Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc reports news across its global beverage alcohol portfolio, including spirits, whisky, tequila, vodka, rum, ready-to-drink cocktails and flavored malt beverages. Coverage centers on brand activity for names such as Smirnoff, Captain Morgan, Crown Royal, Bulleit, Ketel One, Buchanan's, Tequila Don Julio, Rumple Minze and Stitzel-Weller Distillery.
Recurring updates include product launches, limited-edition bottles, distillery-exclusive releases, packaging collaborations, sports and entertainment partnerships, and ready-to-serve or single-serve format extensions. Company-level announcements also cover regional sales trends, portfolio actions, operating programs and ADR context for a company listed in London and on the New York Stock Exchange under DEO.
CÎROC has announced a collaboration with celebrity chef Richard Ingraham to celebrate Friendsgiving with a curated menu featuring the new CÎROC Pomegranate. The initiative includes recipes like Twice Baked Sweet Potatoes and Asiago and Herb Beef Roast, paired with cocktails. U.S. residents can enter a sweepstakes for a chance to win a private Friendsgiving dinner prepared by Chef Richard until November 14. Additionally, an exclusive Friendsgiving Cocktail Kit is available for purchase. This limited-time offering includes ingredients for a signature cocktail and a dessert.
Diageo North America has launched Johnnie Walker High Rye Blended Scotch Whisky, its first whisky to feature a high rye profile, comprising 60% rye aged in American oak barrels. This blend includes single malts central to the Johnnie Walker Black Label flavor. Priced at $34.99, it is designed for cocktails and smooth sipping. The product's launch is backed by a marketing campaign encompassing sampling, advertising, and influencer support. Johnnie Walker is the leading Scotch Whisky brand globally, with over 14 million cases sold annually.
Ketel One Botanical launched a new brand campaign, "A Purely Delightful Choice," featuring four visually rich TV commercials. This marks the brand's first campaign since May 2018. Ketel One Botanical has established itself as a category leader, offering vodka distilled with real botanicals. The brand has seen a 19% increase in volume sales and a 17% increase in value sales for the last fiscal year. The campaign focuses on highlighting the quality and taste of the Botanical Spritz cocktail while promoting responsible drinking.
Diageo North America has pledged $2.5 million to support minority-owned small restaurants affected by the pandemic through the Seattle 'Raising the Bar' recovery fund. Eligible businesses can apply for grants of up to $7,500. The fund, in partnership with local nonprofit organizations, aims to aid the Asian-American and Pacific Islander communities. Applications open from October 29 to November 19. This initiative responds to the closure of the Restaurant Revitalization Fund, filling a critical financial support gap.
Smirnoff officially partners with Colombian artist Karol G to celebrate Latin culture through new projects. Announced on Oct. 15 during Hispanic Heritage Month, this collaboration focuses on diversity, inclusion, and authenticity. Karol G strengthens the Smirnoff “For the People” campaign, launching the Smirnoff Poco Pico Seltzer variety pack this fall. The campaign emphasizes self-expression and unity, aligning with her upcoming “Bichota Tour.” The Poco Pico Seltzer includes flavors like Mango Chili and Spicy Tamarind. Smirnoff continues to innovate, aiming to disrupt the seltzer market.
Smirnoff ICE celebrates its 21st anniversary with a special sweepstakes featuring Mario Lopez. One lucky winner will receive $10,000 to purchase Smirnoff ICE for the next 21 years. Participants aged 21 and over can enter by following Smirnoff on Instagram, liking Mario Lopez's post, tagging a 21+ friend, and using the hashtag #IFeel21Sweepstakes before the October 10, 2021 deadline. Smirnoff ICE remains a top-selling flavored malt beverage, reflecting the brand's commitment to evolving taste preferences and memorable celebrations.
Buchanan's Blended Scotch Whisky has launched a new campaign titled "What Glory We Are" in honor of Hispanic Heritage Month. This initiative celebrates the dual identity of Hispanic Americans as both 100% Hispanic and 100% American. Developed by the agency Crispin Porter Bogusky, the campaign features the 200%ers, who share their experiences through various creative expressions. Notable personalities like gold medalist Jasmine Camacho-Quinn are highlighted, alongside planned community support initiatives and holiday events to engage the Hispanic American community.
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Diageo has opened its first carbon neutral distillery in Lebanon, Kentucky, marking a significant commitment to sustainability. The 72,000 square-foot facility will create 30 jobs and produce up to 10 million proof gallons of Bulleit Bourbon annually, powered entirely by renewable energy. Diageo plans to achieve net-zero carbon across its operations by 2030, contributing to the reduction of over 117,000 metric tons of carbon emissions annually. The distillery exemplifies Diageo's green initiatives through advanced technology and community engagement.
Crown Royal has launched a new campaign celebrating its ready-to-drink cocktails, showcasing various social settings where these cocktails can be enjoyed. The campaign features immersive experiences, including a block party, gaming, and rooftop parties. The cocktails come in three flavors: Washington Apple, Whisky & Cola, and Peach Tea, with a 7% ABV, priced at $14.99 for a 4-pack and $3.99 per single can. The ad features Toronto artist DijahSB and professional gamer Erin Ashley Simon, highlighting the brand's connection with a vibrant, youthful audience.