Dolby Unveils Dolby Vision 2: A New Era for TV Picture Quality
Dolby Laboratories (NYSE:DLB) has unveiled Dolby Vision 2, a significant advancement in TV picture quality technology. The new system features a redesigned image engine and introduces Content Intelligence, which optimizes viewing experiences through AI-driven capabilities.
Key innovations include Precision Black for improved clarity, Light Sense for ambient light optimization, and specialized enhancements for sports and gaming. The technology will be available in two tiers: Dolby Vision 2 Max for premium TVs and Dolby Vision 2 for mainstream devices.
Hisense will be the first TV manufacturer to implement Dolby Vision 2, powered by MediaTek Pentonic 800 chips. Additionally, CANAL+ has committed to enhance its content lineup with Dolby Vision 2 technology.
Dolby Laboratories (NYSE:DLB) ha presentato Dolby Vision 2, un significativo avanzamento nella qualità dell’immagine per TV. Il nuovo sistema introduce un motore d’immagine riprogettato e la Content Intelligence, che ottimizza l’esperienza visiva grazie a funzionalità basate sull’IA.
Le innovazioni principali comprendono Precision Black per una maggiore nitidezza, Light Sense per l’ottimizzazione in base alla luce ambientale e migliorie dedicate a sport e gaming. La tecnologia sarà disponibile in due livelli: Dolby Vision 2 Max per TV premium e Dolby Vision 2 per dispositivi mainstream.
Hisense sarà il primo produttore di TV ad adottare Dolby Vision 2, supportato dai chip MediaTek Pentonic 800. Inoltre, CANAL+ ha annunciato l’intenzione di arricchire il proprio catalogo con contenuti in Dolby Vision 2.
Dolby Laboratories (NYSE:DLB) ha presentado Dolby Vision 2, un avance importante en la calidad de imagen para televisores. El nuevo sistema incluye un motor de imagen rediseñado e introduce la Content Intelligence, que optimiza la experiencia de visionado mediante capacidades impulsadas por IA.
Las innovaciones clave incluyen Precision Black para una mayor claridad, Light Sense para la optimización según la luz ambiental y mejoras específicas para deportes y videojuegos. La tecnología estará disponible en dos niveles: Dolby Vision 2 Max para televisores premium y Dolby Vision 2 para dispositivos mainstream.
Hisense será el primer fabricante de televisores en implementar Dolby Vision 2, potenciado por los chips MediaTek Pentonic 800. Además, CANAL+ se ha comprometido a mejorar su oferta de contenidos con la tecnología Dolby Vision 2.
Dolby Laboratories (NYSE:DLB)가 TV 화질 기술의 중요한 진보인 Dolby Vision 2를 공개했습니다. 새 시스템은 재설계된 이미지 엔진을 탑재하고, AI 기반 기능으로 시청 경험을 최적화하는 Content Intelligence를 도입합니다.
주요 혁신으로는 선명도를 높이는 Precision Black, 주변광에 맞춘 최적화를 제공하는 Light Sense, 스포츠 및 게임을 위한 특화된 개선 사항이 포함됩니다. 이 기술은 프리미엄 TV용 Dolby Vision 2 Max와 일반 기기용 Dolby Vision 2의 두 가지 등급으로 제공됩니다.
Hisense가 MediaTek Pentonic 800 칩으로 구동되는 Dolby Vision 2를 최초로 도입하는 TV 제조사가 됩니다. 또한 CANAL+는 Dolby Vision 2 기술로 콘텐츠 라인업을 강화할 것을 약속했습니다.
Dolby Laboratories (NYSE:DLB) a dévoilé Dolby Vision 2, une avancée majeure pour la qualité d’image des téléviseurs. Le nouveau système intègre un moteur d’image repensé et introduit la Content Intelligence, qui optimise l’expérience de visionnage grâce à des capacités pilotées par l’IA.
Parmi les innovations clés figurent Precision Black pour une meilleure netteté, Light Sense pour l’optimisation en fonction de la lumière ambiante, ainsi que des améliorations spécifiques pour le sport et le gaming. La technologie sera proposée en deux niveaux : Dolby Vision 2 Max pour les TV haut de gamme et Dolby Vision 2 pour les appareils grand public.
