Krispy Kreme, Inc. Stock Price, News & Analysis

Krispy Kreme (NASDAQ: DNUT) reported challenging Q2 2025 financial results and announced a comprehensive turnaround plan. The company posted net revenue of $379.8 million, down 13.5% year-over-year, with a significant GAAP net loss of $441.1 million, including $406.9 million in non-cash impairment charges.

The company's turnaround strategy focuses on four key areas: refranchising international markets, improving return on invested capital, expanding margins through operational efficiency, and driving sustainable U.S. growth. Notable developments include the termination of the McDonald's USA partnership on July 2, 2025, and the sale of remaining stake in Insomnia Cookies for $75 million to reduce debt.

Krispy Kreme's Adjusted EBITDA declined to $20.1 million with a margin of 5.3%, while maintaining 18,113 global points of access. The company has halted its quarterly dividend and is actively pursuing refranchising opportunities in markets including Australia, New Zealand, Japan, Mexico, and the UK.

Krispy Kreme (NASDAQ:DNUT) has announced the return of its popular Pumpkin Spice Original Glazed doughnut for a limited one-week period from August 11 to August 17, 2025. This year's availability extends beyond last year's three-day window, responding to early seasonal demand from pumpkin spice enthusiasts.

The company is also introducing three permanent fall menu items: the Original Glazed Pumpkin Spice Cake Doughnut, Pumpkin Spice Latte (available hot, iced, or frozen), and Pumpkin Spice Coffee. These items will remain available throughout the fall season. Customers can purchase the products in-shop, through the Krispy Kreme app, or via their website, with Pumpkin Spice Cake doughnuts also available in 6-packs at select retailers.

Krispy Kreme (NYSE:DNUT) has launched its new limited-time 'Passport to Italy' Collection, featuring three Italian dessert-inspired doughnuts available from July 29, 2025. The collection includes a Cannoli Inspired Doughnut with chocolate icing and cookie crunch, a Limone Delight Doughnut filled with lemon-flavored Kreme™, and a Tiramisu Inspired Doughnut with tiramisu flavored Kreme™.

The doughnuts are available for purchase individually or by the dozen through Krispy Kreme shops, their app, and website. This limited-edition collection aims to bring Italian dessert traditions to customers without requiring international travel.

Krispy Kreme (NASDAQ: DNUT) has scheduled its second quarter 2025 earnings announcement for August 7, 2025. The company will host a conference call and webcast at 8:30 AM ET to discuss the results.

A slide presentation will be available on the investor relations website before the call. Interested parties can register for the event through a provided link, after which they will receive dial-in details and conference call codes. The webcast, Q&A session, and presentation materials will be accessible at investors.krispykreme.com, with a replay available for 12 months following the call.

Krispy Kreme (NASDAQ:DNUT) has announced a first-time collaboration with Crocs to launch limited-edition Krispy Kreme x Crocs Classic Clogs, available starting August 5, 2025. The unique design features a glazed doughnut appearance with interchangeable toe caps in chocolate and strawberry icing with sprinkles.

The special edition clogs come with custom Jibbitz™ charms featuring the Original Glazed doughnut and Krispy Kreme Hot Light™. A separate five-pack of themed Jibbitz™ charms will also be available. To celebrate the launch, Krispy Kreme will offer a special dozen doughnuts from August 4-10, and customers wearing Crocs on August 9 will receive a free Original Glazed Doughnut.

Krispy Kreme (NYSE:DNUT) is celebrating its 88th birthday with a special promotion on Friday, July 18, 2025. Customers can purchase an Original Glazed® dozen for just 88 cents with the purchase of any dozen at regular price.

The promotion is limited to two dozen for in-shop and drive-thru purchases, and one dozen for online orders. Online customers can use the code BDAY for redemption at participating U.S. locations while supplies last.

Founded in 1937 by Vernon Rudolph, Krispy Kreme began by selling doughnuts to grocery stores and evolved into a direct-to-consumer model after installing a hole in the wall to sell fresh doughnuts to passersby attracted by the aroma.

Krispy Kreme (NASDAQ:DNUT) has launched its new "Hungry for Heroes" Collection in collaboration with Warner Bros. Discovery Global Consumer Products, featuring three specially designed doughnuts inspired by DC Super Heroes: Superman, Batman, and Wonder Woman.

The limited-time collection is available at participating U.S. locations and includes: a Superman Doughnut filled with white Kreme and topped with blue icing and Superman-themed decorations, a Batman Doughnut filled with cookies & Kreme with black chocolate icing, and a Wonder Woman Doughnut featuring red raspberry icing with themed decorations.

From July 24-27, customers showing DC Super Hero appreciation at participating shops will receive one free Hungry for Heroes doughnut with any purchase.

Krispy Kreme (NASDAQ: DNUT) has announced key leadership changes effective July 11, 2025. Raphael Duvivier, current President of International operations, has been appointed as Chief Financial Officer, succeeding Jeremiah Ashukian. Duvivier brings over 20 years of global experience and has been with Krispy Kreme since 2019 in various leadership roles.

Additionally, Alison Holder has been promoted to Chief Brand and Product Officer, taking over global marketing initiatives. Holder, with 25 years of Krispy Kreme experience, succeeds David Skena. The company remains focused on U.S. expansion through high-volume retail points and capital-light international franchise growth.

Krispy Kreme (NYSE:DNUT) is celebrating World Chocolate Day on July 7, 2025, by bringing back its popular Chocolate Glazed doughnuts, this time featuring HERSHEY'S chocolate glaze for the first time. This special offering will be available for one day only at participating U.S. locations.

The company is offering a special promotion where customers can get 50% off a dozen Chocolate Glazed doughnuts with the purchase of any dozen at regular price. The doughnuts will be available in-shop and for pickup or delivery through Krispy Kreme's app and website while supplies last.