Urgently Partners with Sony Honda Mobility of America to Deliver Nationwide Roadside Assistance for AFEELA Drivers
Urgently (Nasdaq: ULY) announced a partnership with Sony Honda Mobility of America (SHMA) to provide nationwide roadside assistance for AFEELA drivers across all 50 states and the District of Columbia.
Service integration is planned to align with U.S. deliveries of the AFEELA 1 in 2026, giving AFEELA owners access to Urgently’s network of mobility assistance providers and digital-first platform from day one.
Urgently (Nasdaq: ULY) ha annunciato una partnership con Sony Honda Mobility of America (SHMA) per fornire assistenza stradale a livello nazionale agli automobilisti AFEELA in tutti i 50 stati e nel Distretto di Columbia.
L'integrazione del servizio è prevista per allinearsi con le consegne negli Stati Uniti della AFEELA 1 nel 2026, offrendo agli proprietari di AFEELA l'accesso alla rete di fornitori di assistenza alla mobilità e alla piattaforma digitale fin dal primo giorno.
Urgently (Nasdaq: ULY) anunció una alianza con Sony Honda Mobility of America (SHMA) para proporcionar asistencia en carretera a nivel nacional para los conductores de AFEELA en los 50 estados y el Distrito de Columbia.
La integración del servicio está prevista para alinearse con las entregas en EE. UU. de la AFEELA 1 en 2026, otorgando a los propietarios de AFEELA acceso a la red de proveedores de asistencia de movilidad de Urgently y a la plataforma digital desde el primer día.
Urgently (나스닥: ULY)가 Sony Honda Mobility of America (SHMA)와 전국적인 도로서비스 협력을 발표하여 AFEELA 운전자 전역의 50개 주 및 워싱턴 D.C.에 걸친 긴급 도로 지원을 제공합니다.
서비스 통합은 2026년 AFEELA 1의 미국 내 배송에 맞춰 계획되어 있어, AFEELA 소유자는 처음부터 Urgently의 모빌리티 지원 공급자 네트워크와 디지털 기반 플랫폼에 접근할 수 있습니다.
Urgently (Nasdaq: ULY) a annoncé un partenariat avec Sony Honda Mobility of America (SHMA) pour fournir une assistance routière à l'échelle nationale pour les conducteurs AFEELA dans les 50 États et le district de Columbia.
L'intégration du service est prévue pour s'aligner sur les livraisons américaines de l'AFEELA 1 en 2026, donnant aux propriétaires de AFEELA un accès au réseau de fournisseurs d'assistance mobilité d'Urgently et à la plateforme numérique dès le premier jour.
Urgently (Nasdaq: ULY) kündigte eine Partnerschaft mit Sony Honda Mobility of America (SHMA) an, um landesweit Pannenhilfe für AFEELA-Fahrer in allen 50 Bundesstaaten und dem District of Columbia bereitzustellen.
Die Service-Integration soll sich an die US-Lieferungen des AFEELA 1 im Jahr 2026 anpassen und AFEELA-Besitzern vom ersten Tag an Zugriff auf Urgentlys Netzwerk von Mobilitätshilfeanbietern und die digital-first Plattform geben.
أورجنتلي (بورصة ناسداك: ULY) أعلنت عن شراكة مع Sony Honda Mobility of America (SHMA) لتوفير المساندة على الطرق على مستوى الولايات المتحدة لسائقي AFEELA في جميع الولايات الخمسين ومقاطعة كولومبيا.
من المخطط أن تتماشى تكامل الخدمة مع تسليمات الولايات المتحدة لـ AFEELA 1 في 2026، مما يمنح مالكي AFEELA وصولاً إلى شبكة مقدمي المساعدة على التنقل من أورجنتلي ومنصة رقمية أولاً من اليوم الأول.
Urgently (纳斯达克：ULY)宣布与Sony Honda Mobility of America (SHMA)建立伙伴关系，在全美50个州及哥伦比亚特区为所有AFEELA车主提供全国范围的路边援助服务。
服务整合计划将与AFEELA 1 预计于2026年交付同步，为AFEELA车主从第一天起就能访问Urgently的移动出行帮助提供者网络和数字优先平台。
- Nationwide coverage across 50 states + DC for AFEELA drivers
- Roadside assistance aligned to AFEELA 1 deliveries in 2026
- Access to Urgently’s existing nationwide mobility assistance network
- No financial terms or revenue impact disclosed
- No quantified commercial metrics or contract value provided
Insights
Urgently signs a nationwide roadside assistance deal with Sony Honda Mobility for AFEELA, starting with AFEELA 1 deliveries in
Urgently supplies nationwide service coverage across all 50 states and DC for AFEELA owners by integrating its network of mobility assistance providers with SHMA’s AFEELA platform. The arrangement ties Urgently’s digital-first dispatch and provider network directly into a new OEM vehicle launch, positioning the company as the designated roadside partner from day one of vehicle deliveries.
