerging Black designers during the New York Fashion Week Style Awards on September 7, 2021. The collaboration resulted in four $10,000 grants awarded to innovative designers, aimed at empowering diverse talent in the fashion industry. The event featured a runway show, awards, and an after-party, showcasing the designers' collections. Nicola Heckles from Crown Royal emphasized the brand's commitment to promoting culture through artistic support and visibility.