Dolby and Audi announce partnership to integrate Dolby Atmos
Rhea-AI Summary
Dolby Laboratories (NYSE:DLB) has announced a strategic partnership with Audi to integrate Dolby Atmos® audio technology in select premium vehicle models starting July 2025. The integration will be available in Audi Q7, Q8, A8, and e-tron GT models, featuring a specially adapted Bang & Olufsen Premium 3D Sound System.
The technology will be accessible through the Audi multimedia interface (MMI) using the Audi Application Store and integrated apps including Amazon Music, Audible, and Tidal. The partnership will be implemented across all Audi connect markets, marking a significant advancement in automotive audio technology.
Positive
- Strategic partnership with premium automaker Audi expands Dolby's market reach
- Integration in multiple high-end Audi models provides new revenue stream
- Partnership with established brands (Bang & Olufsen, Amazon Music, Tidal) strengthens market position
- Immediate implementation timeline starting July 2025 shows strong execution
Negative
- None.
News Market Reaction
On the day this news was published, DLB gained 1.62%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Dolby Atmos allows artists to fully realize their creative vision, bringing the listener inside the music. Dolby Atmos creates a deeper connection between artists and their fans, transcending ordinary listening experiences by immersing listeners in their favourite songs and revealing every detail with unparalleled clarity and depth.
Available models and technical highlights
Starting in July 2025, the following Audi models will be equipped with Dolby Atmos:
- Audi Q7
- Audi Q8
- Audi A8
- Audi e-tron GT
The Bang & Olufsen Premium 3D Sound System has been specially adapted to integrate Dolby Atmos. The driver and front passenger can play tracks in Dolby Atmos directly and intuitively via the multimedia interface (MMI) using the Audi Application Store and integrated apps such as Amazon Music, Audible and Tidal.
With this strategic partnership between Dolby and Audi, both companies are sending an important signal to the automotive industry that they are taking the driving experience to a new level with high-quality, immersive soundscapes.
Dolby Atmos at Audi will be available in all Audi connect markets.
About Dolby
Dolby Laboratories (NYSE: DLB) is a world leader in immersive entertainment. From movies and TV, to music, sports, gaming, and beyond, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide across all their favorite devices. We partner with artists, storytellers, and the brands you love to transform entertainment and digital experiences through groundbreaking innovations like Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby OptiView.
Media Contacts:
Dolby PR (DACH)
Andreas Stumptner
andreas.stumptner@dolby.com
Dolby PR (
Andrea Villarreal
andrea.villarreal@dolby.com
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SOURCE Dolby Laboratories, Inc.
FAQ
When will Dolby Atmos be available in Audi vehicles?
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