Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc (DEO) is a global producer of premium spirits and a key player in the beverage alcohol industry, renowned for brands like Johnnie Walker and Guinness. This news hub provides investors and industry observers with timely updates on corporate developments, financial performance, and strategic initiatives shaping the company's trajectory.
Access official press releases, earnings reports, and market analysis in one centralized location. Our curated feed covers material events including acquisition announcements, leadership changes, product innovations, and sustainability initiatives across Diageo's global markets.
Key updates feature Diageo's operational milestones in spirits production, distribution network expansions, and responses to evolving consumer trends in the alcohol sector. The content selection prioritizes information relevant to understanding the company's market position and long-term value creation.
Bookmark this page for streamlined tracking of Diageo's NYSE-listed performance indicators and industry developments. Check regularly for verified updates that matter to stakeholders in the premium beverages market.
Ketel One Vodka announces its role as the Official Spirits Sponsor for the 73rd Emmy® Awards Season, offering viewers a chance to win a lavish Emmys watch party experience. The grand prize valued at approximately $4,460 includes a $500 gift card, a Cocktail Courier kit, a virtual cocktail class, and themed decorations. Five secondary winners will receive $200 gift cards and cocktail kits. Entries are open from August 12 to August 27, 2021. This promotion aims to enhance viewer engagement during the Emmy Awards broadcast on September 19, 2021.
Crown Royal has partnered with Columbia Records to launch The Crown Crossover – Music, Gaming and Culture Series, a six-episode streaming series on Facebook. It features artists like Quinn XCII and Joey Bada$$ playing NBA 2K alongside top gamers. This initiative aims to engage fans aged 21 and over through music and gaming culture. Additionally, Crown Royal has secured partnerships with NBA 2K League teams, Hawks Talon Gaming and Detroit Pistons GT, to further enhance fan interaction.
Captain Morgan has launched its "Safe Rides" initiative, providing up to $100,000 in rideshare credits for Major League Soccer (MLS) fans during select Saturdays through the regular season. Fans aged 21 and over will receive up to $50 in rideshare credits for rides to and from various MLS matches. The program aims to ensure fans' safety while enjoying the games. Past initiatives have shown positive responses, indicating strong consumer engagement. Eligible ridesharing is valid on match days from 3 PM to 11:59 PM local time.
Stitzel-Weller Distillery opens the Garden & Gun Club, marking a new chapter in its 86-year history. Inspired by the Garden & Gun Magazine, the cocktail bar offers a unique dining experience along the Kentucky Bourbon Trail. The club features a custom bar, a curated drink menu including Blade and Bow 22-Year-Old whiskey, and a food menu crafted by executive chef Ann Kim. Open to the public starting August 5, 2021, the club operates with limited hours initially. This collaboration aims to enhance the distillery's offerings and attract bourbon enthusiasts.
Tequila Don Julio has launched a limited edition Tequila Don Julio Primavera, originally set for spring 2022, ahead of schedule for summer 2021. With only 15,000 cases available, this new offering is a Reposado finished in orange wine casks, delivering a smooth, citrus-inspired taste. Priced at $99, it is aimed at summer celebrations, complementing events like rooftop gatherings. The brand encourages responsible consumption and promises a return of the product in spring 2022.
SIA Scotch Whisky has launched The Entrepreneurial Spirit Fund, a new initiative aimed at supporting multicultural entrepreneurs who have historically received only 2% of venture capital in the U.S. The fund will distribute $250,000 in grants, offering $10,000 each to 25 business owners who self-identify as people of color. This program, spearheaded by founder Carin Luna-Ostaseski and activist Wilmer Valderrama, also provides mentorship opportunities. Applications are open until August 10, 2021, with grant recipients announced by September 14, 2021.
Captain Morgan is partnering with Major League Soccer to promote safe travel for fans this Fourth of July weekend. MLS fans aged 21 and over in Austin, Minneapolis/St. Paul, and Nashville can receive up to $70 in rideshare credits for rides to and from stadiums during select matches. This initiative aims to enhance safety and enjoyment for attendees. The vouchers are available while supplies last and are valid only during game days, from 3 PM to 11:59 PM local time.
Seagram's 7 Crown American Blended Whiskey has launched the "Keep the Dive Alive" campaign in partnership with comedian Iliza Shlesinger to support small businesses and dive bars nationwide. Running until July 24, the initiative will donate $7 for every share of campaign content on social media, up to $77,000, benefiting Main Street Alliance. As dive bars face challenges from the past year, this campaign aims to encourage patronage and provide financial relief. The main video content will premiere on July 7 to celebrate National Dive Bar Day.
Smirnoff has launched its new campaign, "Get Your Pink On", introducing a line of Pink Lemonade products in vodka, flavored malt beverage, and hard seltzer formats. Celebrating National Pink Day, Smirnoff emphasizes fun and nostalgia, featuring events in major cities and pink flamingo-themed promotions. The lineup includes Smirnoff Pink Lemonade Vodka at $11.99 for 750ml and Smirnoff Ice Pink Lemonade at $8.99 per 6-pack. The campaign aims to inspire consumers to enjoy the summer with Pink Lemonade cocktails while promoting responsible drinking.
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