MAGIC IS ON ITS WAY WITH SELFRIDGES AND DISNEY

Rhea-AI Summary

Disney (NYSE:DIS) has announced a major festive collaboration with Selfridges for Christmas 2025, launching on November 6th. The partnership, titled 'A Most Magical Christmas', will transform Selfridges stores in London, Manchester, and Birmingham into Disney-themed wonderlands.

The collaboration features 18 enchanted Disney windows, over 60 brand collaborations, and special edition Selfridges yellow bags. The partnership includes limited-edition Disney merchandise, commissioned fashion pieces, and unique gift items. This initiative builds on a historic relationship between the brands dating back to the 1950s and has been over two years in development.

Positive

• Strategic partnership with premium retailer Selfridges expands Disney's retail presence in key UK markets
• Over 60 brand collaborations creating new revenue streams through limited editions and exclusive merchandise
• Strengthens Disney's position in the crucial holiday retail season

Negative

• None.

LOOK OUT FOR STARDUST FROM 6 NOVEMBER

LONDON, Sept. 15, 2025 /PRNewswire/ -- As the 100-day countdown to Christmas begins, Selfridges and Disney announce an unprecedented festive collaboration to excite and enchant visitors from around the world.

'A Most Magical Christmas' is inspired by timeless Disney stories and characters, bringing a sense of nostalgia and playfulness to a series of extraordinary and unforgettable in-store and online experiences. Visitors are invited to embrace the joys of childhood, immersing themselves in an expression of the timeless Disney adage "You're never too old to be young".

The partnership will see Selfridges London, Manchester and Birmingham stores as well as Selfridges.com transform into festive wonderlands filled with stardust. There will be 18 enchanting Disney windows, over 60 brand collaborations (including limited editions of Disney favourites, specially commissioned fashion pieces and unique gift ideas), two bespoke Disney iterations of the iconic Selfridges yellow bag, and a truly unmissable façade that will bring the irresistible magic of Disney to the heart of London.

Limited edition Selfridges and Disney yellow bags will be available from 6 November Laura Watt PR Lead laura.watt@selfridges.co.uk FOR FURTHER INFORMATION AND IMAGES PLEASE CONTACT: Officially launching on 6 November, this Christmas celebration is part of a rich history between the two iconic brands dating back to the 1950s, when Disney Alice in Wonderland and the Mad Hatter featured above the main entrance, followed by Peter Pan and then Mickey Mouse and Donald Duck in the 1960s and 1970s respectively. The forthcoming 2025 Selfridges and Disney partnership, more than two years in the making, is founded in a shared creative dialogue and a mutual appreciation of each brand's distinct craft and heritage.

André Maeder, Selfridges Group Chief Executive Officer, says: "We're full of excitement for this collaboration, bringing Selfridges and Disney together for a Christmas like no other. With a shared history of imagination and creativity it's been a joy to dream up something this unique and special, working with some of the world's best storytellers. We can't wait to reveal more and share the magic with our customers."

Tasia Filippatos, Global President Disney Consumer Products, says, "At Disney, we believe in the enduring power of storytelling to inspire joy, wonder, and connection - especially during the holiday season. Our collaboration with Selfridges allows us to share the magic of Disney through imaginative window displays, festive experiences, and unique products - all inspired by the stories that have captured hearts for generations."

For those who can't wait until the official launch on 6 November, the Selfridges Christmas Shop is now open with an edit of Disney decorations featuring a wealth of celebrated characters – from iridescent and mirrored Mickey Mouse motifs, perennial princesses and the timeless Tinker Bell – all in bauble form. From 22 September, visitors will be able to shop a dedicated Disney Store destination as well as a must-see Harry Lambert for Zara x Disney residency in The Corner Shop.

Look out for updates and news at @theofficialselfridges, across Disney social channels and at www.selfridges.com/inspiration/disney-x-selfridges/

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SOURCE Disney Consumer Products

FAQ

When does the Disney x Selfridges Christmas collaboration launch in 2025?

The Disney x Selfridges Christmas collaboration officially launches on November 6th, 2025, though some Disney decorations are already available in the Selfridges Christmas Shop.

What will be included in the Disney and Selfridges (DIS) Christmas partnership?

The partnership includes 18 enchanting Disney windows, over 60 brand collaborations, two special edition Selfridges yellow bags, limited-edition merchandise, and Disney-themed transformations of Selfridges stores in London, Manchester, and Birmingham.

Which Selfridges locations will feature the Disney Christmas collaboration?

The Disney Christmas collaboration will be featured at Selfridges stores in London, Manchester, and Birmingham, as well as on Selfridges.com.

When did Disney's partnership with Selfridges historically begin?

The partnership between Disney and Selfridges dates back to the 1950s, when Alice in Wonderland and the Mad Hatter first featured above Selfridges' main entrance.

What Disney products will be available at Selfridges before the main launch?

Starting September 22nd, 2025, Selfridges will offer a dedicated Disney Store destination and a Harry Lambert for Zara x Disney residency in The Corner Shop, plus Disney decorations featuring Mickey Mouse, princesses, and Tinker Bell are already available.