DraftKings Launches Responsible Gaming Education Month Campaign Featuring Super Bowl Tickets Sweepstakes
DraftKings (NASDAQ: DKNG) has launched a Responsible Gaming Education Month (RGEM) campaign featuring an NFL tickets sweepstakes to promote responsible gaming practices. The initiative rewards customers who engage with responsible gaming tools, including the new My Budget Builder and My Stat Sheet.
The campaign runs through September, offering chances to win NFL regular season tickets and a grand prize trip to Super Bowl LX. DraftKings reported that My Stat Sheet has been used by approximately 3.4 million customers to review their gaming activity since its launch. The company is also introducing a new Code of Responsible Play ahead of the NFL season.
DraftKings (NASDAQ: DKNG) ha lanciato una campagna per il Responsible Gaming Education Month (RGEM) che include un concorso a premi con biglietti NFL per promuovere pratiche di gioco responsabile. L'iniziativa premia i clienti che utilizzano gli strumenti di gioco responsabile, tra cui il nuovo My Budget Builder e My Stat Sheet.
La campagna è attiva fino a settembre e offre la possibilità di vincere biglietti per la stagione regolare NFL e un premio finale con un viaggio al Super Bowl LX. DraftKings ha dichiarato che My Stat Sheet è stato utilizzato da circa 3,4 milioni di clienti per verificare la propria attività di gioco dall'introduzione dello strumento. L'azienda presenta inoltre un nuovo Codice del Gioco Responsabile in vista della stagione NFL.
DraftKings (NASDAQ: DKNG) ha lanzado una campaña por el Responsible Gaming Education Month (RGEM) que incluye un sorteo de entradas para la NFL para promover prácticas de juego responsable. La iniciativa recompensa a los clientes que usan las herramientas de juego responsable, incluido el nuevo My Budget Builder y My Stat Sheet.
La campaña se extiende hasta septiembre y ofrece oportunidades para ganar entradas de temporada regular de la NFL y un premio mayor consistente en un viaje al Super Bowl LX. DraftKings informó que My Stat Sheet ha sido utilizado por aproximadamente 3,4 millones de clientes para revisar su actividad de juego desde su lanzamiento. La compañía también está presentando un nuevo Código de Juego Responsable antes del inicio de la temporada de la NFL.
DraftKings (NASDAQ: DKNG)는 책임 있는 게임 교육의 달(Responsible Gaming Education Month, RGEM)을 맞아 NFL 티켓 경품 행사를 포함한 캠페인을 시작하여 책임 있는 게임 관행을 장려하고 있습니다. 이 캠페인은 새로운 My Budget Builder와 My Stat Sheet를 포함한 책임 있는 게임 도구를 이용하는 고객에게 보상을 제공합니다.
캠페인은 9월까지 진행되며 NFL 정규 시즌 티켓과 Super Bowl LX 여행을 포함한 최종 우승 기회를 제공합니다. DraftKings는 My Stat Sheet가 출시 이후 약 340만 명의 고객에 의해 게임 활동을 검토하는 데 사용되었다고 보고했습니다. 회사는 또한 NFL 시즌을 앞두고 새로운 책임 있는 플레이 규범(Code of Responsible Play)을 도입하고 있습니다.
DraftKings (NASDAQ: DKNG) a lancé une campagne pour le Responsible Gaming Education Month (RGEM) incluant un tirage au sort de billets NFL afin de promouvoir des pratiques de jeu responsables. L'initiative récompense les clients qui utilisent les outils de jeu responsable, notamment le nouveau My Budget Builder et My Stat Sheet.
La campagne se déroule jusqu'en septembre et offre des chances de gagner des billets pour la saison régulière NFL ainsi qu'un grand prix consistant en un voyage au Super Bowl LX. DraftKings a déclaré que My Stat Sheet a été utilisé par environ 3,4 millions de clients pour consulter leur activité de jeu depuis son lancement. La société présente également un nouveau Code de Jeu Responsable avant le début de la saison NFL.
DraftKings (NASDAQ: DKNG) hat eine Kampagne zum Responsible Gaming Education Month (RGEM) gestartet, die ein NFL-Ticket-Gewinnspiel umfasst, um verantwortungsbewusstes Glücksspiel zu fördern. Die Initiative belohnt Kunden, die sich mit den verantwortungsbewussten Spielertools beschäftigen, darunter der neue My Budget Builder und My Stat Sheet.
