Trump Media Files Registration Statement for Bitcoin and Ethereum ETF
- First crypto ETF initiative from a major social media company
- Strategic partnership with established crypto platform Crypto.com
- Diversification of revenue streams beyond social media and streaming
- Balanced portfolio allocation with 75% Bitcoin and 25% Ethereum exposure
- Launch timeline uncertain pending SEC approval
- Regulatory risks associated with crypto ETF approval process
- High market competition in the crypto ETF space
- Potential volatility exposure from cryptocurrency markets
Insights
Trump Media's ETF filing marks significant business expansion into crypto, though regulatory hurdles and execution risks remain substantial.
Trump Media's expansion into cryptocurrency with its Bitcoin and Ethereum ETF filing represents a strategic diversification beyond its social media and streaming platforms. The proposed ETF structure—75% Bitcoin and 25% Ethereum with direct asset custody—aligns with current market standards for crypto ETFs, though with a higher Ethereum allocation than some competitors.
Partnership with Crypto.com as custodian and execution agent provides necessary infrastructure but introduces third-party dependency risks. The ETF requires two separate SEC approvals: both the S-1 registration statement and the 19b-4 filing, creating significant regulatory uncertainty despite the precedent of previously approved crypto ETFs.
This move positions Trump Media to potentially capture market share in the rapidly growing crypto ETF space, which has seen billions in inflows since spot Bitcoin ETFs were approved in January 2024. However, the company faces substantial challenges including regulatory scrutiny, fierce competition from established financial giants already operating in this space, and questions about operational expertise in financial services.
The broader diversification strategy, which includes the FinTech brand Truth.Fi mentioned in the release, signals Trump Media's ambition to evolve beyond media into financial services, though execution risks remain considerable given the specialized expertise required in these highly regulated markets.
Custodied by Crypto.com, ETF to Launch Later This Year
SARASOTA, Fla., June 16, 2025 (GLOBE NEWSWIRE) -- Trump Media and Technology Group Corp. (Nasdaq, NYSE Texas: DJT) (“Trump Media” or the “Company”), operator of the social media platform Truth Social, the streaming platform Truth+, and the FinTech brand Truth.Fi, announced today the filing with the U.S. Securities and Exchange Commission of the initial registration statement on Form S-1 (the “Registration Statement”) for the Truth Social Bitcoin and Ethereum ETF, B.T. (“the ETF”). The ETF will hold Bitcoin and Ether directly, with
Crypto.com will act as the ETF’s exclusive Bitcoin and Ether custodian and prime execution agent, as well as staking and liquidity provider.
The launch of the Truth Social Bitcoin and Ethereum ETF is pending effectiveness of the Registration Statement as well as approval of a Form 19b-4 filing with the SEC. Upon launch, the Shares will be listed on NYSE Arca. Yorkville America Digital is acting as the sponsor of the ETF.
Cautionary Statement About Forward-Looking Statements
This press release includes forward-looking statements regarding, among other things, the plans, strategies, and prospects, both business and financial, of Trump Media. We have based these forward-looking statements on our current expectations and projections about future events, including expected potential merger & acquisition activity, the rollout of products and features, our Bitcoin treasury strategy, the future plans, timing and potential success of the streaming services and the launch and success of our financial services and FinTech platform. Although we believe that our plans, intentions, and expectations reflected in or suggested by these forward-looking statements are reasonable, we cannot assure you that we will achieve or realize these plans, intentions, or expectations. Forward-looking statements are inherently subject to risks, uncertainties, and assumptions. Generally, statements that are not historical facts, including statements concerning possible or assumed future actions, business strategies, events, or results of operations, are forward-looking statements. These statements may be preceded by, followed by, or include the words "believes," "estimates," "expects," "projects," "forecasts," "may," "will," "should," "seeks," "plans," "scheduled," "anticipates," "soon," "goal," "intends," or similar expressions. Forward-looking statements are not guarantees of future performance, and involve risks, uncertainties and assumptions that may cause our actual results to differ materially from the expectations that we describe in our forward-looking statements. There may be events in the future that we are not accurately able to predict, or over which we have no control.
About Trump Media
The mission of Trump Media is to end Big Tech's assault on free speech by opening up the Internet and giving people their voices back. Trump Media operates Truth Social, a social media platform established as a safe harbor for free expression amid increasingly harsh censorship by Big Tech corporations, as well as Truth+, a TV streaming platform focusing on family-friendly live TV channels and on-demand content. Trump Media is also launching Truth.Fi, a financial services and FinTech brand incorporating America First investment vehicles.
No Offer or Sale of Securities
The proposed offering will be made only by means of a prospectus. Copies of the preliminary prospectus relating to the offering may be obtained, when available, for free by visiting EDGAR on the SEC website at www.sec.gov.
A registration statement relating to the Shares has been filed with the SEC but has not yet become effective. The Shares may not be sold, nor may offers to buy be accepted, prior to the time the registration statement becomes effective. This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of, the Shares or any other securities in any state or jurisdiction in which such offer, solicitation, or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. Any offers, solicitations or offers to buy, or any sales of the Shares or any other securities will be made in accordance with the registration requirements of the Securities Act of 1933, as amended.
Investor Relations Contact
Shannon Devine (MZ Group | Managing Director - MZ North America)
Email: shannon.devine@mzgroup.us
Media Contact
press@tmtgcorp.com
FAQ
What is the asset allocation of Trump Media's proposed crypto ETF?
Who is the custodian for Trump Media's DJT crypto ETF?
Where will the Trump Media crypto ETF be listed?
What regulatory approvals does Trump Media need for its crypto ETF?
Who is the sponsor of Trump Media's Bitcoin and Ethereum ETF?
