DraftKings Teams Up with The Larry Fitzgerald Foundation, Turning Picks into Breast Cancer Awareness and Support

Rhea-AI Summary

DraftKings (NASDAQ: DKNG) has announced the return of its Pink 'Em campaign in partnership with The Larry Fitzgerald Foundation for October 2025. The initiative, part of DraftKings S.E.R.V.E.S program, features free-to-play pick 'em pools for NFL Sunday games during Weeks 5-8, with $5,000 in weekly DK Dollar prizes.

DraftKings will donate $1 per entry for the first 20,000 free entries each week. Having raised over $600,000 since 2019, the company aims to reach a $100,000 donation goal this October to support breast cancer awareness and assist affected families. The pools will be available for NFL games on October 5, 12, 19, and 26.

Positive

• Campaign has successfully raised over $600,000 since 2019 for breast cancer awareness
• Strong customer engagement through free-to-play pools with $5,000 weekly prizes
• Partnership with The Larry Fitzgerald Foundation enhances brand reputation and social impact

Negative

• None.

Free-to-Play “Pink ‘Em” Pools Are Set to Reach $700K in Donations Since the Program Began in 2019

BOSTON, Oct. 01, 2025 (GLOBE NEWSWIRE) -- DraftKings Inc. (Nasdaq: DKNG) announced today that the company will once again join with The Larry Fitzgerald Foundation this October for the Pink ‘Em campaign, through its DraftKings S.E.R.V.E.S program. Since launching the Pink ‘Em campaign seven years ago, DraftKings has raised more than $600,000 through free-to-play, pick ‘em pools available for October NFL Sunday games. With a goal of $100,000 this October, DraftKings is supporting breast cancer awareness and programs that assist women, men, and families that are experiencing the impact of breast cancer.

“DraftKings is built on the passion of our fans, and we’re proud to channel that same energy toward such an important cause during Breast Cancer Awareness Month,” said Matt Kalish, President, DraftKings North America. “With the support of The Larry Fitzgerald Foundation and our dedicated customers, I’m confident we can achieve this October’s $100,000 donation goal and make a difference for the countless families impacted by breast cancer.”

Pink ‘Em free-to-play charity pools will run during Weeks 5 through 8 of the NFL season. Customers can pick winners for each Sunday matchup to compete for a share of $5,000 in weekly DK Dollar prizes. DraftKings will donate $1 per entry for the first 20,000 free entries each week to The Larry Fitzgerald Foundation to fund breast cancer health services and provide assistance to individuals and families impacted by the disease.

“I’m grateful to team up once again with DraftKings and their loyal community of fans who continue to show up year after year for the Pink ’Em campaign,” said Larry Fitzgerald Jr., Founder, The Larry Fitzgerald Foundation. “The generosity from this program has already made a real difference for families facing the challenges of breast cancer, and it means a lot to me personally to see that impact grow. What I love most is that it brings people together. Fans can enjoy the game they love while also helping provide critical support and hope to those who need it most."

Entries for the opening NFL Pink ‘Em pool of 2025 are now being accepted at draftkings.com/pinkem. Pools will be available for NFL games on October 5, 12, 19, and 26. Customers can learn more about DraftKings’ charitable initiatives and its DraftKings S.E.R.V.E.S. program by visiting draftkings.com/serves.

About DraftKings

DraftKings Inc. is a digital sports entertainment and gaming company created to be the Ultimate Host and fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming and digital media. The company is headquartered in Boston and was launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman. DraftKings’ mission is to make life more exciting by responsibly creating the world’s favorite real-money games and betting experiences. DraftKings Sportsbook is live with mobile and/or retail sports betting operations pursuant to regulations in 28 states, Washington, D.C. and in Ontario, Canada. The Company operates iGaming pursuant to regulations in five states and in Ontario, Canada under its DraftKings brand and pursuant to regulations in four states and in Ontario, Canada, under its Golden Nugget Online Gaming brand. DraftKings also owns Jackpocket, the leading digital lottery courier app in the United States. DraftKings’ daily fantasy sports product is available in 44 states, the District of Columbia and certain Canadian provinces. DraftKings is both an official sports betting and daily fantasy partner of the NFL, NHL, PGA TOUR, WNBA and UFC, as well as an official daily fantasy partner of NASCAR, an official sports betting partner of the NBA and an authorized gaming operator of MLB. In addition, DraftKings owns and operates DraftKings Network a multi-platform content ecosystem. DraftKings is committed to being a responsible steward of this new era in real-money gaming by developing and promoting educational information and tools to help all players enjoy our games responsibly.

Forward-Looking Statements

Certain statements made in this press release are “forward looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. When used in this press release, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” ”would,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside DraftKings’ control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. For a discussion of additional risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see DraftKings’ filings with the Securities and Exchange Commission. DraftKings does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

About The Larry Fitzgerald Foundation

Established in 2005, the mission of The Larry Fitzgerald Foundation is to support youth education and breast cancer awareness by providing equitable access and support for underrepresented families and communities both nationally and internationally. For more information visit TheLarryFitzgeraldFoundation.org

Contact: 
media@draftkings.com

FAQ

How much has DraftKings (DKNG) raised through the Pink 'Em campaign since 2019?

DraftKings has raised over $600,000 through the Pink 'Em campaign since its launch in 2019.

What is DraftKings' donation goal for Pink 'Em campaign in October 2025?

DraftKings aims to raise $100,000 in donations during October 2025 through the Pink 'Em campaign.

How does DraftKings' Pink 'Em campaign work?

DraftKings donates $1 per entry for the first 20,000 free entries each week, while participants can compete in free-to-play pick 'em pools for NFL Sunday games to win $5,000 in weekly DK Dollar prizes.

When are the Pink 'Em pools available on DraftKings in 2025?

The Pink 'Em pools are available for NFL games on October 5, 12, 19, and 26, covering Weeks 5 through 8 of the NFL season.

How can DraftKings users participate in the Pink 'Em campaign 2025?

Users can participate by entering the free-to-play pick 'em pools at draftkings.com/pinkem, where they pick winners for each Sunday matchup.