Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc (NYSE: DEO) appears frequently in business and brand news because of its role as a global beverage alcohol company with a wide portfolio of spirits and beer brands. Company and brand communications describe Diageo as a global leader in beverage alcohol, with products sold in nearly 180 countries and listings on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). News linked to Diageo often highlights activity around brands such as Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Recent press releases associated with Diageo North America and other Diageo-related entities show how the group’s brands feature in cultural, seasonal and product-focused stories. Examples include collaborations for Lone River Ranch Water hard seltzer, Seedlip non-alcoholic spirits campaigns around Dry January, Mr Black Cold Brew Coffee Liqueur events celebrating the Espresso Martini, and Smirnoff Ice partnerships with entertainers and sports properties. Other announcements cover Ketel One Vodka’s role in film and cocktail culture, Guinness holiday campaigns and cookie pairings, and Johnnie Walker’s evolution of its long-running “Keep Walking” global campaign.
Investors and followers of DEO news can also find regulatory and corporate updates in Diageo’s Form 6-K filings. These include trading statements discussing organic net sales, regional performance and category trends; announcements about bond issuances and capital structure; leadership and board changes; and agreements such as the planned sale of Diageo’s shareholding in East African Breweries plc to Asahi Group Holdings, Ltd, accompanied by long-term licensing arrangements.
This news page brings together these different strands of coverage, from brand-level marketing initiatives and product launches to corporate transactions and trading updates. Readers interested in Diageo stock and its brands can use the news flow to follow how the company presents its portfolio, engages with consumers and communicates its financial and strategic priorities over time.
Diageo North America has launched a new online tool, Wrong Side of the Road, aimed at educating 21–35-year-olds about the dangers of impaired driving, particularly ahead of the Labor Day holiday. Developed with UNITAR, this interactive virtual experience features real-life stories from impaired drivers and allows users to ask questions about their choices and consequences. This initiative is part of Diageo's commitment to change attitudes towards drinking and driving, targeting five million individuals by 2030. The program expands from its UK launch in May 2021.
Captain Morgan is launching Captain's Cocktails, a new line of ready-to-serve cocktails available in three vibrant flavors: Tropical Punch, Mai Tai, and Long Island Iced Tea. These cocktails are designed for convenience—just pour over ice and enjoy. Debuting at Cinespia in LA on Aug. 21, 2021, the cocktails will be available nationwide. Each variant contains 1.75L bottles with an ABV of 13% or 17% and a suggested retail price of $19.99. Captain Morgan aims to enhance summer gatherings with these flavorful offerings.
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Captain Morgan has partnered with renowned jeweler and entrepreneur Ben Baller to unveil the exclusive "Captain on Ice" collection, featuring four custom chains inspired by the spiced rum brand. The first chain will be awarded as part of a sweepstakes running from August 13-18, coinciding with the 2021 MLS All-Star Game on August 25 in Los Angeles. Captain Morgan, as the official spirits partner of MLS, will host Ben Baller at a celebratory event where fans can sample his signature cocktail. This collaboration highlights Captain Morgan's ongoing engagement with pop culture.
Ketel One Vodka announces its role as the Official Spirits Sponsor for the 73rd Emmy® Awards Season, offering viewers a chance to win a lavish Emmys watch party experience. The grand prize valued at approximately $4,460 includes a $500 gift card, a Cocktail Courier kit, a virtual cocktail class, and themed decorations. Five secondary winners will receive $200 gift cards and cocktail kits. Entries are open from August 12 to August 27, 2021. This promotion aims to enhance viewer engagement during the Emmy Awards broadcast on September 19, 2021.
Crown Royal has partnered with Columbia Records to launch The Crown Crossover – Music, Gaming and Culture Series, a six-episode streaming series on Facebook. It features artists like Quinn XCII and Joey Bada$$ playing NBA 2K alongside top gamers. This initiative aims to engage fans aged 21 and over through music and gaming culture. Additionally, Crown Royal has secured partnerships with NBA 2K League teams, Hawks Talon Gaming and Detroit Pistons GT, to further enhance fan interaction.
Captain Morgan has launched its "Safe Rides" initiative, providing up to $100,000 in rideshare credits for Major League Soccer (MLS) fans during select Saturdays through the regular season. Fans aged 21 and over will receive up to $50 in rideshare credits for rides to and from various MLS matches. The program aims to ensure fans' safety while enjoying the games. Past initiatives have shown positive responses, indicating strong consumer engagement. Eligible ridesharing is valid on match days from 3 PM to 11:59 PM local time.
Stitzel-Weller Distillery opens the Garden & Gun Club, marking a new chapter in its 86-year history. Inspired by the Garden & Gun Magazine, the cocktail bar offers a unique dining experience along the Kentucky Bourbon Trail. The club features a custom bar, a curated drink menu including Blade and Bow 22-Year-Old whiskey, and a food menu crafted by executive chef Ann Kim. Open to the public starting August 5, 2021, the club operates with limited hours initially. This collaboration aims to enhance the distillery's offerings and attract bourbon enthusiasts.
Tequila Don Julio has launched a limited edition Tequila Don Julio Primavera, originally set for spring 2022, ahead of schedule for summer 2021. With only 15,000 cases available, this new offering is a Reposado finished in orange wine casks, delivering a smooth, citrus-inspired taste. Priced at $99, it is aimed at summer celebrations, complementing events like rooftop gatherings. The brand encourages responsible consumption and promises a return of the product in spring 2022.
SIA Scotch Whisky has launched The Entrepreneurial Spirit Fund, a new initiative aimed at supporting multicultural entrepreneurs who have historically received only 2% of venture capital in the U.S. The fund will distribute $250,000 in grants, offering $10,000 each to 25 business owners who self-identify as people of color. This program, spearheaded by founder Carin Luna-Ostaseski and activist Wilmer Valderrama, also provides mentorship opportunities. Applications are open until August 10, 2021, with grant recipients announced by September 14, 2021.