Dolby and General Motors Bring Dolby Atmos to Cadillac's Entire 2026 EV Lineup
Rhea-AI Summary
Dolby Laboratories (NYSE: DLB) and General Motors (NYSE: GM) have announced a significant partnership to integrate Dolby Atmos across Cadillac's entire 2026 electric vehicle lineup. The feature will be available in models including the ESCALADE IQL, ESCALADE IQ, LYRIQ-V, OPTIQ, and VISTIQ. Select 2025 models will receive this capability through over-the-air updates.
The partnership comes amid increasing consumer demand for premium audio experiences, with nearly 90% of music streaming subscribers considering enhanced audio quality a 'must-have' feature. The technology is widely available, with 93% of Billboard's 2024 Top 100 Artists releasing music in Dolby Atmos format.
This strategic move aligns with current driving trends, as U.S. drivers collectively cover over 3 trillion miles annually, according to the Federal Highway Administration, making in-car entertainment increasingly important for consumers.
Positive
- Strategic partnership with GM expands DLB's presence in the premium automotive market
- Integration across entire Cadillac EV lineup demonstrates strong adoption of DLB technology
- 93% of Billboard Top 100 Artists releasing in Dolby Atmos format shows strong content ecosystem
- High consumer demand with 90% of streaming subscribers wanting enhanced audio features
Negative
- Revenue impact and financial terms of GM partnership not disclosed
- Implementation timeline extends to 2026, indicating delayed revenue recognition
News Market Reaction – DLB
On the day this news was published, DLB declined 1.61%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Dolby Atmos is a completely new way to create and experience music that delivers artistic expression at its fullest capacity. Forging a deeper connection between artists and their fans, Dolby Atmos goes beyond ordinary listening experiences by putting listeners inside their favorite song, revealing every detail with unparalleled clarity and depth.
"Whether you are listening to music to pass the time on a long commute or sharing a special moment on a family road trip, music has the power to transform mundane moments into something remarkable," said John Couling, Senior Vice President of Entertainment at Dolby Laboratories. "Cadillac's lineup of Dolby Atmos equipped vehicles is re-imagining the driving experience, ensuring every journey is unforgettable no matter where it takes you."
"Innovation is at the core of the Cadillac brand, and our collaboration with Dolby marks a transformative shift in how in-car entertainment elevates the driving experience," said John Cockburn, Chief Engineer at Cadillac. "Together, we are taking audio to new heights by ensuring the music experience stays true to the artist's original vision, delivering a sound experience that makes consumers feel like they are in the music studio with them."
The move to bring Dolby Atmos to Cadillac's EV lineup comes at a time when people are spending more time than ever in their cars. According to recent reports from the Federal Highway Administration, drivers in
Fortunately, experiencing music in Dolby Atmos has never been easier. With
For more information about Dolby Atmos, please visit Dolby.com. For more information about Cadillac, please visit Cadillac.com.
About Dolby
Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices around the globe. From movies and TV shows, to apps, music, sports, and gaming, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide. We partner with artists, storytellers, developers, and businesses to revolutionize entertainment and communications with Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby.io.
About General Motors
General Motors (NYSE:GM) is driving the future of transportation, leveraging advanced technology to build safer, smarter, and lower emission cars, trucks, and SUVs. GM's Buick, Cadillac, Chevrolet, and GMC brands offer a broad portfolio of innovative gasoline-powered vehicles and the industry's widest range of EVs, as we move to an all-electric future. Learn more at GM.com.
Media Contacts:
Cairon Armstrong
cairon.armstrong@dolby.com
Andrea Villarreal
andrea.villarreal@dolby.com
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SOURCE Dolby Laboratories, Inc.
FAQ
Which Cadillac EV models will feature Dolby Atmos in 2026?
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