Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc reports news across its global beverage alcohol portfolio, including spirits, whisky, tequila, vodka, rum, ready-to-drink cocktails and flavored malt beverages. Coverage centers on brand activity for names such as Smirnoff, Captain Morgan, Crown Royal, Bulleit, Ketel One, Buchanan's, Tequila Don Julio, Rumple Minze and Stitzel-Weller Distillery.
Recurring updates include product launches, limited-edition bottles, distillery-exclusive releases, packaging collaborations, sports and entertainment partnerships, and ready-to-serve or single-serve format extensions. Company-level announcements also cover regional sales trends, portfolio actions, operating programs and ADR context for a company listed in London and on the New York Stock Exchange under DEO.
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Diageo has announced the launch of the world's first 100% plastic-free paper-based spirits bottle, made from sustainably sourced wood, debuting with Johnnie Walker in early 2021. This innovation is part of a new partnership with Pilot Lite, forming Pulpex Limited, a sustainable packaging technology company, aiming to revolutionize packaging in consumer goods. The bottle is fully recyclable and meets food-safe standards. The consortium, which includes major FMCG companies like Unilever and PepsiCo, is set to develop and release branded paper bottles in 2021, contributing to environmental sustainability goals.
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Diageo has launched the Raising the Bar program, a $100 million initiative aimed at aiding pubs and bars in their recovery post-COVID-19. The program begins in July 2020 and targets major cities including New York, London, Dublin, and Sydney. Following a global survey, Diageo identified key needs such as hygiene measures and digital support. Bar owners can register for assistance starting June 24, 2020. This effort aims to address the challenges faced by the hospitality sector, which has been profoundly affected by the pandemic.