The Movie Experience SLO Becomes First U.S. Exhibitor to Adopt Dolby Vision+Atmos Theatrical Solution
Rhea-AI Summary
Dolby Laboratories (NYSE: DLB) announced that The Movie Experience SLO will open a new Dolby Vision+Atmos auditorium in San Luis Obispo, CA, on Dec. 18, 2025, becoming the first U.S. theatrical exhibitor to adopt the Dolby Vision+Atmos theatrical solution. The black box auditorium will feature a floating screen and combined Dolby Vision picture with Dolby Atmos immersive sound.
Dolby noted that over 700 theatrical features have released or are confirmed in Dolby Vision and Dolby Atmos, and The Movie Experience SLO partnered with RS Engineering and Eomac LTD for auditorium layout and construction.
Positive
- First U.S. exhibitor to adopt Dolby Vision+Atmos
- New Dolby Vision+Atmos black box auditorium in San Luis Obispo
- 700+ theatrical features released or confirmed in Dolby Vision and Dolby Atmos
Negative
- None.
News Market Reaction
On the day this news was published, DLB declined 0.57%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Peers in Specialty Business Services show mixed moves (e.g., MMS +1.49%, AMTM -0.93%) and none appear in the momentum scanner, suggesting this Dolby Vision+Atmos expansion is stock-specific rather than sector-driven.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 03 | Retail experience launch | Positive | -0.0% | First-ever Dolby Home Experience hub with immersive demos and offers. |
| Nov 19 | Sports partnership | Positive | +0.1% | Super Bowl LX week partnership showcasing Dolby technologies and initiatives. |
| Nov 18 | Earnings results | Positive | +0.6% | Q4 and FY25 results plus FY26 revenue and EPS guidance, dividend and buybacks. |
| Oct 08 | Earnings call notice | Neutral | -1.3% | Announcement of timing and access details for Q4/FY25 results call. |
| Sep 03 | Theatrical event deal | Positive | +0.4% | Exclusive AMC and Warner Bros. partnership to re-release “IT” in Dolby Cinema. |
Recent Dolby headlines on partnerships, events, and earnings generally saw share price reactions that aligned modestly with the positive or neutral tone, with only one minor divergence.
Over the past few months, Dolby reported Q4 and FY25 results with $307M Q4 revenue and $1.35B FY25 revenue, alongside FY26 guidance. Other news focused on experiential partnerships, including a Super Bowl LX collaboration and a Dolby Home Experience hub at NFM, plus an AMC/Warner Bros. event for “IT.” Today’s auditorium adoption by The Movie Experience SLO continues this strategy of expanding Dolby Vision and Dolby Atmos presence across cinemas and experiential venues.
Market Pulse Summary
This announcement highlights continued expansion of Dolby Vision+Atmos into premium cinema, with The Movie Experience SLO becoming the first U.S. exhibitor to adopt the combined theatrical solution. It reinforces Dolby’s strategy of deepening its footprint across high-end viewing environments, complementing prior experiential and partnership initiatives. Investors may watch for additional exhibitor sign-ups, usage of Dolby formats across the 700+ supported features, and how these deployments tie back to future earnings updates.
AI-generated analysis. Not financial advice.
Filmmakers and moviegoers revel in the transformative theatrical experience you can get with Dolby Vision® picture quality combined with Dolby Atmos® immersive sound, delivering a groundbreaking cinematic experience that enables audiences to truly live in the story of a movie. Dolby Vision+Atmos gives exhibitors, whether it's small boutique theaters or nationwide chains, a new way to deliver a Dolby experience to moviegoers.
"From breathtaking picture powered by Dolby Vision to the immersive, multidimensional sound of Dolby Atmos, our technologies bring every detail of a story to life," said Michael Archer, Vice President of Worldwide Cinema Sales and Partner Management, Dolby Laboratories. "We're proud to introduce this premium Dolby presentation at The Movie Experience SLO, giving audiences a more vivid, captivating, and unforgettable way to enjoy films."
"For residents of
The Movie Experience SLO worked closely with Rob Schultz (RS Engineering) and Eomac LTD for the layout and construction of the auditorium.
Since their creation, Dolby Vision and Dolby Atmos have revolutionized premium moviegoing around the world, empowering filmmakers to bring their creative visions to life and immersing audiences in the worlds and characters onscreen. Over 700 theatrical features have released or are confirmed to be in Dolby Vision and Dolby Atmos.
ABOUT DOLBY
Dolby Laboratories (NYSE: DLB) is a world leader in immersive entertainment. From movies and TV, to music, sports, gaming, and beyond, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide across all their favorite devices. We partner with artists, storytellers, and the brands you love to transform entertainment and digital experiences through groundbreaking innovations like Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby OptiView.
ABOUT THE MOVIE EXPERIENCE SLO
The Movie Experience SLO is the oldest existing movie theatre company in the western
MEDIA CONTACT
DOLBY
Guru Ramanathan
guru.ramanathan@dolby.com
LEGAL DISCLAIMERS
Dolby, Dolby Vision, and Dolby Atmos are registered trademarks of Dolby Laboratories.
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SOURCE Dolby Laboratories, Inc.
FAQ
What did Dolby announce about The Movie Experience SLO on Dec. 18, 2025 (DLB)?
How does Dolby Vision+Atmos affect the theater experience at The Movie Experience SLO (DLB)?
Who worked on the auditorium layout and construction for The Movie Experience SLO (DLB)?
How many theatrical features are released or confirmed in Dolby Vision and Dolby Atmos (DLB)?
Is The Movie Experience SLO the first U.S. theater to use Dolby Vision+Atmos (DLB)?
