Diageo Stock Price, News & Analysis

On February 16, 2021, Baileys launched Baileys Deliciously Light, a new product featuring 40% less sugar and calories compared to Baileys Original Irish Cream. This lighter option retains the beloved flavor profile, combining Irish cream, whiskey, and rich flavors. The product is available nationwide at a suggested retail price of $24.99 for a 750mL bottle. Baileys also offers specially curated Light Break packages through Cocktail Courier. Neil Patrick Harris promotes the product, emphasizing the importance of taking time for oneself.

Guinness is set to air its first TV commercial in over a decade during pro football's biggest game, featuring Hall of Famer Joe Montana. The ad conveys a message of resilience, emphasizing that greatness is defined by overcoming challenges. Produced through socially distanced shoots, the campaign highlights Guinness's commitment to community support, including baking and donating bread during the pandemic. Diageo's partnership with Notre Dame and Montana showcases Guinness's strategy to engage with football fans, positioning its Draught Stout as the ideal beer for game day.

Diageo North America is investing $10 million to support 25 Historically Black Colleges and Universities (HBCUs) through permanent endowed funds aimed at providing financial aid to students in need. This initiative is designed to benefit thousands of students across various disciplines. Additionally, Diageo plans to enhance the HBCU community through internship opportunities and the establishment of Innovation Hubs to foster experiential learning. The company emphasizes its commitment to equity and inclusion and aims to contribute positively to underrepresented communities.

Tequila Don Julio invites consumers to celebrate New Year's Eve 2020 with a special campaign featuring a chance to win a curated experience with Grammy-nominated artist Big Sean. Participants can enter a sweepstakes until December 24, 2020, for a VIP package worth $1,500, including food, cocktail mixers, and a personalized message from Big Sean. The brand also offers two exclusive at-home party kits: the VVIP kit for $2,021 and the cocktail kit for $129.99, both filled with premium Tequila Don Julio products. Moreover, Tequila Don Julio is donating $50,000 to support restaurant workers affected by the pandemic.

Lagavulin Single Malt Scotch Whisky and actor Nick Offerman are promoting a simple holiday experience centered around the enjoyment of whisky. In a new holiday spot from the 'Lagavulin: My Tales of Whisky' series, Offerman highlights the joy of savoring Lagavulin in a cozy setting, away from modern distractions. The whisky is available for online purchase and delivery, allowing consumers to enjoy their favorite spirits at home. The campaign encourages responsible sipping and positions Lagavulin as a perfect holiday gift despite the limitations of the season.

Baileys Irish Cream has launched the Baileys Holiday Baking Club to celebrate the holiday season with interactive baking sessions. The three-part series, commencing on December 3, features celebrities and expert bakers guiding viewers in creating festive treats infused with Baileys. Each episode offers step-by-step instructions and the baked goods will be available for nationwide purchase. Baileys is also donating $75,000 to charities supporting small businesses, aiming to bring joy and togetherness during this challenging year.

Tanqueray has partnered with fashion designer Rachel Zoe to launch the Rachel Zoe x Tanqueray Straw Capsule Collection. This limited-edition collection features chic designs on custom straw packages, including a set of four reusable metal straws. It complements Tanqueray's new line, Tanqueray Crafted Gin Cocktails, available in three flavors: Rangpur Lime, Sevilla Orange, and classic Gin & Tonic. The cocktail cans have a 6.0% ABV and retail for $14.99 for a four-pack. Pre-orders start soon on CocktailCourier.com.