Urgently Partners with Sony Honda Mobility of America to Deliver Nationwide Roadside Assistance for AFEELA Drivers
Rhea-AI Summary
Urgently (Nasdaq: ULY) announced a partnership with Sony Honda Mobility of America (SHMA) to provide nationwide roadside assistance for AFEELA drivers across all 50 states and the District of Columbia.
Service integration is planned to align with U.S. deliveries of the AFEELA 1 in 2026, giving AFEELA owners access to Urgently’s network of mobility assistance providers and digital-first platform from day one.
Positive
- Nationwide coverage across 50 states + DC for AFEELA drivers
- Roadside assistance aligned to AFEELA 1 deliveries in 2026
- Access to Urgently’s existing nationwide mobility assistance network
Negative
- No financial terms or revenue impact disclosed
- No quantified commercial metrics or contract value provided
Insights
Urgently signs a nationwide roadside assistance deal with Sony Honda Mobility for AFEELA, starting with AFEELA 1 deliveries in
Urgently supplies nationwide service coverage across all 50 states and DC for AFEELA owners by integrating its network of mobility assistance providers with SHMA’s AFEELA platform. The arrangement ties Urgently’s digital-first dispatch and provider network directly into a new OEM vehicle launch, positioning the company as the designated roadside partner from day one of vehicle deliveries.
Key dependencies include successful technical and service integration ahead of the
VIENNA, Va., Oct. 07, 2025 (GLOBE NEWSWIRE) -- Urgent.ly, Inc. (Nasdaq: ULY) (“Urgently”), a U.S.- based leading provider of roadside and mobility assistance using AI technology and services, today announced a new partnership with Sony Honda Mobility of America (SHMA) to provide its AFEELA owners with reliable, nationwide coverage across all 50 states and the District of Columbia.
Beginning with the U.S. delivery of the AFEELA 1 in 2026, SHMA customers will have access to Urgently’s extensive network of mobility assistance service providers, ensuring peace of mind and safety to drivers needing end-to-end roadside support.
"Our partnership with Sony Honda Mobility and their AFEELA brand centers on delivering an exceptional customer assistance experience that matches their groundbreaking vehicle launch,” said Matt Booth, Chief Executive Officer, Urgently. "We anticipate AFEELA customers to be digitally sophisticated, expecting seamless, high-quality service when assistance is needed—which aligns perfectly with our technology-driven approach to roadside assistance.”
With this agreement, SHMA and Urgently are already preparing for service integration to align with the AFEELA 1 delivery, ensuring that roadside assistance will be ready from day one. By combining SHMA’s commitment to redefining mobility with Urgently’s best-in-class roadside support, AFEELA drivers will enjoy a seamless blend of innovation and reliability.
“Partnering with Urgently allows us to offer our customers unmatched confidence on the road. For SHMA, this partnership is also about ensuring a premium, connected experience for AFEELA drivers. Urgently’s nationwide network and digital-first platform enable us to continue to focus on delivering innovation while guaranteeing support for our customers anytime, anywhere,” said Shugo Yamaguchi, President and CEO, Sony Honda Mobility of America Inc.
About AFEELA
“AFEELA” represents the fusion of intelligence and emotion in motion. It’s mobility that senses you—and that you can feel. At its core, AFEELA brings to life a next-generation driving experience built on advanced sensing, interactive technology, and human-centered design. The AFEELA 1 will be the brand’s first production model, scheduled for deliveries in California in 2026.
About Sony Honda Mobility of America Inc.
Sony Honda Mobility of America Inc. is the U.S. subsidiary of Sony Honda Mobility Inc.—a 2022 joint venture between Sony Group Corporation and Honda Motor Co., Ltd. Our mission is to redefine mobility as a living, connected experience by blending Sony’s innovation in entertainment and sensing with Honda’s world-class automotive engineering. Learn more about us at shm-afeela.com and follow us on Instagram, YouTube, X, LinkedIn, and Facebook.
About Urgently
Urgently is focused on helping everyone move safely, without disruption, by safeguarding drivers, promptly assisting their journey, and employing technology to proactively avert possible issues. The company’s digitally native software platform combines location-based services, real-time data, AI and machine-to-machine communication to power roadside assistance solutions for leading brands across automotive, insurance, telematics and other transportation-focused verticals. Urgently fulfills the demand for connected roadside assistance services, enabling its partners to deliver exceptional user experiences that drive high customer satisfaction and loyalty, by delivering innovative, transparent and exceptional connected mobility assistance experiences on a global scale. For more information, visit www.geturgently.com.
For media and investment inquiries, please contact:
Press: media@geturgently.com
Investor Relations: investorrelations@geturgently.com
FAQ
What did Urgently (ULY) announce about AFEELA roadside assistance on October 7, 2025?
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Does the announcement disclose how much Urgently (ULY) will be paid by Sony Honda Mobility?
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