JOHNNIE WALKER LAUNCHES BLACK CASK, A NEW, PERMANENT SCOTCH WHISKY EXPRESSION AGED EXCLUSIVELY IN AMERICAN WHITE OAK EX-BOURBON BARRELS
Rhea-AI Summary
Johnnie Walker (NYSE:DEO) launches Black Cask, a permanent blended Scotch whisky aged exclusively in American white oak ex-bourbon barrels. Priced at $34.99 (750 ml, 43% ABV), Black Cask ships in the U.S. from March 1, 2026 with a national campaign, tastings, and cocktail serves.
Master Blender Dr. Emma Walker crafted the expression from whiskies at the heart of Black Label, highlighting vanilla, caramel, gentle spice, and smooth oak warmth.
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- A distinctive Johnnie Walker blended Scotch whisky that brings together the worlds of American whiskey and Scottish craftsmanship
- Born from the expertise of Johnnie Walker Master Blender Dr. Emma Walker and created using specially selected whiskies from the heart of Johnnie Walker Black Label
- Aged exclusively in ex-bourbon barrels, made of American white oak, to reveal creamy vanilla sweetness, rich caramel depth, gentle spice, and smooth oak warmth
- Supported by a national campaign, immersive tastings, and cultural moments across
the United States - Available in
the United States with a suggested retail price of$34.99 USD43% ABV) - Designed to be enjoyed neat, over ice, in classic whisky cocktails like the Old Fashioned, or modern whiskey cocktails like the Gold Rush
Experience the full interactive Multichannel News Release here: https://www.multivu.com/johnniewalker/9384651-en-johnnie-walker-black-cask-blended-scotch-whisky-launch
For more than two centuries, Johnnie Walker has shaped global whisky culture, consistently redefining quality, innovation, and modern whisky enjoyment. Johnnie Walker Black Cask continues that legacy, reinforcing the brand's position as a leader in taste, craft, and discovery.
Expertly Crafted by Master Blender Dr. Emma Walker
Led by Master Blender Dr. Emma Walker, Johnnie Walker Black Cask features the brightest, specially selected whiskies at the heart of Johnnie Walker Black Label, including those from Cameronbridge, Glen Elgin, and Roseisle. These exceptional whiskies are aged exclusively in American white oak ex-bourbon barrels, revealing layered notes of creamy vanilla sweetness, rich caramel depth, gentle spice, and smooth oak warmth.
"At Johnnie Walker we are constantly pushing the boundaries of what great whisky can be," said Dr. Emma Walker. "For more than 200 years, Johnnie Walker has shaped the world of Scotch, and that heritage gives us the confidence and authority to innovate. With Black Cask, we've brought together two remarkable whisky traditions in a way only Johnnie Walker can, starting with some of the most expressive whiskies from the heart of Black Label and maturing them exclusively in American white oak ex–bourbon barrels to unlock new depth, sweetness, and warmth. The result is a beautifully layered whisky that feels excitingly new yet remains unmistakably Johnnie Walker."
A New Flavor Experience for Today's Whiskey Drinkers
Johnnie Walker Black Cask brings a new permanent flavor experience to the Johnnie Walker portfolio, offering enthusiasts and curious drinkers alike something modern and deeply satisfying to discover and savor. It is crafted to be enjoyed neat or over ice, while also adding exceptional richness and balance to classic cocktails like the Old Fashioned or modern expressions like the Gold Rush.
Johnnie Walker Black Cask is designed as an approachable yet complex whisky for drinkers who enjoy both Scotch and American whiskey flavor profiles.
"Johnnie Walker has never stopped moving forward. Progress and innovation are at the core of what we stand for embodied by 'Keep Walking'," said Jesse Damashek, SVP, North America Whisky Portfolio, Diageo. "Black Cask is a powerful example of how we break through the expected: a new whisky that reflects evolving tastes while staying true to what people love about Johnnie Walker. This whisky reinforces our commitment to delivering the world's most exceptional whisky experiences."
Supported by a National Launch Campaign
The launch of Johnnie Walker Black Cask will be brought to life through a comprehensive national campaign supported by dynamic digital and social storytelling, immersive sampling and tasting experiences, and educational programming led by Master Blender Dr. Emma Walker. The rollout will include a multi–market
Availability
Johnnie Walker Black Cask will be available beginning March 1, 2026, in
Johnnie Walker Black Cask Cocktails
Johnnie Walker Black Cask Old Fashioned: This Old Fashioned recipe highlights the vanilla, caramel, and spice notes of Johnnie Walker Black Cask.
- 1.5 oz Johnnie Walker Black Cask Blended Scotch Whisky
- 0.25 oz rich honey syrup (4:1 honey to water)
- 1 dash almond bitters
- 1 dash orange bitters
- Garnish: Orange peel
Directions: Pour all ingredients into a rocks glass over ice and stir. Garnish with an orange peel
Johnnie Walker Black Cask Gold Rush: A bright, citrus–forward serve that brings out the whisky's smooth oak and warm spice.
- 1.5 oz Johnnie Walker Black Cask Blended Scotch Whisky
- 0.75 oz fresh lemon juice
- 0.75 oz cinnamon honey syrup
- Garnish: Cinnamon stick
Directions: Shake all ingredients with ice, then strain over fresh ice in a rocks glass. Garnish with a cinnamon stick.
Johnnie Walker Black Cask – Product Snapshot
- Category: Blended Scotch Whisky
- Positioning: Permanent expression in the Johnnie Walker range
- Cask Type:
100% American white oak ex–bourbon barrels - Flavor Profile: Creamy vanilla sweetness, rich caramel depth, gentle baking spice, smooth oak warmth
- ABV:
43% (86 proof) - Size: 750 ml
- SRP (
U.S. ):$34.99 - Launch Market: United States
- Recommended Serves: Neat, over ice, in an Old Fashioned or Gold Rush
For more information on Johnnie Walker Black Cask, please visit JohnnieWalker.com and follow @JohnnieWalkerUS on Instagram and Facebook for updates.
ABOUT JOHNNIE WALKER:
Johnnie Walker is the world's number one Scotch Whisky brand* (IWSR 2024), enjoyed by people in over 160 countries. Since the time of its founder, John Walker, those who craft its whiskies have pursued flavor and quality above all else.
Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for nearly 19 million cases sold annually (IWSR, 2019), making Johnnie Walker the most popular Scotch Whisky brand in the world.
ABOUT DIAGEO:
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and
Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).
For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.
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SOURCE DIAGEO North America