Dolby and LG Unveil a New Era of Home Audio With the World's First Soundbar Audio System Powered by Dolby Atmos FlexConnect

Rhea-AI Summary

Dolby (DLB) and LG on Dec 18, 2025 announced the LG Sound Suite, a modular home audio system led by the H7 soundbar—the world's first soundbar powered by Dolby Atmos FlexConnect. The system supports up to 13.1.7 channel configurations across 27 speaker layouts and works wirelessly with M7/M5 surround speakers and a W7 subwoofer. Dolby Atmos FlexConnect lets users place wireless speakers freely and expand setups over time; select 2025 LG TVs will receive FlexConnect via a future software update. The LG Sound Suite debuts at CES 2026 (Jan 6–9), and aims to simplify immersive Dolby Atmos setup for homes of varying sizes.

Positive

• First soundbar powered by Dolby Atmos FlexConnect (H7)
• 27 speaker configurations up to 13.1.7 channels
• Wireless modular design enables gradual expansion of systems
• Compatibility with LG premium 4K Dolby Vision TVs via software update
• CES 2026 debut provides strong industry launch visibility

Negative

• None.

Key Figures

Speaker configurations 27 configurations LG Sound Suite setup options

Max channel layout 13.1.7 channels Full home theater system configuration

Surround speakers Up to 4 speakers M7 or M5 surround speakers in LG Sound Suite

Top box office titles 98 of top 100 Box office titles using Dolby Atmos over last five years

Streaming & Pay-TV services 100+ services Global streaming and Pay-TV services with Dolby Atmos

Billboard coverage 93% of Top 100 Artists Billboard 2025 Top 100 Artists using Dolby Atmos

CES 2026 dates January 6–9, 2026 Public debut of LG Sound Suite

Shares outstanding 60,845,846 shares Common shares reported in recent SEC filings

Market Reality Check

$66.25 Last Close

Volume Volume 575,251 is slightly below 20-day average of 639,459 (relative volume 0.9) ahead of this news. normal

Technical Price at $67.14 is below the 200-day MA of $73.02 and 25.12% under the 52-week high of $89.66.

Peers on Argus

Peers show mixed, mostly small moves (e.g., MMS +1.49%, AMTM -0.93%, UNF +1.53%), suggesting this Dolby–LG product news is stock-specific rather than a sector-wide move.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 03	Retail experience launch	Positive	-0.0%	Debut of first Dolby Home Experience retail hub with NFM.
Nov 19	Sports partnership	Positive	+0.1%	Super Bowl LX week partnership to showcase Dolby technologies.
Nov 18	Earnings results	Positive	+0.6%	Q4 and FY25 results, dividend, buybacks, and FY26 guidance.
Oct 08	Earnings call notice	Neutral	-1.3%	Announcement of Q4/FY25 results release and conference call.
Sep 03	Content partnership	Positive	+0.4%	Theatrical return of “IT” in Dolby Cinema ahead of new HBO series.

Pattern Detected

Recent Dolby headlines, including partnerships and events, have produced modest price reactions, with some small divergences on otherwise positive news.

Recent Company History

Over the last few months, Dolby reported Q4/FY25 results with $1.35B revenue and FY26 guidance, and maintained an experience-driven strategy through partnerships and events. Initiatives included the Dolby Home Experience retail hub with NFM and a Super Bowl LX partnership featuring Dolby Vision, Dolby Atmos, and Dolby OptiView activations. The current LG Sound Suite announcement continues this focus on immersive home entertainment and broader ecosystem collaborations around Dolby Atmos content.

Market Pulse Summary

This announcement highlights Dolby’s push to extend Dolby Atmos into modular home audio through LG’s Sound Suite and premium TVs. It follows recent experience-led initiatives, including retail demonstrations and major event partnerships, underscoring a strategy built around ecosystem adoption. Investors may watch how widely LG deploys Dolby Atmos FlexConnect, engagement at CES 2026, and subsequent device rollouts, while also considering the backdrop of recent insider selling disclosed in Forms 4 and Rule 144 filings.

Key Terms

dolby atmos technical

"Experience Cinematic Dolby Atmos Sound, Zero Stress, and Total Freedom..."

Dolby Atmos is a branded audio technology that creates three-dimensional, moving sound by placing audio “objects” around and above the listener instead of just left/right channels. For investors it matters because widespread use of this technology can raise the value of devices, streaming content and venues that support it, drive licensing and hardware sales, and become a competitive feature that helps companies charge higher prices or attract more users—like upgrading from a flat painting to a surround sculpture for sound.

dolby atmos flexconnect technical

"the world's first soundbar powered by Dolby Atmos FlexConnect."

