RUMPLE MINZE ADDS A NEW CHAPTER TO ITS LORE WITH THE LAUNCH OF RUMPLE MINZE CINNAMINT WHISKEY

Rumple Minze (NYSE:DEO) launched Rumple Minze Cinnamint Whiskey on March 23, 2026, a 100‑proof flavored whiskey that fuses blazing cinnamon heat with the brand's signature icy peppermint chill.

Rhea-AI Summary

Rumple Minze (NYSE:DEO) launched Rumple Minze Cinnamint Whiskey on March 23, 2026, a 100‑proof flavored whiskey that fuses blazing cinnamon heat with the brand's signature icy peppermint chill.

Products will roll out nationally beginning March 2026 in 750mL at a suggested retail price of $19.99, plus 375mL, 50mL and 1L formats.

Positive

• National rollout beginning March 2026
• 100‑proof flavored whiskey combining cinnamon and mint
• Suggested retail price $19.99 for 750mL; multiple bottle formats available

Negative

• None.

Argus Mar 23 session

+0.35% close to close Open Argus

Details

News Market Reaction – DEO

In the Mar 23 session, DEO gained 0.35%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights Diageo’s continued use of portfolio innovation, adding 100-proof Rumple...

Analysis

This announcement highlights Diageo’s continued use of portfolio innovation, adding 100-proof Rumple Minze Cinnamint Whiskey at a $19.99 suggested price for 750mL with multiple size formats. It follows several recent brand and product updates that produced modest share reactions. Investors may track how this “fire and ice” concept resonates versus prior launches and watch upcoming financial reports, debt levels, and execution on cost and cash flow targets disclosed in recent regulatory filings.

Key Figures

Cinnamint Whiskey proof: 100 proof Suggested retail price: $19.99 Bottle size: 750mL +3 more

Cinnamint Whiskey proof

100 proof

Rumple Minze Cinnamint Whiskey strength

Suggested retail price

$19.99

750mL Rumple Minze Cinnamint Whiskey, national rollout March 2026

Bottle size

750mL

Main format for Cinnamint Whiskey launch

Bottle size

375mL

Additional format for Cinnamint Whiskey rollout

Bottle size

50mL

Mini format for Cinnamint Whiskey rollout

Bottle size

1L

Larger format for Cinnamint Whiskey rollout

Historical Context

5 past events · Latest: Mar 17

5 events

1. Mar 17

   Brand visibility event

   24h Move

   -0.1%

   Diageo marked St. Patrick’s Day by participating in the NYSE bell ceremony.

2. Mar 16

   Marketing campaign launch

   24h Move

   +0.1%

   Ketel One Vodka launched a social-first martini campaign with Patrick Schwarzenegger.

3. Mar 09

   Limited whisky release

   24h Move

   -0.9%

   Oban introduced a limited 15-year Port Cask Finish single malt at $130 per bottle.

4. Mar 02

   Limited bourbon launch

   24h Move

   -3.3%

   Bulleit released a mesquite smoked malt bourbon with limited nationwide distribution.

5. Feb 26

   New core expression

   24h Move

   -0.7%

   Johnnie Walker launched Black Cask, a new permanent Scotch whisky expression in the U.S.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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The iconic brand introduces an unexpected collision of cinnamon fire and icy mint — unleashing ice-cold heat for fans

Key Takeaways:

• Rumple Minze launches its first innovation in years with Rumple Minze Cinnamint Whiskey — a 100-proof flavored whiskey combining blazing cinnamon heat with the brand's signature icy peppermint chill.
• Inspired by the growing popularity of "fire and ice" shots in bars, Cinnamint captures that electric contrast in a single bottle — delivering the unhinged flavor intensity fans love without the need to mix.
• A longtime bartender favorite, Rumple Minze expands its lineup while staying true to the bold, high-proof shot experience that has made it a staple behind the bar for decades.

NEW YORK, March 23, 2026 /PRNewswire/ -- Rumple Minze, the cult-favorite peppermint schnapps known for its unmistakable chill and 100-proof intensity, expands its portfolio for the first time in years with the debut of Rumple Minze Cinnamint Whiskey — a fusion of fiery cinnamon and signature icy mint designed to disrupt the shot choices that have long gone unchallenged.

