Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc reports news across its global beverage alcohol portfolio, including spirits, whisky, tequila, vodka, rum, ready-to-drink cocktails and flavored malt beverages. Coverage centers on brand activity for names such as Smirnoff, Captain Morgan, Crown Royal, Bulleit, Ketel One, Buchanan's, Tequila Don Julio, Rumple Minze and Stitzel-Weller Distillery.
Recurring updates include product launches, limited-edition bottles, distillery-exclusive releases, packaging collaborations, sports and entertainment partnerships, and ready-to-serve or single-serve format extensions. Company-level announcements also cover regional sales trends, portfolio actions, operating programs and ADR context for a company listed in London and on the New York Stock Exchange under DEO.
Diageo announces the launch of the Cascade Moon Whisky series, celebrating 150 years of heritage with innovative offerings. The first release, Cascade Moon Edition No. 1, features an 11-year-old whisky with unique flavor notes reminiscent of a gose-style beer. Priced at $89.99, it will be available in Tennessee, California, and Texas starting this fall. This new line aims to showcase the distillery's depth beyond the traditional Tennessee whisky category and offers consumers an intriguing tasting experience that respects both tradition and modernity.
Ketel One Family Made Vodka has announced its role as the Official Spirits Partner for the 72nd Emmy Awards Season. Continuing its campaign, 'Drink Marvelously,' the brand introduces an Emmy-themed cocktail kit featuring the 'Seven Minute Martini.' Partnering with Billy Porter, Ketel One aims to celebrate diverse voices in Hollywood while supporting organizations like GLAAD and the NAACP Legal Defense Fund. The limited-edition cocktail kit can be purchased online and includes ingredients for signature cocktails, promoting a marvelous experience for viewers at home.
Summary not available.
More than 90% of independent venues in the U.S. face permanent closure due to COVID-19. In response, Crown Royal is launching a relief campaign in partnership with Main Street Alliance to support these cultural landmarks, which employ approximately 15.6 million people. The initiative includes a new version of the song "If You Want Me to Stay," featuring artists Ari Lennox and Anthony Ramos, where funds will be donated for every stream. This effort aims to help affected venues survive while promoting community support through music.
Summary not available.
On September 1, 2020, Ketel One will launch its first ready-to-drink beverage, the Ketel One Botanical Vodka Spritz, featuring no carbs, no added sugar, and only 73 calories per serving. This innovative spritz includes 100% non-GMO grain and is available in three flavors: Peach & Orange Blossom, Cucumber & Mint, and Grapefruit & Rose. The introduction comes as ready-to-drink cocktails see a 100% increase in off-premise sales since 2019, aiming to meet the demand for convenient, lower-calorie options.
On August 24, 2020, Bulleit announced the launch of the Bulleit Frontier Fund with an initial commitment of $250,000 to support the North American hospitality industry affected by COVID-19. The fund will support organizations like The USBG National Charity Foundation and Southern Smoke Foundation. A new national creative campaign featuring bartenders will accompany this initiative. Additionally, Bulleit plans to implement programs like #BulleitBarSkills and the Frontier Bartender Labs to further support bartenders during this challenging time.
Baileys has launched a limited-edition Baileys Apple Pie Irish Cream Liqueur, encouraging early celebration of Friendsgiving. This new offering blends flavors of baked apple pie and vanilla ice cream, available for $24.99 nationwide. Baileys has partnered with Cocktail Courier and celebrity chef Zac Young to create a Friendsgiving Kit, which includes ingredients for a unique cocktail and an apple pie-inspired dessert. The kit aims to enhance the holiday experience, emphasizing togetherness even in virtual gatherings. The liqueur is on sale while supplies last, appealing to consumers looking for indulgent fall treats.
Guinness has announced a seven-year partnership with the University of Notre Dame, becoming the Official Beer for the university's Fighting Irish alumni and fans, numbering over 40 million. This partnership aims to create new traditions and includes former quarterback Joe Montana as the National Ambassador. Special edition Guinness Draught cans will be launched, promoting responsible drinking. The collaboration celebrates shared values and builds community connections, reinforcing the historical bond between the two Irish institutions.
Crown Royal announces the release of a reimagined version of Kane Brown's hit song "Homesick" to support American heroes. The initiative is part of the Crown Royal Purple Bag Project, aiming to pack one million care packages by year-end 2020. For every stream of "Homesick (Veterans Version)" released on August 5, 2020, a care package will be packed, and $1 will be donated to Minority Veterans of America, up to $100,000. This collaboration features veterans' vocals and underscores Crown Royal's commitment to supporting frontline workers and the minority veteran community.