The Captain's Serving Summer: NEW Captain Morgan Sliced Colada Variety Pack Is On Shelves Now

Rhea-AI Summary

Diageo (NYSE:DEO) launched Captain Morgan Sliced Colada Variety Pack on April 21, 2026, a 12-count pack of 12 oz ready-to-drink malt cocktails in Piña Colada, Strawberry, Mango and Passionfruit flavors.

Each can is 5% ABV, suggested retail price $18.99, available at select retailers nationwide, with planned IRL mini-retreat marketing activations and social updates via @captainmorganusa.

News Market Reaction – DEO

-0.68%

-0.68% Session close to close

In the Apr 21 session, DEO declined 0.68%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement expands Diageo’s ready-to-drink portfolio with a Captain Morgan Sliced Colada vari...

Analysis

This announcement expands Diageo’s ready-to-drink portfolio with a Captain Morgan Sliced Colada variety pack featuring 4 tropical flavors at 5% ABV and a suggested price of $18.99 for a 12-count of 12 oz cans. Recent history shows mixed price reactions to comparable product and branding news, with moves between -1.76% and +2.18%. Investors may focus on how this launch contributes to Diageo’s broader RTD strategy and overall demand in the canned cocktail category.

Key Figures

ABV: 5% ABV Pack size: 12-count Can size: 12 oz +3 more

6 metrics

ABV 5% ABV Captain Morgan Sliced Colada canned cocktails

Pack size 12-count Variety pack of 12 oz cans

Can size 12 oz Per can in the variety pack

Suggested retail price $18.99 Captain Morgan Sliced Colada 12-count variety pack

Flavor count 4 flavors Piña Colada, Mango, Passionfruit, Strawberry in variety pack

Launch year reference 2024 Sliced ready-to-drink lineup first introduced in 2024

Historical Context

5 past events · Latest: Apr 02 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Apr 02	Limited-edition bottle	Positive	-1.8%	Tequila Don Julio 1942 launched a FIFA World Cup 2026™ themed bottle.
Apr 02	Brand partnership launch	Positive	-1.8%	Crown Royal introduced a Realtree camo capsule collection and donation initiative.
Mar 25	RTD variety launch	Positive	+2.2%	Smirnoff Ice launched the Icy Island flavored malt beverage variety pack.
Mar 23	New whiskey product	Positive	+0.3%	Rumple Minze introduced Cinnamint Whiskey as a new flavored product line.
Mar 17	NYSE bell event	Neutral	-0.1%	Diageo participated in the NYSE bell-ringing for St. Patrick’s Day.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent brand and product launches have produced modest, inconsistent price reactions, with both gains and declines around similar marketing news.

Recent Company History

Over the past month, DEO has issued a series of brand and marketing updates, from the Tequila Don Julio 1942 World Cup bottle on Apr 2 (24h move -1.76%) to Smirnoff Ice’s Icy Island launch on Mar 25 (24h move +2.18%) and Rumple Minze Cinnamint Whiskey on Mar 23 (24h move +0.35%). A NYSE bell-ringing on Mar 17 saw a near-flat move. Today’s Captain Morgan Sliced Colada launch fits this pattern of frequent innovation-driven announcements with generally modest, mixed price impacts.

Key Terms

ready-to-drink, premium malt beverage

2 terms

ready-to-drink technical

"Building on its Sliced ready-to-drink lineup first introduced in 2024..."

"Ready-to-drink" refers to beverages that are pre-made and bottled or canned, requiring no additional preparation before consumption. For investors, it signals a product category that offers convenience and quick consumption, often appealing to busy consumers. This ease of use can drive consistent sales and growth opportunities for companies producing these beverages.

premium malt beverage technical

"The premium malt beverage line of canned cocktails has an ABV of 5%..."

A premium malt beverage is an alcoholic drink made from malted grains and positioned as higher-quality or more upscale than standard malt drinks, often with better ingredients, packaging, or flavor profiles. For investors, it matters because premium positioning typically allows companies to charge higher prices and earn better profit margins, similar to the difference between a luxury car and an economy model, and signals where consumer tastes and sales growth may be headed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Skip the trip with Captain Morgan Sliced Colada Style Drink: a flavorful lineup of bold, non-carbonated and colada-inspired bevys that serve up mini getaways in a can

NEW YORK, April 21, 2026 /PRNewswire/ -- No plans required. No flights booked. No out-of-office notes needed. The Captain Morgan Sliced lineup is officially taking a mini vacation with its NEW Captain Morgan Sliced Colada Style Drink Variety Pack. Featuring Piña Colada flavors including classic Piña Colada, Strawberry, Mango and Passionfruit, each offering bringing a distinct flavor option together in one variety pack, each delivering a taste of the tropics. Built for easy sipping, each ready-to-drink beverage features bright, creamy, fruit-forward taste in every can. The Captain Morgan Sliced Colada Style Drink Variety Pack is now available at select retailers nationwide.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/captain-morgan/9393951-en-captain-morgan-sliced-colada-variety-pack 

Whether it's a spontaneous backyard hang, an unplanned beach day, a rooftop get-together, or clocking out early for Summer Fridays, Captain Morgan Sliced Colada is made for any getaway:

• At the heart of the collection, Piña Colada delivers the classic blend of coconut and pineapple flavors, with a bright, tangy finish for a balanced, lightly sweet canned malt beverage made for sunny days.
  