Die Kampagne läuft bis September und bietet Chancen, NFL-Regular-Season-Tickets sowie als Hauptpreis eine Reise zum Super Bowl LX zu gewinnen. DraftKings gab an, dass My Stat Sheet seit der Einführung von etwa 3,4 Millionen Kunden genutzt wurde, um ihr Spielverhalten zu überprüfen. Das Unternehmen führt außerdem einen neuen Verhaltenskodex für verantwortungsvolles Spielen ein, noch vor Beginn der NFL-Saison.
- Launch of innovative responsible gaming tools including My Budget Builder and My Stat Sheet
- Strong user engagement with approximately 3.4 million customers using My Stat Sheet
- Strategic alignment of responsible gaming initiatives with NFL season to maximize impact
- None.
Monthlong initiative rewards customers who engage with responsible gaming tools, including the new “My Budget Builder”
BOSTON, Aug. 26, 2025 (GLOBE NEWSWIRE) -- DraftKings Inc. (NASDAQ: DKNG) is marking Responsible Gaming Education Month (RGEM) with a monthlong campaign designed to promote responsible play. At the center of the effort is the launch of a sweepstakes—offering customers the chance to win NFL tickets, including a grand prize trip to Super Bowl LX, by engaging with tools like My Budget Builder and My Stat Sheet. As the NFL season kicks off, DraftKings is combining new technology with meaningful initiatives to encourage responsible play and help customers make more informed choices.
“We are excited to launch our sweepstakes initiative in celebration of Responsible Gaming Education Month, inviting customers to explore our tools in a fun and engaging way,” said Lori Kalani, Chief Responsible Gaming Officer at DraftKings. “As a leading operator, we are committed to providing customers with tools that support responsible play and enhance their experience. This campaign recognizes and celebrates customers who use these resources, helping to foster a more informed and responsible gaming culture. Responsible gaming has been part of the DraftKings experience from day one, and we are proud to continue building on that foundation as the industry evolves.”
To build excitement for the NFL season and increase awareness of DraftKings’ newest responsible gaming tool, the sweepstakes will kick off with a chance to win NFL regular season tickets for customers who use My Budget Builder between August 26 and September 8, following the first Monday Night Football game. Each subsequent week will introduce a new way for customers to engage in responsible gaming—such as setting reminder alerts or exploring Smart Betting Tips in our Responsible Gaming Center—with two more pairs of regular season tickets up for grabs. In the final week, customers who use My Stat Sheet to reflect on their personal play will be entered to win the grand prize: an unforgettable trip to Super Bowl LX.
In addition to the RGEM NFL tickets giveaway, DraftKings is highlighting the early success of My Budget Builder, launched in June 2025. My Budget Builder builds on the momentum of My Stat Sheet—an industry-first tool that offers customers a clear, personalized summary of their play activity. Since launching over a year ago, My Stat Sheet has been used by approximately 3.4 million customers to review their activity and better understand their play over time.
These efforts reflect DraftKings’ ongoing commitment to delivering a fun, responsible, and best-in-class experience for all customers. Through continued investment, the company is expanding access to industry-leading tools and integrating responsible play throughout the customer journey. To reinforce this commitment, DraftKings is also sharing its new Code of Responsible Play with millions of customers ahead of the NFL season, encouraging them to play responsibly, respect everyone involved in the game, and above all, have fun. As DraftKings grows, responsible gaming will remain central to its product design, customer education, and long-term strategy.
To learn more about the different responsible gaming tools and resources available, visit the DraftKings RG Center. For the full NFL tickets giveaway terms and conditions, please visit http://dkng.co/RGEM.
About DraftKings
DraftKings Inc. is a digital sports entertainment and gaming company created to be the Ultimate Host and fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming, and digital media. Headquartered in Boston and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator. DraftKings’ mission is to make life more exciting by responsibly creating the world’s favorite real-money games and betting experiences. DraftKings Sportsbook is live with mobile and/or retail sports betting operations pursuant to regulations in 28 states, Washington, D.C., and in Ontario, Canada. The Company operates iGaming pursuant to regulations in five states and in Ontario, Canada under its DraftKings brand and pursuant to regulations in four states under its Golden Nugget Online Gaming brand. DraftKings also owns Jackpocket, the leading digital lottery courier app in the United States. DraftKings’ daily fantasy sports product is available in 44 states, the District of Columbia, and certain Canadian provinces. DraftKings is both an official sports betting and daily fantasy partner of the NFL, NHL, PGA TOUR, WNBA and UFC, as well as an official daily fantasy partner of NASCAR, an official sports betting partner of the NBA and an authorized gaming operator of MLB. In addition, DraftKings owns and operates DraftKings Network a multi-platform content ecosystem. DraftKings is committed to being a responsible steward of this new era in real-money gaming by developing and promoting educational information and tools to help all customers enjoy our games responsibly.
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