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Dolphin Subsidiary The Door and Its DISRPT Division Represents U.S. SailGP Around Major U.S. Race Events

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Dolphin (NASDAQ:DLPN) announced that subsidiaries The Door and its DISRPT division represent the U.S. SailGP Team around major U.S. race events.

The engagement covers the Mubadala New York Sail Grand Prix (May 30-31, 2026) and the Bermuda Sail Grand Prix (May 9-10, 2026), highlighting Dolphin’s growing presence in sports, hospitality, and experiential marketing.

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Positive

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Negative

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News Market Reaction – DLPN

-2.80%
-2.80% Session close to close

In the Jun 2 session, DLPN declined 2.80%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights Dolphin’s push deeper into sports and experiential marketing, as The Do...
Analysis

This announcement highlights Dolphin’s push deeper into sports and experiential marketing, as The Door and DISRPT support the U.S. SailGP Team across marquee U.S. race events. It follows recent Cannes, publishing, and summit-related news, underscoring a strategy built around high-profile cultural platforms. With DLPN at $1.25, below its $1.49 200-day MA and $1.8799 52-week high, investors may continue to watch how such mandates translate into revenue and improved profitability.

Key Figures

Mubadala NY Sail Grand Prix dates: May 30–31 Bermuda Sail Grand Prix dates: May 9–10 Market cap: $16,011,243 +1 more
4 metrics
Mubadala NY Sail Grand Prix dates May 30–31 Event held on New York Harbor referenced in the engagement scope
Bermuda Sail Grand Prix dates May 9–10 Event held in Hamilton, Bermuda included in the mandate
Market cap $16,011,243 Pre-news market capitalization from context data
52-week range $0.99 – $1.8799 Pre-news 52-week low and high for DLPN

Historical Context

5 past events · Latest: May 27 (Positive)
Pattern 5 events
Date Event Sentiment 24h Move Catalyst
May 27 Festival presence Positive -2.8% Showcased 42West campaigns and panels at the 2026 Cannes Film Festival.
May 20 Client visibility Positive +3.5% Elle Communications clients featured at NEXUS Global Summit 2026 panels.
May 12 Q1 2026 earnings Neutral +0.0% Reported Q1 2026 results with modest revenue growth and ongoing losses.
May 12 Publishing partnership Positive -2.8% Launched publishing imprint in partnership with Copper Books for clients.
May 11 Earnings call notice Neutral +1.4% Announced date and access details for Q1 2026 earnings call.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent promotional and partnership announcements have produced mixed reactions, with some positive headlines followed by declines and others by gains or flat trading.

Recent Company History

Over the past few weeks, Dolphin has issued several brand- and event-focused updates. On May 11–12, it highlighted its Q1 2026 earnings, an upcoming earnings call, and a new publishing imprint partnership, with muted to slightly negative price moves. Later in May, news around Cannes Film Festival participation and client visibility at the NEXUS Global Summit showed DLPN leveraging its agencies across film, philanthropy, and branding. Today’s SailGP engagement fits this pattern of expanding experiential and culture-focused partnerships.

Key Terms

experiential strategy, experiential marketing
2 terms
experiential strategy technical
"Agency Drives PR and Experiential Strategy Around Mubadala New York Sail Grand Prix"
An experiential strategy is a company’s deliberate plan to shape how customers and other stakeholders feel and interact with its brand by creating memorable, hands-on or immersive experiences—online, in stores, or at events. For investors, it matters because strong experiences can increase customer loyalty, repeat sales and word-of-mouth, making marketing spend more effective and helping predict revenue stability and long-term growth; think of it like hosting a memorable party that brings guests back again and again.
experiential marketing technical
"sports, hospitality, experiential marketing, and culture-forward entertainment."
Experiential marketing is creating live, hands-on interactions—events, demonstrations, pop-up stores or immersive experiences—that let customers try a product or feel a brand rather than just see an ad. For investors, it matters because these direct interactions can boost sales, customer loyalty and word-of-mouth, act like a long-term investment in a brand’s reputation, and produce measurable engagement signals that help predict future revenue growth.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Agency Drives PR and Experiential Strategy Around Mubadala New York Sail Grand Prix and Bermuda Sail Grand Prix as League Continues Global Expansion

NEW YORK, NY / ACCESS Newswire / June 2, 2026 / Dolphin (NASDAQ:DLPN) announced today that its subsidiaries The Door and its DISRPT division represent the U.S. SailGP Team, which competes in SailGP, one of the world's fastest-growing sports and entertainment properties, in connection with the league's major U.S. race events. The engagement encompasses this past weekend's Mubadala New York Sail Grand Prix, held May 30-31 on New York Harbor, as well as the Bermuda Sail Grand Prix, held May 9-10 in Hamilton, Bermuda. The relationship reflects Dolphin's expanding footprint across sports, hospitality, experiential marketing, and culture-forward entertainment.

The Mubadala New York Sail Grand Prix delivered one of the most dynamic live-event experiences of the year, set against the backdrop of the Manhattan skyline and the waters of New York Harbor. Far beyond a sailing competition, the weekend brought together premium hospitality experiences, high-energy fan engagement at the Heineken River Deck at Pier 17, and a who's who of sports, business, fashion, and entertainment. Celebrity and media presence underscored what has become a defining characteristic of SailGP: the ability to unite culturally engaged audiences and major lifestyle partners, including Tommy Hilfiger, Rolex, CìROC, and Mubadala, in a single, electrifying environment that confirms SailGP's position at the intersection of luxury, nightlife, and elite sport.

