Trump Media, Crypto.com Close Purchase Agreement

Rhea-AI Summary

Trump Media (NASDAQ, NYSE Texas: DJT) has completed a significant purchase agreement with Crypto.com, acquiring 684.4 million Cronos (CRO) tokens at approximately 15.3 cents per token. The deal structure involves a 50-50 split between stock and cash payment.

The acquisition represents 2% of CRO's circulating supply, with an additional 19% to be acquired through Trump Media Group CRO Strategy, Inc. The tokens will be secured through Crypto.com Custody, enabling staking for revenue generation. The partnership includes integrating CRO tokens into Truth Social and Truth+ platforms as a rewards system.

Additionally, Trump Media Group CRO Strategy, Inc. has announced a SPAC merger with Yorkville Acquisition Corp (NASDAQ: YORK) to form a digital asset treasury company focused on CRO acquisition.

Positive

• Strategic acquisition of 684.4M CRO tokens (2% of circulating supply) with potential for revenue through staking
• Integration of CRO tokens into Truth Social and Truth+ platforms as rewards system
• Partnership includes institutional-grade custody solution from Crypto.com
• Additional 19% CRO supply to be acquired through separate entity

Negative

• Significant cash expenditure required for 50% of the purchase agreement
• Lock-up period restrictions on both shares and CRO tokens limit immediate liquidity
• Exposure to crypto market volatility through substantial CRO token position

Insights

Blockchain & Digital Asset Specialist

Trump Media's acquisition of CRO tokens represents a significant crypto integration strategy that could reshape its business model and revenue streams.

Trump Media's deal to acquire 684.4 million Cronos (CRO) tokens (representing 2% of circulating supply) through a 50-50 cash-stock transaction with Crypto.com marks a substantial blockchain integration strategy. The 15.3 cents per token purchase will be complemented by securing these assets through Crypto.com Custody, enabling staking for passive income generation.

This transaction is more sophisticated than a simple asset purchase. By staking CRO tokens, Trump Media creates a new revenue stream through validator rewards, while simultaneously gaining exposure to potential CRO appreciation. The lockup period for both the exchanged shares and tokens suggests a long-term strategic commitment rather than a speculative play.

The partnership extends beyond the token acquisition to include integration of CRO into Trump Media's platforms (Truth Social, Truth+) for a rewards system, leveraging Crypto.com's wallet infrastructure. This points to a fundamental business model evolution - potentially monetizing user engagement through tokenized incentives while creating an ecosystem where CRO has practical utility.

Also noteworthy is the separate entity formation - Trump Media Group CRO Strategy, Inc. - which plans to acquire an additional 19% of CRO's circulating supply through a SPAC merger with Yorkville Acquisition Corp. This indicates an extremely aggressive accumulation strategy that could give Trump Media significant influence within the Cronos ecosystem.

The strategic value lies in Cronos blockchain's technical capabilities - interoperability, low transaction costs, and smart contract functionality - which could enable Trump Media to develop decentralized applications across its platforms while reducing reliance on traditional payment infrastructure.

Corporate Finance Analyst

Trump Media's crypto acquisition diversifies its balance sheet with digital assets while creating potential new revenue streams through staking.

Trump Media's acquisition of 684.4 million CRO tokens at ~15.3 cents per token represents a significant balance sheet diversification strategy. At current valuation, this equates to approximately $104.7 million worth of digital assets being added to Trump Media's portfolio in a 50-50 cash-stock transaction.

The staking component of this deal is particularly noteworthy from a financial perspective. By securing these tokens with Crypto.com Custody and implementing staking, Trump Media establishes a passive income generation mechanism. Current CRO staking yields typically range between 6-14% annually (though rates fluctuate), potentially providing meaningful recurring revenue without operational overhead.

The dual-approach acquisition strategy - direct purchase plus the separate SPAC vehicle targeting an additional 19% of CRO supply - suggests a comprehensive treasury strategy to gain significant influence within the Cronos ecosystem. Together, these entities would control approximately 21% of CRO's circulating supply.

