Diageo Stock Price, News & Analysis

Lagavulin Single Malt Scotch Whisky and actor Nick Offerman are promoting a simple holiday experience centered around the enjoyment of whisky. In a new holiday spot from the 'Lagavulin: My Tales of Whisky' series, Offerman highlights the joy of savoring Lagavulin in a cozy setting, away from modern distractions. The whisky is available for online purchase and delivery, allowing consumers to enjoy their favorite spirits at home. The campaign encourages responsible sipping and positions Lagavulin as a perfect holiday gift despite the limitations of the season.

Baileys Irish Cream has launched the Baileys Holiday Baking Club to celebrate the holiday season with interactive baking sessions. The three-part series, commencing on December 3, features celebrities and expert bakers guiding viewers in creating festive treats infused with Baileys. Each episode offers step-by-step instructions and the baked goods will be available for nationwide purchase. Baileys is also donating $75,000 to charities supporting small businesses, aiming to bring joy and togetherness during this challenging year.

Tanqueray has partnered with fashion designer Rachel Zoe to launch the Rachel Zoe x Tanqueray Straw Capsule Collection. This limited-edition collection features chic designs on custom straw packages, including a set of four reusable metal straws. It complements Tanqueray's new line, Tanqueray Crafted Gin Cocktails, available in three flavors: Rangpur Lime, Sevilla Orange, and classic Gin & Tonic. The cocktail cans have a 6.0% ABV and retail for $14.99 for a four-pack. Pre-orders start soon on CocktailCourier.com.

On November 5, 2020, the Guinness Open Gate Brewery in Baltimore introduced two limited-edition barrel-aged beers: Guinness Imperial Gingerbread Spiced Stout (11% ABV) and Guinness Imperial Stout (10.3% ABV). The Gingerbread Stout features holiday spices, while the Imperial Stout is robust with notes of chocolate and oak. Both beers are available in 4-packs for a suggested retail price of $19.99 and can be found on shelves across the U.S. The launch coincides with International Stout Day, making it a timely offering for the holiday season.

Tequila Don Julio collaborates with six renowned Mexican chefs to celebrate Día de los Muertos by creating exclusive cocktails paired with family-style meals. This limited-time offering will be available at select restaurants from October 31 to November 2, with each featured cocktail generating a $25 donation, up to $25,000, to the Restaurant Workers' Community Foundation. This initiative aims to support the bar and restaurant community impacted during challenging times.

Smirnoff is expanding its Spicy Tamarind flavor to over 15 new markets in the United States, featuring a vibrant Día De Muertos-inspired design. This sweet and spicy vodka, with 35% ABV, combines tamarind with Mexican chilies and lime, retailing at $12.99 for a 750ml bottle. The launch is supported by digital ads and a partnership with chefs for recipe pairings available on Smirnoff.com. This permanent offering in select states and limited-time availability elsewhere aims to cater to the growing consumer interest in unique flavors.

Captain Morgan launched its new product, Sliced Apple Spiced Rum, on October 20, 2020. This flavored rum is designed to be enjoyed straight or as shots. To celebrate its release, Captain Morgan collaborated with 11 artists across 10 cities to create murals reflecting local cultures. The campaign emphasizes community support and engagement through creative partnerships. Additionally, a competition among content creators will showcase promotional content for the new rum, focusing on engagement. The product is available in the U.S. and Canada for a suggested retail price of $15.99.