RUMPLE MINZE ADDS A NEW CHAPTER TO ITS LORE WITH THE LAUNCH OF RUMPLE MINZE CINNAMINT WHISKEY

For years, shots have been defined by the same predictable defaults — familiar flavored standbys ordered quickly at checkout counters or shouted across crowded bars. Rumple Minze, a fixture behind the bar with deep-rooted love among bartenders, has long been the pour when the moment calls for something colder, bolder, and just a little bit mischievous. Rumple Minze Cinnamint Whiskey builds on that reputation and bottles the magic of a popular bar call— the "fire and ice" shot — into a single, unapologetically bracing pour.

This latest expression sharpens the brand's identity while growing its range. With Cinnamint Whiskey, a new duality comes into focus — familiar warmth meets bracing cool; nostalgia meets something entirely new. Blazing cinnamon leads, an icy mint chill follows, and a caramel-rounded whiskey core ties it together, delivering layered heat balanced by a cooling snap.

"Rumple has always had a strong presence in social occasions," said Olivia Kupfer, U.S. Business Director, Rumple Minze. "It's a brand people recognize instantly and associate with bold flavor and character. With Cinnamint Whiskey, we're simply giving them another way to enjoy Rumple — the same audacious personality with the heat turned up."

The release arrives at a time when legacy brands are being rediscovered by a new generation of legal drinking age consumers, with Rumple Minze finding fresh relevance in today's occasion-driven drinking culture. Rumple Minze never went away — and for those who know it, the brand's 80s-inspired, gothic aesthetic has always been part of its appeal. The brand's frenzied fanbase who have already found Cinnamint Whiskey in the wild are flooding social media with fan lore, inside jokes, trade humor and the kind of unhinged excitement only Rumple Minze fans can deliver."

Rumple Minze Cinnamint Whiskey will roll out nationally beginning March 2026 in 750mL at a suggested retail price of $19.99, along with 375mL, 50mL and 1L formats. The launch marks the next step as the brand asserts its place in the moments that define the night.

For more information, follow along @DrinkRumpleMinze on Instagram. Rumple Minze reminds everyone to sip responsibly.

ABOUT RUMPLE MINZE
Rumple Minze is an authentic German-style peppermint schnapps known for its unmistakable minty flavor and signature 100-proof intensity. A longtime favorite in bars and social gatherings, Rumple Minze is best served as a chilled shot by itself, with a beer, or in a mug of hot chocolate — delivering a bold, bracing experience that has made it a staple wherever friends come together. Building on this legacy, the brand recently expanded its portfolio with Rumple Minze Cinnamint Whiskey, a 100-proof innovation that unleashes ice-cold heat — blazing cinnamon, an icy mint chill, and a sweet, caramel-rounded whiskey core. Bold fire. Cool rush. Shockingly smooth.

Please drink Rumple Minze responsibly. RUMPLE MINZE. Peppermint Schnapps. 50% Alc/Vol. RUMPLE MINZE CINNAMINT WHISKEY. Whiskey With Cinnamon, Peppermint, And Other Natural Flavor. 50% Alc/Vol. Diageo, New York, NY.

ABOUT DIAGEO NORTH AMERICA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practices. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

View original content to download multimedia:https://www.prnewswire.com/news-releases/rumple-minze-adds-a-new-chapter-to-its-lore-with-the-launch-of-rumple-minze-cinnamint-whiskey-302721459.html

SOURCE DIAGEO

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

When will Rumple Minze Cinnamint Whiskey (DEO) be available nationally?

It will roll out nationally beginning March 2026. According to the company, Cinnamint launches in 750mL, plus 375mL, 50mL and 1L formats to reach multiple retail channels and bottle preferences.

What is the alcohol strength and flavor profile of Rumple Minze Cinnamint Whiskey (DEO)?

Cinnamint is a 100‑proof flavored whiskey with cinnamon heat and icy peppermint chill. According to the company, a caramel‑rounded whiskey core ties the spicy and cooling notes together for a layered shot experience.

How much does Rumple Minze Cinnamint Whiskey (DEO) cost at launch?

The suggested retail price for the 750mL bottle is $19.99 at launch. According to the company, other sizes—375mL, 50mL and 1L—will be offered to accommodate different retail and consumer needs.

Why did Rumple Minze (DEO) create the Cinnamint Whiskey flavor?

Cinnamint was created to capture the popular 'fire and ice' shot in one bottle. According to the company, it aims to deliver bold, high‑proof flavor intensity fans want without mixing separate shots.

What bottle sizes will Rumple Minze Cinnamint Whiskey (DEO) be sold in at launch?

Cinnamint will be sold in 750mL, 375mL, 50mL and 1L at launch. According to the company, the multi‑format approach is intended to support on‑premise and off‑premise occasions and varied consumer preferences.