From a balance sheet perspective, this represents a calculated risk. While digital assets can provide portfolio diversification and potential upside, they also introduce volatility risk. The lockup period mentioned in the agreement provides some protection against immediate volatility impact but doesn't eliminate long-term price exposure.

The integration of CRO into Truth Social and Truth+ platforms creates potential for new monetization channels beyond traditional advertising, potentially enhancing user engagement metrics while creating transactional revenue opportunities. This approach aligns with emerging trends in content monetization that leverage blockchain for creator and user incentives.

Investors should note that this represents a strategic pivot that ties Trump Media's financial performance more closely to cryptocurrency market dynamics, creating both opportunities and risks not present in traditional media business models.

Trump Media to Exchange Cash and Stock for Cronos (CRO) as Part of New Strategic Partnership

SARASOTA, Fla., Sept. 05, 2025 (GLOBE NEWSWIRE) -- Trump Media and Technology Group Corp. (Nasdaq, NYSE Texas: DJT) ("Trump Media"), operator of the social media platform Truth Social, the streaming platform Truth+, and the FinTech brand Truth.Fi, announced today it has closed its recently announced purchase agreement with Crypto.com.

The agreement provides that Trump Media will acquire 684.4 million Cronos (CRO) tokens at a price of approximately 15.3 cents per token as part of a 50% stock, 50% cash exchange with Crypto.com. The tokens represent approximately 2% of the current circulating CRO supply (in addition to approximately 19% of the CRO circulating supply to be acquired by Trump Media Group CRO Strategy, Inc, as described below). Trump Media will secure its CRO with Crypto.com Custody, Crypto.com’s institutional-grade custody offering, which will enable Trump Media to stake it for additional revenue generation. The Trump Media shares and CRO tokens exchanged in the deal will both be subject to a lockup period.

Trump Media's CEO and Chairman Devin Nunes said, “Trump Media is pleased to close this agreement and quickly begin to fulfill our strategic partnership with Crypto.com. We’re convinced that CRO has tremendous potential to spread widely as a versatile utility token and a superior form of safe, fast payment and money transfer, and we’re excited to add this innovative asset to our balance sheet.”

Crypto.com Co-Founder and CEO Kris Marszalek said, “This is the first of many steps to driving utility and value for CRO and the Cronos blockchain. We are proud to provide support to Trump Media with our best-in-class custody solution and generate additional value through CRO’s staking model.”

The agreement is a part of partnership that includes a mutual cooperation agreement, which enables the CRO token to be integrated into the Truth Social and Truth+ platforms as part of a pioneering rewards system using Crypto.com’s digital wallet infrastructure.

This strategic partnership follows the separate announcement of a newly formed entity, Trump Media Group CRO Strategy, Inc., which has entered into a definitive agreement for a business combination with Yorkville Acquisition Corp (Nasdaq: YORK), a special-purpose acquisition company (SPAC) sponsored by Yorkville Acquisition Sponsor LLC, to form a digital asset treasury company focused on acquisition of CRO.

Cronos is a high performance, interoperable blockchain designed for speed, scalability, and seamless connectivity between networks, making it a strong foundation for the future American digital economy. It enables low-cost, high-speed smart contract deployment and smooth integration with other major blockchain ecosystems, unlocking widescale adoption of decentralized applications in finance, commerce, and public infrastructure, without the congestion or costs of legacy networks. With its proof-of-authority consensus, robust validator set, and enterprise-grade security, Cronos delivers the performance and reliability needed to power mission-critical applications at scale.

Crypto.com is a long-time supporter of the open-source Cronos blockchain project, and has incorporated the CRO token and the Cronos protocol into various offerings provided to its customer base to provide exposure to blockchains and the benefits in how they operate in a safe, secure, and regulated environment.

