Diageo plc reports news across its global beverage alcohol portfolio, including spirits, whisky, tequila, vodka, rum, ready-to-drink cocktails and flavored malt beverages. Coverage centers on brand activity for names such as Smirnoff, Captain Morgan, Crown Royal, Bulleit, Ketel One, Buchanan's, Tequila Don Julio, Rumple Minze and Stitzel-Weller Distillery.
Recurring updates include product launches, limited-edition bottles, distillery-exclusive releases, packaging collaborations, sports and entertainment partnerships, and ready-to-serve or single-serve format extensions. Company-level announcements also cover regional sales trends, portfolio actions, operating programs and ADR context for a company listed in London and on the New York Stock Exchange under DEO.
Diageo has launched the Raising the Bar program, a $100 million initiative aimed at aiding pubs and bars in their recovery post-COVID-19. The program begins in July 2020 and targets major cities including New York, London, Dublin, and Sydney. Following a global survey, Diageo identified key needs such as hygiene measures and digital support. Bar owners can register for assistance starting June 24, 2020. This effort aims to address the challenges faced by the hospitality sector, which has been profoundly affected by the pandemic.