Dolby Atmos FlexConnect is a branded audio technology and licensing option that lets manufacturers and service providers add immersive, three-dimensional sound to a wide range of products and setups, from TVs and soundbars to streaming apps. For investors it signals a potential revenue and growth driver: broader adoption can boost licensing fees, product differentiation and partner relationships, while helping devices stand out to consumers the way a better camera or battery life might.

soundbar technical

"the H7 soundbar, the world's first soundbar powered by Dolby Atmos FlexConnect."

A soundbar is a single, slim speaker unit that sits under or near a TV to replace or boost the built‑in speakers and create clearer, fuller sound — sometimes paired with a separate bass box or software that simulates surround audio. For investors, soundbars are a common, higher‑margin consumer electronics accessory that reflects demand for home‑entertainment upgrades, influences product bundles with TVs and streaming devices, and helps signal trends in consumer spending and pricing power.

wireless speakers technical

"allows consumers to connect wireless speakers to their TV and place them..."

Wireless speakers are audio devices that receive sound signals without a physical cable, typically using Bluetooth, Wi‑Fi or other short‑range radio links, so music and voice can be played from phones, tablets or computers anywhere in a room. For investors they matter because demand, pricing and product design in this category influence sales growth, profit margins and brand strength for consumer electronics makers; success here can be like winning shelf space and customer loyalty in a store that never closes.

4k technical

"LG's lineup of compatible 4K Dolby Vision-enabled premium TVs..."

4k describes a screen or video resolution with roughly 4,000 horizontal pixels (commonly about 3840×2160), delivering much sharper, more detailed images than standard high definition—think of viewing a finely detailed photo instead of a blurred one when you zoom in. For investors, 4k matters because it influences product pricing, consumer demand, manufacturing costs and component supply chains, all of which can affect revenue, margins and competitive positioning.

subwoofer technical

"and a W7 subwoofer. Dolby Atmos FlexConnect works with any TV..."

A subwoofer is a speaker designed to reproduce the lowest bass sounds in audio, like the deep rumble in music, movies or gaming. For investors, subwoofer design, quality and demand matter because they influence product competitiveness, manufacturing costs and profit margins in consumer electronics and home-audio markets; think of a subwoofer as the bass engine that can make or break a customer's perception of sound systems.

ai-driven tuning technical

"LG Sound Suite's wireless modular design and AI-driven tuning, consumers can personalize..."

AI-driven tuning is the use of artificial intelligence to automatically adjust a product, system, or model’s settings to improve performance or outcomes—like a smart thermostat that learns preferences to save energy. For investors, it matters because faster, automated optimization can lower costs, improve user experience, speed time-to-market and strengthen competitive advantage, which may lead to higher revenues, better margins and greater long-term value.

dolby vision technical

"LG's lineup of compatible 4K Dolby Vision-enabled premium TVs..."

Dolby Vision is a premium video format that makes on-screen images look brighter, darker and more colorful by sending frame-by-frame instructions about how to show each scene. For investors, its importance lies in how wide adoption can boost sales and pricing power for makers of TVs, phones and streaming services, influence content licensing and signal which devices or platforms can command a premium in the market.

AI-generated analysis. Not financial advice.

Experience Cinematic Dolby Atmos Sound, Zero Stress, and Total Freedom with Dolby Atmos FlexConnect Coming to LG's Sound Suite and Latest Lineup of TVs

SAN FRANCISCO and SEOUL, South Korea, Dec. 17, 2025 /PRNewswire/ -- Today, Dolby Laboratories, a leader in immersive entertainment experiences, and LG Electronics (LG) unveiled the LG Sound Suite, a modular home audio system featuring the H7 soundbar, the world's first soundbar powered by Dolby Atmos FlexConnect. This launch extends Dolby Atmos FlexConnect into a completely new category of audio devices and gives consumers new ways to tailor their home audio system, marking a major milestone in home entertainment.

Alongside LG Sound Suite, LG will support Dolby Atmos FlexConnect across its latest lineup of premium TVs, unlocking even more ways to enjoy Dolby Atmos—including select 2025 models through a future software update. In its simplest implementation, Dolby Atmos FlexConnect allows consumers to connect wireless speakers to their TV and place them in locations that fit the décor and layout of the room. The system can expand over time, simply add additional speakers or a soundbar as your audio needs grow.

For years, creating a premium home audio system meant dealing with complicated wiring, precise speaker placement, and compatibility headaches. Dolby Atmos FlexConnect changes all that. It delivers the most seamless way to bring immersive Dolby Atmos sound to your favorite big screen, intelligently tuned for your personal listening environment with no technical expertise required.

