MAGIC IS ON ITS WAY WITH SELFRIDGES AND DISNEY
Rhea-AI Summary
Disney (NYSE:DIS) has announced a major festive collaboration with Selfridges for Christmas 2025, launching on November 6th. The partnership, titled 'A Most Magical Christmas', will transform Selfridges stores in London, Manchester, and Birmingham into Disney-themed wonderlands.
The collaboration features 18 enchanted Disney windows, over 60 brand collaborations, and special edition Selfridges yellow bags. The partnership includes limited-edition Disney merchandise, commissioned fashion pieces, and unique gift items. This initiative builds on a historic relationship between the brands dating back to the 1950s and has been over two years in development.
Positive
- Strategic partnership with premium retailer Selfridges expands Disney's retail presence in key UK markets
- Over 60 brand collaborations creating new revenue streams through limited editions and exclusive merchandise
- Strengthens Disney's position in the crucial holiday retail season
Negative
- None.
News Market Reaction – DIS
On the day this news was published, DIS declined 0.34%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
In the news release, MAGIC IS ON ITS WAY WITH SELFRIDGES AND DISNEY, issued 15-Sep-2025 by Disney Consumer Products over PR Newswire, the fourth paragraph was formatted incorrectly and included extraneous information. Also, the boilerplates for Disney Consumer Products and Selfridges were inadvertently left out of the release as incorrectly transmitted by PR Newswire. The complete, corrected release follows:
MAGIC IS ON ITS WAY WITH SELFRIDGES AND DISNEY
LOOK OUT FOR STARDUST FROM 6 NOVEMBER
'A Most Magical Christmas' is inspired by timeless Disney stories and characters, bringing a sense of nostalgia and playfulness to a series of extraordinary and unforgettable in-store and online experiences. Visitors are invited to embrace the joys of childhood, immersing themselves in an expression of the timeless Disney adage "You're never too old to be young".
The partnership will see Selfridges London,
Officially launching on 6 November, this Christmas celebration is part of a rich history between the two iconic brands dating back to the 1950s, when Disney Alice in Wonderland and the Mad Hatter featured above the main entrance, followed by Peter Pan and then Mickey Mouse and Donald Duck in the 1960s and 1970s respectively. The forthcoming 2025 Selfridges and Disney partnership, more than two years in the making, is founded in a shared creative dialogue and a mutual appreciation of each brand's distinct craft and heritage.
André Maeder, Selfridges Group Chief Executive Officer, says: "We're full of excitement for this collaboration, bringing Selfridges and Disney together for a Christmas like no other. With a shared history of imagination and creativity it's been a joy to dream up something this unique and special, working with some of the world's best storytellers. We can't wait to reveal more and share the magic with our customers."
Tasia Filippatos, Global President Disney Consumer Products, says, "At Disney, we believe in the enduring power of storytelling to inspire joy, wonder, and connection - especially during the holiday season. Our collaboration with Selfridges allows us to share the magic of Disney through imaginative window displays, festive experiences, and unique products - all inspired by the stories that have captured hearts for generations."
For those who can't wait until the official launch on 6 November, the Selfridges Christmas Shop is now open with an edit of Disney decorations featuring a wealth of celebrated characters – from iridescent and mirrored Mickey Mouse motifs, perennial princesses and the timeless Tinker Bell – all in bauble form. From 22 September, visitors will be able to shop a dedicated Disney Store destination as well as a must-see Harry Lambert for Zara x Disney residency in The Corner Shop.
Look out for updates and news at @theofficialselfridges, across Disney social channels and at www.selfridges.com/inspiration/disney-x-selfridges/
About Disney Consumer Products
Disney Consumer Products (DCP) is the division of Disney Experiences that brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – and experiences that can be found around the world, including on the Disney Store e-commerce platform and at Disney Parks, local and international retailers, as well as Disney Store locations globally. The business is home to world-class teams of product, licensing and retail experts, artists and storytellers, and technologists who inspire imaginations around the world.
About Selfridges
Selfridges was founded by Harry Gordon Selfridge, changing the world of retail forever when the first store opened on Oxford Street in 1909. Now, the brand also has stores in
A landmark destination and social centre where everyone is welcome, Selfridges is powered by imagination and filled with creative spirit. From the in-house cinema, restaurants, bars and skate bowl, to an ever-evolving roster of collaborators and cultural partnerships, Selfridges is a creative playground in which to discover new ideas and live brighter.
Selfridges is home to exclusive collaborations and launches from the world's most coveted brands, bringing customers the biggest names in luxury alongside emerging industry disruptors. The retailer is dedicated to reimagining the way we shop and crafting extraordinary customer experiences at every turn, such as The Corner Shop in the Oxford Street store, which plays host to a rotating line-up of imaginative retail concepts from the likes of LOEWE, Fenty, Celine, Prada, Telfar and Martine Rose.
Selfridges is committed to imagining and creating a more sustainable future for its customers. Built on a legacy of retail activism, including banning fur in 2005 and removing all plastic-based cosmetic glitter from its stores in 2021, Reselfridges brings together Selfridges's ecosystem of circular products, services and activities, with permanent Reselfridges destinations across all four stores and Selfridges.com.
FAQ
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