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Diageo plc reports news across its global beverage alcohol portfolio, including spirits, whisky, tequila, vodka, rum, ready-to-drink cocktails and flavored malt beverages. Coverage centers on brand activity for names such as Smirnoff, Captain Morgan, Crown Royal, Bulleit, Ketel One, Buchanan's, Tequila Don Julio, Rumple Minze and Stitzel-Weller Distillery.
Recurring updates include product launches, limited-edition bottles, distillery-exclusive releases, packaging collaborations, sports and entertainment partnerships, and ready-to-serve or single-serve format extensions. Company-level announcements also cover regional sales trends, portfolio actions, operating programs and ADR context for a company listed in London and on the New York Stock Exchange under DEO.
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Diageo North America has launched Wrong Side of the Road, an online initiative aimed at reducing impaired driving among 21–35-year-olds, particularly ahead of Labor Day. This tool features real-life stories from impaired drivers, allowing users to engage and learn about the consequences of their choices. The program aligns with Diageo's goal of changing attitudes toward drinking and driving, targeting five million people by 2030. Following its successful introduction in the UK in May 2021, this initiative will expand to other countries in the coming year.
Diageo North America has launched Wrong Side of the Road, an online initiative aimed at reducing impaired driving among 21–35-year-olds ahead of the Labor Day holiday. This collaboration with the United Nations Institute for Training and Research features impactful stories from real impaired drivers, emphasizing the consequences of their actions. The tool aims to reach millions and change attitudes toward impaired driving as part of Diageo's global commitment to public safety. The project follows the initial launch in the UK in May 2021, with plans for further international expansion.
Diageo North America launched a new online initiative, Wrong Side of the Road, aimed at reducing impaired driving, especially among 21-35-year-olds. This virtual learning tool, developed with UNITAR, includes real-life stories from impaired drivers, illustrating the serious consequences of their actions. Diageo seeks to change attitudes about drinking and driving, targeting a reduction in fatalities during the Labor Day holiday, where 37% of road deaths in Texas are attributed to alcohol. The program will expand internationally in the coming year.
Diageo North America has launched a new online tool called Wrong Side of the Road to combat impaired driving, targeting 21–35-year-olds. Developed in partnership with the United Nations Institute for Training and Research, this educational resource features real stories from impaired drivers. The initiative, part of Diageo's broader goal to influence five million attitudes on drinking and driving by 2030, aims to create awareness and change behaviors. Following its UK debut in May 2021, the tool expands to North America before reaching additional global markets.
Diageo North America is launching an online educational tool called Wrong Side of the Road to address alcohol-impaired driving, particularly during the Labor Day holiday, when one-third of traffic fatalities involve drunk drivers. Developed with UNITAR, the interactive platform shares real stories from impaired drivers, emphasizing the consequences of their actions. This initiative supports Diageo's goal of changing attitudes toward drinking and driving and is part of their global effort to impact five million lives by 2030. The tool will expand to additional markets over the next year.
Smirnoff has launched a new campaign titled 'Vodka for the People', focusing on inclusivity and unity. The campaign features celebrities Kaley Cuoco and Anthony Anderson, promoting the brand's dedication to elevate cultural conversations. Officially started in August 2021, it will include various media and future partnerships, including sponsorship with the NFL. Additionally, Smirnoff has initiated the 'Smirnoff for the People Fund' to support diversity and inclusion initiatives, with past significant donations to deserving organizations. Smirnoff No. 21 is priced at $14.99 for a 750mL bottle.
CÎROC and Sean Diddy Combs are expanding their #CIROCStands initiative with the new campaign, #CIROCStands for Black Businesses, aimed at promoting Black excellence by showcasing local businesses in New York City. The campaign will provide these businesses with national exposure and mentorship from CÎROC's Black Executive partners. Featured businesses include The Bark Shoppe, The Bakery on Bergen, and Ursula Stephen The Salon. The initiative is designed to support Black entrepreneurship beyond Black Business Month, emphasizing ongoing celebration and recognition.
Diageo North America has launched a new online tool, Wrong Side of the Road, aimed at educating 21–35-year-olds about the dangers of impaired driving, particularly ahead of the Labor Day holiday. Developed with UNITAR, this interactive virtual experience features real-life stories from impaired drivers and allows users to ask questions about their choices and consequences. This initiative is part of Diageo's commitment to change attitudes towards drinking and driving, targeting five million individuals by 2030. The program expands from its UK launch in May 2021.
Captain Morgan is launching Captain's Cocktails, a new line of ready-to-serve cocktails available in three vibrant flavors: Tropical Punch, Mai Tai, and Long Island Iced Tea. These cocktails are designed for convenience—just pour over ice and enjoy. Debuting at Cinespia in LA on Aug. 21, 2021, the cocktails will be available nationwide. Each variant contains 1.75L bottles with an ABV of 13% or 17% and a suggested retail price of $19.99. Captain Morgan aims to enhance summer gatherings with these flavorful offerings.