DICK'S Sporting Goods taps IShowSpeed, Tom Brady, Kevin Durant, Suni Lee and Travis Hunter for Latest Footwear Campaign
Rhea-AI Summary
DICK'S Sporting Goods (NYSE: DKS) has launched a new footwear advertising campaign called 'Speed Shopping' featuring viral creator IShowSpeed alongside sports stars Tom Brady, Kevin Durant, Suni Lee, and Travis Hunter. The campaign showcases DKS as a premier footwear destination, highlighting various performance and lifestyle sneakers including adidas Spezial, Hoka Bondi 9, and Nike KD18.
The campaign, developed by OBB Media's branded content studio, transforms a routine shopping trip into an athletic competition, with IShowSpeed facing challenges from the featured athletes. The marketing initiative will be distributed across multiple platforms including Amazon Prime, Disney+, Hulu, Max, Netflix, and YouTube, demonstrating DKS's strategy to merge sports, style, and culture while targeting young athletes.
Positive
- Major marketing initiative featuring high-profile athletes increases brand visibility
- Multi-platform distribution strategy targets broad audience reach
- Strategic positioning in premium footwear market segment
- Expansion of product offerings with new exclusive releases
Negative
- None.
News Market Reaction
On the day this news was published, DKS declined 3.42%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
IShowSpeed, who is known for his unparalleled athleticism, is surprised when his routine shopping trip to DICK'S Sporting Goods for a pair of sneakers turns into an all-out competition against a roster of legendary athletes. Brady, Durant, Lee and Hunter appear out of thin air to challenge the global phenom to a series of tests – from a 1-on-1 contest with Durant and backflip challenge with Suni to a face-off with The GOAT – all while he's trying to shop for some of the hottest footwear in the game, including the adidas Spezial, adidas Electric Exotic Speed Cleats, Hoka Bondi 9, Nike Vapor Elite 1 NRG Football Cleats, Nike KD18 (available in-stores and on dicks.com beginning on 4/18) and more.
"Only at DICK'S could a quick shopping trip turn into a side quest with some of the greatest athletes ever!" said IShowSpeed. "Getting to work with DICK'S and these legends was an amazing experience. Tom Brady said it best, DICK'S is the GOAT!"
"The campaign is all about the energy that makes culture and footwear so intertwined. By bringing together IShowSpeed and the biggest athletes in the world, we wanted to create something that's not just about shopping for shoes – it's about the experience, competition and passion that fuels every athlete," said Emily Silver, Chief Marketing Officer at DICK'S Sporting Goods.
Speed Shopping, developed and produced by OBB Media's branded content studio, bolded, is a continuation of OBB's partnership with DICK'S Sporting Goods. The spot highlight's DICK'S Sporting Goods' commitment to merging sports, style and culture. With IShowSpeed's signature banter and high-energy interactions, the content delivers non-stop action and highlights a well-rounded, elevated assortment that makes DICK'S an exciting footwear destination for young athletes on and off the field.
Starting today, Speed Shopping will run across broadcast, digital, social and streaming services including Amazon Prime, Disney+, Hulu, Max, Netflix, YouTube Auction and YouTube Select. To learn more, please visit DICK'S Footwear Shop here.
About DICK'S Sporting Goods
DICK'S Sporting Goods (NYSE: DKS) creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in
Driven by its belief that sports have the power to change lives, DICK'S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK'S business, corporate giving and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Instagram, TikTok, Facebook and X.
Media Contact
DICK'S Sporting Goods – press@dcsg.com
Category: Company
View original content to download multimedia:https://www.prnewswire.com/news-releases/dicks-sporting-goods-taps-ishowspeed-tom-brady-kevin-durant-suni-lee-and-travis-hunter-for-latest-footwear-campaign-302406447.html
SOURCE DICK'S Sporting Goods, Inc.
FAQ
What brands and products are featured in DICK'S Sporting Goods' Speed Shopping campaign?
Which platforms will DKS's Speed Shopping campaign be available on?
Who are the athletes featured in DICK'S Sporting Goods' new footwear campaign?
When will the Nike KD18 be available at DICK'S Sporting Goods (DKS)?
