Get Up and Glow with New Dunkin' Refreshers

Rhea-AI Summary

Dunkin' introduces new Refreshers iced beverages to brighten summer for customers starting June 17, 2020. Made with iced green tea, fruit concentrate, and B vitamins, these drinks are under 200 calories and free from artificial dyes. Dunkin' is offering medium Refreshers for just $2, available all day until July 28. This launch is aimed at revitalizing guests after a challenging spring, according to Marketing VP Jill Nelson. Most Dunkin' locations remain open with enhanced safety measures, promoting contactless service via the Dunkin' app.

Positive

• Launch of new Refreshers beverages expected to attract customers during summer.
• Special price of $2 for medium Refreshers may boost sales.
• Health-conscious offerings with under 200 calories and no artificial dyes.

Negative

• None.

CANTON, Mass., June 16, 2020 /PRNewswire/ -- There's a new Refresher for America, and it's at Dunkin'. After a long and challenging spring, people are looking for much-needed moments of mental and physical refresh. As summer arrives, Dunkin' has prepared the perfect way to give its guests that new glow and a boost of brightness, energy, and excitement, introducing new Dunkin' Refreshers iced beverages, available at participating Dunkin' restaurants nationwide beginning June 17.

Made with iced green tea, flavored fruit concentrate, and B vitamins*, Dunkin' Refreshers are beautifully bold beverages that will keep guests feeling renewed and refreshed. Dunkin' Refreshers are available in two vibrant varieties, Strawberry Dragonfruit flavored and Peach Passion Fruit flavored. Both beverages are under 200 calories and are made without artificial dyes and flavors.

To help everyone celebrate summer with a refreshing taste at a special price, the brand is offering medium Dunkin' Refreshers for $2 all day at participating Dunkin' restaurants nationwide through July 28.

According to Jill Nelson, Vice President, Marketing Strategy at Dunkin', "Dunkin' has been there to keep our guests running during these difficult months. Now, with the start of summer, it's the perfect time for something fresh and exciting to energize and enliven people again. With a combination of iced green tea, B vitamins, and bright bursts of flavor, Dunkin' Refreshers stand apart as the perfect, new choice to help anyone get their glow back."

Currently, the vast majority of Dunkin' restaurants across the country remain open and have put enhanced preventative health and safety measures in place. In an ongoing effort to help keep its guests and restaurant employees safe, Dunkin' is currently limiting service to drive-thru, carry-out, delivery, and curbside pick-up at select locations. Guests can order and pay contactless on the Dunkin' App for a quick, grab-and-go experience.

To learn more about Dunkin', visit www.DunkinDonuts.com or subscribe to the Dunkin' blog to receive notifications at https://news.dunkindonuts.com/blog.

*A good source of B3, B5, B6 and B12.

About Dunkin'
Founded in 1950, Dunkin' is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' is a market leader in the hot regular/decaf/flavored coffee, iced regular/decaf/flavored coffee, donut, bagel and muffin categories. Dunkin' has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 14 years running. The company has more than 13,100 restaurants in 41 countries worldwide. Based in Canton, Mass., Dunkin' is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit -1%26h%3D79845460%26u%3Dhttp%253A%252F%252Fwww.dunkindonuts.com%252F%26a%3Dwww.DunkinDonuts.com&a=www.DunkinDonuts.com" rel="nofollow">www.DunkinDonuts.com. 

Media Contact:
Laura Wanerka
Dunkin' Brands
Laura.Wanerka@dunkinbrands.com 
781-737-5200

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SOURCE Dunkin’

FAQ

When will Dunkin' Refreshers be available?

Dunkin' Refreshers will be available starting June 17, 2020.

What are the flavors of Dunkin' Refreshers?

The flavors are Strawberry Dragonfruit and Peach Passion Fruit.

How much do Dunkin' Refreshers cost?

Medium Dunkin' Refreshers will be available for $2 all day until July 28, 2020.

What is the calorie count for Dunkin' Refreshers?

Dunkin' Refreshers are under 200 calories.

What safety measures is Dunkin' implementing?

Dunkin' has implemented enhanced health and safety measures and limited service to drive-thru, carry-out, delivery, and curbside pick-up.