Hisense sera le premier fabricant de TV à intégrer Dolby Vision 2, propulsé par les puces MediaTek Pentonic 800. De plus, CANAL+ s’est engagé à enrichir son catalogue de contenus avec la technologie Dolby Vision 2.
Dolby Laboratories (NYSE:DLB) hat Dolby Vision 2 vorgestellt, einen bedeutenden Fortschritt bei der Bildqualität für Fernseher. Das neue System verfügt über eine neu gestaltete Bild-Engine und führt Content Intelligence ein, die das Seherlebnis durch KI-gestützte Funktionen optimiert.
Zu den wichtigsten Neuerungen gehören Precision Black für verbesserte Klarheit, Light Sense zur Anpassung an Umgebungslicht sowie spezielle Optimierungen für Sport und Gaming. Die Technologie wird in zwei Stufen angeboten: Dolby Vision 2 Max für Premium-TVs und Dolby Vision 2 für Mainstream-Geräte.
Hisense wird der erste TV-Hersteller sein, der Dolby Vision 2 implementiert, betrieben von MediaTek Pentonic 800-Chips. Zusätzlich hat sich CANAL+ verpflichtet, sein Content-Angebot mit Dolby Vision 2 zu erweitern.
- First-to-market advantage with Hisense as initial manufacturing partner
- Strategic partnership with CANAL+ for content distribution
- Expanded product offering with two-tier strategy (Max and standard versions)
- Enhanced capabilities including AI-driven optimization and gaming features
- Product launch timing and availability not yet specified
- Success dependent on TV manufacturer adoption beyond Hisense
- Requires content providers to support the new technology
Insights
Dolby's Vision 2 launch represents a strategic product evolution with meaningful revenue potential through TV manufacturer partnerships and content ecosystem expansion.
Dolby's announcement of Dolby Vision 2 marks a significant evolution of their flagship HDR technology that powers premium television experiences. This upgrade arrives at a strategic moment as TV hardware capabilities have outpaced content optimization technology. The company is positioning this as more than an incremental update by emphasizing the "next-generation Dolby Image Engine" and introducing sophisticated "Content Intelligence" features like Precision Black and Light Sense.
The tiered product approach with "Dolby Vision 2 Max" and standard "Dolby Vision 2" reveals a dual-market strategy: capturing premium margin from high-end TVs while expanding market share in mid-range devices. This represents a potential revenue expansion opportunity for Dolby's licensing business.
Hisense's partnership as the first TV manufacturer is particularly notable, as they've been gaining global market share against traditional leaders like Samsung and LG. The integration with MediaTek's Pentonic 800 chip suggests Dolby has secured important silicon-level support, critical for wider adoption. The CANAL+ content partnership simultaneously addresses the crucial "chicken-and-egg" problem of new display technologies – ensuring content availability to drive consumer adoption.
The expansion beyond traditional HDR with features like "Authentic Motion" suggests Dolby is broadening its value proposition across more aspects of the viewing experience, potentially increasing their licensing footprint within each device. With television replacement cycles typically ranging 5-7 years, this technology refresh comes at an opportune time to influence the next major consumer upgrade cycle.
Dolby Vision 2 Unlocks even more Potential from Your TV Through New Powerful and Intelligent Technology to Deliver Next-Level Viewing Experiences
For over a decade, Dolby Vision has pushed picture quality forward as the gold standard for premium HDR. Dolby Vision 2 builds on this success and is designed specifically to meet the evolving opportunities of television experiences today, serving as one piece of Dolby's broader mission to advance picture quality across all entertainment and devices, from the biggest to smallest screens.
"We've reached an inflection point where TV technology has dramatically changed while artists continue to demand even more innovative tools," said John Couling, Senior Vice President, Entertainment at Dolby Laboratories. "Dolby Vision 2 redefines how we think of Dolby Vision to unleash the full capabilities of modern TVs while giving artists unprecedented opportunities to push their creative boundaries further than ever before."
