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Baileys reintroduces Baileys Red Velvet in honor of National Dessert Day, collaborating with Georgetown Cupcake founders. Last year's launch won Double Gold at the San Francisco Spirits Competition. This limited-edition flavor is available for a suggested retail price of $24.99 for a 750ml bottle. The flavor captures the essence of red velvet cupcakes with cream cheese frosting. To celebrate, Georgetown Cupcake offers Baileys Red Velvet Dozen cupcakes. Baileys aims to bring joy and indulgence during the holidays through this flavorful treat.

Diageo announces the launch of the Cascade Moon Whisky series, celebrating 150 years of heritage with innovative offerings. The first release, Cascade Moon Edition No. 1, features an 11-year-old whisky with unique flavor notes reminiscent of a gose-style beer. Priced at $89.99, it will be available in Tennessee, California, and Texas starting this fall. This new line aims to showcase the distillery's depth beyond the traditional Tennessee whisky category and offers consumers an intriguing tasting experience that respects both tradition and modernity.

Ketel One Family Made Vodka has announced its role as the Official Spirits Partner for the 72nd Emmy Awards Season. Continuing its campaign, 'Drink Marvelously,' the brand introduces an Emmy-themed cocktail kit featuring the 'Seven Minute Martini.' Partnering with Billy Porter, Ketel One aims to celebrate diverse voices in Hollywood while supporting organizations like GLAAD and the NAACP Legal Defense Fund. The limited-edition cocktail kit can be purchased online and includes ingredients for signature cocktails, promoting a marvelous experience for viewers at home.

More than 90% of independent venues in the U.S. face permanent closure due to COVID-19. In response, Crown Royal is launching a relief campaign in partnership with Main Street Alliance to support these cultural landmarks, which employ approximately 15.6 million people. The initiative includes a new version of the song "If You Want Me to Stay," featuring artists Ari Lennox and Anthony Ramos, where funds will be donated for every stream. This effort aims to help affected venues survive while promoting community support through music.

On September 1, 2020, Ketel One will launch its first ready-to-drink beverage, the Ketel One Botanical Vodka Spritz, featuring no carbs, no added sugar, and only 73 calories per serving. This innovative spritz includes 100% non-GMO grain and is available in three flavors: Peach & Orange Blossom, Cucumber & Mint, and Grapefruit & Rose. The introduction comes as ready-to-drink cocktails see a 100% increase in off-premise sales since 2019, aiming to meet the demand for convenient, lower-calorie options.

On August 24, 2020, Bulleit announced the launch of the Bulleit Frontier Fund with an initial commitment of $250,000 to support the North American hospitality industry affected by COVID-19. The fund will support organizations like The USBG National Charity Foundation and Southern Smoke Foundation. A new national creative campaign featuring bartenders will accompany this initiative. Additionally, Bulleit plans to implement programs like #BulleitBarSkills and the Frontier Bartender Labs to further support bartenders during this challenging time.