Agero Enters into Agreement to Acquire Urgently, for $5.50 in Cash Per Share, Expanding Tech-Driven Roadside Assistance Across Automotive, Fleet, Rental, and Insurance Markets
Rhea-AI Summary
Agero has agreed to acquire Urgent.ly (Nasdaq: ULY) for $5.50 cash per share, creating a combined tech-driven roadside assistance platform across automotive, fleet, rental, and insurance markets.
The deal combines scale serving >150 million vehicles and managing 13 million events annually. Agero will commence a tender offer, with completion expected by end of May 2026, subject to customary closing conditions.
Positive
- $5.50 cash per share tender offer for Urgently shareholders
- Combined platform serves over 150 million vehicles
- Combined operations manage 13 million events annually
- Transaction expected to close by end of May 2026
Negative
- Tender offer requires majority of outstanding shares to be validly tendered
- Transaction will result in Urgently ceasing independent public company status
- Closing is subject to customary conditions, so timing is not guaranteed
News Market Reaction – ULY
On the day this news was published, ULY gained 165.02%, reflecting a significant positive market reaction. Argus tracked a peak move of +3.5% during that session. Our momentum scanner triggered 4 alerts that day, indicating moderate trading interest and price volatility. This price movement added approximately $3M to the company's valuation, bringing the market cap to $4M at that time. Trading volume was exceptionally heavy at 7.8x the daily average, suggesting very strong buying interest.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Before the acquisition announcement, ULY was up 4.1% with light volume, while close software/application peers showed mixed moves (e.g., QH -2%, TGL -7.13%, AUUD +6.65%, FRGT +12.04%, SOPA -3.52%). With only one momentum peer (SGN +4.22%) flagged, this trading pattern appears stock-specific rather than part of a broad sector move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Nov 12 | Q3 2025 earnings | Neutral | -3.9% | Mixed Q3 results with lower revenue but improved margins and operating loss. |
| Nov 04 | Earnings call notice | Neutral | -2.4% | Announcement of Q3 2025 earnings release date and conference call details. |
| Oct 07 | Strategic partnership | Positive | +10.9% | Nationwide roadside assistance deal for AFEELA drivers across all U.S. states. |
| Sep 22 | Listing compliance | Negative | -3.3% | Nasdaq non-compliance notice related to market value, income, or equity tests. |
Recent news history shows positive commercial or partnership updates drawing favorable reactions, while earnings and compliance-related items have tended to coincide with share price weakness.
Over the past six months, Urgently has balanced operational progress with listing and financial pressures. A Nasdaq non-compliance notice in Sep 2025 coincided with a negative price reaction. A partnership with Sony Honda Mobility of America in Oct 2025 drove a 10.9% gain, highlighting the value investors placed on strategic relationships. Subsequent Q3 2025 earnings showed declining revenue but improving margins and costs, yet shares still fell. Against this backdrop, today’s all-cash acquisition at $5.50 per share transitions the story from turnaround and listing risk to an agreed takeout.
Regulatory & Risk Context
The company has an effective Form S-3 shelf registration dated 2025-07-03, with recorded usage via 424B3 and 424B5 supplements on 2025-07-11. This indicates prior use of the shelf for capital-raising, though the current remaining capacity and total usage are not specified here.
Market Pulse Summary
The stock surged +165.0% in the session following this news. A strong positive reaction aligns with an agreed all-cash acquisition at $5.50 per share versus a pre-deal price of $2.03. Historically, ULY’s upbeat strategic news, such as partnerships, has drawn favorable responses, while financial and compliance updates have been weaker. With an effective S-3 shelf already in place and prior usage recorded, the agreed deal terms may reduce equity-raising uncertainty that previously weighed on the stock.
Key Terms
tender offer financial
merger agreement regulatory
machine-learning technical
ai technical
finra regulatory
sipc regulatory
AI-generated analysis. Not financial advice.
Acquisition combines Urgently and Agero’s industry-leading technology and scale to enhance experiences for automakers, insurers, mobility and service providers
MEDFORD, Mass. & ASHBURN, Va., March 13, 2026 (GLOBE NEWSWIRE) -- Agero, Inc., the leading white-label provider of digital driver assistance services and software for major automotive and auto insurance brands, today announced that it has entered into an agreement to acquire Urgent.ly, Inc. (Nasdaq: ULY) (“Urgently”), a U.S.-based technology focused provider of roadside and mobility assistance with innovative, tailored solutions within the automotive, fleet, and rental markets, for a cash price of
The acquisition brings together two industry leaders that share a vision for advancing roadside assistance through modern technology, AI, data insights, and customer-focused innovation. By combining Urgently and Agero’s operational scale, which serve over 150 million vehicles and managing 13 million events annually, the companies are creating a unified solution that will accelerate an enhanced experience for automakers, dealerships, insurance carriers, fleet operators, and the drivers they serve.