Key dependencies include successful technical and service integration ahead of the
VIENNA, Va., Oct. 07, 2025 (GLOBE NEWSWIRE) -- Urgent.ly, Inc. (Nasdaq: ULY) (“Urgently”), a U.S.- based leading provider of roadside and mobility assistance using AI technology and services, today announced a new partnership with Sony Honda Mobility of America (SHMA) to provide its AFEELA owners with reliable, nationwide coverage across all 50 states and the District of Columbia.
Beginning with the U.S. delivery of the AFEELA 1 in 2026, SHMA customers will have access to Urgently’s extensive network of mobility assistance service providers, ensuring peace of mind and safety to drivers needing end-to-end roadside support.
"Our partnership with Sony Honda Mobility and their AFEELA brand centers on delivering an exceptional customer assistance experience that matches their groundbreaking vehicle launch,” said Matt Booth, Chief Executive Officer, Urgently. "We anticipate AFEELA customers to be digitally sophisticated, expecting seamless, high-quality service when assistance is needed—which aligns perfectly with our technology-driven approach to roadside assistance.”
With this agreement, SHMA and Urgently are already preparing for service integration to align with the AFEELA 1 delivery, ensuring that roadside assistance will be ready from day one. By combining SHMA’s commitment to redefining mobility with Urgently’s best-in-class roadside support, AFEELA drivers will enjoy a seamless blend of innovation and reliability.
“Partnering with Urgently allows us to offer our customers unmatched confidence on the road. For SHMA, this partnership is also about ensuring a premium, connected experience for AFEELA drivers. Urgently’s nationwide network and digital-first platform enable us to continue to focus on delivering innovation while guaranteeing support for our customers anytime, anywhere,” said Shugo Yamaguchi, President and CEO, Sony Honda Mobility of America Inc.
About AFEELA
“AFEELA” represents the fusion of intelligence and emotion in motion. It’s mobility that senses you—and that you can feel. At its core, AFEELA brings to life a next-generation driving experience built on advanced sensing, interactive technology, and human-centered design. The AFEELA 1 will be the brand’s first production model, scheduled for deliveries in California in 2026.
About Sony Honda Mobility of America Inc.
Sony Honda Mobility of America Inc. is the U.S. subsidiary of Sony Honda Mobility Inc.—a 2022 joint venture between Sony Group Corporation and Honda Motor Co., Ltd. Our mission is to redefine mobility as a living, connected experience by blending Sony’s innovation in entertainment and sensing with Honda’s world-class automotive engineering. Learn more about us at shm-afeela.com and follow us on Instagram, YouTube, X, LinkedIn, and Facebook.
About Urgently
Urgently is focused on helping everyone move safely, without disruption, by safeguarding drivers, promptly assisting their journey, and employing technology to proactively avert possible issues. The company’s digitally native software platform combines location-based services, real-time data, AI and machine-to-machine communication to power roadside assistance solutions for leading brands across automotive, insurance, telematics and other transportation-focused verticals. Urgently fulfills the demand for connected roadside assistance services, enabling its partners to deliver exceptional user experiences that drive high customer satisfaction and loyalty, by delivering innovative, transparent and exceptional connected mobility assistance experiences on a global scale. For more information, visit www.geturgently.com.
For media and investment inquiries, please contact:
Press: media@geturgently.com
Investor Relations: investorrelations@geturgently.com
FAQ
What did Urgently (ULY) announce about AFEELA roadside assistance on October 7, 2025?
Will Urgently’s AFEELA coverage include all U.S. states for Nasdaq:ULY customers?
When will AFEELA owners have access to Urgently’s services for ULY shareholders?
Does the announcement disclose how much Urgently (ULY) will be paid by Sony Honda Mobility?
How does Urgently describe the service model for AFEELA drivers (ULY)?
What benefit did Sony Honda Mobility cite for partnering with Urgently (ULY)?
