Maxfli Extends Golf Ball Partnership with Three-Time PGA TOUR Winner Ben Griffin Through 2028
Maxfli (DKS) extended its partnership with three-time PGA TOUR winner Ben Griffin through 2028, continuing a relationship that began in 2024.
Rhea-AI Summary
Maxfli (DKS) extended its partnership with three-time PGA TOUR winner Ben Griffin through 2028, continuing a relationship that began in 2024. Griffin, currently ranked 9th in the Official World Golf rankings, will exclusively play the Maxfli Tour X ball and debut the new Tour X-LS at the WM Phoenix Open.
The Tour X-LS features a redesigned core and mantle layers for lower spin and will be sold in limited quantities this summer exclusively at DICK'S Sporting Goods and Golf Galaxy; the Maxfli Tour Series is priced at $39.99 per dozen.
Positive
- Three-year contract extension with Ben Griffin through 2028
- First use on tour: Griffin to debut Tour X-LS at WM Phoenix Open
- Exclusive retail distribution at DICK'S Sporting Goods and Golf Galaxy
- Accessible pricing: Maxfli Tour Series priced at $39.99 per dozen
Negative
- Initial limited quantities for Tour X-LS could constrain early sales
- Exclusive retail availability may limit distribution outside DICK'S Sporting Goods and Golf Galaxy
Details
News Market Reaction – DKS
In the Feb 4 session, DKS gained 3.70%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
- Partnership term
- Through 2028
- Maxfli–Ben Griffin extension
- Agreement length
- Three-year agreement
- Extension of 2024 Maxfli partnership
- World ranking
- 9th
- Ben Griffin Official World Golf ranking
- PGA TOUR wins
- Three wins
- Griffin’s 2025 PGA TOUR victories
- Brand history
- Over 100 years
- Maxfli legacy in golf equipment
- Tour Series price
- $39.99 per dozen
- Maxfli Tour Series golf balls
Previous Partnership Reports
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Extended WNBA deal and merchandising presence across stores and digital channels.
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Extended Affirm checkout partnership to enhance flexible payment options online.
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Signed instructor Sean Foley as Maxfli ambassador using Tour X ball exclusively.
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Holiday Shopping Sprint campaign with Xavier Worthy gifting merchandise to winners.
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Extended multi-year partnership with University of Tennessee athletics and events.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Griffin to debut Maxfli's newest Tour Series model at WM Phoenix Open
This weekend, during the WM Phoenix Open, Griffin will debut Maxfli's newest Tour X-LS ball, becoming the first to play the ball in a PGA TOUR event. The ball, which is a lower-spin evolution of the Maxfli Tour X with a redesigned core and mantle layers, will be available for purchase in limited quantities at DICK'S Sporting Goods and Golf Galaxy this summer.
Griffin's rise on the PGA TOUR has been remarkable, advancing from 92nd into the top 10 since joining team Maxfli in 2024. In 2025, Griffin secured three PGA TOUR victories and delivered standout performances in marquee events such as the 2025 U.S. Open, earned a coveted spot as a captain's pick on the 2025 U.S. Ryder Cup team and was nominated for the 2025 Jack Nicklaus (Player of the Year) award.
"Maxfli has been with me through some of the most pivotal moments of my career," said Griffin. "Their commitment to performance and quality gives me the confidence to perform at the highest level every week."
"Ben's journey is nothing short of inspiring," said Aimee Watters, Vice President of Brand - Vertical Brands at DICK'S Sporting Goods. "His resilience and drive perfectly reflect the values we champion at Maxfli. We're proud to have him represent our brand and continue this partnership as he reaches new heights in his career."
Maxfli is bringing that story to life with a new brand campaign, Say Less, that spotlights Griffin's journey back to professional golf and his alignment with Maxfli's values of performance and perseverance. The campaign celebrates his evolution and success since rejoining the PGA TOUR and partnering with Maxfli, reflecting the brand's own resurgence in the golf industry. The ad spot featuring Griffin and created in partnership with Arnold, will first air on Golf Channel during the WM Phoenix Open and run across a comprehensive media mix that includes broadcast, social, streaming and more.
The Maxfli Tour Series, comprised of the Maxfli Tour, Maxfli Tour X and Maxfli Tour S, offers a core for faster ball speeds across all shots, increasing overall distance. Priced at
About Maxfli
For over 100 years, the Maxfli brand has had a prominent presence in golf's culture, designing and producing tour quality equipment that delivers performance to the golf enthusiast. Played by top professionals, Maxfli is widely recognized as a golf brand resonating with players who are passionate about technology, performance and improving their game. Additional information about Maxfli can be found on dicks.com and golfgalaxy.com.
Media Contacts
DICK'S Sporting Goods – press@dcsg.com
Category: Company
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SOURCE DICK'S Sporting Goods, Inc.
FAQ
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