RUMPLE MINZE ADDS A NEW CHAPTER TO ITS LORE WITH THE LAUNCH OF RUMPLE MINZE CINNAMINT WHISKEY
Rhea-AI Summary
Rumple Minze (NYSE:DEO) launched Rumple Minze Cinnamint Whiskey on March 23, 2026, a 100‑proof flavored whiskey that fuses blazing cinnamon heat with the brand's signature icy peppermint chill.
Products will roll out nationally beginning March 2026 in 750mL at a suggested retail price of $19.99, plus 375mL, 50mL and 1L formats.
Positive
- National rollout beginning March 2026
- 100‑proof flavored whiskey combining cinnamon and mint
- Suggested retail price $19.99 for 750mL; multiple bottle formats available
Negative
- None.
News Market Reaction – DEO
In the Mar 23 session, DEO gained 0.35%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Mar 17 | Brand visibility event | Positive | -0.1% | Diageo marked St. Patrick’s Day by participating in the NYSE bell ceremony. |
| Mar 16 | Marketing campaign launch | Positive | +0.1% | Ketel One Vodka launched a social-first martini campaign with Patrick Schwarzenegger. |
| Mar 09 | Limited whisky release | Positive | -0.9% | Oban introduced a limited 15-year Port Cask Finish single malt at $130 per bottle. |
| Mar 02 | Limited bourbon launch | Positive | -3.3% | Bulleit released a mesquite smoked malt bourbon with limited nationwide distribution. |
| Feb 26 | New core expression | Positive | -0.7% | Johnnie Walker launched Black Cask, a new permanent Scotch whisky expression in the U.S. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent brand and product-focused announcements have generally led to small, mixed price moves, with one notable selloff on a limited bourbon launch, suggesting marketing/newsflow alone has not driven sustained upside.
Over the past month, DEO has issued several brand and product updates across its portfolio, including new expressions for Johnnie Walker, Bulleit, Oban and a St. Patrick’s Day NYSE bell event. These news items, all tagged as news, saw modest price reactions ranging from +0.08% to -3.32%, often slightly negative. Today’s Rumple Minze Cinnamint Whiskey launch fits this pattern of incremental portfolio innovation without a strong historical price response.
AI-generated analysis. How Rhea-AI works. Not financial advice.
The iconic brand introduces an unexpected collision of cinnamon fire and icy mint — unleashing ice-cold heat for fans
Key Takeaways:
- Rumple Minze launches its first innovation in years with Rumple Minze Cinnamint Whiskey — a 100-proof flavored whiskey combining blazing cinnamon heat with the brand's signature icy peppermint chill.
- Inspired by the growing popularity of "fire and ice" shots in bars, Cinnamint captures that electric contrast in a single bottle — delivering the unhinged flavor intensity fans love without the need to mix.
- A longtime bartender favorite, Rumple Minze expands its lineup while staying true to the bold, high-proof shot experience that has made it a staple behind the bar for decades.
For years, shots have been defined by the same predictable defaults — familiar flavored standbys ordered quickly at checkout counters or shouted across crowded bars. Rumple Minze, a fixture behind the bar with deep-rooted love among bartenders, has long been the pour when the moment calls for something colder, bolder, and just a little bit mischievous. Rumple Minze Cinnamint Whiskey builds on that reputation and bottles the magic of a popular bar call— the "fire and ice" shot — into a single, unapologetically bracing pour.
This latest expression sharpens the brand's identity while growing its range. With Cinnamint Whiskey, a new duality comes into focus — familiar warmth meets bracing cool; nostalgia meets something entirely new. Blazing cinnamon leads, an icy mint chill follows, and a caramel-rounded whiskey core ties it together, delivering layered heat balanced by a cooling snap.
"Rumple has always had a strong presence in social occasions," said Olivia Kupfer,
The release arrives at a time when legacy brands are being rediscovered by a new generation of legal drinking age consumers, with Rumple Minze finding fresh relevance in today's occasion-driven drinking culture. Rumple Minze never went away — and for those who know it, the brand's 80s-inspired, gothic aesthetic has always been part of its appeal. The brand's frenzied fanbase who have already found Cinnamint Whiskey in the wild are flooding social media with fan lore, inside jokes, trade humor and the kind of unhinged excitement only Rumple Minze fans can deliver."
Rumple Minze Cinnamint Whiskey will roll out nationally beginning March 2026 in 750mL at a suggested retail price of
For more information, follow along @DrinkRumpleMinze on Instagram. Rumple Minze reminds everyone to sip responsibly.
ABOUT RUMPLE MINZE
Rumple Minze is an authentic German-style peppermint schnapps known for its unmistakable minty flavor and signature 100-proof intensity. A longtime favorite in bars and social gatherings, Rumple Minze is best served as a chilled shot by itself, with a beer, or in a mug of hot chocolate — delivering a bold, bracing experience that has made it a staple wherever friends come together. Building on this legacy, the brand recently expanded its portfolio with Rumple Minze Cinnamint Whiskey, a 100-proof innovation that unleashes ice-cold heat — blazing cinnamon, an icy mint chill, and a sweet, caramel-rounded whiskey core. Bold fire. Cool rush. Shockingly smooth.
Please drink Rumple Minze responsibly. RUMPLE MINZE. Peppermint Schnapps.
ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practices. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
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SOURCE DIAGEO