“Urgently has established a strong presence in the automotive, fleet and rental markets with its tech-forward approach,” said David Ferrick, President and CEO of Agero. “By enhancing that foundation with Agero’s platform, service provider network depth and quality, and unmatched scale, we’re positioned to redefine what’s possible in roadside assistance and deliver even greater value to the clients and customers we serve.”
Urgently has a distinguished reputation for its technology-forward approach to roadside assistance, including the use of machine-learning and advanced analytics to optimize dispatch operations, case management, and customer experience outcomes. Agero expects the acquisition will allow these capabilities to scale across a diverse client base while continuing to evolve driver assistance solutions.
“This acquisition presents a natural fit,” said Matthew Booth, CEO of Urgently. “Agero shares our commitment to continually improving the roadside experience through sophisticated technology and unmatched data scale. Together, we will elevate how we serve our customers by combining our strengths to accelerate innovation and growth.”
Both companies emphasized that clients, customers, service providers, and employees should expect steady continuity.
“We’re uniting the best ideas, technology, and talent from Agero and Urgently to create a stronger platform for the entire roadside assistance ecosystem,” added Ferrick. “Our priority is ensuring a seamless experience for the partners who rely on our services every day. Clients will continue working with the same teams and systems as we thoughtfully evaluate how to combine the best capabilities from both organizations.”
The acquisition reflects a broader evolution within the mobility ecosystem, where advanced analytics, machine learning/AI, and real-time data are playing an increasingly important role in improving roadside service delivery and customer satisfaction. The companies expect to accelerate innovation across their roadside assistance solutions, including enhancements in dispatch optimization, customer experience management, and partner-facing technology.
Following the transaction’s completion, Agero will remain a privately held company, continuing to benefit from the long-term commitment provided by the Wolk family ownership since its founding more than 50 years ago.
Pursuant to the terms of the Merger Agreement, a wholly owned subsidiary of Agero will commence a tender offer to acquire all outstanding shares of Urgently common stock for
Evercore is acting as exclusive financial advisor to Agero and Morgan Lewis & Bockius LLP is acting as legal advisor to Agero. Pericles Capital Advisors, LLC (whose services are offered through Seaport Global Securities, LLC a full service broker dealer and member of FINRA / SIPC), acted as the exclusive financial advisor and Wilson Sonsini Goodrich and Rosati PC is serving as legal counsel to Urgently.
About Agero
Wherever drivers go, we’re leading the way. Agero’s mission is to reimagine the vehicle ownership experience through a powerful combination of passionate people and data-driven technology, strengthening our clients’ relationships with their customers. As the #1 B2B, white-label provider of digital driver assistance services, we’re pushing the industry in a new direction, taking manual processes, and redefining them as digital, transparent, and connected. This includes: an industry-leading dispatch management platform powered by Swoop; configurable, white-label roadside assistance; comprehensive accident management services; and a growing marketplace of services, discounts and support enabled by a robust partner ecosystem.
The company has over 150 million vehicle coverage points in partnership with leading automobile manufacturers, insurance carriers and many others. Managing one of the largest national networks of independent service providers, Agero responds to approximately 13 million service events annually. Agero, a member company of The Cross Country Group, is headquartered in Medford, Mass., with operations throughout North America. To learn more, visit www.agero.com.
About Urgently
Urgently is focused on helping everyone move safely, without disruption, by safeguarding drivers, promptly assisting their journey, and employing technology to proactively avert possible issues. The company’s digitally native software platform combines location-based services, real-time data, AI and machine-to-machine communication to power roadside assistance solutions for leading brands across automotive, insurance, telematics and other transportation-focused verticals. Urgently fulfills the demand for connected roadside assistance services, enabling its partners to deliver exceptional user experiences that drive high customer satisfaction and loyalty, by delivering innovative, transparent and exceptional connected mobility assistance experiences on a global scale. For more information, visit www.geturgently.com.
