To Gin & Glory - Aviation American Gin and Wrexham AFC Team Up to Unveil Limited-Edition Commemorative Pack

Rhea-AI Summary

Aviation American Gin (NYSE:DEO) has launched a limited-edition commemorative pack celebrating Wrexham AFC's promotion to the Championship. The special release features a custom 750mL bottle with unique design elements including a textured patch-like label with Wrexham's crest and a red strip stamp honoring the Turf Pub.

The commemorative pack includes a Wrexham bottle scarf and QR code access to exclusive content and sweepstakes. The company is also offering fans a chance to win an all-expenses-paid trip to Wales, including premium match tickets, a private stadium tour, and a visit to the Turf Pub.

The limited-edition pack will be available starting August 19, 2025, at retailers nationwide and online at the same price as traditional Aviation American Gin.

Positive

• Strategic brand partnership leveraging Wrexham AFC's growing global fanbase
• Limited edition release maintains same pricing as regular offering, potentially driving incremental sales

Negative

• None.

News Market Reaction

+3.10%

1 alert

+3.10% News Effect

On the day this news was published, DEO gained 3.10%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Aviation American Gin Raises a Glass in Celebration of the Club's Return to the Championship

PORTLAND, Ore., Aug. 19, 2025 /PRNewswire/ -- Aviation American Gin is releasing a limited-edition commemorative pack to celebrate Wrexham AFC's return to the Championship and historic third consecutive promotion. As a proud, longtime supporter of the club, Aviation has shared in Wrexham's journey - the victories, the global rise, and the deep connection between team and fans. Just like Wrexham AFC, Aviation American Gin has never followed the traditional playbook. It's an unconventional spirit for an unconventional team, and this release is a tribute to the grit, resilience, and heart that carried the club to the next level.

The Aviation American Gin x Wrexham AFC Commemorative Pack celebrates the club's historic wins with a specialty 750mL limited-edition bottle and thoughtfully designed packaging. The bottle reimagines Aviation American Gin's iconic design with custom elements that honor the spirit of the club - including a textured, patch-like label featuring a large crest representing Wrexham's heritage and a distinctive red strip stamp down the neck honoring the legendary Turf Pub, a beloved local spot central to the team's community. Complementing the bottle, the pack includes scale-print patterns inspired by Wrexham's promotion-winning jerseys, a QR code granting access to a sweepstakes and exclusive content, and a Wrexham bottle scarf, making it a must-have collector's item for fans of both the club and the gin.

"Wrexham AFC has defied the odds and built a global fanbase through persistence, passion, and community," said Ricky Collett, Global Brand Director for Aviation American Gin. "And at Aviation, we know what it means to redefine expectations - like reimagining how deliciously versatile Gin can be. As a partner that's been with the team every step of the way, we're proud to raise a glass to this new chapter and bottle the glory."

The limited-edition bottle is filled with the same crisp, smooth Aviation American Gin fans know and love, and to celebrate the collaboration, Aviation American Gin crafted four signature cocktail recipes - Negroni By The Turf, All Or Nothing Bloody Mary, Up The Town Fizz, and Dirty Dragon.

In addition to the launch of the commemorative pack, Aviation American Gin is giving fans an exclusive opportunity to experience Wrexham AFC like never before. One lucky winner and a guest (both age 25+) will receive round-trip travel to Wales, premium tickets to a Wrexham home match, a private stadium tour, a visit to the legendary Turf Pub, and accommodations in Wrexham*.

Whether displayed proudly on your shelf, gifted to a fellow supporter, or raised in celebration after a big match, this limited-edition release lets you own a piece of football history and the spirit that fuels it. Starting August 19, the pack will be available while supplies last at retailers nationwide, online, and at the Aviation American Gin Portland Distillery at the same price as the traditional Aviation American Gin offering. For more information, visit www.aviationgin.com/wrexham and follow @AviationGin on Instagram, Twitter, and Facebook. Hi-res press images and assets available [here].

Aviation American Gin [42% Alc/Vol. Imported by Diageo, New York, NY] reminds you to drink responsibly.

*For more information on the sweepstakes, please visit: aviationgin.com/wrexham-official-rules

ABOUT AVIATION AMERICAN GIN
Aviation American Gin is one of the world's highest rated gins and helped establish a new style of American gin. Crafted with a blend of botanicals delivering an approachable and balanced flavor profile, Aviation American Gin is a versatile spirit, perfect for any cocktail occasion. Created by a unique bartender / distiller partnership and now co-owned by actor and entrepreneur Ryan Reynolds, Aviation American Gin operates a distillery, packaging facility and visitor experience in Portland, OR.

ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice. Celebrating life, every day, everywhere.

ABOUT WREXHAM AFC
Wrexham Association Football Club is based in Wrexham, North Wales, and after an historic, record-breaking three consecutive promotions will next season compete in the EFL Championship, the second tier of the English football league pyramid. Formed in 1864, they are the oldest Club in Wales and the third oldest professional team in the world. Wrexham have won the Welsh Cup a record 23 times and beaten some of the biggest clubs in the game in the English FA Cup and UEFA European Cup Winners Cup. The STōK Cae Ras, home to Wrexham AFC, is the world's oldest international stadium that continues to host international games.

Wrexham AFC is owned by Rob Mac and Ryan Reynolds. The goal of the new owners is to grow the team and establish Wrexham AFC as a Premier League club in front of increased attendances, and in an improved stadium, while making a positive difference to the wider community in Wrexham. This goal is being pursued through four guiding principles: i) to protect the heritage of Wrexham AFC; ii) to reinforce the values of the community; iii) to use Rob and Ryan's resources to grow the exposure of the Club at home and abroad; and iv) to create a winning culture. For more information, please visit wrexhamafc.co.uk.

MEDIA CONTACTS:
aviation@abmc-us.com 

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SOURCE Aviation American Gin

FAQ

When will the Aviation American Gin Wrexham AFC commemorative pack be released?

The limited-edition pack will be available starting August 19, 2025 at retailers nationwide, online, and at the Aviation American Gin Portland Distillery.

What is included in the Aviation American Gin Wrexham AFC commemorative pack?

The pack includes a 750mL limited-edition bottle with custom design elements, a Wrexham bottle scarf, and a QR code for sweepstakes access and exclusive content.

What special features does the Wrexham AFC commemorative gin bottle have?

The bottle features a textured patch-like label with Wrexham's crest, a red strip stamp honoring the Turf Pub, and scale-print patterns inspired by Wrexham's promotion-winning jerseys.

What is the grand prize in the Aviation Gin Wrexham AFC sweepstakes?

The winner receives round-trip travel to Wales, premium tickets to a Wrexham home match, a private stadium tour, a visit to the Turf Pub, and accommodations in Wrexham for two people (age 25+).

How much does the Aviation Gin Wrexham AFC commemorative pack cost?

The commemorative pack is priced the same as the traditional Aviation American Gin offering.