About Trump Media

The mission of Trump Media is to end Big Tech's assault on free speech by opening up the Internet and giving people their voices back. Trump Media operates Truth Social, a social media platform established as a safe harbor for free expression amid increasingly harsh censorship by Big Tech corporations, as well as Truth+, a TV streaming platform focusing on family-friendly live TV channels and on-demand content. Trump Media is also launching Truth.Fi, a financial services and FinTech brand incorporating America First investment vehicles.

About Crypto.com

Founded in 2016, Crypto.com is trusted by millions of users worldwide and is the industry leader in regulatory compliance, security and privacy. Our vision is simple: Cryptocurrency in Every Wallet™. Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.

Additional Information and Where to Find It

Yorkville Acquisition Corp. intends to file with the Securities and Exchange Commission (the “SEC”) a Registration Statement on Form S-4 (as may be amended, the “Registration Statement”), which will include a preliminary proxy statement of Yorkville Acquisition Corp. and a prospectus (the “Proxy Statement/Prospectus”) in connection with the Business Combination. The definitive proxy statement and other relevant documents will be mailed to shareholders of Yorkville Acquisition Corp. as of a record date to be established for voting on the Business Combination and other matters as described in the Proxy Statement/Prospectus. Yorkville Acquisition Corp. will also file other documents regarding the Business Combination with the SEC. This communication does not contain all of the information that should be considered concerning the Business Combination and is not intended to form the basis of any investment decision or any other decision in respect of the Business Combination. BEFORE MAKING ANY VOTING OR INVESTMENT DECISION, SHAREHOLDERS OF YORKVILLE ACQUISITION CORP. AND OTHER INTERESTED PARTIES ARE URGED TO READ, WHEN AVAILABLE, THE PRELIMINARY PROXY STATEMENT/PROSPECTUS, AND AMENDMENTS THERETO, AND THE DEFINITIVE PROXY STATEMENT/PROSPECTUS AND ALL OTHER RELEVANT DOCUMENTS FILED OR THAT WILL BE FILED WITH THE SEC IN CONNECTION WITH YORKVILLE ACQUISITION CORP.’S SOLICITATION OF PROXIES FOR THE EXTRAORDINARY GENERAL MEETING OF ITS SHAREHOLDERS TO BE HELD TO APPROVE THE BUSINESS COMBINATION AND OTHER MATTERS AS DESCRIBED IN THE PROXY STATEMENT/PROSPECTUS BECAUSE THESE DOCUMENTS WILL CONTAIN IMPORTANT INFORMATION ABOUT YORKVILLE ACQUISITION CORP. AND THE BUSINESS COMBINATION. Investors and security holders will also be able to obtain copies of the Registration Statement and the Proxy Statement/Prospectus and all other documents filed or that will be filed with the SEC by Yorkville Acquisition Corp., without charge, once available, on the SEC’s website at www.sec.gov or by directing a request to: Yorkville Acquisition Corp., 1012 Springfield Avenue, Mountainside, New Jersey 07092; e-mail: YORK@mzgroup.us.

NEITHER THE SEC NOR ANY STATE SECURITIES REGULATORY AGENCY HAS APPROVED OR DISAPPROVED THE BUSINESS COMBINATION DESCRIBED HEREIN, PASSED UPON THE MERITS OR FAIRNESS OF THE BUSINESS COMBINATION OR ANY RELATED TRANSACTIONS OR PASSED UPON THE ADEQUACY OR ACCURACY OF THE DISCLOSURE IN THIS COMMUNICATION. ANY REPRESENTATION TO THE CONTRARY CONSTITUTES A CRIMINAL OFFENSE.

Participants in the Solicitation

Yorkville Acquisition Corp. and its respective directors, executive officers, certain of its shareholders and other members of management and employees may be deemed under SEC rules to be participants in the solicitation of proxies from Yorkville Acquisition Corp.’s shareholders in connection with the Business Combination. A list of the names of such persons, and information regarding their interests in the Business Combination and their ownership of Yorkville Acquisition Corp.’s securities are, or will be, contained in Yorkville Acquisition Corp.’s filings with the SEC. Additional information regarding the interests of the persons who may, under SEC rules, be deemed participants in the solicitation of proxies of Yorkville Acquisition Corp.’s shareholders in connection with the Business Combination, including the names and interests of Yorkville Acquisition Corp.’s directors and executive officers, will be set forth in the Registration Statement and Proxy Statement/Prospectus, which is expected to be filed by Yorkville Acquisition Corp. with the SEC. Investors and security holders may obtain free copies of these documents as described above.

