Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc (NYSE: DEO) appears frequently in business and brand news because of its role as a global beverage alcohol company with a wide portfolio of spirits and beer brands. Company and brand communications describe Diageo as a global leader in beverage alcohol, with products sold in nearly 180 countries and listings on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). News linked to Diageo often highlights activity around brands such as Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Recent press releases associated with Diageo North America and other Diageo-related entities show how the group’s brands feature in cultural, seasonal and product-focused stories. Examples include collaborations for Lone River Ranch Water hard seltzer, Seedlip non-alcoholic spirits campaigns around Dry January, Mr Black Cold Brew Coffee Liqueur events celebrating the Espresso Martini, and Smirnoff Ice partnerships with entertainers and sports properties. Other announcements cover Ketel One Vodka’s role in film and cocktail culture, Guinness holiday campaigns and cookie pairings, and Johnnie Walker’s evolution of its long-running “Keep Walking” global campaign.
Investors and followers of DEO news can also find regulatory and corporate updates in Diageo’s Form 6-K filings. These include trading statements discussing organic net sales, regional performance and category trends; announcements about bond issuances and capital structure; leadership and board changes; and agreements such as the planned sale of Diageo’s shareholding in East African Breweries plc to Asahi Group Holdings, Ltd, accompanied by long-term licensing arrangements.
This news page brings together these different strands of coverage, from brand-level marketing initiatives and product launches to corporate transactions and trading updates. Readers interested in Diageo stock and its brands can use the news flow to follow how the company presents its portfolio, engages with consumers and communicates its financial and strategic priorities over time.
On September 7, 2021, Smirnoff celebrated the launch of its Pink Lemonade product line in Miami, hosted by Ty Dolla $ign. The event featured vibrant cocktails and a neon lemonade stand, attracting attendees looking for summer fun. Smirnoff will continue this promotional campaign across New York City, Chicago, and Los Angeles, ensuring safety measures are in place. The Pink Lemonade lineup includes a vodka specialty priced at $11.99 for 750ml, along with ready-to-drink options at $8.99 for six-packs. Smirnoff encourages responsible drinking while promoting its new offerings.
Summary not available.
Diageo North America has launched Wrong Side of the Road, an online initiative aimed at reducing impaired driving among 21–35-year-olds, particularly ahead of Labor Day. This tool features real-life stories from impaired drivers, allowing users to engage and learn about the consequences of their choices. The program aligns with Diageo's goal of changing attitudes toward drinking and driving, targeting five million people by 2030. Following its successful introduction in the UK in May 2021, this initiative will expand to other countries in the coming year.
Diageo North America has launched Wrong Side of the Road, an online initiative aimed at reducing impaired driving among 21–35-year-olds ahead of the Labor Day holiday. This collaboration with the United Nations Institute for Training and Research features impactful stories from real impaired drivers, emphasizing the consequences of their actions. The tool aims to reach millions and change attitudes toward impaired driving as part of Diageo's global commitment to public safety. The project follows the initial launch in the UK in May 2021, with plans for further international expansion.
Diageo North America launched a new online initiative, Wrong Side of the Road, aimed at reducing impaired driving, especially among 21-35-year-olds. This virtual learning tool, developed with UNITAR, includes real-life stories from impaired drivers, illustrating the serious consequences of their actions. Diageo seeks to change attitudes about drinking and driving, targeting a reduction in fatalities during the Labor Day holiday, where 37% of road deaths in Texas are attributed to alcohol. The program will expand internationally in the coming year.
Diageo North America has launched a new online tool called Wrong Side of the Road to combat impaired driving, targeting 21–35-year-olds. Developed in partnership with the United Nations Institute for Training and Research, this educational resource features real stories from impaired drivers. The initiative, part of Diageo's broader goal to influence five million attitudes on drinking and driving by 2030, aims to create awareness and change behaviors. Following its UK debut in May 2021, the tool expands to North America before reaching additional global markets.
Diageo North America is launching an online educational tool called Wrong Side of the Road to address alcohol-impaired driving, particularly during the Labor Day holiday, when one-third of traffic fatalities involve drunk drivers. Developed with UNITAR, the interactive platform shares real stories from impaired drivers, emphasizing the consequences of their actions. This initiative supports Diageo's goal of changing attitudes toward drinking and driving and is part of their global effort to impact five million lives by 2030. The tool will expand to additional markets over the next year.
Smirnoff has launched a new campaign titled 'Vodka for the People', focusing on inclusivity and unity. The campaign features celebrities Kaley Cuoco and Anthony Anderson, promoting the brand's dedication to elevate cultural conversations. Officially started in August 2021, it will include various media and future partnerships, including sponsorship with the NFL. Additionally, Smirnoff has initiated the 'Smirnoff for the People Fund' to support diversity and inclusion initiatives, with past significant donations to deserving organizations. Smirnoff No. 21 is priced at $14.99 for a 750mL bottle.
CÎROC and Sean Diddy Combs are expanding their #CIROCStands initiative with the new campaign, #CIROCStands for Black Businesses, aimed at promoting Black excellence by showcasing local businesses in New York City. The campaign will provide these businesses with national exposure and mentorship from CÎROC's Black Executive partners. Featured businesses include The Bark Shoppe, The Bakery on Bergen, and Ursula Stephen The Salon. The initiative is designed to support Black entrepreneurship beyond Black Business Month, emphasizing ongoing celebration and recognition.
Diageo North America has launched a new online tool, Wrong Side of the Road, aimed at educating 21–35-year-olds about the dangers of impaired driving, particularly ahead of the Labor Day holiday. Developed with UNITAR, this interactive virtual experience features real-life stories from impaired drivers and allows users to ask questions about their choices and consequences. This initiative is part of Diageo's commitment to change attitudes towards drinking and driving, targeting five million individuals by 2030. The program expands from its UK launch in May 2021.