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The Movie Experience SLO Becomes First U.S. Exhibitor to Adopt Dolby Vision+Atmos Theatrical Solution

Dolby Laboratories (NYSE: DLB) announced that The Movie Experience SLO will open a new Dolby Vision+Atmos auditorium in San Luis Obispo, CA, on Dec. 18, 2025, becoming the first U.S. theatrical exhibitor to adopt the Dolby Vision+Atmos theatrical solution.

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Rhea-AI Summary

Dolby Laboratories (NYSE: DLB) announced that The Movie Experience SLO will open a new Dolby Vision+Atmos auditorium in San Luis Obispo, CA, on Dec. 18, 2025, becoming the first U.S. theatrical exhibitor to adopt the Dolby Vision+Atmos theatrical solution. The black box auditorium will feature a floating screen and combined Dolby Vision picture with Dolby Atmos immersive sound.

Dolby noted that over 700 theatrical features have released or are confirmed in Dolby Vision and Dolby Atmos, and The Movie Experience SLO partnered with RS Engineering and Eomac LTD for auditorium layout and construction.

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Positive

  • First U.S. exhibitor to adopt Dolby Vision+Atmos
  • New Dolby Vision+Atmos black box auditorium in San Luis Obispo
  • 700+ theatrical features released or confirmed in Dolby Vision and Dolby Atmos

Negative

  • None.
Argus Dec 18 session
-0.57% close to close Open Argus
Details

News Market Reaction – DLB

On Dec 18, the day this news came out, DLB closed 0.57% below the previous close.

Data tracked by StockTitan Argus for the Dec 18 session.

Key Figures

Dolby-feature films: Over 700 theatrical features
Dolby-feature films
Over 700 theatrical features
Films released or confirmed in Dolby Vision and Dolby Atmos

Historical Context

5 past events · Latest: Dec 03
5 events
  1. Dec 03

    Retail experience launch

    24h Move
    -0.0%

    First-ever Dolby Home Experience hub with immersive demos and offers.

  2. Nov 19

    Sports partnership

    24h Move
    +0.1%

    Super Bowl LX week partnership showcasing Dolby technologies and initiatives.

  3. Nov 18

    Earnings results

    24h Move
    +0.6%

    Q4 and FY25 results plus FY26 revenue and EPS guidance, dividend and buybacks.

  4. Oct 08

    Earnings call notice

    24h Move
    -1.3%

    Announcement of timing and access details for Q4/FY25 results call.

  5. Sep 03

    Theatrical event deal

    24h Move
    +0.4%

    Exclusive AMC and Warner Bros. partnership to re-release “IT” in Dolby Cinema.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SAN FRANCISCO and SAN LUIS OBISPO, Calif., Dec. 18, 2025 /PRNewswire/ -- Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, today announced that The Movie Experience SLO: Downtown Centre Cinemas, the oldest existing theatre company in the western U.S., will open a new Dolby Vision+Atmos™ auditorium in San Luis Obispo, CA, bringing an industry-leading premium sight and sound experience to moviegoers in the area. The Movie Experience SLO becomes the first U.S. theatrical exhibitor to announce its adoption of the Dolby Vision+Atmos solution. The theater will be utilizing this technology in their new black box auditorium with a floating screen.

Filmmakers and moviegoers revel in the transformative theatrical experience you can get with Dolby Vision® picture quality combined with Dolby Atmos® immersive sound, delivering a groundbreaking cinematic experience that enables audiences to truly live in the story of a movie. Dolby Vision+Atmos gives exhibitors, whether it's small boutique theaters or nationwide chains, a new way to deliver a Dolby experience to moviegoers.

"From breathtaking picture powered by Dolby Vision to the immersive, multidimensional sound of Dolby Atmos, our technologies bring every detail of a story to life," said Michael Archer, Vice President of Worldwide Cinema Sales and Partner Management, Dolby Laboratories. "We're proud to introduce this premium Dolby presentation at The Movie Experience SLO, giving audiences a more vivid, captivating, and unforgettable way to enjoy films."

"For residents of San Luis Obispo County, we're committed to delivering unforgettable moviegoing experiences," said Bruce Sanborn, President of The Movie Experience SLO. "With Dolby Vision+Atmos, consumers will enjoy impeccable picture quality and breathtaking sound that bring movie magic to life. This defines our commitment to bringing back audiences to the movie theater."

The Movie Experience SLO worked closely with Rob Schultz (RS Engineering) and Eomac LTD for the layout and construction of the auditorium.

Since their creation, Dolby Vision and Dolby Atmos have revolutionized premium moviegoing around the world, empowering filmmakers to bring their creative visions to life and immersing audiences in the worlds and characters onscreen. Over 700 theatrical features have released or are confirmed to be in Dolby Vision and Dolby Atmos.

ABOUT DOLBY
Dolby Laboratories (NYSE: DLB) is a world leader in immersive entertainment. From movies and TV, to music, sports, gaming, and beyond, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide across all their favorite devices. We partner with artists, storytellers, and the brands you love to transform entertainment and digital experiences through groundbreaking innovations like Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby OptiView.

ABOUT THE MOVIE EXPERIENCE SLO
The Movie Experience SLO is the oldest existing movie theatre company in the western U.S. The company operates Downtown Centre Cinemas in San Luis Obispo, CA, and Colony Cinemas in Atascadero, CA, and is committed to delivering high-quality theatrical entertainment experiences to the San Luis Obispo County. For updates on upcoming releases and showtimes, head to The Movie Experience SLO's website.

MEDIA CONTACT
DOLBY
Guru Ramanathan
guru.ramanathan@dolby.com

LEGAL DISCLAIMERS
Dolby, Dolby Vision, and Dolby Atmos are registered trademarks of Dolby Laboratories.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/the-movie-experience-slo-becomes-first-us-exhibitor-to-adopt-dolby-visionatmos-theatrical-solution-302645423.html

SOURCE Dolby Laboratories, Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Dolby announce about The Movie Experience SLO on Dec. 18, 2025 (DLB)?

Dolby announced The Movie Experience SLO will open a new Dolby Vision+Atmos auditorium and is the first U.S. exhibitor to adopt the solution.

How does Dolby Vision+Atmos affect the theater experience at The Movie Experience SLO (DLB)?

Dolby Vision provides enhanced picture quality while Dolby Atmos delivers immersive multidimensional sound for a premium cinematic experience.

Who worked on the auditorium layout and construction for The Movie Experience SLO (DLB)?

The Movie Experience SLO worked with Rob Schultz (RS Engineering) and Eomac LTD for auditorium layout and construction.

How many theatrical features are released or confirmed in Dolby Vision and Dolby Atmos (DLB)?

Dolby states over 700 theatrical features have been released or are confirmed in Dolby Vision and Dolby Atmos.

Is The Movie Experience SLO the first U.S. theater to use Dolby Vision+Atmos (DLB)?

Yes; the company announced The Movie Experience SLO is the first U.S. theatrical exhibitor to adopt Dolby Vision+Atmos.

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