  
• Mango Colada leans into juicy, ripe mango flavors layered over a creamy coconut flavor, offering a refreshing-tasting, easy-drinking option with a crisp finish.
  
  
• Passionfruit Colada brings a more vibrant profile, combining tangy passionfruit flavors with smooth coconut flavor for a slightly tart, fruit-forward sip.
  
  
• Rounding out the lineup, Strawberry Colada pairs a light coconut flavor with ripe strawberry notes, delivering a smooth, naturally sweet finish.

The premium malt beverage line of canned cocktails has an ABV of 5% and are sold in a 12-count variety pack of 12 oz cans, and at a suggested retail price of $18.99.

"We know consumers are looking for simple ways to break from the everyday without overcomplicating the moment," says Victoria David, Brand Director, RTD at Diageo. "Captain Morgan Sliced Colada brings that idea of embracing micro getaway moments to life through a range of refreshing-tasting, ready-to-enjoy flavors – making it easy to tap into a 'Colada When You Wanna' mindset anytime, anywhere."

Frequently Asked Questions (FAQ):

1. Where can I buy Captain Morgan Sliced Colada Style Drink near me?
• Captain Morgan Sliced Colada is available at retailers nationwide where Captain Morgan products are sold, including markets like Texas and Florida. Availability may vary by location, so check local liquor stores, grocery retailers, and big-box chains that carry ready-to-drink cocktails.
  
  
2. What makes Sliced Colada different from other canned cocktails?
• Building on its Sliced ready-to-drink lineup first introduced in 2024, Sliced Colada reimagines the classic piña colada by expanding beyond the expected – introducing tropical flavors like mango, passionfruit and strawberry to bring more variety to the ready-to-drink space. Designed for a "Colada When You Wanna" mindset, it makes it easy to enjoy a taste of microescape wherever you are.
  
  
3. Where can I learn more about Captain Morgan releases?
• Follow @captainmorganusa on Instagram for updates, new product launches and announcements.
  
  
4. What flavors are included in Captain Morgan Sliced Colada?
• The variety pack features four tropical sips: Piña Colada, Mango Colada, Passionfruit Colada, and Strawberry Colada – each delivering a fresh-tasting take on the classic cocktail.
  
  
5. What is the alcohol content of Sliced Colada?
• Each can contains 5% ABV, offering a light, sessionable option perfect for daytime hangs and summer occasions.

In the coming months, Captain Morgan Sliced Colada will come to life through IRL mini retreats, bringing the Captain spirit directly to consumers. To stay up to date on the brand's latest adventures, follow @captainmorganusa on Instagram.

About Captain Morgan
Captain Morgan is the number one selling spiced rum in the U.S. Captain Morgan encourages everyone 21+ to spice it up by bringing our flavor to every occasion. The Captain Morgan portfolio includes CAPTAIN MORGAN Original Spiced Rum, CAPTAIN MORGAN Sliced Apple Spiced Rum, CAPTAIN MORGAN White Rum, CAPTAIN MORGAN 100 Proof Spiced Rum, CAPTAIN MORGAN Private Stock, CAPTAIN MORGAN Silver Spiced Rum, CAPTAIN MORGAN Coconut Rum, CAPTAIN MORGAN Pineapple Rum, CAPTAIN MORGAN Sweet Chili Lime, and CAPTAIN MORGAN Sliced. For more information, visit www.CaptainMorgan.com.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow Instagram for news and information about Diageo North America: @Diageo_NA.

Media Contacts
TAYLOR
CaptainMorganTeam@TaylorStrategy.com

Nicole Anastasi
Nicole.Anastasi@diageo.com

 

 

 

View original content:https://www.prnewswire.com/news-releases/the-captains-serving-summer-new-captain-morgan-sliced-colada-variety-pack-is-on-shelves-now-302748260.html

SOURCE Captain Morgan

FAQ

What is Captain Morgan Sliced Colada and when did Diageo (DEO) release it?

Captain Morgan Sliced Colada is a ready-to-drink piña colada variety pack released April 21, 2026. According to Diageo, the 12-count pack includes four flavors and is positioned as a light, sessionable 5% ABV canned malt cocktail for summer occasions.

What flavors are included in the Captain Morgan Sliced Colada variety pack (DEO)?

The variety pack includes Piña Colada, Mango Colada, Passionfruit Colada, and Strawberry Colada. According to Diageo, each flavor pairs coconut with fruit-forward notes to offer distinct tropical options in a single 12-pack.

How much alcohol is in each Captain Morgan Sliced Colada can and what is the pack size for DEO's release?

Each can contains 5% ABV and the product is sold in a 12-count pack of 12 oz cans. According to Diageo, the pack is priced at a suggested retail of $18.99 and aimed at daytime and summer occasions.

Where can investors or consumers buy Captain Morgan Sliced Colada (DEO) and is distribution national?

Captain Morgan Sliced Colada is available at select retailers nationwide where Captain Morgan is sold, though availability may vary by market. According to Diageo, retailers include liquor stores, grocery chains, and big-box outlets in key states.

How will Diageo market Captain Morgan Sliced Colada (DEO) this summer?

Diageo plans IRL mini-retreat activations and social promotions for the Sliced Colada launch. According to Diageo, marketing will emphasize 'micro getaway' moments and use @captainmorganusa for product updates and consumer engagement.