Media Contact:
Joe Livarchik
Voxus PR for Agero
agero@voxuspr.com
Additional Information and Where to Find It
The tender offer has not yet commenced. This communication is for informational purposes and does not constitute a recommendation with respect to the proposed tender offer, an offer to purchase, or a solicitation of an offer to sell any securities of Urgently or any other entity, nor is it a substitute for any tender offer materials that Agero, the Purchaser under the Merger Agreement or Urgently will file with the SEC. A solicitation and an offer to buy securities of Urgently will be made only pursuant to an offer to purchase and related materials that Agero and Purchaser intend to file with the SEC. At the time the tender offer is commenced, Agero and Purchaser will file a Tender Offer Statement on Schedule TO with the SEC, and Urgently thereafter will file a Solicitation/Recommendation Statement on Schedule 14D-9 with the SEC with respect to the tender offer. URGENTLY’S STOCKHOLDERS AND OTHER INVESTORS ARE URGED TO READ THE TENDER OFFER MATERIALS (INCLUDING AN OFFER TO PURCHASE, A RELATED LETTER OF TRANSMITTAL AND CERTAIN OTHER TENDER OFFER DOCUMENTS) AND THE SOLICITATION/RECOMMENDATION STATEMENT ON SCHEDULE 14D-9 (INCLUDING ANY AMENDMENTS OR SUPPLEMENTS THERETO) BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION THAT SHOULD BE READ CAREFULLY BEFORE ANY DECISION IS MADE WITH RESPECT TO THE TENDER OFFER. The offer to purchase, the related letter of transmittal and certain other tender offer documents, as well as the Solicitation/Recommendation Statement on Schedule 14D-9, will be sent to all stockholders of Urgently at no expense to them. The Tender Offer Statement on Schedule TO, the Solicitation/Recommendation Statement on Schedule 14D-9 and other related documents will be made available for free at the SEC’s website at www.sec.gov. Investors and securityholders may also obtain, free of charge, the Solicitation/Recommendation Statement on Schedule 14D-9 and other related documents that Urgently has filed with or furnished to the SEC under the “SEC Filings” section of Urgently’s investor relations website at https://investors.geturgently.com/financials/sec-filings.
Forward-Looking Statements
This communication contains “forward-looking statements”. These statements relate to future events and involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Urgently to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. In some cases, you can identify forward-looking statements by terms such as “may,” “will,” “could,” “expects,” “plans,” “anticipates,” “believes,” and similar expressions intended to identify forward-looking statements. These statements reflect Urgently’s current views with respect to future events and are based on assumptions and subject to risks and uncertainties. Given these uncertainties, you should not place undue reliance on these forward-looking statements. Forward-looking statements include, without limitation, statements regarding the tender offer, the subsequent merger and other related matters, prospective performance and opportunities, post-closing operations and the outlook for the businesses of Urgently and Agero; and any assumptions underlying any of the foregoing. The following are some of the factors that could cause actual future results to differ materially from those expressed in any forward-looking statements: (i) uncertainties as to the timing of the tender offer and the subsequent merger; (ii) the risk that the tender offer or the subsequent merger may not be completed in a timely manner or at all; (iii) uncertainties as to the percentage of Urgently’s stockholders tendering their shares in the tender offer; (iv) the possibility that competing offers or acquisition proposals for Urgently will be made; (v) the possibility that any or all of the various conditions to the consummation of the tender offer or the subsequent merger may not be satisfied or waived, including the failure to receive any required regulatory approvals from any applicable governmental entities (or any conditions, limitations or restrictions placed on such approvals); (vi) the occurrence of any event, change or other circumstance that could give rise to the termination of the Merger Agreement, including in circumstances which would require Urgently to pay a termination fee or other expenses; (vii) the effect of the announcement or pendency of the transactions contemplated by the Merger Agreement on Urgently’s ability to retain and hire key personnel, its ability to maintain relationships with its customer partners and others with whom it does business, or its operating results and business generally; (viii) risks related to diverting management’s attention from Urgently’s ongoing business operations; (ix) the risk that stockholder litigation in connection with the transactions contemplated by the Merger Agreement may result in significant costs of defense, indemnification and liability; and (x) other factors as set forth from time to time in Urgently’s filings with the SEC, including its Form 10-K for the fiscal year ended December 31, 2024 which was filed with the SEC on March 14, 2025, as amended by the Annual Report on Form 10-K/A, which was filed with the SEC on April 17, 2025, and any subsequent Quarterly Reports on Form 10-Q.
Any forward-looking statements set forth in this communication speak only as of the date of this communication. Urgently does not intend to update any of these forward-looking statements to reflect events or circumstances that occur after the date hereof other than as required by law. You are cautioned not to place undue reliance on any forward-looking statements.
FAQ
What price per share is Agero offering for Urgently (ULY)?
When is the Agero tender offer for Urgently (ULY) expected to close?
How will the Agero acquisition affect Urgently shareholders if the deal closes?
What strategic benefits does Agero cite for acquiring Urgently (ULY)?
Will Urgently remain a public company after the Agero transaction?
What conditions must be met for Agero's tender offer for Urgently (ULY) to close?