"For too long, enjoying immersive home audio meant compromise, either in your room layout or in sound quality. Dolby Atmos FlexConnect removes that trade-off," said John Couling, Senior Vice President of Entertainment at Dolby Laboratories. "With LG's new Sound Suite and latest lineup of TVs powered by Dolby Atmos FlexConnect, you get premium sound that adapts to your space—no complicated setup and no compromises. It reflects our commitment to elevating the home entertainment experience and bringing Dolby's innovations to more households globally."

Dolby Atmos FlexConnect fits your audio system seamlessly into everyday life. Speakers can go where you choose to fit your furniture and room, and the system will automatically unlock the best audio performance. From the moment you unbox the speakers, enjoy astonishing audio that makes every explosion more intense, every song more life-like, every game day more electrifying, and every moment more memorable.

LG Sound Suite offers 27 speaker configurations, ranging from simple two-speaker setups to a full 13.1.7 channel home theater system, which can include the H7 soundbar, up to four M7 or M5 surround speakers, and a W7 subwoofer. Dolby Atmos FlexConnect works with any TV when using the H7 soundbar as your lead device, and can also be enjoyed through LG's lineup of compatible 4K Dolby Vision-enabled premium TVs now with Dolby Atmos FlexConnect, when paired with the M7 or M5 speakers or the W subwoofer.

"Together with Dolby, we're bringing audio flexibility for every home," said Lee Jeong-seok, head of the LG Media Entertainment Solution Company's Audio Business Division. "By integrating Dolby Atmos FlexConnect with LG Sound Suite's wireless modular design and AI-driven tuning, consumers can personalize their setup and enjoy cinematic sound from any seat."

This launch arrives at a moment of explosive growth in Dolby Atmos content worldwide. From the biggest theatrical releases—Wicked: For Good, Jurassic World Rebirth, and other global box-office powerhouses—to must-watch streaming shows, fan-favorite music, high-stakes sports events, and the next generation of gaming, Dolby Atmos is powering it all:

• 98 of the top 100 box office titles of the last five years
• 100+ streaming and Pay-TV services worldwide
• 93% of Billboard's 2025 Top 100 Artists
• Plus weekly live sports, gaming, and more

With the LG Sound Suite powered by Dolby Atmos FlexConnect, people can now hear their favorite movies, TV shows, live sports, music, and games the way creators intend—no matter their room size, layout, or setup. LG will be debuting the LG Sound Suite during CES 2026 from January 6-9.

About Dolby:

Dolby Laboratories (NYSE: DLB) is a world leader in immersive entertainment. From movies and TV, to music, sports, gaming, and beyond, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide across all their favorite devices. We partner with artists, storytellers, and the brands you love to transform entertainment and digital experiences through groundbreaking innovations like Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby OptiView.

About LG Electronics Media Entertainment Solution Company:

The LG Media Entertainment Solution Company (MS) is a recognized innovator in televisions, audio, displays and smart TV platforms. The MS Company enhances the media entertainment experience with its OLED TVs, renowned for perfect black and perfect color, and premium LCD Micro RGB and QNED TVs, all powered by the personalized webOS smart TV platform. The MS Company also offers Information Technology solutions (gaming monitors, business monitors, laptops, projectors, cloud devices and medical displays) as well as Signage solutions (Micro LED signage, digital signage, hospitality displays and signage software solutions) that are designed to maximize customers' work efficiency and deliver strong value. For more news on LG, visit www.LGnewsroom.com.

Dolby Media Contact:

Andrea Villarreal
andrea.villarreal@dolby.com

LG Media Contact:

Lea Lee
lea.lee@lge.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/dolby-and-lg-unveil-a-new-era-of-home-audio-with-the-worlds-first-soundbar-audio-system-powered-by-dolby-atmos-flexconnect-302645252.html

SOURCE Dolby Laboratories, Inc.

FAQ

What is Dolby Atmos FlexConnect and how does it work with LG Sound Suite (DLB/LG)?

Dolby Atmos FlexConnect lets users wirelessly place and add speakers to a TV-led system, automatically tuning audio for immersive Dolby Atmos playback.

Which LG device is required to use Dolby Atmos FlexConnect with any TV?

Using the H7 soundbar as the lead device enables Dolby Atmos FlexConnect to work with any TV.

What speaker configurations does the LG Sound Suite support and what is the top channel count?

LG Sound Suite offers 27 configurations, expandable up to a 13.1.7 channel home theater setup.

Will my 2025 LG TV get Dolby Atmos FlexConnect and when?

Select 2025 LG premium TVs will receive Dolby Atmos FlexConnect via a future software update; specific models and timing were not listed.

When and where will LG debut the LG Sound Suite for consumers and investors?

LG will debut the LG Sound Suite at CES 2026 from January 6–9.

What components make up the LG Sound Suite and which speakers are available?

The suite can include the H7 soundbar, up to four M7 or M5 surround speakers, and a W7 subwoofer for modular setups.