No Offer or Solicitation

This communication and the information contained herein is for informational purposes only and is not a proxy statement or solicitation of a proxy, consent or authorization with respect to any securities or in respect of the Business Combination and shall not constitute an offer to sell or exchange, or a solicitation of an offer to buy or exchange the securities of Yorkville Acquisition Corp., or any commodity or instrument or related derivative, nor shall there be any sale of any such securities in any state or jurisdiction in which such offer, solicitation, sale or exchange would be unlawful prior to registration or qualification under the securities laws of such state or jurisdiction. No offer of securities shall be made except by means of a prospectus meeting the requirements of the Securities Act or an exemption therefrom. Investors should consult with their counsel as to the applicable requirements for a purchaser to avail itself of any exemption under the Securities Act.

Forward-Looking Statements

This communication contains certain forward-looking statements within the meaning of the U.S. federal securities laws with respect to the Business Combination involving Yorkville Acquisition Corp., including expectations, hopes, beliefs, intentions, plans, prospects, financial results or strategies regarding Yorkville Acquisition Corp. and the Business Combination and statements regarding the anticipated benefits and timing of the completion of the Business Combination, the assets to be acquired by Yorkville Acquisition Corp., the price and volatility of Cronos, Cronos’ prominence as a digital asset and as the foundation of a new financial system, Yorkville Acquisition Corp.’s listing on any securities exchange, the macro conditions surrounding Cronos, the planned business strategy, plans and use of proceeds, objectives of management for future operations of Yorkville Acquisition Corp. and Trump Media Group CRO Strategy, Inc., the upside potential and opportunity for investors, Yorkville Acquisition Corp.’s and Trump Media Group CRO Strategy, Inc.’s plan for value creation and strategic advantages, market size and growth opportunities, regulatory conditions, technological and market trends, future financial condition and performance and expected financial impacts of the Business Combination, the satisfaction of closing conditions to the Business Combination and the level of redemptions of Yorkville Acquisition Corp.’s public shareholders, and Yorkville Acquisition Corp.’s and Trump Media Group CRO Strategy, Inc.’s expectations, intentions, strategies, assumptions or beliefs about future events, results of operations or performance or that do not solely relate to historical or current facts. These forward-looking statements generally are identified by the words “believe,” “project,” “expect,” “anticipate,” “estimate,” “intend,” “strategy,” “future,” “opportunity,” “potential,” “plan,” “may,” “should,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions. Forward-looking statements are predictions, projections and other statements about future events or conditions that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this communication, including, but not limited to: the risk that the Business Combination may not be completed in a timely manner or at all, which may adversely affect the price of Yorkville Acquisition Corp.’s securities; the risk that the Business Combination may not be completed by Yorkville Acquisition Corp.’s business combination deadline; the failure by the parties to satisfy the conditions to the consummation of the Business Combination, including the approval of Yorkville Acquisition Corp.’s shareholders; failure to realize the anticipated benefits of the Business Combination; the level of redemptions of Yorkville Acquisition Corp.’s public shareholders which may reduce the public float of, reduce the liquidity of the trading market of, and/or maintain the quotation, listing, or trading of the Class A ordinary shares of Yorkville Acquisition Corp. or the shares of Class A common stock of Yorkville Acquisition Corp.; the lack of a third-party fairness opinion in determining whether or not to pursue the Business Combination; the failure of Trump Media Group CRO Strategy, Inc. to obtain or maintain the listing of its securities on any securities exchange after closing of the Business Combination; costs related to the Business Combination and as a result of becoming a public company; changes in business, market, financial, political and regulatory conditions; risks relating to Trump Media Group CRO Strategy, Inc.’s anticipated operations and business, including the highly volatile nature of the price of CRO; the risk that Trump Media Group CRO Strategy, Inc.’s stock price will be highly correlated to the price of CRO and the price of CRO may decrease between the signing of the definitive documents for the Business Combination and the closing of the Business Combination or at any time after the closing of the Business Combination; risks related to increased competition in the industries in which Trump Media Group CRO Strategy, Inc. will operate; risks relating to significant legal, commercial, regulatory and technical uncertainty regarding CRO; risks relating to the treatment of crypto assets for U.S. and foreign tax purposes; risks that after consummation of the Business Combination, Trump Media Group CRO Strategy, Inc. experiences difficulties managing its growth and expanding operations; the risks that growing Trump Media Group CRO Strategy, Inc.’s validator operations could be difficult; challenges in implementing our business plan including operating a Cronos validator, due to operational challenges, significant competition and regulation; being considered to be a “shell company” by any stock exchange on which Yorkville Acquisition Corp.’s Class A common stock will be listed or by the SEC, which may impact our ability to list Yorkville Acquisition Corp.’s Class A common stock and restrict reliance on certain rules or forms in connection with the offering, sale or resale of securities; the outcome of any potential legal proceedings that may be instituted against Yorkville Acquisition Corp. or others following announcement of the Business Combination, and those risk factors discussed in documents that Yorkville Acquisition Corp filed, or that will be filed, with the SEC.