Earlier this month, the Bermuda Sail Grand Prix offered a distinctly different but equally compelling chapter in SailGP's growing global story. Set against the island's iconic pink sand beaches and turquoise waters, the Bermuda stop delivered a bucket-list access experience that resonated strongly with premium travel and lifestyle audiences, attracting coverage from outlets spanning luxury travel, business, and sport. Together, Bermuda and New York illustrate the breadth of SailGP's momentum across the league's growing international calendar and reinforce its ability to combine elite athletic competition with world-class experiential and destination travel appeal.

"The U.S. SailGP Team is one of the most compelling stories in sports right now: an American team climbing the global standings, backed by an ownership group that genuinely reflects the culture," said Adriane Jefferson, Founder and Managing Partner of DISRPT at The Door. "Pair that with championship competition, world-class hospitality, and real cultural energy, and you open a far broader entry point for fans and partners. New York this past weekend was proof of it."

About SailGP

SailGP is an international racing championship featuring national teams competing in identical high-speed F50 catamarans across major global cities. Often described as the "F1 of sailing," the league airs every event on CBS and CBS Sports, reaches 240 million cumulative viewers across 200+ territories, and counts Rolex, Tommy Hilfiger, Marriott, and Amazon among its global partners. For more information, visit sailgp.com.

About the U.S. SailGP Team

The U.S. SailGP Team is co-owned and led by two-time world champion sailor Mike Buckley, one of the only player-owners in professional sports who actively competes alongside his team. The team's roster includes seven-time world champion driver Taylor Canfield and Olympian Anna Weis, the first woman to serve as a full-time grinder in SailGP league history. Backed by Avenue Sports Fund and a culturally diverse investor group that includes DJ Khaled, Issa Rae, Lindsey Vonn, Gary Vaynerchuk, DeAndre Hopkins, and Kayvon Thibodeaux, the team has climbed from last place in 2025 to fourth overall in the 2026 Rolex SailGP Championship. For more information, visit sailgp.com/teams/usa.

ABOUT DOLPHIN

Dolphin (NASDAQ:DLPN) is where cultural creation meets marketing execution. Founded in 1996 by Bill O'Dowd, Dolphin operates as both a venture studio-developing and investing in breakthrough content, products, and experiences-and a marketing consortium, featuring leading agencies across every communications discipline.

At its core, the venture studio creates, produces, finances, markets, and promotes new businesses and cultural ideas - ranging from acclaimed film, television, and digital content to consumer goods, live events and partnerships that define entertainment and lifestyle. Surrounding this entrepreneurial engine, Dolphin's marketing prowess brings together best-in-class firms including 42West, The Door, Shore Fire Media, Elle Communications, Special Projects and The Digital Dept. Together, this collective delivers unmatched cross-marketing expertise and relationships across every vertical of pop culture - from film, television, music, influencers, sports, hospitality, and fashion to consumer brands and purpose-driven initiatives. Dolphin marketing has been the recipient of many accolades, including #1 Agency of the Year on the Observer PR Power List in 2025, The PR Net 100, and the PR News Elite 120.

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Contact:

James Carbonara
HAYDEN IR
(646)-755-7412
james@haydenir.com

SOURCE: Dolphin Entertainment



View the original press release on ACCESS Newswire

FAQ

What did Dolphin (NASDAQ:DLPN) announce about its work with the U.S. SailGP Team?

Dolphin announced that The Door and its DISRPT division represent the U.S. SailGP Team around key U.S. race events. According to Dolphin, this role includes PR and experiential strategy for SailGP’s major New York and Bermuda Grand Prix weekends.

Which SailGP events are covered by Dolphin’s engagement with the U.S. SailGP Team (DLPN)?

Dolphin’s engagement covers the Mubadala New York Sail Grand Prix and the Bermuda Sail Grand Prix. According to Dolphin, these events took place May 30-31, 2026 in New York Harbor and May 9-10, 2026 in Hamilton, Bermuda.

How are The Door and DISRPT supporting SailGP’s Mubadala New York Sail Grand Prix?

The Door and DISRPT lead PR and experiential strategy for the Mubadala New York Sail Grand Prix. According to Dolphin, their work centers on live-event experiences, premium hospitality, and high-energy fan engagement at locations like the Heineken River Deck at Pier 17.

What role did Dolphin’s agencies play at the Bermuda Sail Grand Prix in May 2026?

Dolphin’s agencies supported PR and experiential positioning for the Bermuda Sail Grand Prix. According to Dolphin, the event delivered a “bucket-list access” experience, resonating with premium travel and lifestyle audiences and drawing coverage from luxury travel, business, and sports outlets.

How does the SailGP relationship fit Dolphin’s strategy in sports and entertainment (DLPN)?

The SailGP relationship aligns with Dolphin’s expansion across sports, hospitality, experiential marketing, and culture-forward entertainment. According to Dolphin, representing the U.S. SailGP Team showcases its ability to connect culturally engaged audiences with major lifestyle partners at high-profile international events.