Diageo plc reports news across its global beverage alcohol portfolio, including spirits, whisky, tequila, vodka, rum, ready-to-drink cocktails and flavored malt beverages. Coverage centers on brand activity for names such as Smirnoff, Captain Morgan, Crown Royal, Bulleit, Ketel One, Buchanan's, Tequila Don Julio, Rumple Minze and Stitzel-Weller Distillery.
Recurring updates include product launches, limited-edition bottles, distillery-exclusive releases, packaging collaborations, sports and entertainment partnerships, and ready-to-serve or single-serve format extensions. Company-level announcements also cover regional sales trends, portfolio actions, operating programs and ADR context for a company listed in London and on the New York Stock Exchange under DEO.
Captain Morgan launched its new product, Sliced Apple Spiced Rum, on October 20, 2020. This flavored rum is designed to be enjoyed straight or as shots. To celebrate its release, Captain Morgan collaborated with 11 artists across 10 cities to create murals reflecting local cultures. The campaign emphasizes community support and engagement through creative partnerships. Additionally, a competition among content creators will showcase promotional content for the new rum, focusing on engagement. The product is available in the U.S. and Canada for a suggested retail price of $15.99.
On October 15, 2020, Guinness announced the Guinness Gives Back limited-edition pack, contributing $1 per pack sold to community charities across the U.S., aimed at supporting Covid-19 relief and combating food insecurity. This initiative includes regional packs for New York, California, Chicago, and Boston, along with a national version benefitting Direct Relief. Guinness recently committed $2 million to related relief efforts, reinforcing its dedication to American communities during challenging times.
Baileys reintroduces Baileys Red Velvet in honor of National Dessert Day, collaborating with Georgetown Cupcake founders. Last year's launch won Double Gold at the San Francisco Spirits Competition. This limited-edition flavor is available for a suggested retail price of $24.99 for a 750ml bottle. The flavor captures the essence of red velvet cupcakes with cream cheese frosting. To celebrate, Georgetown Cupcake offers Baileys Red Velvet Dozen cupcakes. Baileys aims to bring joy and indulgence during the holidays through this flavorful treat.
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Diageo announces the launch of the Cascade Moon Whisky series, celebrating 150 years of heritage with innovative offerings. The first release, Cascade Moon Edition No. 1, features an 11-year-old whisky with unique flavor notes reminiscent of a gose-style beer. Priced at $89.99, it will be available in Tennessee, California, and Texas starting this fall. This new line aims to showcase the distillery's depth beyond the traditional Tennessee whisky category and offers consumers an intriguing tasting experience that respects both tradition and modernity.
Ketel One Family Made Vodka has announced its role as the Official Spirits Partner for the 72nd Emmy Awards Season. Continuing its campaign, 'Drink Marvelously,' the brand introduces an Emmy-themed cocktail kit featuring the 'Seven Minute Martini.' Partnering with Billy Porter, Ketel One aims to celebrate diverse voices in Hollywood while supporting organizations like GLAAD and the NAACP Legal Defense Fund. The limited-edition cocktail kit can be purchased online and includes ingredients for signature cocktails, promoting a marvelous experience for viewers at home.
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More than 90% of independent venues in the U.S. face permanent closure due to COVID-19. In response, Crown Royal is launching a relief campaign in partnership with Main Street Alliance to support these cultural landmarks, which employ approximately 15.6 million people. The initiative includes a new version of the song "If You Want Me to Stay," featuring artists Ari Lennox and Anthony Ramos, where funds will be donated for every stream. This effort aims to help affected venues survive while promoting community support through music.
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On September 1, 2020, Ketel One will launch its first ready-to-drink beverage, the Ketel One Botanical Vodka Spritz, featuring no carbs, no added sugar, and only 73 calories per serving. This innovative spritz includes 100% non-GMO grain and is available in three flavors: Peach & Orange Blossom, Cucumber & Mint, and Grapefruit & Rose. The introduction comes as ready-to-drink cocktails see a 100% increase in off-premise sales since 2019, aiming to meet the demand for convenient, lower-calorie options.