Next-Gen Dolby Image Engine
Dolby Vision 2 is powered by a redesigned and even more powerful image engine. This new engine when combined with Dolby Vision's extensive content ecosystem unlocks even more out of your TV. This is fueled by a robust content pipeline spanning today's most popular movies and TV shows, weekly live sports broadcasts, and an expanding library of games, all in Dolby Vision. And with new tools coming to the creative community, content in Dolby Vision will look even more astonishing when enjoyed on a Dolby Vision 2 display.
Content Intelligence
Content Intelligence introduces new tools to better bridge the creative suite to the viewer's living room. This foundation allows Dolby Vision 2 to authentically and automatically optimize your TV to deliver a more captivating picture based on what you're watching and where you are watching. And with AI capabilities, Dolby Vision 2 will intelligently adapt to give the best presentation of the content fine-tuned for your device and viewing environment.
Content Intelligence includes:
- Precision Black reduces consumer frustration that the image is "too dark" by making it crystal clear and improving clarity in any viewing environment without compromising artistic intent.
- Light Sense fine-tunes picture quality through advanced ambient light detection and new reference lighting data from the content source to optimize your TV for the ideal viewing experience.
- Sports and Gaming Optimization introduce new enhancements such as white point adjustments and motion control designed specifically to address the unique needs of live sports and gaming.
Building on Content Intelligence, Dolby Vision 2 introduces new tone-mapping that takes advantage of modern TV improvements. Today's TVs are brighter and more colorful than ever. With bi-directional tone mapping, creators now have new controls that let them make the most of these enhanced displays. This allows high-performance TVs to deliver higher brightness, sharper contrast, and deeply saturated colors while preserving the artist's creative vision.
Going Beyond HDR
Dolby Vision 2 expands the capabilities of Dolby Vision beyond HDR. This includes features like Authentic Motion, the world's first creative driven motion control tool to make scenes feel more authentically cinematic without unwanted judder on a shot-by-shot basis.
Dolby Vision 2 will be available in two product tiers from TV manufacturers.
- Dolby Vision 2 Max delivers the best picture on the highest performing TVs, adding additional premium features designed to utilize the full capabilities of these displays.
- Dolby Vision 2 brings dramatically improved picture quality to mainstream TVs, delivering the core next-generation capabilities made possible through the new Dolby Image Engine and Content Intelligence.
Industry Adoption:
Hisense will be the first TV brand to introduce Dolby Vision 2 to its lineup. These TVs will be powered by MediaTek Pentonic 800 with "MiraVision™ Pro" PQ Engine, the first silicon chip to integrate Dolby Vision 2. Timing and availability will be announced at a later date.
"This represents exactly the kind of innovation Hisense customers expect from premium television experiences," said Sonny Ming, GM of Hisense TV Product Marketing. "Dolby Vision 2 jointly with Hisense RGB-MiniLED Technology, can not only deliver dramatically astonishing picture, but also increase the potential of TVs with ultra-wide color and ultra-high brightness, which haven't been possible until today."
Joining Hisense, CANAL+ is the first media and entertainment group to commit to enhance its lineup – from movies and TV shows to live sport – in Dolby Vision, leveraging the latest innovation to enrich the viewing experience for its subscribers.
"This partnership with Dolby reflects CANAL+'s pioneering spirit of innovation. Our commitment to delivering an unparalleled viewing experience to our subscribers remains unwavering. With the launch of Dolby Vision 2 - across movies, series, and live sports- that experience reaches breathtaking new heights. Dolby has been a valued partner for many years, and we are proud to be the first media and entertainment group to announce the integration of this new experience for our audience," said Stéphane Baumier, Chief Technology Officer of CANAL+.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) is a world leader in immersive entertainment. From movies and TV, to music, sports, gaming, and beyond, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide across all their favorite devices. We partner with artists, storytellers, and the brands you love to transform entertainment and digital experiences through groundbreaking innovations like Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby OptiView.
Media Contact
Cairon (Jamie) Armstrong
Cairon.Armstrong@Dolby.com
Andreas Stumptner
Andreas.Stumptner@dolby.com
Dolby, Dolby Vision, and the double-D symbol are registered trademarks of Dolby Laboratories Licensing Corporation. All other trademarks remain the property of their respective owners.
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SOURCE Dolby Laboratories, Inc.
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