Maxfli Announces Golf Ball Partnership with Renowned Instructor Sean Foley
Rhea-AI Summary
Maxfli, a golf brand owned by DICK'S Sporting Goods (NYSE: DKS), has announced a new partnership with renowned golf instructor Sean Foley, who will serve as brand ambassador and exclusively play the Maxfli Tour X ball. Foley, known for coaching elite players like Tiger Woods and Lydia Ko, joins existing Maxfli ambassadors Ben Griffin and Lexi Thompson.
The 2025 Maxfli Tour Series features enhanced technology, including increased mantle layer firmness for better distance and center of gravity improvements for putting consistency. The Tour X model specifically incorporates a new 336 Dimple Pattern for more penetrating ball flight. The balls are sold exclusively at DICK'S Sporting Goods and Golf Galaxy locations.
Positive
- Exclusive distribution through DKS retail network strengthens brand control
- Partnership with high-profile instructor adds credibility to product line
- Enhanced product features in 2025 Tour Series demonstrate innovation
Negative
- None.
News Market Reaction
On the day this news was published, DKS gained 2.52%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Foley Brings Decades of Tour-Level Coaching Experience to the Maxfli Brand
Foley, whose coaching resume includes some of the world's best golfers, including Tiger Woods, Lydia Ko and Michael Kim, is known for his analytical and progressive approach to the game. His insights into ball performance and shot optimization align with the added benefits of the Maxfli Tour Series, a lineup engineered to deliver tour-caliber performance for golfers of all skill levels. Foley joins the Maxfli roster alongside PGA TOUR player, Ben Griffin, and 11-time LPGA Champion, Lexi Thompson.
"When the opportunity arose to join Maxfli, I knew it was something I wanted to be part of," said Foley. "These balls offer incredible feel, spin control and consistency, and you are seeing this translate to pro-level results on Tour each weekend."
The Maxfli Tour Series golf balls are designed for golfers seeking elite performance, with the 2025 line featuring increased mantle layer firmness to enhance distance and center of gravity technology to increase putting consistency, accuracy and ball roll visibility. Specifically, for the Maxfli Tour X ball, the updated model includes a new 336 Dimple Pattern for a more penetrating ball flight.
"Adding Sean to Team Maxfli is an incredible opportunity for us," said Sara Scarlett, Maxfli Brand Manager. "We share the same goal that Sean has every time he works with a player – elevating their game and helping them perform their best, and we're confident that they will do that with Maxfli Tour Series golf balls."
The Maxfli Tour X ball, which is part of the Maxfli Tour Series and sold exclusively at DICK'S Sporting Goods and Golf Galaxy, joins a portfolio of top in-house golf brands, including Walter Hagen, Top Flite and Tommy Armour.
About Maxfli
For over 100 years, the Maxfli brand has had a prominent presence in golf's culture, designing and producing tour quality equipment that delivers performance to the golf enthusiast. Played by top professionals, Maxfli is widely recognized as a golf brand resonating with players who are passionate about technology, performance and improving their game. Additional information about Maxfli can be found on dicks.com and golfgalaxy.com.
About DICK'S Sporting Goods
DICK'S Sporting Goods (NYSE: DKS) creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in
Driven by its belief that sports have the power to change lives, DICK'S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK'S business, corporate giving and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Instagram, TikTok, Facebook and X.
Contact
DICK'S Sporting Goods
724-273-5552
press@dcsg.com
Category: Company
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SOURCE DICK'S Sporting Goods, Inc.
FAQ
What new features does the 2025 Maxfli Tour X golf ball offer?
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Who are the current Maxfli brand ambassadors in 2025?
What is the significance of Sean Foley joining Maxfli's team?
