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Tanqueray has partnered with fashion designer Rachel Zoe to launch the Rachel Zoe x Tanqueray Straw Capsule Collection. This limited-edition collection features chic designs on custom straw packages, including a set of four reusable metal straws. It complements Tanqueray's new line, Tanqueray Crafted Gin Cocktails, available in three flavors: Rangpur Lime, Sevilla Orange, and classic Gin & Tonic. The cocktail cans have a 6.0% ABV and retail for $14.99 for a four-pack. Pre-orders start soon on CocktailCourier.com.

On November 5, 2020, the Guinness Open Gate Brewery in Baltimore introduced two limited-edition barrel-aged beers: Guinness Imperial Gingerbread Spiced Stout (11% ABV) and Guinness Imperial Stout (10.3% ABV). The Gingerbread Stout features holiday spices, while the Imperial Stout is robust with notes of chocolate and oak. Both beers are available in 4-packs for a suggested retail price of $19.99 and can be found on shelves across the U.S. The launch coincides with International Stout Day, making it a timely offering for the holiday season.

Tequila Don Julio collaborates with six renowned Mexican chefs to celebrate Día de los Muertos by creating exclusive cocktails paired with family-style meals. This limited-time offering will be available at select restaurants from October 31 to November 2, with each featured cocktail generating a $25 donation, up to $25,000, to the Restaurant Workers' Community Foundation. This initiative aims to support the bar and restaurant community impacted during challenging times.

Smirnoff is expanding its Spicy Tamarind flavor to over 15 new markets in the United States, featuring a vibrant Día De Muertos-inspired design. This sweet and spicy vodka, with 35% ABV, combines tamarind with Mexican chilies and lime, retailing at $12.99 for a 750ml bottle. The launch is supported by digital ads and a partnership with chefs for recipe pairings available on Smirnoff.com. This permanent offering in select states and limited-time availability elsewhere aims to cater to the growing consumer interest in unique flavors.

Captain Morgan launched its new product, Sliced Apple Spiced Rum, on October 20, 2020. This flavored rum is designed to be enjoyed straight or as shots. To celebrate its release, Captain Morgan collaborated with 11 artists across 10 cities to create murals reflecting local cultures. The campaign emphasizes community support and engagement through creative partnerships. Additionally, a competition among content creators will showcase promotional content for the new rum, focusing on engagement. The product is available in the U.S. and Canada for a suggested retail price of $15.99.

On October 15, 2020, Guinness announced the Guinness Gives Back limited-edition pack, contributing $1 per pack sold to community charities across the U.S., aimed at supporting Covid-19 relief and combating food insecurity. This initiative includes regional packs for New York, California, Chicago, and Boston, along with a national version benefitting Direct Relief. Guinness recently committed $2 million to related relief efforts, reinforcing its dedication to American communities during challenging times.

Baileys reintroduces Baileys Red Velvet in honor of National Dessert Day, collaborating with Georgetown Cupcake founders. Last year's launch won Double Gold at the San Francisco Spirits Competition. This limited-edition flavor is available for a suggested retail price of $24.99 for a 750ml bottle. The flavor captures the essence of red velvet cupcakes with cream cheese frosting. To celebrate, Georgetown Cupcake offers Baileys Red Velvet Dozen cupcakes. Baileys aims to bring joy and indulgence during the holidays through this flavorful treat.