The foregoing list of risk factors is not exhaustive. You should carefully consider the foregoing factors and the other risks and uncertainties described in the “Risk Factors” section of the final prospectus of Yorkville Acquisition Corp. dated as of June 26, 2025 and filed by Yorkville Acquisition Corp. with the SEC on June 30, 2025, Yorkville Acquisition Corp.’s Quarterly Reports on Form 10-Q, the Registration Statement that will be filed by Yorkville Acquisition Corp. and the Proxy Statement/Prospectus contained therein, and other documents filed by Yorkville Acquisition Corp. from time to time with the SEC. These filings do or will identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. There may be additional risks that Yorkville Acquisition Corp. presently knows or that Yorkville Acquisition Corp. currently believes are immaterial that could also cause actual results to differ from those contained in the forward-looking statements.

Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and Yorkville Acquisition Corp. assumes no obligation and does not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise. Yorkville Acquisition Corp. gives no assurance that Yorkville Acquisition Corp. will achieve its expectations. The inclusion of any statement in this communication does not constitute an admission by Yorkville Acquisition Corp. or any other person that the events or circumstances described in such statement are material.

Investor Relations Contact

Shannon Devine (MZ Group | Managing Director - MZ North America)
Email: shannon.devine@mzgroup.us

Media Contact

press@tmtgcorp.com

press@crypto.com

FAQ

What is the structure of Trump Media's (DJT) Crypto.com purchase agreement?

The agreement involves Trump Media acquiring 684.4 million CRO tokens at 15.3 cents per token, paid through a 50-50 split of cash and stock.

How many CRO tokens will Trump Media (DJT) control after the acquisition?

Trump Media will control 2% of CRO's circulating supply directly, with an additional 19% to be acquired through Trump Media Group CRO Strategy, Inc.

How will Trump Media (DJT) generate revenue from the CRO tokens?

The CRO tokens will be secured in Crypto.com Custody, enabling staking for revenue generation, and will be integrated into Truth Social and Truth+ platforms as a rewards system.

What is the SPAC merger announced alongside Trump Media's (DJT) CRO acquisition?

Trump Media Group CRO Strategy, Inc. will merge with Yorkville Acquisition Corp (NASDAQ: YORK) to form a digital asset treasury company focused on CRO acquisition.

Are there any restrictions on Trump Media's (DJT) newly acquired CRO tokens?

Yes, both the Trump Media shares and CRO tokens exchanged in the deal are subject to a lock-up period, restricting immediate trading.