Isobar Public Sector Launches Minority-Owned Business Incubator

Isobar Public Sector, a dentsu international company, has launched a new minority-owned business incubator in collaboration with Maryland-based firms to support black and minority-owned businesses.

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09/27/2021 - 11:15 AM EDT

WASHINGTON--(BUSINESS WIRE)-- Isobar Public Sector, a dentsu international company, announced today the launch of a new minority-owned business incubator with Maryland-based firms. The goal of the partnership is to provide black-owned, 8a and minority-owned small businesses with technical support and resources to accelerate their operations, growth and go-to-market efforts in the public sector.

The program is part of Isobar Public Sector / Merkle and dentsu’s Economic Empowerment initiative. The firm has partnered with Maryland Black Businesses Matter organization, founded by Gregory Holmes, to identify black businesses currently working with U.S. federal, state and local governments. Following an initial matchmaking session, participating firms determine the type and level of support required. This may include business development, capacity building, proposal support, marketing efforts and/or administrative support.

“With this program, our goal is to make a difference for these firms and collectively improve not only their bottom line but also the careers and opportunities for both existing and prospective employees,” said Larry Gillespie, president, Isobar Public Sector. “Although we’ve just started, I’ve been amazed at the talent and creativity of all the firms. We are extremely fortunate to be working with Gregory, who brings a ton of passion and energy to the growth of black businesses in Maryland. This isn’t a typical mentor-protégé arrangement but a true collaboration. In fact, I find that it’s the larger firms in the relationship, like Isobar, that often learn the most.”

Collectively, the companies share a common focus and mission in delivering digital transformation, IT modernization and program management for government agencies. The collaboration often includes support of business development activities, proposals, white paper development and other activities. These efforts are supported by dentsu’s Global Technology Alliance partners, including Qualtrics, Salesforce, Adobe, Amazon, Google Global Technology practice and others.

Read the full press release here.

About dentsu:

Part of the dentsu group, dentsu international is made up of six leadership brands - Carat, dentsuX, iProspect, Isobar, dentsumcgarrybowen, Merkle and supported by its specialist brands. dentsu international helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 45,000 dedicated specialists. Visit www.dentsu.com.